Groke

What Groke does

Groke is a Mexican tower crane provider operating across construction, infrastructure, and industrial verticals. Founded in 2007 and headquartered in Naucalpan de Juárez, Estado de México, the company rents and sells tower cranes under a four-series portfolio (5LC, 11LC, 21LC, LCL) spanning 4 to 64 tons of maximum load and reach up to 90 meters. All high-capacity units feature Flat-Top technology sourced from COMANSA, a Pamplona-based manufacturer with 60 years of crane-building experience, under a strategic partnership that provides Groke with exclusive Mexican access to the brace-free jib architecture and the Panelable Tower logistics system (which transports up to 33 m of tower on a standard 12 m platform, yielding a 3:1 freight savings over competitors).

Groke's go-to-market is direct enterprise sales, with a dedicated sales team, website contact form, and WhatsApp channel (55 9185 6499). Pricing is custom quote-based and not publicly disclosed. The company operates an in-house maintenance, conditioning, and storage facility covering structural, mechanical, electrical, and electronic crane components, and offers 24/7/365 technical support. The company is legally incorporated as GROKE SA DE CV, a privately held Mexican sociedad anónima de capital variable, with no disclosed institutional investors, no parent company, and no funding rounds on record. IQNet and AENOR certifications are displayed for quality and compliance. Groke claims to operate in 30 of Mexico's 32 states and describes itself as the Mexican market leader in high-capacity tower cranes.

Name

Groke

Legal name

GROKE SA DE CV

Website

https://groke.mx

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Groke is a Mexican tower crane rental and sales company, founded in 2007, serving construction, infrastructure, and industrial clients across 30 Mexican states using COMANSA Flat-Top technology and a four-series product portfolio spanning 4-64 ton capacity.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction Machinery Manufacturing (33312)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Tower Cranes (IMAHAJAB)

akta.pro secondary industries

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE)

Keywords

• Tower crane rental
• Tower crane sales
• Construction equipment leasing
• Heavy lifting solutions
• Infrastructure crane services

Headquarters

HQ city

Naucalpan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Tower Crane Rental: Rental of tower cranes for construction projects including infrastructure, hydraulic works, industrial and building projects. The company provides cranes adaptable to any project with personalized service and 24/7 technical support.
2. Tower Crane Sales: Sale of tower cranes including multiple series (5LC, 11LC, 21LC, LCL) with varying capacities from 4t to 64t maximum load.
3. Maintenance Services: The company operates a maintenance and storage facility where all crane elements are reviewed, conditioned, and repaired, including structural, mechanical, electrical, and electronic components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Groke rents and sells tower cranes for construction, infrastructure, and industrial projects in Mexico, supplying units ranging from 4t to 64t capacity built on COMANSA's modular product lines. The company also delivers 24/7 technical support, erection assistance, and preventive/corrective maintenance services to keep equipment operating on jobsite.

Product overview

Groke is a Mexican company (established 2007) offering a comprehensive portfolio of tower cranes for rent and sale, serving the construction, infrastructure, and industrial sectors across Mexico. The product lineup consists of four main tower crane series: the compact 5LC Series (4-5t max load, 50m reach), the medium-capacity 11LC Series (5-8t max load, 65m reach), the high-capacity 21LC Series (12-50t max load, 90m reach), and the heavy-lift LCL Series (8-64t max load). All high-capacity cranes feature Flat-Top technology from manufacturer COMANSA, a Spanish company with 60 years of experience. The portfolio is complemented by technology add-ons including the Panelable Tower System for efficient transport, Double Trolley System for optimized load handling, Power Lift System for improved capacity, and Effi-Plus system for faster cycle times. Groke provides 24/7 service support and operates its own maintenance and storage facilities for all crane components.

Differentiator

Problem solved

Functional benefit

Products and services

• Tower Crane Rental Rental of tower cranes from 4t to 64t capacity for construction, infrastructure, and industrial projects in Mexico, built on COMANSA's modular product lines.
• Tower Crane Sales Sale of new COMANSA tower cranes (4t to 64t capacity) to construction, infrastructure, and industrial buyers in Mexico.
• 24/7 Technical Support and Maintenance Continuous technical service, erection support, and preventive/corrective maintenance for rented or purchased tower cranes to maximize jobsite uptime.

Quantifiable outcome

• 3:1 freight savings with panelable tower design
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• COMANSA (Crenosaca SA de CV)coreStrategic or Co-development PartnerGroke has a strategic partnership with COMANSA, a multinational tower crane manufacturer headquartered in Pamplona, Spain, with 60 years of crane-building experience. COMANSA is one of the world's leading brands in high-technology tower cranes, providing the Flat-Top system technology (without struts) that is central to Groke's product differentiation. The partnership gives Groke access to advanced crane technology and manufacturing expertise, while COMANSA gains market penetration in Mexico through Groke's distribution and service network.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Liebherr: Liebherr is a global tower crane OEM with established distribution and service in Mexico. Its flat-top and hammerhead lines overlap directly with Groke's 5LC, 11LC, 21LC, and LCL series offerings to large contractors and infrastructure developers.
• Manitowoc Company (Potain): Manitowoc owns Potain, one of the world's largest tower crane manufacturers, and competes directly with the COMANSA Flat-Top platform that Groke distributes in Mexico. It is the closest direct competitor on the equipment/specification axis.
• Zoomlion Heavy Industry: Zoomlion is a Chinese tower crane OEM aggressively expanding in Latin America with lower-priced flat-top models. It competes with Groke on large infrastructure and industrial bids where price pressure is high.
• Linden Comansa (COMANSA): COMANSA is Groke's manufacturing partner and a global tower crane OEM with its own distribution in other regions. It is comparable as the technology source and as a competing brand wherever it sells directly outside the Groke channel.

Broad incumbents

• Caterpillar: Caterpillar is the dominant construction equipment OEM globally and operates CAT Rental Store networks in Mexico. While it does not specialize in tower cranes, it competes for the same contractor wallet on large construction and infrastructure projects.
• United Rentals: United Rentals is the world's largest equipment rental company and has been expanding in Mexico. It is a broad incumbent competitor on rental contracts for cranes and aerial equipment at large industrial and infrastructure sites.
• Terex Corporation: Terex supplies a broad range of construction equipment including tower cranes and rough-terrain equipment. It overlaps with Groke in the heavy-lift segment but serves it as part of a much wider equipment portfolio.
• Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental providers in North America and is growing its presence in Mexico. It competes with Groke for large contractor accounts but does not focus on tower cranes as a core specialty.

Regional players

• Mateco: Mateco is a European-based equipment rental specialist that has expanded into Latin America. It is comparable to Groke as a multi-country lifting and material handling rental operator but currently has limited Mexican footprint relative to Groke.

Emerging players

• Grúas Trevi: Grúas Trevi is a Mexican heavy-lifting and crane rental provider focused on industrial and infrastructure projects. It overlaps with Groke on customer profile and use cases while operating at smaller scale and a narrower geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GROKE-61553431017026

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groke