Almacenes Éxito

What Almacenes Éxito does

Almacenes Éxito S.A., doing business as Grupo Éxito, is a publicly traded (EXITO on the Bolsa de Valores de Colombia, with ADRs trading under EXTO) multi-format retail group founded in 1949 in Medellín and headquartered in Envigado, Antioquia, Colombia. The company operates physical retail stores across three South American countries through differentiated banners: Éxito (large-format hypermarkets), Carulla (premium supermarkets), Surtimax (discount), and Super Inter (neighborhood supermarkets with regional supplier development) in Colombia, alongside wholly-owned subsidiaries Grupo Disco, Devoto, and Géant in Uruguay and Libertad in Argentina. It serves mass-market, urban middle-class, and price-sensitive consumer segments through one-time retail merchandise sales across food, consumer goods, apparel, and household categories.

The business generates revenue primarily through direct merchandise sales across its owned store network, with no public-facing subscription, SaaS, or licensing revenue streams disclosed; pricing varies by category and format. Beyond retail operations, the group operates adjacent programs including the Aceleradora Grupo Éxito startup accelerator, the annual Tech Day innovation event, the Fundición Éxito foundation focused on child nutrition, the Atlas innovation blog, a corporate podcast on Spotify, and the Equirutas gender-equality initiative. Revenue is reported at approximately US$5.9 billion, ranking the company 44th among the largest companies in Latin America.

The company's strategy emphasizes omnichannel retail transformation, digital innovation (with a new Chief Digital & Technology Officer appointed in June 2026), sustainability leadership (top-10 global sustainable food retailer on Dow Jones Sustainability Index for 8 consecutive years), and community impact. It sources 92% of its fruits and vegetables from Colombian suppliers and runs supplier-development programs to deepen local supply chains. The group is in active leadership transition as of 2026, with Carlos Mario Giraldo Moreno retiring and Juan Lucas succeeding as General Manager of Colombia operations.

Name

Almacenes Éxito

Legal name

Almacenes Éxito S.A.

Website

https://grupoexito.com.co

Company type

Public

Founded year

1949

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Almacenes Éxito (Grupo Éxito) is a publicly traded Colombian multi-format retailer operating hypermarkets (Éxito), premium supermarkets (Carulla), discount stores (Surtimax), and neighborhood markets (Super Inter) in Colombia, plus wholly-owned retail operations in Uruguay and Argentina, serving mass-market, middle-class, and price-sensitive consumers across South America.

Ownership category

akta.pro rank

Headquarters

HQ city

Envigado

HQ country

Colombia

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Operations: Physical retail store operations across multiple formats (hypermarkets, supermarkets, convenience stores) in Colombia, Uruguay, and Argentina. Revenue generated from merchandise sales across food, consumer goods, apparel, and household categories.
2. Multi-format Retail: Revenue from operating various retail formats including full-size stores (Éxito, Carulla), discount stores (Surtimax), and neighborhood supermarkets (Super Inter) serving different customer segments.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Almacenes Éxito (Grupo Éxito) operates a multi-format retail business selling food, consumer goods, apparel, and household products through owned physical stores across Colombia, Uruguay, and Argentina. The portfolio spans hypermarkets (Éxito), premium supermarkets (Carulla), discount stores (Surtimax), neighborhood supermarkets (Super Inter), and international banners (Disco, Devoto, Géant, Libertad), supplemented by an omnichannel platform.

Product overview

Grupo Éxito operates as a multi-format retail group in South America. In Colombia, its core retail brands include the Éxito hypermarket chain (large-format stores), the premium Carulla supermarket, the discount-format Surtimax, and Super Inter (which focuses on regional supplier development). The group also operates in Uruguay (Grupos Disco, Devoto, and Géant) and Argentina (Libertad). Beyond its store portfolio, Grupo Éxito maintains several add-on offerings: an Accelerator program for startup engagement, Tech Day as an annual innovation event, the Fundación Éxito foundation focused on child nutrition, an Atlas blog for innovation storytelling, a Podcast series on Spotify, and the Equirutas gender-equity initiative. The group's strategy emphasizes omnichannel retail transformation, digital innovation, and sustainability across its Latin American footprint.

Differentiator

Problem solved

Functional benefit

Brands

• Carulla: Supermarket chain operating under the Grupo Éxito umbrella.
• Surtimax
• Super Inter
• Éxito

Products and services

• Éxito (Almacenes Éxito) The anchor hypermarket and supermarket brand of Grupo Éxito, operating large-format retail stores across Colombia offering groceries, household goods, clothing, and technology products.
• Carulla A premium supermarket brand under Grupo Éxito, targeting urban middle- and upper-class consumers with higher-end grocery offerings and store experience.
• Surtimax A discount-format neighborhood supermarket chain under Grupo Éxito, focused on value-conscious consumers in local communities.
• Super Inter A supermarket chain operated by Grupo Éxito, with a strong focus on regional supplier development, sourcing 100% of its chicken and eggs, 97% of pork, and 77% of fruits from local producers in the coffee-growing region and Valle del Cauca.
• Uruguay Operations (Disco, Devoto, Géant) International supermarket retail operations in Uruguay through wholly-owned subsidiary groups Disco, Devoto, and Géant.
• Libertad (Argentina) International retail operations in Argentina through Grupo Libertad, acquired in August 2015.
• Fundación Éxito The corporate foundation of Grupo Éxito, focused on eradicating chronic child malnutrition in Colombia through nutrition programs, local and direct purchasing, supplier development, and community well-being initiatives.

Quantifiable outcome

• Ranked 44th largest company in Latin America by revenue (IDB)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Fundación ÉxitocoreOthersThe company's foundation focused on combating chronic child malnutrition in Colombia. Operates programs including nutrition intervention, local purchasing, supplier development, and children's dreams (Tejemos Sueños).
• Fundación CadenaminorStrategic or Co-development PartnerAlliance partner for humanitarian aid delivery, such as the emergency food assistance to children affected by earthquakes in Venezuela in June 2026.
• UNICEFminorOthersCollaboration on child nutrition and humanitarian assistance programs. UNICEF data indicates 680,000 children require urgent humanitarian assistance among those affected by emergencies.
• Initiative for Parity (Iniciativa Paridad de Género)minorOthersContact email: [email protected]. Colombia initiative for gender equality in which Grupo Éxito participates.
• Pez BahíaminorChannel Partner/ Reseller/ DistributorArtisanal fishing company from Bahía Solano, Chocó that supplies fresh fish to Carulla and Éxito stores. Partnership improves fishermen's livelihoods and provides quality fish to consumers.
• Various Colombian SupplierscoreChannel Partner/ Reseller/ DistributorExtensive network of local suppliers including farmers, small producers, and manufacturers. Company purchases 92% of fruits and vegetables from Colombian suppliers. Programs include 'Juntos Construimos País' showcasing supplier success stories.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• MercadoLibre: MercadoLibre is the dominant e-commerce marketplace across Latin America with growing grocery (Mercado Libre Alimentos) and logistics (Mercado Envíos) plays. Comparable as a competing consumer-acquisition channel that increasingly substitutes for traditional grocery trips and pressures the hypermarket traffic model.

Broad incumbents

• Ripley: Ripley is a Chilean department-store chain with operations in Peru and a digital-first credit-card-driven retail model. Comparable as a Latin American multi-category retailer with strong brand and consumer credit capabilities, overlapping with Éxito's middle/upper-income segment and omnichannel ambitions.
• Costco Wholesale: Costco operates a global warehouse-club model with membership-based bulk grocery and general merchandise retail. Comparable to Éxito's hypermarket formats (especially Surtimax's value positioning) for category assortment and consumer perception of value, though it does not currently operate in Colombia.
• Falabella: Falabella is a major LatAm department-store and retail conglomerate (Falabella, Tottus grocery, Sodimac home improvement) operating across Chile, Peru, Colombia, and Argentina. Comparable as a multi-category LatAm retailer; Tottus supermarket in Peru/Chile directly overlaps with Éxito's grocery business model.
• Walmart de México y Centroamérica: Walmex operates Bodega Aurrera, Walmart, Superama, and Sam's Club across Mexico and Central America — a multi-format mass retailer serving similar low-to-middle income shoppers. Comparable for scale, format strategy (hypermarket + discount), and omnichannel execution, though geographically non-overlapping.

Direct peers

• FEMSA / OXXO: FEMSA operates OXXO, the largest convenience-store chain in the Americas (~20,000+ stores across Mexico, Colombia, Peru, Chile, Argentina). Comparable as a high-density, multi-country LatAm retail operator; OXXO's small-format store economics increasingly intersect with Éxito's neighborhood-grocery strategy.
• D1 (Grupo Volcano / KKR): D1 is Colombia's fastest-growing hard-discount chain backed by KKR and operating thousands of small-box stores focused on ultra-low prices for basics. Directly competes with Surtimax and lower-tier Éxito stores for price-sensitive Colombian consumers and represents the primary disruptive threat to Éxito's discount segment.
• Cencosud: Cencosud is the closest direct peer — a Chilean-headquartered multi-format LatAm retailer (Jumbo, Santa Isabel, Disco, Paris) operating supermarkets, hypermarkets, and department stores across Chile, Argentina, Peru, Colombia, and Brazil. Overlaps directly with Éxito's Éxito/Carulla/Surtimax formats in Argentina and Colombia and competes for the same diversified retail consumer.
• Grupo Disco del Uruguay: Although Disco is technically a subsidiary of Éxito, the Disco/Devoto/Géant supermarket brand competes in Uruguay against Tata, Tienda Inglesa, and Devoto itself as a multi-format grocery peer in the same market. Listed for completeness as a directly overlapping retail banner.
• Tottus (Falabella): Tottus is Falabella's supermarket/hypermarket banner operating in Peru and Chile, offering fresh grocery, apparel, and home goods in large formats. Directly comparable to Éxito's hypermarket model serving urban middle-class consumers in Andean LatAm markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Grupo_Exito
• YouTubeyoutube.com/user/GrupoExitoColombiaCo
• Facebookfacebook.com/GrupoExitoColombia
• LinkedInlinkedin.com/company/grupoexito
• Instagraminstagram.com/grupoexito

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almacenes Éxito