Hornche
Hornche (Easylube) is a Taiwan-based manufacturer of single-point automatic lubricators serving industrial, mining, food, and energy facilities worldwide through an exclusive master distributor network in 54 countries. It combines patented gear-driven hardware with RFID/NFC-enabled, cloud-connected lubrication management software and recurring consumable revenue.
- Company typePrivate
- Founded1988
- HeadquartersTaoyüan, Taiwan
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hornche does
Hornche Corporation (弘琦貿易有限公司), operating under the Easylube brand, is a Taiwan-based designer, manufacturer, and global supplier of single-point automatic lubricators founded in 1992 and headquartered in Taoyuan City. The company's core product is a patented motorized gear-driven automatic lubricator mechanism, with six differentiated hardware series (Nexus wireless, ATEX EX explosion-proof, RFID PLUS, RFID, Elite, and Classic) supplemented by surface temperature sensors, oil brush kits, external power supply kits, and RFID smart inspection tags. The hardware portfolio is paired with a software ecosystem — Easylube LINK remote networking management, TPMS total patrol management, Guardwatch smart inspection, and Skymonitor digital monitoring — that incorporates AI-driven MQL (Minimum Quantity Lubrication) computation, RFID/NFC inspection workflows, and cloud-based remote control, with IoT connectivity protected by a US invention patent granted in July 2025.
Hornche's go-to-market is an exclusive master distributor model covering 54 countries across five continents, with distributors providing direct sales, technical installation, and after-sales support to end-users in industrial manufacturing, mining, food and pharmaceutical processing, energy and utilities, and OEM equipment channels. The revenue model combines one-time hardware sales with recurring consumable service packs (grease cartridges and lithium batteries) and recurring software subscriptions, creating a razor-and-blade-plus-platform dynamic anchored on the 5 million-plus installed unit base across 20,000+ factory users.
The company has accumulated an unusually dense regulatory footprint for its size, including ISO 9001:2015, IECEx QAR, ATEX, IECEx, UL (Group A), CE, FCC, NCC, SUBTEL, CNEx, NSF H1, and FDA, plus product liability coverage up to USD 1 million. Manufacturing is concentrated at the Nankan headquarters factory relocated in September 2022, and the product liability insurance is underwritten by Hotai Insurance, signaling conservative risk management appropriate to a private, founder-controlled industrial firm without external institutional funding.
Hornche firmographics
Firmographics- Name
- Hornche
- Legal name
- 弘琦貿易有限公司 (Hornche Trading Co., Ltd.)
- Website
- https://www.easylube.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hornche (Easylube) is a Taiwan-based manufacturer of single-point automatic lubricators serving industrial, mining, food, and energy facilities worldwide through an exclusive master distributor network in 54 countries. It combines patented gear-driven hardware with RFID/NFC-enabled, cloud-connected lubrication management software and recurring consumable revenue.
- Ownership category
- akta.pro rank
Hornche industry classification
Industry- Product category
- Industrial Automatic Lubricators
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Oil & Gas Field Machinery & Equipment (3533), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil) (IMAHALAJ)
Keywords
Where Hornche is headquartered
LocationHeadquarters
- HQ city
- Taoyüan
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
Hornche business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Automatic Lubricator Hardware Sales: Sale of automatic lubricator devices including Nexus (remote control), EX (explosion-proof), RFID PLUS (advanced), RFID (smart), Elite (professional), and Classic (standard) series. Initial hardware purchase for equipment protection.
- Service Pack (Consumables) Recurring Revenue: Recurring sales of replacement service packs containing grease cartridges and lithium batteries. NX (remote control), EX (explosion-proof), EL/RP (professional/advanced) variants. Consumable replacement cycle drives recurring revenue.
- Software/SaaS Subscriptions: Software subscriptions including Easylube LINK (remote intelligent networking management), TPMS (total patrol management system), Guardwatch (smart inspection management), and Skymonitor (digital monitoring). Mobile apps for Android and iOS with web versions.
- Accessories and Add-ons: Sales of accessories including external power supply kits, RFID smart inspection tags, oil brush kits, installation accessories, retail kits, and demo toolboxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Automatic Lubricator Drive Units - 2 year warranty |
| Subscription | Annual | Service Packs (Grease & Battery) - 1 year warranty |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Hornche product offering
Product offeringCore offering
Hornche Corporation (弘琦貿易有限公司), doing business as Easylube, designs, manufactures, and supplies single-point automatic lubricators and related sensor products for industrial bearing lubrication. The portfolio spans six lubricator hardware series (Nexus remote-control, ATEX EX explosion-proof, RFID PLUS, RFID, Elite, Classic), supporting accessories (surface temperature sensor, oil brush kit, external power supply, RFID smart inspection tag), consumables (grease service packs and lithium batteries), and a software ecosystem (Easylube LINK, TPMS, Guardwatch, Skymonitor) for AI-driven, RFID/NFC-enabled, cloud-connected lubrication management.
Product overview
Hornche Corporation (弘琦貿易有限公司, operating as Easylube) manufactures and sells single-point automatic lubricators under the Easylube brand, complemented by a suite of patrol inspection management software. The product portfolio is organized across six lubricator series (Nexus, ATEX EX, RFID PLUS, RFID, Elite, Classic) differentiated by features such as remote wireless control, explosion-proof certification, and RFID inspection integration. Supporting accessories include surface temperature sensors, oil brush kits, external power supply kits, and RFID smart inspection tags, along with consumables (original grease service packs and lithium batteries) and demo toolkits. The software ecosystem consists of three interconnected management platforms: TPMS (Total Patrol Management System) serving as the overarching platform integrating the RFID lubricator hardware with NFC card readers and inspection apps; Guardwatch providing smart on-site inspection management via NFC sensing; and Skymonitor offering digital remote monitoring with AI-powered bearing lubrication standard computations. Easylube LINK enables remote network control specifically for the Nexus series. The portfolio is unified by STEM-based (Science, Technology, Engineering, Mathematics) engineering principles and Industry 4.0 connectivity, with products distributed across 54 countries on 5 continents through a master distributor network.
Differentiator
Problem solved
Functional benefit
Brands
- Easylube: Automatic lubricators for single-point lubrication applications with various series including Nexus (remote control), EX (explosion-proof), RFID PLUS (advanced), RFID (smart), Elite, and Classic.
- Skymonitor
- Guardwatch
- TPMS
- Easylube LINK
Products and services
- Easylube Nexus Series (遠程操控系列) Automatic Lubricator Single-point automatic lubricator with remote wireless control and cloud connectivity for industrial facilities. Designed for industrial plants requiring AI-driven remote monitoring, equipment ON/OFF synchronization, and centralized lubrication data management across multiple sites.
- Easylube ATEX EX Series (防爆型系列) Explosion-Proof Automatic Lubricator
Quantifiable outcome
- 50-60% of bearing failures are caused by lubrication problems
- +4 more outcomes
Companies that use Hornche
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Hornche technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Hornche partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Machinery Lubrication MagazineminorIndustry publication that featured Easylube's automatic lubrication system using RFID technology, providing media coverage and industry recognition.
- BHP Billiton (Minera Escondida)minorMajor global mining company that recognized Mining Lube Engineering S.A. with an award for excellence in lubrication procedures at their Escondida copper mine in Chile.
- Mining Lube Engineering S.A.coreInternational master distributor partner for Latin American markets, specifically Chile and Brazil. Specializes in mining industry lubrication solutions. Received recognition from BHP Billiton for excellence in lubrication procedures at Escondida mine operation.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Hornche competitors and assessment
Company assessmentDirect peers
- Perma-tec: German manufacturer of single-point automatic lubricators (perma STAR, perma FLEX, perma NOVA lines). Direct head-to-head competitor to Hornche/Easylube in the same single-point automatic lubricator category, serving similar industrial bearing applications globally.
- Vogel (SKF Group): German specialist in centralized and automatic lubrication systems, now part of SKF Group. Directly competes with Hornche in industrial lubrication equipment and offers overlapping single-point, multi-point, and centralized architectures for the same plant maintenance customers.
- Bijur Delimon International: US-headquartered manufacturer of automatic lubrication systems for industrial machinery, including single-point and centralized systems. Direct competitor serving similar industrial facilities with comparable bearing-lubrication solutions.
- DropsA: Italian manufacturer of automatic lubrication systems (single-point and multi-point lubricators, progressive and dual-line systems). Directly comparable product portfolio and customer base to Hornche, particularly in heavy industrial and food-grade applications.
- Lincoln Industrial (SKF): US heritage manufacturer of automatic lubrication systems, manual lubrication equipment, and lubrication accessories, now part of SKF Group. Direct product overlap with Hornche in single-point and centralized lubricators serving industrial bearing customers.
Broad incumbents
- SKF: Swedish bearing and seal manufacturer operating the Lincoln automatic lubrication systems line alongside bearings, seals, and condition monitoring. Competes with Hornche across industrial lubrication but as part of a much broader portfolio, with vastly greater scale and direct enterprise sales coverage.
- Graco: US-based industrial fluid handling equipment manufacturer with automatic lubrication product lines and lubrication management software. Overlaps with Hornche in industrial lubrication equipment but operates a much broader fluid-handling portfolio across multiple end markets.
- Schaeffler: German bearing manufacturer (FAG, INA brands) with industrial lubrication products and growing condition monitoring/digital services. Competes with Hornche via integrated bearing-and-lubrication solutions sold to similar OEMs and industrial end users.
- NTN-SNR: Japanese bearing manufacturer (NTN) and European operations (SNR) offering bearings and associated automatic lubrication solutions. Comparable as an Asian industrial bearings-and-lubrication incumbent competing with Hornche's customer base in heavy industry.
- Timken: US manufacturer of bearings, power transmission components, and related industrial lubrication products. Comparable as an incumbent supplier serving similar industrial customers with bundled bearing-and-lubrication solutions.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hornche social profiles
Digital presenceHornche compliance and trust
Trust signalCompliance17 records
Hornche financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hornche leadership team
Management profileNumber of profiles
Hornche funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hornche M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hornche
What does Hornche do?
Hornche Corporation (弘琦貿易有限公司), doing business as Easylube, designs, manufactures, and supplies single-point automatic lubricators and related sensor products for industrial bearing lubrication. The portfolio spans six lubricator hardware series (Nexus remote-control, ATEX EX explosion-proof, RFID PLUS, RFID, Elite, Classic), supporting accessories (surface temperature sensor, oil brush kit, external power supply, RFID smart inspection tag), consumables (grease service packs and lithium batteries), and a software ecosystem (Easylube LINK, TPMS, Guardwatch, Skymonitor) for AI-driven, RFID/NFC-enabled, cloud-connected lubrication management.
Is Hornche a public or private company?
Hornche is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hornche founded?
Hornche was founded in 1988. It employs 51 to 100 people.
Where is Hornche based?
Hornche is headquartered in Taoyüan, Taiwan, in the Asia region.
How does Hornche make money?
Four revenue lines are on record. Automatic Lubricator Hardware Sales are the primary driver. The others are service Pack (Consumables) Recurring Revenue, software/SaaS Subscriptions and accessories and Add-ons.
Who are Hornche's main competitors?
Direct peers on record are Perma-tec, Vogel (SKF Group), Bijur Delimon International, DropsA and Lincoln Industrial (SKF). Broad incumbents are SKF, Graco, Schaeffler, NTN-SNR and Timken.
Does Hornche have an API?
No public API is recorded for Hornche.
What industry is Hornche in?
Hornche's product category is Industrial Automatic Lubricators. Its primary akta.pro industry code is IMAHALAJ, Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil). Its NAICS code is 324191 and its SIC code is 3533.