What Hexindo Adiperkasa does

Hexindo Adiperkasa (PT Hexindo Adiperkasa Tbk, IDX: HEXA) is an Indonesia-based heavy equipment distributor founded in 1988 and headquartered in Jakarta. It operates as the sole authorized distributor of Hitachi Construction Machinery in Indonesia and also distributes complementary OEM lines including Bell articulated dump trucks, Foton trucks, Dynapac compaction equipment, Morooka carriers, and Waratah forestry attachments. The company serves customers across construction, mining, forestry, plantation, and heavy logistics end-markets, with an installed base supported by a network of 50+ service branches across the Indonesian archipelago.

Revenue is generated through four primary streams: new equipment sales (the largest and most cyclical line), genuine parts supply, after-sales service and maintenance contracts, and used-equipment resale. The company layers technology-driven services on top of its hardware business — notably Hitachi's ConSite remote-monitoring system, Global e-Service, and a long-running partnership with Wenco International Mining Systems for fleet management and operator-fatigue monitoring. These services create recurring revenue and deepen customer lock-in across the equipment lifecycle.

Hexindo is majority-owned by Hitachi Construction Machinery Co., Ltd. of Japan, and is currently transitioning its corporate identity toward the LANDCROS brand (announced for 2025-2026). Headcount is reported in the 1,001-5,000 range, consistent with a mid-to-large industrial distributor operating national-scale service infrastructure. Public listing on the Indonesia Stock Exchange provides market-based financial visibility, though reported revenue has softened from a 2023 peak through 2025, reflecting commodity-cycle exposure in its core mining and coal-customer base.

Name

Hexindo Adiperkasa

Legal name

PT Hexindo Adiperkasa Tbk

Website

https://hexindo-tbk.co.id

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hexindo Adiperkasa is the sole authorized Hitachi Construction Machinery distributor in Indonesia, selling and servicing excavators, dump trucks, and complementary heavy equipment across 50+ branches to mining, construction, forestry, and logistics customers under a parts-and-service business model.

Ownership category

akta.pro rank

Product category

Heavy Equipment Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Construction Equipment MRO (Earthmoving, Roadbuilding, Mining) (TLAKAHAA)

akta.pro secondary industry

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

Keywords

• Heavy equipment distribution
• Construction machinery
• Mining equipment
• Excavator sales
• After-sales services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Heavy Equipment Sales: Hexindo generates primary revenue as the sole authorized distributor of Hitachi construction and mining equipment, Bell articulated trucks and graders, Foton heavy duty trucks, Dynapac compaction equipment, Morooka track carriers, and Waratah forestry solutions in Indonesia. Revenue is generated through direct sales of new machinery to mining, quarry, construction, forestry, and plantation customers.
2. Parts and Components: Sale of genuine Hitachi parts including lubricants, filters, undercarriage components, O-ring kits, ground engaging tools (GET), seal kits, and remanufactured components. The company maintains a global parts distribution network with over 150 dealers worldwide and 4 fully-stocked regional parts depots.
3. After-Sales Service and Support: Dealer service maintenance contracts, technical support, and service solutions including ConSite monitoring and Global e-Service fleet management to protect customer investments in Hitachi construction equipment.
4. Used Equipment Sales: Sale of pre-owned Hitachi and other brand equipment through the company's extensive dealer network. Available in a range of ages and operating hours with maintenance history, refurbishment, and ongoing dealer service and support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hexindo is the sole authorized distributor of Hitachi Construction Machinery heavy equipment in Indonesia, selling hydraulic excavators (mini to 800-tonne mining models), wheel loaders, rigid dump trucks, and complementary equipment from Bell, Foton, Dynapac, Morooka, and Waratah. The company provides a full lifecycle offering including new equipment sales, genuine parts, used equipment, and after-sales services (ConSite telemetry monitoring, Wenco fleet management, maintenance contracts, and technical support) through more than 50 branches nationwide.

Product overview

PT Hexindo Adiperkasa Tbk is the authorized sole distributor of Hitachi Construction Machinery heavy equipment and related brands in Indonesia, established November 28, 1988. The product portfolio centers on Hitachi hydraulic excavators (mini, medium, large/ultra-large mining models ranging from 800 kg to 800 tonnes), Hitachi wheel loaders (ZW series, 2-47 tons), and Hitachi rigid dump trucks (EH series). Additional branded products distributed include Bell Equipment articulated dump trucks, Foton heavy duty trucks, Dynapac compaction equipment, Morooka track carriers, and Waratah forestry attachments. Hexindo provides a full lifecycle offering including new equipment sales, used equipment sales, genuine parts (lubricants, filters, undercarriage, GET, seal kits, remanufactured components), and technology services (ConSite telemetry/monitoring and Wenco fleet management systems for mining). The company serves mining, quarrying, civil engineering, construction, agriculture, forestry, demolition, recycling, and port handling industries across Indonesia through 50+ branches and branch offices. Press releases indicate the parent company HCM will undergo a name change to LANDCROS.

Differentiator

Problem solved

Functional benefit

Brands

• Hexindo Parts: Online parts ordering platform and app for Hexindo customers
• ConSite
• Wenco
• Alatberat Magazine

Products and services

• Hitachi Excavators (Zaxis/EX series) Hitachi hydraulic excavators distributed by Hexindo, ranging from 800 kg mini excavators to 800-tonne EX ultra-large mining machines, covering Mini Excavators (800-5,400 kg), Medium Excavators (6-40 tons, 100+ models), and Large Excavators/Loading Shovels (50-800 tonnes). Designed for mining, construction, and civil engineering customers across Indonesia.
• Hitachi Wheel Loaders (ZW series)

Quantifiable outcome

• Over 80,000 mini excavators shipped worldwide since 1991 (80,000th unit shipped January 2004)
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Wenco International Mining Systems Ltd.coreStrategic or Co-development Partner · 1 January 2009Wenco International Mining Systems became a Hitachi Group Company in 2009. Wenco develops world-class mining solutions including fleet management, high-precision machine guidance, predictive maintenance (Readyline), collision avoidance, and mining business intelligence systems. Wenco regularly collaborates with Hitachi's global leadership on systems research, data sciences, and IIoT initiatives. Wenco's Mine Performance Suite is integrated into Hexindo's service offering for mining customers.
• Hitachi Construction Machinery Co., Ltd. (HCM)flagshipChannel Partner/ Reseller/ DistributorEstablished on 28 November 1988, Hexindo is the sole authorized distributor of Hitachi Construction Machinery heavy equipment products and services in Indonesia. This exclusive distribution agreement covers the full range of Hitachi hydraulic excavators (from mini to ultra-large mining models), rigid dump trucks, and wheel loaders. Hitachi Construction Machinery Co., Ltd. is a leading manufacturer headquartered in Japan with over 20,000 staff globally.
• Bell Equipment Ltd (South Africa)coreChannel Partner/ Reseller/ DistributorHexindo is the authorized dealer for Bell articulated dump trucks and graders in Indonesia. Bell Equipment is a global leader in articulated dump truck innovation, and Hexindo distributes the Bell E-Series range in the Indonesian market. Bell Equipment is a South African manufacturer known for production-boosting payloads and operator comfort.
• Foton Motor GroupcoreChannel Partner/ Reseller/ DistributorHexindo is the authorized dealer for Foton heavy duty trucks in Indonesia, distributing Foton 6x4 and 8x4 dump trucks with Cummins engines, as well as the Foton EV electric truck range. Foton is a Chinese automotive manufacturer specializing in commercial vehicles.
• Dynapac (Fayat Group)minorChannel Partner/ Reseller/ DistributorHexindo is the authorized dealer for Dynapac compaction equipment in Indonesia, including single drum rollers. Dynapac is part of the Fayat Group and is a global leader in road construction equipment.
• Morooka Co., Ltd.minorChannel Partner/ Reseller/ DistributorHexindo is the authorized dealer for Morooka track carriers (crawler carriers/dump trucks) in Indonesia. Morooka is a Japanese manufacturer specializing in rubber-tracked carrier dump trucks for soft ground conditions.
• Waratah AttachmentsminorChannel Partner/ Reseller/ DistributorHexindo distributes Waratah forestry attachments including the H212 and H225E processor heads for timber harvesting applications. Waratah is a leading manufacturer of forestry harvesting attachments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Volvo Construction Equipment: Global construction equipment OEM competing in the same excavator and articulated hauler categories as Hitachi; relevant peer for benchmarking product portfolio and technology positioning against Hexindo's distributed lines.
• Hitachi Construction Machinery Co., Ltd. Hexindo's parent OEM and primary product supplier. As the global manufacturer whose entire excavator and rigid dump truck portfolio flows through Hexindo in Indonesia, it is the upstream incumbent most directly comparable in product and technology.
• Komatsu Ltd: Global manufacturer of construction and mining equipment whose products are distributed in Indonesia by United Tractors (Hexindo's chief rival). Comparable end-product offering and global technology footprint make it a benchmark for OEM scale and innovation pace.
• Liebherr: Family-owned global construction and mining equipment manufacturer (excavators, mining trucks, duty-cycle crawlers) competing for the same large mining fleet customers that Hexindo serves via its Hitachi partnership.
• Caterpillar Inc. World's largest construction and mining equipment OEM, distributed in Indonesia through Trakindo. Comparable product range (excavators, dump trucks, wheel loaders) and competes directly with Hitachi for the same mining fleet customers.

Emerging players

• XCMG Group: Chinese construction equipment manufacturer expanding into Indonesia and broader Southeast Asia; competing on price in mid-size excavator and crane categories that overlap with Hexindo's mid-size Zaxis range.
• SANY Heavy Industry: Chinese OEM rapidly expanding in Southeast Asian mining and construction markets with price-competitive excavators and dump trucks — emerging direct threat to established premium-brand distributors including Hexindo.

Regional players

• PT Intraco Penta Tbk: Indonesian heavy equipment distributor and rental company that competes in adjacent heavy equipment categories in Indonesia; comparable distribution model and customer overlap with mining and construction contractors.

Direct peers

• PT Trakindo Utama: Authorized Caterpillar dealer in Indonesia and a direct competitor to Hexindo, distributing a competing heavy equipment brand into the same mining, construction, and energy customer segments with comparable parts and service infrastructure.
• PT United Tractors Tbk: Listed Indonesian heavy equipment distributor and the sole Komatsu distributor in Indonesia — the closest direct competitor to Hexindo, serving the same mining, construction, and forestry customer base with a comparable full-service model (equipment sales, parts, after-sales).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVamvZusylMPa-06tluHx6g
• LinkedInlinkedin.com/company/hexindo-adiperkasa-tbk
• Instagraminstagram.com/hexindoadiperkasa
• Facebookfacebook.com/Hexindo-362195017188637

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hexindo Adiperkasa