Doorson

What Doorson does

Doorson d.o.o. is a privately held Slovenian manufacturer of automatic sliding door systems, founded in 1992 and headquartered in Maribor, with an additional regional office in Zagreb, Croatia. The company designs and produces automatic sliding doors for commercial, public, residential, and hospitality buildings, organized into two main product lines: the 300 series (standard automatic sliding doors, including the 300 thales frameless variant and the 300 T telescopic variant) and the 500 series (fire-rated doors, including the 500 F fire barrier model and the 500 EFS fire escape model with EI30/EI60 ratings and mechanical swing-transform functionality). Underlying technology centers on slim-profile drives (100-170mm), low-power operation (under 0.5W in sleep mode), motion and presence detection sensors with up to 2.5m range and 3m mounting height, and integrated access control. Complementary products include the 400 series interior doors, Smart Switch and Smart Lock touchless accessories, and the My Door mobile application for iOS and Android.

The company sells primarily through project-based B2B channels, engaging architects, developers, and facility managers during the building design phase. Revenue is generated mainly through hardware sales, supplemented by extended-warranty and installation/integration services. Pricing is quote-based and not publicly disclosed. Distribution covers Slovenia, Croatia, Austria, Iceland, and Serbia, with reference projects spanning healthcare (hospitals, retirement homes, medical centers), hospitality (hotels and resorts including Hilton Costabella, Hotel Riviera, Villa Muhr), commercial offices (e.g., UniCredit Bank), residential multi-apartment buildings, education (Primary School Loka Crnomelj), and high-traffic public infrastructure (Zagreb International Airport). Marketing is conducted via reference-project galleries, an interactive online 3D showroom, multi-language websites, and downloadable corporate catalogs. Doorson partners with Boon Edam to offer Tourniket revolving doors for premium hospitality entrance solutions.

The business is privately held under Slovenian d.o.o. (limited liability) structure with no disclosed parent company, institutional investors, or funding rounds. Headcount is reported in the 11-50 range. Competitive positioning emphasizes energy efficiency (advertised 70% energy/CO2 reduction, 10-year electricity savings calculator), human safety (fire resistance, touchless operation), and design flexibility (frameless, panel, and glass options), with proprietary frameless and fire-escape designs cited as the principal differentiators against broader automatic door competitors.

Name

Doorson

Legal name

Doorson d.o.o.

Website

https://doorson.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Doorson is a privately held Slovenian manufacturer of automatic sliding door systems, including standard, frameless, telescopic, and fire-rated models, serving healthcare, hospitality, commercial, residential, and public-sector construction projects across Central and Southeast Europe since 1992.

Ownership category

akta.pro rank

Product category

Automatic Sliding Door Systems

NAICS

Metal Window and Door Manufacturing (332321)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF)

akta.pro secondary industry

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)

Keywords

• Automatic sliding doors
• Fire escape doors
• Touchless access systems
• Frameless sliding doors
• Telescopic entrance doors

Headquarters

HQ city

Maribor

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automatic Sliding Door Systems: Doorson manufactures and sells automatic sliding doors including standard (300 series), frameless (300 thales), telescopic (300 T), interior (400 series), and fire-rated models (500 series). Revenue is generated through product sales to commercial and residential building projects
2. Extended Warranty: Option to extend standard 1-year warranty for automatic sliding doors, providing additional protection and safety with no extra repair costs during extended coverage period
3. Installation and Project Services: Doorson provides customized door solutions integrated with building architecture, including redundant systems for vestibule entrances and access control integration

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Doorson manufactures and sells automatic sliding door systems for commercial and public buildings, including standard (300 series), frameless (300 thales), telescopic (300 T), and fire-rated (500 F and 500 EFS) models. The company also provides touchless access accessories (Smart Switch, Smart Lock), a My Door smartphone application for remote door management, and customized installation and project services integrated with building architecture.

Product overview

Doorson is a manufacturer of automatic sliding doors headquartered in Slovenia, established in 1992. The product portfolio consists of two main product lines: the 300 series (standard doors) comprising the 300 standard model, 300 T telescopic variant, and 300 thales frameless variant; and the 500 series (fire doors) comprising the 500 F fire barrier model for non-escape routes and the 500 EFS fire escape model for escape routes with emergency swing operation. The offering is supplemented by accessories including Smart Switch and Smart Lock for touchless operation and privacy control, and the My Door smartphone application for remote door management. Products serve healthcare, hospitality, residential, commercial, and industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• doorson STANDARD: 300 product line - highly efficient and attractively designed automatic sliding doors for any application
• doorson FIRE
• doorson INTERIOR
• doorson thales
• doorson FIRE EFS
• doorson FIRE F

Products and services

• 300 Automatic Sliding Door Standard automatic sliding door with 100mm drive height, supporting single to four sliding leaves with clear opening widths from 800-3000mm and heights up to 3000mm. Features adjustable opening time, energy-saving mode, and multiple profile options (float, thermo, panel). Designed for high-traffic entrances in commercial and public buildings.
• 300 Thales Frameless Sliding Door Frameless automatic sliding door with no vertical profiles for a transparent and minimalist appearance. Features 100mm drive height, suitable for interior use only, with maximum 100kg per sliding leaf and clear opening widths from 800-2000mm (1 leaf) or 800-3000mm (2 leaves). Targets premium hospitality and interior architectural applications.
• 300 T Telescopic Sliding Door Telescopic automatic sliding door designed for limited spaces, offering wider opening in narrow places. Available in one-sided (900-3000mm clear opening width) or two-sided (1600-3000mm) configurations using PR5 profiles for thermal insulation.
• 500 F Fire Barrier Sliding Door Fire automatic sliding door for non-escape routes with 170mm drive height. Provides fire-resistant barrier (EI30/EI60) that prevents spread of flames and heat. In case of fire, the door closes and remains closed as a safety barrier without escape capability.
• 500 EFS Fire Escape Sliding Door Fire escape automatic sliding door with 170mm drive height combining automatic sliding operation with fire protection (EI30/EI60). Features swing door transformation in emergencies allowing safe evacuation (push to open) and rescue (flush pull handle) from both directions through mechanical spring system.
• Smart Switch Touchless door switch enabling controlled hands-free opening by detecting approaching body, arm, or hand. Features adjustable detection zone and is suitable for narrow passages where sensor-based doors might open unnecessarily. Reduces touchpoints and germ spread.
• Smart Lock Privacy lock accessory used in conjunction with Smart Switch. Allows locking the door from inside with light signalization indicating busy/free status. Also enables touchless door opening with adjustable detection area.
• My Door Mobile Application Smartphone application for remote control and maintenance of automatic sliding doors. Users can access and manage door systems anywhere and anytime via the mobile app available on Google Play and Apple App Store.
• Installation and Project Services Doorson provides customized door solutions integrated with building architecture, including redundant systems for vestibule entrances and access control integration. Services are delivered as part of project engagements with building stakeholders.
• Extended Warranty Optional extended warranty service for automatic sliding doors, providing additional protection and safety with no extra repair costs during the extended coverage period beyond the standard 1-year warranty.

Quantifiable outcome

• 70% energy and CO2 reduction compared to conventional door solutions
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Boon EdamminorChannel Partner/ Reseller/ DistributorDoorson partners with Boon Edam to offer the Tourniket revolving door as part of comprehensive entrance solutions. This partnership allows Doorson to provide complete entrance systems combining their automatic sliding fire doors with premium revolving door aesthetics for luxury hotel projects like Hotel Riviera.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gilgen Door Systems: Gilgen Door Systems is a Swiss automatic door manufacturer (part of the Gilgen Logistics Group) specializing in sliding, swing, and fire-rated door systems for healthcare, retail, and public buildings — closely comparable to Doorson's product mix and European mid-market positioning.
• Manusa: Manusa is a Spanish manufacturer of automatic sliding doors, swing operators, and access control systems serving commercial, healthcare, and hospitality projects across Southern Europe. Its product specialization, regional concentration, and project-based sales model closely mirror Doorson's.
• dormakaba: dormakaba is a Swiss-listed global leader in access solutions offering automatic sliding doors, swing operators, and integrated access control for commercial buildings — competing head-to-head with Doorson in European healthcare, hospitality, and airport projects while bundling broader security portfolios.
• Record (ASSA ABLOY): Record is a Swedish manufacturer of automatic sliding and swing doors now part of ASSA ABLOY, with strong Nordic and Central European presence in healthcare, airports, and commercial real estate — directly overlapping Doorson's target verticals and reference customer profile.
• Portalp: Portalp is a French manufacturer of automatic doors, access control, and pedestrian entrance solutions with strong presence in healthcare, transit, and public infrastructure across Europe. It competes directly with Doorson in institutional and commercial tenders.
• GEZE: GEZE is a German manufacturer of automatic sliding door systems, swing door operators, and integrated building entrance solutions with deep coverage of European commercial, healthcare, and hospitality projects — directly competing with Doorson's 300 and 500 series offerings.
• Tormax: Tormax is a Swiss manufacturer specializing in automatic sliding door systems for healthcare, retail, and public buildings — directly comparable to Doorson's 300/400 product lines in target segments, technology depth, and European mid-market positioning.

Broad incumbents

• ASSA ABLOY Entrance Systems: ASSA ABLOY Entrance Systems (formerly Besam) is the global incumbent in automatic sliding and swing doors, offering integrated service, installation, and access control worldwide. It competes with Doorson across enterprise tenders while offering a much broader product portfolio and service network.
• Boon Edam: Boon Edam is a Dutch global leader in revolving doors, speed gates, and high-security entrance solutions with strong penetration in luxury hospitality, banking, and airports. Doorson already partners with Boon Edam to bundle Tourniket revolving doors with fire-rated sliding systems, and Boon Edam's broader portfolio creates competitive overlap.
• Stanley Access Technologies: Stanley Access Technologies is a North American automatic door manufacturer (part of dormakaba) with growing international presence, serving airports, healthcare, retail, and commercial real estate. It competes with Doorson in global tenders while offering broader swing and industrial door portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doorsonslovenia
• Facebookfacebook.com/DoorsonGlobal
• LinkedInlinkedin.com/company/doorsonglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doorson