What Samart Telcoms does

Samart Telcoms Public Company Limited (SET: SAMTEL) is a Thailand-listed ICT systems integrator founded in 1986 and controlled by the Vilailuck family via Samart Corporation, which holds approximately 71.77% of shares. The company designs, deploys, and manages end-to-end telecommunications, network, and enterprise-IT solutions for Thai state enterprises, regulators, utilities, airports, and large private-sector customers. Its operations are organized into three reporting segments — Network Solutions, Enhanced Technology Solutions, and Business Application — and the group runs 30 service centers nationwide backed by a centralized Network Operations Center (NOC).

The company's core technology footprint spans in-house and integrated platforms across multiple ICT domains. In network solutions, it delivers VSAT, fiber, and telecom infrastructure under its own NBTC operating license, complemented by OEM partnerships with Cisco and Huawei. In enhanced technology solutions, it offers cybersecurity (including a Cyber Security Operations Center, or CSOC), cloud services branded SAFE Cloud, and increasingly AI-enabled autonomous-operations tooling. Business Application revenues come from proprietary and integrated enterprise systems — point-of-sale (POS), ERP, electronic data interchange (EDI), and e-learning platforms — delivered to government and large enterprise clients. In 2025, the company obtained CMMI Level 3 and ISO 27001:2022 certifications, supporting eligibility for higher-tier regulated tenders.

Commercially, Samart Telcoms monetizes through multi-year system-integration contracts, managed services, software licensing (notably AMI/smart-grid software deployed across Thailand, Malaysia, the Philippines, Indonesia, Japan, and India), and recurring maintenance and operations revenue. The 2025 backlog stood at Bt14 billion, providing roughly 1.3x forward revenue coverage. The company reported 2025 revenue of Bt10.957 billion and net profit of Bt480 million (up ~260% year-on-year from a depressed prior base), and in May 2025 its credit rating was upgraded to BBB+ with a stable outlook, signaling improved financial flexibility for larger bids and selective expansion.

Name

Samart Telcoms

Legal name

บริษัท สามารถเทลคอม จำกัด (มหาชน)

Website

https://samtel.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Samart Telcoms is a Thailand-listed ICT systems integrator, founded in 1986, that delivers network, cybersecurity, and enterprise-application solutions to government agencies, utilities, airports, and large enterprises across Thailand and select Asian markets.

Ownership category

akta.pro rank

Product category

ICT Solutions and Telecommunications Infrastructure

NAICS

All Other Telecommunications (5178), All Other Telecommunications (517810)

SIC

Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385), Services-Management Services (8741)

akta.pro primary industry

IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)

akta.pro secondary industries

Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD), Managed OT Security Services (MSSP/MDR for ICS/OT) (HDADAJAN), Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI)

Keywords

• Telecommunications infrastructure
• ICT solutions services
• Smart metering systems
• Enterprise software solutions
• Cybersecurity services

Headquarters

HQ city

Nonthaburi

HQ country

Thailand

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Network Solutions Business: Revenue from telecommunications network infrastructure including fiber optic installation, wireless networks (4G/LTE/5G), satellite communications (VSAT, iPSTAR), Digital Trunked Radio System, and related equipment supply and maintenance services. Revenue from this segment was Bt1,546.5 million in 2025 (28.7% of total).
2. Enhanced Technology Solutions: Revenue from ICT technology solutions including AMR/AMI smart meters, multimedia, security solutions, cloud computing, data center, big data analytics, digital TV, energy savings, robotics and automation, and digital platforms. Revenue from this segment was Bt1,804.4 million in 2025 (33.5% of total).
3. Business Application Solutions: Revenue from software applications including Core Banking, ERP, E-Payment/EDC, EDI, e-Learning, QR Payment, POS systems, and loyalty services. Revenue from this segment was Bt2,034.5 million in 2025 (37.8% of total).
4. Service and Maintenance Contracts: Ongoing revenue from maintenance services, outsourcing services, and managed services across all business segments including 30 service centers nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Samart Telcoms is a Thailand-based B2B ICT solutions provider that delivers integrated telecommunications infrastructure, enhanced technology solutions, and business application software to government agencies and private enterprises. The company operates through three business segments: Network Solutions (fiber optics, 4G/LTE/5G, VSAT satellite communications), Enhanced Technology Solutions (smart metering AMI/AMR, cloud computing, cybersecurity, big data), and Business Application Solutions (core banking, ERP, e-payment systems, QR payment, POS, EDI, e-learning). It also provides 30 nationwide service centers with 24/7 Network Operation Center support.

Product overview

Samart Telcoms operates as an integrated ICT solutions provider organized into three core business lines: Network Solutions (telecommunications infrastructure and network systems), Enhanced Technology Solutions (specialized ICT applications), and Business Application (software applications for business operations). The company offers a comprehensive portfolio including SAFE Cloud managed services, e-Document electronic document management, MPOS mobile payments, Digital Core Banking, and ERP systems. The three business groups work together as an integrated platform, providing end-to-end solutions for both government and private sector clients. The company also maintains subsidiaries including Samart Communication Services, Samart Comtech, Samart Infonet, Samart Ed Tech, Smarterware, Thai Trade Net, PortalNet, POSNet, and SecureInfo.

Differentiator

Problem solved

Functional benefit

Brands

• SAFE Cloud: Managed Cloud service with security standards, flexible and scalable for organizational needs
• MPOS
• e-Document
• Digital Core Banking
• Smart ICT Solutions

Products and services

• Network Solutions Business Group Comprehensive telecommunications network infrastructure solutions for enterprise and government clients including fiber optic networks (DWDM, FTTX, MPLS, SD-WAN), wireless solutions (4G/LTE, 5G, Digital Trunked Radio System), and satellite communication services (VSAT, SCPC, iPSTAR). Revenue of Bt1,546.5 million in 2025 (28.7% of total).
• Enhanced Technology Solutions Business Group ICT application technology solutions including Automatic Meter Reading (AMR), Advanced Metering Infrastructure (AMI), multimedia solutions, security systems, cloud computing (SAFE Cloud), data center, big data analytics, geographic information systems, airport solutions, digital TV, energy savings, intelligent robotics, digital platforms, and e-document management. Revenue of Bt1,804.4 million in 2025 (33.5% of total).
• Business Application Solutions Business Group Business support application software including Core Banking Systems, ERP, E-Payment Solutions, EDC terminals, QR Payment, Point of Sales (POS), Electronic Data Interchange (EDI), Supply Chain Management, and e-Learning platforms. Revenue of Bt2,034.5 million in 2025 (37.8% of total).
• SAFE Cloud Managed Cloud service with security standards, flexible deployment options, and scalable infrastructure for organizational growth. Features Secure, Affordable, Friendly and Flexible, Easy to Use components.
• e-Document (ระบบบริหารจัดการเอกสารอิเล็กทรอนิกส์) Electronic document management system with web-based and mobile application access for intelligent electronic document storage, supporting various upload formats, OCR conversion, and secure document retrieval.
• MPOS (Mobile Point of Sale) Mobile payment solution enabling payments through Android smartphones, supporting the growing mobile device ecosystem with POSNet subsidiary providing E-payment solutions, POS systems, QR payment, and smart card services.
• Digital Core Banking Digital banking solutions for banks adapting to cashless society, providing convenience, mobility, and improved customer service through digital-first banking operations.
• ERP (Enterprise Resource Planning) Enterprise resource planning systems, Enterprise Asset Management (EAM), Human Capital Management (HCM), and Robotic Process Automation (RPA) provided through PortalNet subsidiary to enhance organizational competitiveness in the digital economy.

Quantifiable outcome

• 260% profit increase to Bt480 million in 2025
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Cisco ThailandcoreTechnology or IntegrationStrategic technology partnership involving technology vision exchange and digital future readiness discussions. Cisco Thailand and Samart Telcoms management meet regularly to exchange technology perspectives and explore collaboration opportunities in enterprise networking, cybersecurity, and digital transformation solutions.
• HuaweicoreTechnology or IntegrationStrategic partnership involving visits to Huawei's CSIC (Customer Service Innovation Center) learning innovation center to strengthen technology cooperation. Focus on cloud computing, 5G, AI, and digital solutions partnerships.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• True Corporation: Thai telecom operator with a growing enterprise ICT and data-center services arm. Adjacent competitor that can leverage its network footprint to bid on the same government SI and connectivity projects as Samart.
• Accenture (Thailand): Global SI operating in Thailand with broader service portfolio (consulting, digital transformation, cloud, security). Competes for larger Thai government and enterprise transformation mandates but lacks Samart's telecom-system-installer DNA.
• TCS (Thai operation): India-headquartered global IT services firm with Bangkok delivery capability, serving Thai banks and enterprises with IT modernization. Competes for application development and managed services portions of Samart's deals.
• IBM Thailand: Global technology vendor/SI with established Thai presence in enterprise IT, cloud, and security. Competes for government and bank IT modernization contracts alongside Samart.

Direct peers

• Fujitsu (Thailand): Japanese SI with established Thai presence providing enterprise IT, network infrastructure, and hybrid cloud services to government and large enterprises. Competes for the same Thai government SI RFPs as Samart, especially in telecom and finance.
• Jasmine International: Thai SET-listed telecom conglomerate with enterprise broadband, ICT, and system integration arms serving similar B2B/government customers. Comparable Thai-domestic scale and customer overlap in network infrastructure and managed services.
• CS LoxInfo (CSL): Thai SET-listed enterprise IT services and network solutions provider targeting government and corporate clients. Direct overlap with Samart's network integration and managed services business.
• NTT Data (Thailand): Japanese-headquartered global SI with a major Thai operation delivering enterprise IT services, network integration, and managed services to government and financial clients. Closest direct competitor to Samart's three-pillar Network / Enhanced Technology / Business Application structure.

Emerging players

• Wirepas: Finland-based IoT connectivity mesh specialist named alongside Samart in APAC AMI market reports. Competes on the IoT/connectivity layer underlying smart metering deployments.
• Trilliant: Global AMI / smart-grid communications specialist named alongside Samart in APAC AMI market reports. Overlaps directly in private APN connectivity, SIM/device management, and AMI rollout for utilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samart Telcoms