Winaros
PT Winaros Kawula Bahari is an Indonesian shrimp processor that sources, harvests, and produces 50+ premium raw and value-added shrimp SKUs at 2,500+ tons per month, exporting to restaurants, retailers, and distributors across 20+ countries.
- Company typePrivate
- Founded2005
- HeadquartersPasuruan, Indonesia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Winaros firmographics
Firmographics- Name
- Winaros
- Legal name
- PT Winaros Kawula Bahari
- Website
- https://winaros.co.id
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PT Winaros Kawula Bahari is an Indonesian shrimp processor that sources, harvests, and produces 50+ premium raw and value-added shrimp SKUs at 2,500+ tons per month, exporting to restaurants, retailers, and distributors across 20+ countries.
- Ownership category
- akta.pro rank
Winaros industry classification
Industry- Product category
- Seafood Processing
- NAICS
- Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC)
- akta.pro secondary industries
- Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH), Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)
Keywords
Where Winaros is headquartered
LocationHeadquarters
- HQ city
- Pasuruan
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Winaros business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Shrimp Product Sales: Winaros generates revenue through the sale of processed shrimp products to restaurants, retailers, and distributors. The company offers both raw and cooked shrimp products with various specifications and processing options. Operating since 2005 with an integrated chain of sourcing, harvesting and processing from farms in Indonesia.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Winaros product offering
Product offeringCore offering
Winaros processes and manufactures premium shrimp products with over 50 variations, spanning raw and cooked product lines such as Easy Peel, Peeled Deveined, Nobashi, Butterfly, Sushi Ebi, Ebi Furai, Ebi Tempura, Breaded Butterfly, and Ebi Popcorn. The company runs a vertically integrated operation from Indonesian shrimp farms through processing to export, supplying restaurants, retailers, and distributors across 20+ countries.
Product overview
Winaros operates as a shrimp processing company offering both raw and cooked shrimp product lines. The raw product portfolio includes Easy Peel, Peeled Cut Deveined Tails-off, Peeled Cut Deveined Tails-on, Nobashi, and Butterfly variants. The cooked product portfolio features Skewer, Cooked Tail On, Cooked In Shell Undeveined Tail On, Sushi Ebi, Ebi Furai, Ebi Tempura, Ebi Katsu, Breaded Butterfly, Coconut Breaded Butterfly, and Ebi Popcorn. The company also mentions Black Tiger and Vannamei shrimp varieties. With over 50 product variations, Winaros supplies restaurants, retailers, and distributors across 20+ countries, producing 2,500+ tons of shrimp products monthly since commencing operations in 2005.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy Peel Raw shrimp product with shell partially intact, designed for easy removal during preparation. For B2B buyers in foodservice and retail.
- Peeled Cut Deveined Tails-off Fully peeled raw shrimp with vein removed and tail removed, ready for direct cooking use. For B2B buyers in foodservice and retail.
- Peeled Cut Deveined Tails-on Fully peeled raw shrimp with vein removed and tail intact, providing visual appeal for plating. For B2B buyers in foodservice and retail.
- Nobashi Raw shrimp product with curved, elongated shape achieved through specialized processing, popular for tempura and grilling applications. For B2B buyers in foodservice and retail.
- Butterfly Raw shrimp split and opened to resemble a butterfly shape, ideal for grilling and baking. For B2B buyers in foodservice and retail.
- Skewer Pre-cooked shrimp product mounted on skewers, ready for reheating and serving in food service establishments. For B2B foodservice buyers.
- Cooked Tail On Fully cooked shrimp with shell and tail intact, suitable for hot appetizers and main courses. For B2B foodservice and retail buyers.
- Cooked In Shell Undeveined Tail On Cooked shrimp with shell intact and vein not removed, tail preserved for presentation. For B2B foodservice and retail buyers.
- Sushi Ebi Pre-cooked shrimp specifically processed for sushi preparation, with the characteristic straight shape. For B2B sushi restaurants and retail buyers.
- Ebi Furai Breaded shrimp product in Japanese-style panko breadcrumbs, pre-fried for convenient reheating. For B2B foodservice and retail buyers.
- Ebi Tempura Lightly battered tempura shrimp, pre-cooked for easy final preparation. For B2B foodservice and retail buyers.
- Ebi Katsu Breaded shrimp product in tonkatsu-style coating, pre-cooked for quick service preparation. For B2B foodservice and retail buyers.
- Breaded Butterfly Butterfly-cut shrimp with crispy breadcrumb coating, pre-cooked for food service use. For B2B foodservice and retail buyers.
- Coconut Breaded Butterfly Butterfly-cut shrimp coated with coconut and breadcrumbs for a tropical flavor profile. For B2B foodservice and retail buyers.
- Ebi Popcorn Small breaded shrimp pieces suitable for appetizers and snack applications. For B2B foodservice and retail buyers.
Quantifiable outcome
- 2,500+ tons of shrimp products produced every month
- +2 more outcomes
Companies that use Winaros
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Winaros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Winaros partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Winaros competitors and assessment
Company assessmentDirect peers
- Minh Phu Seafood Corporation: Vietnam's largest shrimp processor and exporter, producing raw and value-added shrimp (peeled, breaded, sushi-grade) for global markets. Closely mirrors Winaros's product breadth, value-added focus, and export-driven B2B model in a competing Asian origin.
- AquaStar: US-based shrimp processor specializing in raw and cooked value-added shrimp (peeled, deveined, skewered, breaded) sourced globally and sold to North American retail and foodservice. Directly comparable product mix and customer base to Winaros's US/retail-facing exports.
- PT Central Proteina Prima (CP Prima): One of Indonesia's largest integrated aquaculture and seafood processors, with significant shrimp farming and processing operations exporting globally. Directly comparable as a domestic Indonesian shrimp competitor with similar B2B/export orientation.
- Pacific Seafood Group: US vertically integrated seafood processor and distributor with shrimp and other species, serving retail and foodservice. Comparable in B2B processing model and customer channels, particularly relevant as a competing buyer in Asian-sourced shrimp.
- Omarsa: One of Ecuador's largest shrimp producers and exporters offering raw and value-added cooked shrimp (sushi ebi, breaded, skewered) to global markets. A direct competitor in the value-added shrimp category from a lower-cost Ecuadorian origin.
Broad incumbents
- Nippon Suisan Kaisha (Nissui): Major Japanese integrated seafood company with global sourcing, aquaculture, and value-added processing across multiple species including shrimp. Competes with Winaros for premium Asian and global foodservice accounts with broader species and brand portfolio.
- Pescanova: Spanish-headquartered global seafood company with shrimp, fish, and value-added frozen products across retail and foodservice. Comparable in value-added frozen seafood export orientation, though operating with a broader species portfolio and downstream brand presence.
- Thai Union Group: Global seafood giant owning brands like Chicken of the Sea and King Oscar, with substantial shrimp and frozen value-added seafood operations. Overlaps with Winaros in shrimp processing and global B2B/foodservice supply, but operates at vastly larger scale and with downstream branded reach.
- Maruha Nichiro: Japan's largest seafood company with global processing, aquaculture, and distribution including shrimp. Comparable as a vertically integrated, value-added seafood exporter with strong premium positioning, especially relevant given Winaros's sushi ebi and Japanese product formats.
- Charoen Pokphand Foods (CPF): Thai agro-industrial conglomerate with one of the world's largest shrimp farming and processing operations, plus diversified protein and feed businesses. Competes in Winaros's exact category but at significantly larger scale and with broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Winaros social profiles
Digital presenceWinaros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winaros leadership team
Management profileNumber of profiles
Winaros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winaros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winaros
What does Winaros do?
Winaros processes and manufactures premium shrimp products with over 50 variations, spanning raw and cooked product lines such as Easy Peel, Peeled Deveined, Nobashi, Butterfly, Sushi Ebi, Ebi Furai, Ebi Tempura, Breaded Butterfly, and Ebi Popcorn. The company runs a vertically integrated operation from Indonesian shrimp farms through processing to export, supplying restaurants, retailers, and distributors across 20+ countries.
Is Winaros a public or private company?
Winaros is a private company. It is classified as unknown and is currently operating.
When was Winaros founded?
Winaros was founded in 2005. It employs 1,001 to 5,000 people.
Where is Winaros based?
Winaros is headquartered in Pasuruan, Indonesia, in the Asia region.
How does Winaros make money?
One revenue line is on record: shrimp Product Sales.
Who are Winaros's main competitors?
Direct peers on record are Minh Phu Seafood Corporation, AquaStar, PT Central Proteina Prima (CP Prima), Pacific Seafood Group and Omarsa. Broad incumbents are Nippon Suisan Kaisha (Nissui), Pescanova, Thai Union Group, Maruha Nichiro and Charoen Pokphand Foods (CPF).
Does Winaros have an API?
No public API is recorded for Winaros.
What industry is Winaros in?
Winaros's product category is Seafood Processing. Its primary akta.pro industry code is AFANALAC, Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi), with a secondary code of AFANADAH, Breaded/Battered & Fried Seafood Products (Frozen Convenience). Its NAICS code is 311710 and its SIC code is 2092.