The Lions Group
The Lions Group is a Malaysian diversified conglomerate operating across 6 countries in retail (Parkson department stores), property development, tin mining, steel manufacturing, lubricants, contract manufacturing, security services, and consumer financing, serving retail consumers, construction firms, and OEMs.
- Company typePrivate
- Founded1930
- HeadquartersKuala Lumpur, Malaysia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What The Lions Group does
The Lions Group is a privately-held Malaysian diversified conglomerate, founded in the 1930s and headquartered in Kuala Lumpur, with operations spanning 6 countries (Malaysia, China, Singapore, Hong Kong, Cambodia, Laos) and 8,637 employees as of 31 December 2025. The Group operates through core business segments including retail (Parkson department stores, shopping malls, supermarkets, private labels 7DAYZ and MARQ, and the Hogan Bakery franchise), property development (including the 1,253-acre Banting Industrial City freehold park and D'Venice Residence in China), tin mining and trading (1,913-acre site in Kuala Langat with 15 years of mine life), steel manufacturing via Amsteel Mills using Direct Current Electric Arc Furnace–Compact Strip Production technology, automotive and industrial lubricants (HI-REV, TorQe, T-TRAX brands), Likom contract manufacturing for electronics and automotive parts, Secom-integrated security services (a JV with Secom Co Ltd Japan), Parkson Credit consumer financing, and approximately 26,700 hectares of plantation agriculture in Malaysia and Cambodia.
The Group monetizes through multiple revenue models: retail transaction fees (Parkson stores and malls, 81 locations), property one-time sales (Banting Industrial City, D'Venice), steel hardware sales, mining transaction fees, lubricant distribution via the Posim dealer network, Shariah-compliant consumer financing through Parkson Credit, security subscription contracts via Secom, and Likom contract manufacturing services. The Group operates several publicly listed subsidiaries on Bursa Malaysia (Lion Industries Corporation Berhad, Lion Posim Berhad, Parkson Holdings Berhad), the Singapore Exchange (Lion Asiapac Limited, Parkson Retail Asia Limited), and the Hong Kong Stock Exchange (Parkson Retail Group Limited), while the parent Lion Group itself remains private and family-controlled under Group Executive Chairman Tan Sri Datuk Seri Utama William Cheng Heng Jem. Customer segments span retail consumers across Asia Pacific, construction and manufacturing companies, electronics/automotive OEMs, and residential/commercial property buyers, with no single customer dominating the revenue mix.
The Lions Group firmographics
Firmographics- Name
- The Lions Group
- Legal name
- Lion Group
- Website
- https://liongroup.com.my/
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Lions Group is a Malaysian diversified conglomerate operating across 6 countries in retail (Parkson department stores), property development, tin mining, steel manufacturing, lubricants, contract manufacturing, security services, and consumer financing, serving retail consumers, construction firms, and OEMs.
- Ownership category
- akta.pro rank
The Lions Group industry classification
Industry- Product category
- Diversified Conglomerate (Retail, Steel, Mining, Property, Services)
- NAICS
- Department Stores (4551), Metal Service Centers and Other Metal Merchant Wholesalers (423510)
- SIC
- Retail-Department Stores (5311), Wholesale-Metals Service Centers & Offices (5051)
- akta.pro primary industry
- Regional Department Store Groups / Holding Companies (CRAGAFAG)
- akta.pro secondary industry
- Regional Full-Line Department Stores (CRAGAFAA)
Keywords
Where The Lions Group is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices13 records
Markets served
The Lions Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Operations: Revenue from Parkson department stores, shopping malls, and supermarkets operating in Malaysia, China, and Laos. Parkson operates 81 stores with retail operations listed on Hong Kong and Singapore Stock Exchanges.
- Property Development: Revenue from property investment, development and management including townships, serviced suites, office towers, industrial parks, malls, hotels, resorts, and golf courses. Banting Industrial City is a 1,253-acre freehold industrial park development.
- Steel Manufacturing: Revenue from iron and steel making, rolling of flat and long products, and downstream manufacturing of steel products such as office furniture, safes and industrial rackings
- Mining Operations: Revenue from tin mining and trading mineral resources including tin, sand, amang, and silica sand from 1,913-acre mining site in Kuala Langat, Selangor
- Trading - Lubricants and Building Materials: Revenue from trading building materials, petroleum-based products, automotive components. Blends and distributes automotive and industrial lubricants under HI-REV, T-TRAX, and TorQe brands through Posim Group
- Consumer Financing: Revenue from Parkson Credit consumer financing business providing installment plans for motorcycles and household appliances. Established RM1 billion Sukuk Wakalah Programme
- Security Services: Revenue from Secom (Malaysia) providing integrated 24-hour security services including monitoring, CCTV, and guard services
- Contract Manufacturing Services: Revenue from Likom Group providing contract manufacturing for PCBA, metal stamping, plastic injection moulding for IT products, household appliances, semiconductor equipment, and automotive parts
- Agriculture: Revenue from plantation operations on approximately 26,700 hectares in Malaysia and Cambodia with crops including cassava, maize and rice
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
The Lions Group product offering
Product offeringCore offering
Lion Group is a diversified conglomerate operating department stores, shopping malls, and supermarkets under the Parkson brand across Malaysia, China, and Laos (81 stores). Beyond retail, the Group manufactures and sells flat and long steel products, tin and mineral resources, automotive and industrial lubricants (HI-REV, T-TRAX, TorQe), roofing and wall cladding solutions, and operates consumer financing, integrated security services, electronics contract manufacturing, and large-scale property developments including the 1,253-acre Banting Industrial City.
Product overview
Lion Group is a diversified conglomerate operating across multiple business segments including retail (Parkson department stores and malls), trading (building materials, lubricants, automotive components), property development (townships, industrial parks, commercial properties), mining (tin), steel manufacturing, agriculture (plantations), computer/electronics manufacturing (Likom CMS), and services (security, consulting, consumer financing). The product portfolio centers on Parkson retail operations (Parkson department stores, shopping malls, private labels 7DAYZ and MARQ, and Hogan Bakery franchise), trading businesses (HI-REV/TorQe lubricants, Swissma building solutions), property assets (Banting Industrial City, D'Venice Residence), industrial operations (steel manufacturing via Amsteel Mills, tin mining), technology manufacturing (Likom contract manufacturing), and services divisions (Parkson Credit consumer financing, Secom security services, CeDR corporate consulting). The Group operates primarily in Malaysia, China, Singapore, Hong Kong, Cambodia, Laos, and Vietnam.
Differentiator
Problem solved
Functional benefit
Brands
- Parkson: Department store chain and retail operations across Malaysia, China, and Laos
- HI-REV
- T-TRAX
- TorQe
- Parkson Credit
- Secom
- Likom
- CeDR
- Hogan Bakery
- 7DAYZ
- MARQ
- Banting Industrial City
Products and services
- Parkson Department Stores
Quantifiable outcome
- 35 consecutive years of scholarship awards
- +2 more outcomes
Companies that use The Lions Group
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles8 records
The Lions Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Lions Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Hyundai Glovis Co., LtdcoreLion Group and Hyundai Glovis signed MoU for strategic partnership for global business and smart logistics solutions in the Southeast Asian market
- Yangsan City, Gyeongsangnam-do Province, South KoreaminorMoU signed to promote Lion Group's businesses and create win-win market expansion opportunities for Yangsan's potential investors
- Lee Chong Wei FoundationminorJoint organiser of Lion Parkson Run charity events to raise funds for education and charity
- E-Land GroupminorJoint venture agreement with South Korea's E-Land Group to establish first City Lifestyle Mall in China
- Secoo Holding LimitedminorStrategic partnership agreement with Asia's largest online integrated premium products and services platform to drive omni-channel services and online-to-offline initiatives
- Secom Co Ltd, JapancoreJoint venture for Secom (Malaysia) Sdn Bhd providing integrated 24-hour security services with Secom's technology and expertise
- Malaysian Police Co-operative SocietycoreJoint venture partner in Secom (Malaysia) Sdn Bhd for security services
- E-Land Group, South KoreaminorJoint venture for first City Lifestyle Mall in China combining merchandising strengths to create unique lifestyle shopping experience. Parkson Newcore City Mall was the first collaboration.
- Tsinghua UniversityminorCollaboration with Tsinghua University of Beijing sponsoring the Parkson-Tsinghua Journal Research Paper Award and Lion-Parkson Tsinghua Calligraphy Competition
- Universiti Tunku Abdul Rahman (UTAR)minorCo-organiser of Lion-Parkson Tsinghua Calligraphy Competition with Tsinghua University
Scale indicators14 records
Recent moves12 records
Expansion highlights12 records
The Lions Group competitors and assessment
Company assessmentDirect peers
- Isetan Mitsukoshi Holdings: Japanese operator of full-line department stores (Isetan, Mitsukoshi) across Asia. Directly comparable to Parkson as a regional department store chain with established brand equity, mid-to-premium positioning, and similar multi-country Asian footprint, but operating a higher-end assortment mix.
- Sime Darby Berhad: Malaysian diversified conglomerate historically spanning plantations, property, motors, industrial, and energy. Comparable to Lion Group as a long-established Malaysian conglomerate (Bursa-listed) with multiple operating subsidiaries, family-influenced legacy governance, and a track record of restructuring and divestitures.
- Central Group: Thai family-controlled conglomerate spanning department stores (Central Department Store), property (Central Pattana), hotels, and food. Highly comparable to Lion Group as an Asian retail-anchored conglomerate with department store and mall operations, family ownership, and Southeast Asia geographic reach.
- YTL Corporation Berhad: Malaysian diversified conglomerate with construction, utilities, property development, hotels, and cement operations. Comparable to Lion Group as a Bursa Malaysia-listed legacy conglomerate with significant property/real estate development arm, capital-intensive industrial assets, and family-influenced control.
- Sunway Group: Malaysian diversified conglomerate with property development, construction, healthcare, education, hospitality, and trading. Comparable to Lion Group as a Malaysia-headquartered multi-segment conglomerate with sizable industrial park / township development and a family-controlled listed parent structure.
- Lotte Shopping: Korean department store and retail conglomerate (Lotte Department Store, Lotte Mart). Comparable to Parkson as an Asian full-line department store chain with multi-country operations, and to Lion Group as a retail-anchored conglomerate with adjacent consumer finance and food businesses.
- Hyundai Department Store: Korean operator of Hyundai Department Store chain with premium positioning and multi-format retail. Comparable to Parkson as an Asian full-line department store peer with strong brand recognition and a pivot toward experiential/lifestyle retail formats.
- IOI Corporation Berhad: Malaysian conglomerate with plantation, property development, and oleochemical operations. Comparable to Lion Group as a Bursa Malaysia-listed Malaysian conglomerate with substantial plantation land bank and integrated upstream-to-downstream value chain.
- Genting Group: Malaysian conglomerate with gaming, hospitality, plantations, property, and oil & gas. Comparable to Lion Group as a long-established Malaysian diversified conglomerate with resort, property, and industrial segments, plus family-controlled listed parent structure.
Broad incumbents
- Mitsui Fudosan: Japanese real estate conglomerate with retail mall operations, mixed-use developments, and hotel/resort assets. Comparable to Lion Group as an Asian conglomerate combining retail/real estate development (Parkson + Banting Industrial City + D'Venice Residence), but operating at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Lions Group social profiles
Digital presenceThe Lions Group compliance and trust
Trust signalCompliance4 records
The Lions Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lions Group leadership team
Management profileNumber of profiles
Profiles11 records
The Lions Group subsidiaries and ownership
Company hierarchySubsidiaries17 records
The Lions Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lions Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lions Group
What does The Lions Group do?
Lion Group is a diversified conglomerate operating department stores, shopping malls, and supermarkets under the Parkson brand across Malaysia, China, and Laos (81 stores). Beyond retail, the Group manufactures and sells flat and long steel products, tin and mineral resources, automotive and industrial lubricants (HI-REV, T-TRAX, TorQe), roofing and wall cladding solutions, and operates consumer financing, integrated security services, electronics contract manufacturing, and large-scale property developments including the 1,253-acre Banting Industrial City.
Is The Lions Group a public or private company?
The Lions Group is a private company. It is classified as family owned and is currently operating.
When was The Lions Group founded?
The Lions Group was founded in 1930. It employs 5,001 to 10,000 people.
Where is The Lions Group based?
The Lions Group is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does The Lions Group make money?
Nine revenue lines are on record. Retail Operations are the primary driver. The others are property Development, steel Manufacturing, mining Operations, trading - Lubricants and Building Materials, consumer Financing, security Services, contract Manufacturing Services and agriculture.
Who are The Lions Group's main competitors?
Direct peers on record are Isetan Mitsukoshi Holdings, Sime Darby Berhad, Central Group, YTL Corporation Berhad, Sunway Group, Lotte Shopping, Hyundai Department Store, IOI Corporation Berhad and Genting Group. Mitsui Fudosan is listed as a broad incumbent.
Does The Lions Group have an API?
No public API is recorded for The Lions Group.
What industry is The Lions Group in?
The Lions Group's product category is Diversified Conglomerate (Retail, Steel, Mining, Property, Services). Its primary akta.pro industry code is CRAGAFAG, Regional Department Store Groups / Holding Companies, with a secondary code of CRAGAFAA, Regional Full-Line Department Stores. Its NAICS code is 4551 and its SIC code is 5311.