New World Hotel Makati

What New World Hotel Makati does

New World Hotel Makati is a 5-star luxury hotel located at Esperanza Street corner Makati Avenue in Ayala Center, Manila, Philippines. Founded in 1993 and operating for over 32 years, the property offers 578 guest rooms across tiered categories — Superior (34 sqm), Deluxe, Premier (36 sqm), Residence Club accommodations (30–31 sqm) with executive-lounge access, and suites up to the 162 sqm Presidential Suite. It is part of the New World Hotels & Resorts brand and operates under a management agreement with Rosewood Hotel Group, which provides brand standards, the central reservation platform, and corporate infrastructure.

The property runs a multi-vertical platform-plus-modules service architecture: core accommodations; four F&B outlets (Café 1228 international buffet, The Lounge 24-hour lobby lounge, Jasmine authentic Cantonese, The Shop pastry café); event and banquet venues (Ballroom capacity 400, The Glasshouse 80, The Press Club 30–60); wellness and recreation (Paradasia spa, 25m outdoor pool with poolside event space for 100, 24-hour fitness center); and ancillary services including chauffeured airport transfers (PHP 3,000 sedan / PHP 3,400 van) and pet-friendly packages. Underlying technology is limited to standard PMS infrastructure, the Rosewood central reservation system, and third-party integrations (eat2eat dining reservations, Google Maps, social plugins); there is no disclosed AI/ML capability.

Revenue is generated across five streams: room accommodations (primary), F&B, events and weddings (including Ting Hun Chinese engagement packages), spa and wellness, and airport transfers. Pricing is tiered by room category with a Best Rate Guarantee on direct bookings, advance-booking discounts up to 25%, and Stay 3 Pay 2 packages. Go-to-market is hybrid: direct-to-consumer through the official website, phone, and walk-in; event-driven via travel expo participation (Travel Madness Expo) and email marketing; and sales-led through a dedicated corporate/MICE/wedding sales team. The hotel targets business and leisure (bleisure) travelers in Makati's financial district, with secondary segments in weddings and MICE.

Name

New World Hotel Makati

Legal name

New World Hotels & Resorts (managed by Rosewood Hotel Group)

Website

https://manila.newworldhotels.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

New World Hotel Makati is a 5-star, 578-room luxury hotel in Manila's Ayala Center, operated under Rosewood Hotel Group, serving business and leisure travelers with tiered accommodations, four dining outlets, three event venues, and spa and wellness facilities.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury MICE & Conference Resorts (THAGACAN)

akta.pro secondary industry

City/Urban Convention Hotels (THAGALAA)

Keywords

• Luxury hotel accommodation
• Hotel dining services
• Event and meeting venues
• Wedding and banquet facilities
• Spa and wellness services

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Room Accommodations: Primary revenue from 578 rooms across multiple categories (Superior, Deluxe, Premier, Residence Club, and various suites). Revenue generated through nightly rates, with discounts for advance booking and extended stays.
2. Food and Beverage: Dining revenue from four outlets: Café 1228 (international buffet), The Lounge (24-hour), Jasmine (Chinese/Cantonese), and The Shop (pastries). Includes dim sum promotions and à la carte dining.
3. Events and Weddings: Revenue from venue rentals (Ballroom, Glasshouse, Press Club) and comprehensive event planning services for corporate meetings and weddings including the traditional Ting Hun ceremony packages.
4. Spa and Wellness: Paradasia spa services offering massages and treatments, with 20% discount for Residence Club guests.
5. Airport Transfers: Chauffeured airport transfer services - sedan at PHP 3,000 and 8-seater at PHP 3,400.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

New World Hotel Makati is a 5-star luxury hotel in Makati's Ayala Center offering 578 guest rooms and suites across multiple categories, four dining outlets, versatile event venues, a spa, fitness center, and outdoor pool. The hotel also provides MICE and wedding services, including traditional Chinese Ting Hun engagement ceremony packages, catering to business and leisure travelers visiting Manila.

Product overview

New World Hotel Makati is a 5-star luxury hotel offering 578 rooms as part of the Rosewood Hotel Group portfolio. The property operates a platform-plus-modules service architecture with core accommodation products (Superior, Deluxe, Premier rooms), premium add-on modules (Residence Club accommodations and exclusive lounge), and signature dining outlets (Café 1228, The Lounge, Jasmine, The Shop). Event and wellness facilities include the Ballroom, The Glasshouse, The Press Club, swimming pool, The Gym fitness center, and Paradasia spa. The hotel also provides packaged offerings including the Stay 3 Pay 2 package, pet-friendly Posh Petcations, early booking discounts, and special wedding/event packages. Located in Makati's Ayala Center, the property positions itself for both business and leisure travelers.

Differentiator

Problem solved

Functional benefit

Brands

• Café 1228: International buffet restaurant offering breakfast, lunch, and dinner with diverse cuisine options.
• The Lounge
• Jasmine
• The Shop
• Paradasia
• Residence Club
• The Press Club
• The Glasshouse

Products and services

• Superior Room
• Deluxe Room
• Residence Club Deluxe Room
• One Bedroom Suite
• Presidential Suite
• Café 1228
• Jasmine
• The Shop
• The Lounge
• Paradasia Spa
• Ballroom Event Venue
• The Glasshouse Event Venue
• The Press Club Event Venue
• Swimming Pool
• The Gym
• Airport Transfer Service

Quantifiable outcome

• 578 rooms available across accommodation categories
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Rosewood Hotel GroupcoreOthersNew World Hotels & Resorts is managed by Rosewood Hotel Group, a global luxury hospitality company. Rosewood Hotel Group operates hotels worldwide and provides the operational framework, brand standards, marketing platform, and reservation systems for New World Makati Hotel.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shangri-La at the Fort, Manila: Large luxury hotel in BGC, the other major corporate/financial district adjacent to Makati. Comparable 5-star positioning, MICE capacity, dining breadth and target segments (corporate + leisure) in the same Metro Manila luxury market.
• Sofitel Philippine Plaza Manila: Iconic luxury hotel at the CCP Complex on Manila Bay. Similar 5-star positioning with comparable large-scale ballroom, F&B diversity, and a long operating history in the Manila luxury market.
• The Peninsula Manila: Iconic luxury hotel in Makati adjacent to Ayala Center. Competes for the same high-end corporate, MICE and leisure guests with comparable F&B, event venues and a similar bleisure focus.
• Manila Marriott Hotel: Premium-tier business hotel in the Resorts World Manila complex, Pasay. Comparable room scale, MICE venues, and a similar reliance on corporate and event demand as New World Makati.
• Fairmont Makati: Luxury 5-star hotel in the same Ayala Center micro-market as New World Makati, with comparable room count, F&B outlets, event space and a similar business/leisure dual-segment strategy. It is the most directly comparable competitor for corporate and leisure share in Makati.
• Conrad Manila: Luxury Hilton-branded hotel at the Manila Bay / Mall of Asia complex, targeting similar business and leisure travelers with comparable F&B and event offerings. Directly competes for luxury MICE and bleisure demand in Metro Manila.
• Dusit Thani Manila: Luxury hotel in the Makati area with comparable F&B outlets, event venues and Thai-hospitality-style service positioning. Competes for similar corporate and leisure guests within Metro Manila.
• Hilton Manila: Premium business hotel in Resorts World Manila with comparable room scale, F&B outlets and event venues targeting the same corporate and bleisure travelers in Metro Manila.
• Raffles Makati: Ultra-luxury hotel located directly above Fairmont Makati in the Ayala Center complex. Comparable luxury positioning, MICE capabilities and reliance on the same Makati corporate demand pool as New World Makati.

Emerging players

• Okada Manila: Integrated luxury resort and casino complex on Manila Bay with extensive hotel rooms, F&B, event venues and entertainment. Not a direct same-segment competitor, but increasingly competes for luxury leisure and MICE demand in Metro Manila.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NewWorldMakatiHotel
• Instagraminstagram.com/newworldmakati
• LinkedInlinkedin.com/company/new-world-makati

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New World Hotel Makati