The Well Network
The Well Network is a privately held, membership-based community organization co-founded by Nira Paliwoda and Brian Choi that connects CPG and wellness companies—particularly women founders—with peers, investors, and advisors through membership access, industry-event receptions, online programming, and private gatherings.
- Company typePrivate
- Founded2024
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Well Network does
The Well Network is a privately held, membership-based community organization serving Consumer Packaged Goods (CPG) and wellness companies, with particular emphasis on supporting women founders and innovators. The organization was co-founded by Nira Paliwoda (also founder of US Veg Corp and Two She Productions) and Brian Choi (CEO of The Food Institute), and operates with a community-led go-to-market model. Its stated mission is to connect CPG and wellness brands with the resources, peers, investors, and advisors needed to advance through their brand lifecycle stages, addressing pain points around distribution, investment access, marketing, and consumer insights.
The product offering is structured as a bundle of four interconnected programs: a Membership Program providing foundational access to the network; Events Programming including in-person receptions at marquee industry shows (Expo West, Fancy Foods Show, TechWeek, SXSW) and food/music festivals; Online Programming featuring virtual sessions with founders, investors, and advisors; and Private Gatherings hosted at unique venues such as homes, museums, farms, factories, and flagship stores in collaboration with partners. The Well-Stated newsletter serves as the recurring content channel. The organization distributes through direct website inquiries (via JotForm) and industry-event presence, with no publicly disclosed pricing. Partnerships include a strategic collaboration with The Tiny Chef (Nickelodeon IP) and a video production partnership with Mikhail Agency.
The business model is subscription/membership-fee based (recurring revenue), with pricing undisclosed and prospective members submitting inquiries to learn about options. The company is bootstrapped with no disclosed institutional investment, parent company, or subsidiaries. There is no proprietary technology platform disclosed; the value proposition rests on curated human networks, in-person event access, and content programming rather than software infrastructure. No revenue, headcount, member count, or geographic operating footprint has been publicly disclosed, and the co-founders continue to lead their respective primary ventures alongside The Well Network.
The Well Network firmographics
Firmographics- Name
- The Well Network
- Legal name
- The Well Network
- Website
- https://followthewell.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Well Network is a privately held, membership-based community organization co-founded by Nira Paliwoda and Brian Choi that connects CPG and wellness companies—particularly women founders—with peers, investors, and advisors through membership access, industry-event receptions, online programming, and private gatherings.
- Ownership category
- akta.pro rank
The Well Network industry classification
Industry- Product category
- CPG Industry Networking and Membership Community
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Interest-Based Communities & Forums (BPAMABAC)
Keywords
Where The Well Network is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
The Well Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Membership Fees: The Well Network operates as a membership-based organization that charges fees for membership access. Members gain access to the network of CPG and wellness companies, resources for business advancement, and participation in events, online programming, and private gatherings.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Well Network product offering
Product offeringCore offering
The Well Network is a membership-based organization that engages with Consumer Packaged Goods (CPG) and wellness companies to support their brand lifecycle growth. Members gain access to a curated network of founders, investors, and advisors, plus in-person receptions at major industry trade shows, online programming, and exclusive private gatherings.
Product overview
The Well Network is a membership-based organization offering a unified platform for CPG and wellness companies to advance their brand lifecycle. The core offering consists of four interconnected products: Membership Program (the foundational access tier), Events Programming (in-person receptions at major trade shows), Online Programming (virtual content featuring industry speakers), and Private Gatherings (exclusive in-person events at unique venues). The Well-Stated Newsletter serves as the content and communications channel for the community. All offerings are designed to connect members with resources for business growth, distribution, investment, marketing, and consumer insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Program Membership-based access to The Well Network's curated community of CPG and wellness companies, providing members with resources for business advancement and brand lifecycle growth. Members pay membership fees for access to the network and its offerings.
- Events Programming In-person reception events hosted during industry trade shows including Expo West, Fancy Foods Show, TechWeek, SXSW, and food and music festivals, designed to connect CPG and wellness community members.
- Online Programming Virtual programming featuring founders, investors, and advisors speaking on brand lifecycle topics for the CPG and wellness community.
- Private Gatherings Exclusive in-person events hosted at unique venues including homes, museums, farms, factories, and flagship stores, often held in collaboration with partners.
- The Well-Stated Newsletter Email newsletter providing insights, updates, and exclusive content related to CPG and wellness industry news to subscribers.
Companies that use The Well Network
Customer profileSegments2 records
Ideal customer profiles2 records
The Well Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Well Network partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Mikhail AgencyminorMikhail Agency is a video production partner for The Well Network, providing video content production services. The partnership supports The Well's marketing and content efforts, particularly for showcasing the organization's mission and community activities.
- The Tiny ChefcoreThe Tiny Chef (creator of The Tiny Chef Show on Nickelodeon) has partnered with The Well Network. The partnership involves collaboration to elevate CPG brands through unique partnerships and has garnered several awards including a recent Emmy. The collaboration is highlighted during women's innovation events, positioning the partnership as strategically aligned with The Well's mission to support innovators in the CPG space.
- US Veg CorpminorUS Veg Corp is founded by Nira Paliwoda, who is also Co-Founder of The Well Network. This appears to be an affiliated company rather than a formal partnership.
Recent moves5 records
Expansion highlights4 records
The Well Network competitors and assessment
Company assessmentEmerging players
- Dreamers & Doers: Membership community amplifying women leaders and creators through curated connections and content. Comparable to The Well Network's women-led membership positioning, but broader in vertical coverage.
- All Raise: Non-profit community focused on increasing the success and visibility of women founders and operators in tech and business. Comparable to The Well Network's women-founder mission and community-led membership model, though focused more on venture-backed tech.
- Chief: Private membership network for senior women executives with peer groups, events, and content. Comparable as a curated, paid membership community for women leaders, though serving executives rather than CPG founders specifically.
Broad incumbents
- Natural Products Association: Long-standing trade association for the natural products industry offering membership, advocacy, and educational programming. Comparable incumbent serving the wellness/CPG vertical with a more institutional model.
- New Hope Network: Major B2B events and media company behind Expo West, Natural Products Expo, and related content. Operates the largest industry events where The Well Network hosts receptions, making it both an enabler and a broad incumbent competitor for audience attention.
- IFT (Institute of Food Technologists): Professional association for food science and technology professionals offering membership, events, and publications. Comparable as an established membership-based community serving adjacent food/CPG industry stakeholders.
- Specialty Food Association: Established trade association serving specialty food and beverage companies with the Fancy Food Show and member services. Comparable incumbent serving the same CPG buyer audience with broader institutional reach.
Direct peers
- Beauty Independent: B2B news, community, and events platform serving independent beauty brands. Comparable to The Well Network as a vertical-focused community that supports growth-stage consumer brands with editorial content and event programming.
- The Business of Fashion: Subscription-based membership and content community serving fashion industry professionals with events, editorial, and networking. Closely mirrors The Well Network's model of monetizing vertical-specific professional community via recurring membership plus events and content.
- NOSH (BevNET/NOSH): B2B media and events business covering natural and specialty CPG brands, with editorial content and industry events. Directly comparable to The Well Network's focus on serving CPG/wellness brands through community, content, and events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The Well Network social profiles
Digital presenceThe Well Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Well Network leadership team
Management profileNumber of profiles
Profiles2 records
The Well Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Well Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Well Network
What does The Well Network do?
The Well Network is a membership-based organization that engages with Consumer Packaged Goods (CPG) and wellness companies to support their brand lifecycle growth. Members gain access to a curated network of founders, investors, and advisors, plus in-person receptions at major industry trade shows, online programming, and exclusive private gatherings.
Is The Well Network a public or private company?
The Well Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Well Network founded?
The Well Network was founded in 2024. It employs 1 to 10 people.
Where is The Well Network based?
The Well Network is headquartered in Brooklyn, United States, in the North America region.
How does The Well Network make money?
One revenue line is on record: membership Fees.
Who are The Well Network's main competitors?
Emerging players on record are Dreamers & Doers, All Raise and Chief. Broad incumbents are Natural Products Association, New Hope Network, IFT (Institute of Food Technologists) and Specialty Food Association. Direct peers are Beauty Independent, The Business of Fashion and NOSH (BevNET/NOSH).
Does The Well Network have an API?
No public API is recorded for The Well Network.
What industry is The Well Network in?
The Well Network's product category is CPG Industry Networking and Membership Community. Its primary akta.pro industry code is BPAMABAC, Interest-Based Communities & Forums. Its NAICS code is 51621 and its SIC code is 8600.