Schuster Versicherungsmakler

What Schuster Versicherungsmakler does

Schuster Versicherungsmakler GmbH is a privately held German insurance brokerage (Versicherungsmakler) headquartered in Bielefeld, Ostwestfalen, operating under § 34d GewO registration (D-VEYX-6OKUW-75) with IHK Ostwestfalen zu Bielefeld as supervisory authority. Founded over 65 years ago, the firm has been part of the MARTENS & PRAHL Gruppe since 2011, one of Germany's top-5 broker networks with 90+ locations across Germany, Switzerland, and the London insurance market. Schuster serves a hybrid client base of industrial enterprises, German Mittelstand (mid-market) companies, SMEs, self-employed/crafts businesses, and private individuals, with risk and contract analysis, policy placement, ongoing insurance management, and active claims support as core service functions.

The company's product portfolio splits into two main service lines — corporate insurance (Unternehmen) covering industrial insurance, D&O, cyber, property, and company pension schemes (BAV), and private insurance (Personen) covering liability, property, health, life, motor, and specialty risks such as jewelry, art, instruments, and animal insurance. Underlying these, Schuster operates a layer of digital service tooling: the BAV-Kundenportal for company pension scheme management, online damage reporting forms integrated into the M&P Schadenportal infrastructure (covering vehicle, liability, electronics, property, financial loss, and personal accident), online risk-change notifications, and a SmartCloudServices-powered video consultation portal. The technology stack is conventional — a WordPress/Elementor website, Google Maps, Google reCAPTCHA, Complianz for cookie consent, and Flixcheck Widget for online questionnaires — with no in-house proprietary platform or AI/ML components.

The revenue model is standard insurance brokerage commission (Courtage) earned from insurers on placed premiums, with the option of alternative client-paid honorariums upon request. Distribution is hybrid: direct personal consultation at the Bielefeld office and via field sales for enterprise/Mittelstand clients, complemented by digital self-service through the customer portal and online forms for SMB/individual clients. Marketing operates through the company's website, LinkedIn and Instagram social profiles, and cross-referrals within the M&P network. The firm is jointly managed by three Geschäftsführer: Daniel Stein, Andreas Wilberg, and Thomas Großmann. No financial figures, acquisition activity, or investment signals are publicly disclosed.

Name

Schuster Versicherungsmakler

Legal name

SCHUSTER Versicherungsmakler GmbH

Website

https://schuster-bielefeld.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Schuster Versicherungsmakler GmbH is a Bielefeld-based German insurance brokerage serving industrial companies, Mittelstand, SMEs, and private individuals with corporate and personal insurance placement, risk management, and claims support, operating as a member of the MARTENS & PRAHL Gruppe network since 2011.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

akta.pro secondary industries

Directors & Officers (D&O) Liability (FSAJADAF), Professional Liability (E&O) (FSAJAGAC)

Keywords

• Insurance brokerage
• Corporate insurance
• Risk management
• Company pension schemes
• Private insurance advisory

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission (Courtage): Standard insurance broker commission model. The broker receives commissions from insurance companies based on placed premiums. Commission rates are customary and depend on the insurance premium. Alternative client-paid honorariums can be agreed upon per customer request.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Schuster Versicherungsmakler GmbH is an independent insurance brokerage providing customized insurance solutions and risk management advisory for both corporate and private clients. Core offerings span industrial insurance, business liability, D&O, property, cyber, company pension schemes (BAV) for businesses, and private coverage including liability, health, life, motor, and specialty risks for individuals. The firm handles risk analysis, policy placement, ongoing contract management, and active claims support on behalf of clients.

Product overview

Schuster Versicherungsmakler is an insurance brokerage firm offering a portfolio of advisory and management services for corporate and private clients. The core offering consists of two main service lines: corporate insurance (Unternehmen) covering risk analysis, contract management, placement, insurance management, and claims support; and private insurance (Personen) spanning liability, property, health, life, vehicle, and specialty coverage. Supporting these are digital service tools including the BAV-Kundenportal for company pension management, online damage reporting forms for multiple claim categories, and online risk change notification portals. The company operates as part of the MARTENS & PRAHL Group network spanning Germany, Switzerland, and the London insurance market.

Differentiator

Problem solved

Functional benefit

Products and services

• Unternehmen (Corporate Insurance Services) Insurance consulting and management services for businesses, covering risk and contract analysis, placement and implementation, ongoing insurance management, claims support, and retirement/prevention management. Targeted at companies requiring industrial insurance, liability, D&O, property, cyber, and risk management coverage.
• Personen (Private Insurance Services)
• BAV-Kundenportal (Company Pension Customer Portal) Digital pension management portal for company pension schemes (betriebliche Altersvorsorge) that gives customers online access to their retirement planning and pension account information.
• Schadenmeldung Online (Online Damage Reporting) Digital damage/claim reporting system allowing customers to submit various claim types (vehicle, liability, electronics, property, financial loss, personal accident) via secure online forms that route directly to the claims team.
• Risikoänderungen Online (Online Risk Change Notifications) Digital portal for reporting private or commercial risk changes so insurance coverage stays current, with submissions routing directly to the customer's personal contact person.

Quantifiable outcome

• Over 7,000 customers served
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MARTENS & PRAHL GruppecoreStrategic or Co-development Partner · 1 January 2011SCHUSTER has been part of the MARTENS & PRAHL Gruppe since 2011. Martens & Prahl is one of the leading insurance brokers for Mittelstand with over 90 locations in Germany, Switzerland, and the London insurance market. The partnership provides access to a Top-5 insurance broker network while maintaining local personalized service. This alliance enables international coverage capabilities and leverages the collective market power of the network for favorable insurance terms.
• DS EXTERN GmbHminorOthersExternal data protection officer provider. Contact via https://www.dsextern.de/anfragen for data protection matters.
• Insurance Companies (Unnamed)coreChannel Partner/ Reseller/ DistributorVarious insurance companies from whom the broker places coverage on behalf of clients. The company receives commission (Courtage) from insurers for policy placement. Recipients of customer data for contract processing include insurance companies, cooperating intermediaries, assureds, reinsurance companies, broker pools, technical service providers, and insurance ombudsmen.
• Job Portals (Monster, StepStone)minorChannel Partner/ Reseller/ DistributorRecruitment channels including Monster Worldwide Deutschland GmbH and StepStone Deutschland GmbH for posting job openings and processing applications.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ecclesia Group: Detmold-based German insurance broker with strong industrial and specialty risk focus. Comparable to Schuster on industrial/Mittelstand target market and broad multi-line product offering, including cyber and liability.
• Jauch & Hübener: German insurance broker with a Mittelstand and corporate focus, providing risk management, industrial insurance, and pension advisory. Comparable to Schuster in segment focus and advisory scope.
• Dr. Schmitz & Partner: Smaller German insurance broker focused on industrial and corporate clients. Comparable to Schuster on niche Mittelstand/industrial specialization and full-service brokerage scope.
• MRH Trowe: Frankfurt-based German insurance broker specializing in Mittelstand, industrial, and specialty risks including D&O and cyber. Closely comparable to Schuster in target segment, product mix, and reliance on advisory-led placement for complex commercial risks.
• Funk Gruppe: Hamburg-headquartered, family-owned German insurance broker and risk consultant focused on Mittelstand and industrial clients. Directly comparable to Schuster on customer segment (Mittelstand/industrial), advisory-led model, and multi-line placement including liability, D&O, and international programs.

Others

• Geschlossene Fonds / Industrial Insurance Broker Collective: The German Insurance Brokers Association (BVK) represents the broader Mittelstand-focused independent broker ecosystem in which Schuster operates; relevant context for competitive positioning rather than a direct peer.

Broad incumbents

• Willis Towers Watson Germany: German operations of global advisory and brokerage firm WTW. Overlaps with Schuster on risk and insurance brokerage for mid-to-large corporate clients, especially in pension/benefits advisory.
• Aon Germany: German arm of global insurance and risk advisory broker Aon. Overlaps with Schuster on industrial and Mittelstand risk advisory but operates at much greater scale with broader international capabilities and corporate focus.
• Marsh Germany: German subsidiary of global broker Marsh McLennan. Competes for larger Mittelstand and industrial accounts with broader specialty, reinsurance, and consulting capabilities than Schuster.

Regional players

• MARTENS & PRAHL Gruppe: Schuster's parent network and one of Germany's Top-5 Mittelstand insurance brokers with 90+ locations. Directly comparable as a broker but serves as the parent platform rather than a same-geography competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schuster-versicherungsmakler-gmbh
• Instagraminstagram.com/schusterbielefeld

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schuster Versicherungsmakler