STAMAG

What STAMAG does

STAMAG (Stadlauer Malzfabrik GesmbH) is a Vienna-headquartered B2B food ingredient manufacturer founded in 1884, operating as part of the German IREKS Group. The company produces malts, sourdoughs, and specialty baking ingredients serving two principal verticals: the brewing industry (major international breweries plus craft brewers) and the baking industry (artisanal and industrial bakeries producing bread, small baked goods, and fine pastries). Its portfolio spans three product lines — baking ingredients for bread and small baked goods, ingredients for fine pastries including vegan options, and brewing malts — and the company has invested in a recent stream of new SKUs (SOFT HAFER oat premix, BACKFÜLL VARIANT filling base, the 'Vegan is(s)t in!' line, and a 2025 packaging relaunch).

Production assets include the newly opened Gläserne Backzutaten-Manufaktur (Transparent Baking Ingredients Manufactory) — a five-step automated facility featuring autonomous guided vehicles, patented batch container mixers, metal detection, and a proprietary 36-character product compatibility matrix enabling full allergen traceability — and a new malting facility at the Vienna Stadlau site with a three-stage steeping house and Industry 4.0 process control. Combined malt production capacity across the Vienna and Graz sites exceeds 200,000 tonnes annually, with three photovoltaic installations providing more than 1 million kWh/year of renewable electricity.

STAMAG operates a sales-led B2B go-to-market, selling directly to bakeries and breweries in Austria and distributing through the IREKS Group's network of 25+ countries. Pricing is governed by internal general terms and conditions and is not publicly disclosed. The company employs approximately 200 staff at its Vienna headquarters (Smolagasse 1, 1220 Wien) and additional production sites in Graz and Kalsdorf bei Graz, and is led by Managing Directors Mag. Michael Freudenthaler (baking ingredients), Mag. Christian Haberl-Rhomberg (malt division), and Dr. Achim Hanninger (technical operations and new malting facility project).

Name

STAMAG

Legal name

STAMAG Stadlauer Malzfabrik GesmbH

Website

https://stamag.at

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

51–100 employees

Short description

STAMAG (Stadlauer Malzfabrik GesmbH), founded 1884 in Vienna, is a B2B manufacturer of brewing malts, sourdoughs, and specialty baking ingredients serving breweries and bakeries globally through direct sales and the IREKS Group's 25+ country distribution network, with approximately 200 employees and 200,000+ tonnes of annual malt capacity.

Ownership category

akta.pro rank

Product category

Baking Ingredients and Malt Production

NAICS

Malt Manufacturing (311213), Flavoring Syrup and Concentrate Manufacturing (311930), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Fermentation Substrates & Sugars (Molasses, Glucose Syrups, Lactose, Malt Extract) (AFAJAJAI)

akta.pro secondary industry

Maltose & Malt Syrups (Maltose Syrup, Malt Extract) (AFAJAAAF)

Keywords

• Baking ingredients
• Brewing malts
• Sourdough production
• Specialty food ingredients
• Malt manufacturing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Backzutaten (Baking Ingredients): Sale of premium baking ingredients including sourdoughs, malts, and specialty ingredients for bread, small baked goods, and fine pastries. Products are supplied to artisanal bakeries and industrial baking operations.
2. Braumalze (Brewing Malts): Production and sale of base and specialty malts to major breweries and craft brewers. The company has over 140 years of malt-making tradition and serves customers globally. Malts are also used internally for the SOFT HAFER product line.
3. Backzutaten und Malzprodukte (Combined Product Portfolio): Full portfolio of malt products, baking ingredients, and specialty ingredients distributed through the IREKS Group network and directly to customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

STAMAG manufactures and sells premium baking ingredients, malts, and sourdough products to bakeries and breweries. The company produces base and specialty brewing malts, bakery ingredients for bread and small baked goods, ingredients for fine pastries and sweets (including vegan options), and specialty products such as oat premixes and filling base mixtures. Production takes place at state-of-the-art facilities in Vienna and Graz, including the new Gläserne Backzutaten-Manufaktur and a recently built malting facility with annual group capacity exceeding 200,000 tonnes of malt.

Product overview

STAMAG (Stadlauer Malzfabrik GesmbH) is a traditional Austrian food manufacturing company producing bakery ingredients, malts, and sourdoughs. The product portfolio consists of three main lines: (1) Premiumbackzutaten - high-quality bakery ingredients including malts and sourdoughs for bread and small baked goods, (2) ingredients for fine pastries and sweets including vegan product lines (MELLA VEGAN RÜHR, CREME VEGAN, DREIDOPPEL VEGAN WHIP, DREIDOPPEL SANETT VEGGIE), and specialized products like BACKFÜLL VARIANT filling masses and SOFT HAFER oat premixes, and (3) Braumalze (brewing malts) - base and specialty malts with 140 years of tradition for breweries. The company also operates the Gläserne Backzutaten-Manufaktur, a state-of-the-art production facility for batch-based manufacturing with full traceability and allergen management. Production capacity totals over 200,000 tonnes of malt annually across facilities in Vienna and Graz, Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Zutaten für Brot & Kleingebäck (Ingredients for Bread & Small Baked Goods) A product line of high-quality bakery ingredients including sourdoughs, malts, and specialty ingredients that serve as aroma and flavor partners for professional bakers producing bread and small baked goods. Targeted at artisanal bakeries, craft bakeries, and industrial baking operations.
• Zutaten für Feingebäck & Süßes (Ingredients for Fine Pastries & Sweets) A product line of refined recipes and ingredients for fine pastries and sweets, including vegan product options. Targeted at professional bakers producing cakes, pastries, and sweet baked goods.
• Braumalze (Brewing Malts) Base and specialty malts produced with 140 years of malt tradition, supplied to major international breweries and craft brewers worldwide. STAMAG operates its own malting facilities with combined capacity exceeding 200,000 tonnes per year across Vienna and Graz sites.
• SOFT HAFER Modern oat premix combining tender oat flakes, oat whole grain quark flour, and aromatic oat whole grain sourdough with proprietary oat malt from STAMAG's own production for soft, fluffy, and very moist oat pastries. Targeted at bakeries producing oat-based baked goods.
• BACKFÜLL VARIANT Universal base mixture for bakeable filling masses, neutral in taste and combinable with various flavors, pastry pastes, and baking aromas. Designed for machine processing with flexible processing consistency tailored to individual requirements. Targeted at bakeries producing filled baked goods.
• Vegan is(s)t in! Product Line (MELLA VEGAN RÜHR, CREME VEGAN, DREIDOPPEL VEGAN WHIP, DREIDOPPEL SANETT VEGGIE) A product line of four vegan baking ingredients enabling bakeries to produce plant-based fine pastries: MELLA VEGAN RÜHR for batter-based baked goods, CREME VEGAN as a vegan cream base, DREIDOPPEL VEGAN WHIP as a vegan whipping agent, and DREIDOPPEL SANETT VEGGIE as a vegetable-based baking agent. Targeted at vegans, vegetarians, flexitarians, and consumers seeking plant-based options.
• Cake Bread Ready-made solutions and product formulations that enable bakeries to produce Cake Bread, a hybrid bread-cake product based on the social media trend. Targeted at bakeries looking to capitalize on consumer trends with ready-to-implement formulations.
• VOLKER FEINES VOLLKORN A premium whole grain bread product solution showcasing the versatility and full-bodied flavor of whole grain in fine form. Targeted at bakeries producing artisanal whole grain breads.

Quantifiable outcome

• Malt production capacity increased from ~40,000 tonnes/year to ~65,000 tonnes/year at the Vienna site alone
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• IREKS GroupcoreStrategic or Co-development PartnerSTAMAG is a member of the IREKS Group, a global company group operating in the bakery and food ingredients sector. The IREKS Group encompasses multiple companies including IREKS GmbH (Germany), IREKS Malt, IREKS Compendium, IRUSO GmbH, LUMEN GmbH, J. Ruckdeschel & Söhne GmbH & Co. KG, Dreidoppel GmbH, IREKS NEDERLAND N.V., IREKS BELGIUM N.V., and IREKS U.K. Ltd. The IREKS Group handles certain centralized data processing functions (as a commissioned processor) for STAMAG and other group companies. IREKS GmbH (Kulmbach, Germany) serves as the parent/responsible entity for data protection purposes.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Malt Products Corporation: US-based specialty manufacturer of malt extracts, malt syrups and natural grain-based sweeteners serving food and beverage manufacturers. Most direct comparable to STAMAG's DIAMALT malt-extract franchise for B2B ingredient customers.
• Malteurop (Vivescia): Second-largest global maltster with ~2.2M tonnes/year capacity across 27 plants in Europe, North and South America, Asia and Oceania. Direct competitor to STAMAG on base malt and, increasingly, on specialty malt for brewers including craft.
• Soufflet Malt / InVivo Malt: French malt producer integrated into the InVivo cooperative group, with significant EU and international brewing-malt capacity. Direct competitor to STAMAG on base malts for major brewers and increasingly on specialty malts.
• Viking Malt: Finnish malt producer with plants in Finland, Poland, Denmark and Lithuania, ~600,000 tonnes/year capacity supplying brewers across Europe. Comparable in scale and product mix, and competes for the same large-brewer RFPs.
• BOORTMALT (Axereal Group): World's largest malting company with roughly 2.5M tonnes/year of malt capacity across 27 plants in Europe, North America, Africa, Asia and Australia. Most direct comparable to STAMAG's brewing-malt business given scale, product overlap (base and specialty malts), and shared brewer customer base.
• Bakels: Swiss-origin global baking ingredients group with 40+ subsidiaries serving industrial bakers, artisan bakers and foodservice. Comparable to STAMAG on bakery ingredients product mix and multi-country distribution model.
• Weyermann Specialty Malts: German family-owned specialty malt producer with strong craft-brewing franchise and ~300,000 tonnes/year capacity at Bamberg. Highly comparable to STAMAG's specialty malt and craft-brewer orientation, though more malt-focused and less diversified into baking ingredients.
• Puratos: Belgian-headquartered global supplier of bakery, patisserie and chocolate ingredients with operations in 100+ countries. Direct comparable to STAMAG's bakery ingredients and sourdough/premix business, particularly in industrial and artisanal bakery channels.

Broad incumbents

• IREKS GmbH: Parent company of STAMAG and one of Europe's largest baking-ingredient houses, headquartered in Kulmbach, Germany. Overlaps with STAMAG on bakery ingredient manufacturing, malt and sourdoughs across multiple countries, and serves as the natural intra-group reference for portfolio scope.
• Cargill Malt: Cargill operates malt plants supplying brewers as part of a much broader food ingredients and agricultural commodities portfolio. Competes with STAMAG on brewing malt as one of many agricultural-product categories, giving it scale advantages on commodity contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@IREKSgroup
• Facebookfacebook.com/STAMAG.Stadlauer.Malzfabrik
• LinkedInlinkedin.com/company/stamag
• Instagraminstagram.com/ireks.bakingcrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAMAG