What PCCW Media does

PCCW Media is the fully integrated multimedia and entertainment division of PCCW Limited (SEHK: 0008), a Hong Kong-headquartered telecommunications and technology conglomerate controlled by Pacific Century Group. The media group operates over-the-top (OTT) video streaming, domestic free television, pay-TV, digital music, content production, talent management, and live events across Asia. Its flagship service, Viu, is a pan-regional OTT platform available in 16 markets across Southeast Asia, the Middle East and South Africa with 15.5 million paid subscribers as of December 2024, operating a dual freemium model (ad-supported and premium subscription tiers). ViuTV provides 24-hour domestic free-TV broadcast in Hong Kong on Cantonese channel 99 and English channel 96 (ViuTVsix), while Now TV operates a pay-TV service with exclusive broadcast rights to the Premier League, UEFA competitions and Emirates FA Cup — the latter extended through the 2030/31 season in July 2026.

The underlying technology stack centres on OTT video streaming infrastructure, digital music streaming (MOOV), content production tooling, and a live-event platform (MakeALive) that enables performers to organise large-scale concerts with live streaming across geographic boundaries. PCCW Media monetises through subscription (Viu premium, Now TV, MOOV), advertising (Viu ad-tier, Now TV addressable TV advertising launched in 2024), content licensing to international platforms (including Hulu's acquisition of 'The Season'), and event/professional services through MakerVille and MakeALive. Strategic investors including Hony Capital, Foxconn Ventures and Temasek backed the OTT business in 2017, and CANAL+ became a strategic partner in 2022 to accelerate Viu's growth. Recent product expansion includes Now Studio, a premium content joint initiative with SK Global that launched six new series in June 2026 timed with the 2026 World Cup.

The customer base spans millions of consumer subscribers across multiple Southeast Asian, Middle Eastern, African and Greater China markets, with content offerings in local and regional languages. The portfolio is tightly integrated with HKT's telecommunications infrastructure (quadruple-play across fixed-line, broadband, TV and mobile), The Club loyalty programme, and the broader PCCW Group's IT services arm (PCCW Solutions). PCCW Media itself is not independently listed; its financials are consolidated within PCCW Limited, which recently reported solid interim results for 2026.

Name

PCCW Media

Legal name

PCCW Enterprises Limited

Website

http://www.pccw.com/About+PCCW/Company+Profile/The+Group/PCCW+Media?language=en_US

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PCCW Media is the integrated multimedia and entertainment division of Hong Kong's PCCW Limited, operating Viu OTT (15.5M paid subscribers across 16 markets), ViuTV free TV and Now TV pay-TV in Hong Kong, plus MOOV music, MakerVille content production, and live-event platform MakeALive serving consumers across Asia.

Ownership category

akta.pro rank

Product category

Video Streaming and Broadcasting

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516), Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

General Entertainment SVOD Platforms (MPACAAAA)

akta.pro secondary industries

SVOD Streaming Channels (Subscription OTT) (MPABAHAB), Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG), Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM), Pay-TV / Premium Window Distribution (MPADAJAH)

Keywords

• OTT video streaming
• Pay television services
• Digital music streaming
• Content production
• Free television broadcasting

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Viu Subscription Revenue: Viu offers premium subscription tier with different subscription options generating recurring subscription revenue from 15.5 million paid subscribers as of December 2024
2. Viu Advertising Revenue: Ad-supported free tier generating advertising revenue from free users
3. Now TV Subscription: Pay-TV subscription service with exclusive sports broadcast rights including Premier League and UEFA competitions
4. Content Licensing: International content production licensing such as 'The Season' acquired by Hulu, generating licensing and royalty revenue
5. MOOV Music Streaming: Digital music streaming and live music concert services
6. Event Business: Content creation, talent management, and event business through MakerVille and MakeALive platform

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

PCCW Media operates an integrated multimedia and entertainment portfolio centered on the Viu pan-regional OTT video streaming service (15.5 million paid subscribers as of December 2024 across 16 markets in Southeast Asia, the Middle East and South Africa), Hong Kong free-to-air TV (ViuTV), pay-TV with exclusive sports rights (Now TV), digital music streaming (MOOV), and content production and talent management (MakerVille). The group produces original content under Viu Original and operates the MakeALive live-event streaming platform.

Product overview

PCCW Media operates as a fully integrated multimedia and entertainment group engaged in OTT video services, content production, artiste management and events. The core products include Viu (pan-regional OTT streaming with 15.5M paid subscribers), ViuTV (domestic free TV in Hong Kong), Now TV (pay TV with exclusive sports rights), and MOOV (digital music streaming). Supporting offerings include MakerVille (content creation/talent), The Club (loyalty program), and DrGo (healthtech). PCCW Solutions provides IT services across the enterprise segment. The portfolio operates alongside HKT's telecommunications services including csl, 1O1O mobile brands, NETVIGATOR broadband, Tap & Go mobile payment, and Mox virtual bank.

Differentiator

Problem solved

Functional benefit

Brands

• Viu Original: Premium original productions under the Viu brand
• ViuTVsix
• MakeALive

Products and services

• Viu Pan-regional over-the-top (OTT) video streaming service offering premium TV series, movies and lifestyle programmes in local and regional languages with subtitles; operates on a freemium model with ad-supported and premium subscription tiers.
• ViuTV Free domestic television broadcasting service in Hong Kong operating 24-hour daily broadcast on Cantonese channel 99 and English language channel 96 (ViuTVsix), offering factual entertainment, variety shows, drama, travelogue, infotainment, news and sports programmes.
• Now TV Pay-TV service in Hong Kong offering exclusive broadcast rights including Premier League, UEFA Champions League and Emirates FA Cup through 2030/31, plus premium entertainment content. Distributed via direct sales and retail channels.
• MOOV

Quantifiable outcome

• 15.5 million paid subscribers as of December 2024
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, medium and major.

• SK GlobalcoreStrategic or Co-development Partner · 18 June 2026PCCW Media operates Now Studio in partnership with international entertainment company SK Global. Now Studio announced launch of six new series including British comedy Twenty Twenty Six, THE SEASON, and Star Trek: Strange New Worlds, timed with the 2026 World Cup.
• Now TV and SK Global (Now Studio)coreStrategic or Co-development Partner · 1 March 2025Now Studio is operated by PCCW Media in partnership with SK Global, launching premium content including THE SEASON.
• Korea Creative Content AgencymediumGTM or Marketing Partner · 1 January 2024Viu signed MoU with Korea Creative Content Agency to expand genre diversity, production, investment and distribution of K-content.
• CANAL+majorStrategic or Co-development Partner · 1 January 2023PCCW forged strategic partnership with CANAL+ to accelerate growth of Viu. This partnership aims to expand Viu's presence and content offerings in the Asian markets.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• iQIYI: Chinese-headquartered SVOD streaming service that, like Viu, operates a subscription + ad-supported model and produces original content tailored to Asian audiences. Both companies compete for regional OTT subscribers and content licensing opportunities in Asia.
• Vidio: Indonesia-based OTT streaming service owned by Emtek, operating a freemium and subscription model across Southeast Asia similar to Viu's. Both platforms compete directly for paid subscribers in Indonesia and broader Southeast Asia.
• WeTV: Tencent's international SVOD platform distributing Asian content across Southeast Asia, the Middle East and other regions. Competes head-to-head with Viu for premium Asian content viewers and K-drama audiences in the same markets.
• TVB: Hong Kong's dominant free-to-air broadcaster and OTT operator (myTV SUPER), competing directly with ViuTV in Hong Kong free TV and with Viu in Cantonese-language content. Overlaps with PCCW Media's core Hong Kong viewership and advertising base.
• Viki: Rakuten-owned Asian content streaming platform specializing in subtitled Korean, Chinese and Japanese dramas. Directly comparable to Viu in its focus on Asian-language content with subtitles for international audiences.

Broad incumbents

• Netflix: Global SVOD leader with a growing presence across all 16 Viu markets. While offering a much broader library, Netflix competes with Viu for premium Asian subscribers and is increasingly investing in local Asian originals.
• Disney+ Hotstar: Disney's pan-Asian streaming service combining Hollywood, Marvel, and Asian content. Overlaps with Viu in Indian, Indonesian and other Southeast Asian markets, competing for premium subscribers and family-oriented content budgets.
• HBO Asia: Warner Bros. Discovery's premium pay-TV and streaming brand across Asia, historically distributed via Now TV and competing platforms. Comparable as a premium content pay-TV service with a regional Asian footprint.

Regional players

• Astro Malaysia Holdings: Malaysia's leading pay-TV operator with a growing OTT platform (sooka), comparable to Now TV in market structure. Both operate pay-TV plus digital streaming bundles focused on Asia, but Astro's footprint is primarily Malaysian vs. Now TV's Hong Kong focus.

Emerging players

• iflix: Malaysia-headquartered emerging-market streaming service historically focused on Southeast Asia. Competed with Viu in the same price-sensitive Asian SVOD segment before its acquisition; remains a structural comparable for Viu's freemium SEA growth strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NetvigatorVideo
• LinkedInlinkedin.com/company/pccw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PCCW Media