What DNX does

DNX is a domain name intelligence platform and marketplace aggregator operated by Media Revolution Inc, a Florida-incorporated corporation. Founded in 2024 and staffed by 1-10 employees, the platform is led by founder and CEO Josh Reason. The product is positioned as a unified interface over the fragmented aftermarket domain ecosystem.

The platform combines four functional layers: a search and discovery layer (Domain Market / Explore Domains, Bulk Search, Domain Search) that aggregates millions of listings from partner marketplaces Afternic, Atom, Sedo, and GoDaddy; a management layer (Dashboard, Domains, Landers, Inquiries, Monitoring) that supports portfolio workflows, landing pages, and inquiry handling; an intelligence layer offering price monitoring and change alerts; and a brokerage layer providing concierge negotiation on premium domains. A direct Registrar service is listed on the management dashboard as "coming soon." The technology stack is a web-based dashboard at manage.dnx.com and marketplace at market.dnx.com; no public API is offered and automated scraping is prohibited in the Terms of Service.

DNX monetizes via two streams. The primary stream is affiliate commissions paid by partner marketplaces when users complete purchases after being redirected from DNX. The secondary stream is a 12% success fee on concierge brokerage transactions. The customer base is horizontal and global, spanning individual domain buyers, SMBs, sellers, and domain investors, with no enterprise contracts or named anchor customers. Operational geography is global via digital channels, though the entity is U.S.-domiciled.

Name

DNX

Legal name

Media Revolution Inc

Website

https://dnx.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

DNX is a domain name intelligence platform and marketplace aggregator that consolidates aftermarket listings from Afternic, Atom, Sedo, and GoDaddy into one search, monitoring, and brokerage interface, serving individual buyers, SMBs, sellers, and domain investors globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Affiliate Commissions: DNX earns commission from domain sales through affiliate links when users purchase domains through partner marketplaces (Afternic, Atom, Sedo, GoDaddy). The platform uses checkout links to track and monetize transactions.
2. Domain Brokerage Success Fee: Concierge brokerage service charges a 12% success fee on completed domain transactions unless otherwise stated. This is an optional premium service for high-value domain purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

DNX is a domain name intelligence platform that aggregates listings from multiple leading domain marketplaces (Afternic, Atom, Sedo, GoDaddy) into a single searchable interface. It provides advanced domain search with filtering by length, word count, TLD, price, and age; a portfolio management dashboard with landing page tools, inquiry management, and monitoring with price alerts; and a concierge brokerage service that charges a 12% success fee on completed premium domain transactions.

Product overview

DNX is a Domain Name Intelligence Platform operated by Media Revolution Inc. The offering is a unified platform combining multiple services: Domain Name Purchasing Services (via affiliate partners), Domain Name Brokerage Services (with 12% success fee), Domain Name Search Services (advanced search across millions of domains), Domain Name Management Services (portfolio management, landing pages, monitoring, analytics), and a Domain Market for exploring domains sourced from Afternic, Atom, and Sedo. The platform also includes Domain Intelligence for monitoring domain changes and price tracking. Users access services through a web-based dashboard at manage.dnx.com and a marketplace at market.dnx.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Name Search Services
• Domain Name Brokerage Services
• Domain Name Management Services
• Domain Name Purchasing Services
• Domain Intelligence
• Domain Market

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• AfterniccoreChannel Partner/ Reseller/ DistributorAfternic is a major domain name marketplace integrated into DNX platform. DNX sources domain listings from Afternic and redirects users to Afternic for checkout. Afternic is part of the GoDaddy network and provides premium domain inventory.
• AtomcoreChannel Partner/ Reseller/ DistributorAtom is a domain name marketplace partner that provides domain listings to DNX platform. DNX aggregates and displays Atom's domain inventory, with price comparison shown to users.
• SedocoreChannel Partner/ Reseller/ DistributorSedo is a leading domain marketplace integrated into DNX. DNX displays Sedo domain listings and redirects users to Sedo for transactions. Sedo provides premium domain inventory including .com and new TLDs.
• GoDaddycoreChannel Partner/ Reseller/ DistributorGoDaddy is integrated as a domain marketplace partner. DNX shows GoDaddy pricing alongside other marketplace options, providing users with price comparison for domains.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sedo: Leading global domain marketplace integrated into DNX as a listing partner. Sedo is both a direct competitor (marketplace) and a supply source for DNX, with overlapping buyer/seller audiences and similar brokerage offerings.
• Undeveloped: Curated domain marketplace focused on premium one-word and brandable domains. Targets the same buyer segment as DNX with a similar brokerage-led model.
• Dan.com: Domain marketplace (owned by GoDaddy) specializing in lease-to-own and streamlined transactions. Competes for the same premium domain buyer with a different transaction UX.
• Afternic: Major domain marketplace owned by GoDaddy and integrated into DNX. Operates a premium inventory network with a similar buyer/seller base and affiliate-driven distribution model.
• Squadhelp: Premium domain marketplace and naming agency serving startups and brands. Competes directly for premium domain buyers and adds naming contests as a complementary service.
• Atom: Premium domain marketplace that feeds listings into DNX. Targets similar high-end buyers and sellers, with overlapping inventory and comparable brokerage services.

Emerging players

• Efty: Domain portfolio management and landing page platform listed as a DNX partner. Overlaps with DNX's management dashboard offering and serves the same domain investor segment.
• NameBio: Public database of historical domain sales used by investors for valuation comps. Adjacent to DNX's intelligence feature, providing market data rather than live inventory.
• Estibot: Domain appraisal and valuation tool widely used by domain investors. Overlaps with DNX's intelligence and monitoring offerings as a complementary market analytics product.

Broad incumbents

• GoDaddy: Largest domain registrar globally and parent of Afternic and Dan.com. Competes broadly with DNX across registrar, aftermarket, and portfolio management, and controls multiple supply sources DNX depends on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/dnx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNX