Ittica Media

What Ittica Media does

Ittica Media is a Dutch digital agency founded in 2000 and headquartered in Hoogeveen, Netherlands. The company provides website development, e-commerce/webshop platforms, SEO, SEA, social media management, email marketing, ERP integration, and product photography services primarily to small and medium-sized businesses in the Netherlands. Founded by Dennis Veldman, the firm operates with a team of approximately 10-15 identified members and has maintained continuous operations for over 25 years.

The company builds websites and webshops on platforms including WordPress, WooCommerce, Shopify, and BigCommerce, with custom back-end integrations connecting to business systems such as SnelStart, AFAS, Mollie, Klarna, and various payment providers, including Bol.com marketplace. Ittica has developed a proprietary server-side tracking tool called dotPULSE, which provides cookieless analytics and attribution. The company holds Google Partner status and offers complementary services including hosting, domain management, and content production. AI capabilities are present as a featured layer (ChatGPT-assisted content, Google's AI Max for Search, client-facing AI chatbots) rather than as a proprietary technology stack.

Ittica Media operates on a hybrid revenue model combining project-based work (e.g., new webshop builds starting at €3,750) with monthly retainers for ongoing services such as SEO, SEA, and maintenance. Customer engagements are typically multi-year, with documented client relationships extending back over a decade (e.g., Borstelshop since 2011). Reported case study outcomes include 10x revenue growth and +37% order growth for individual clients, and 393% reach increases in social campaigns. The company is privately held with no disclosed funding rounds and operates exclusively within the Dutch market.

Name

Ittica Media

Legal name

Ittica Media

Website

https://www.itticamedia.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Ittica Media is a Dutch digital agency founded in 2000 that provides website development, e-commerce platforms, SEO, SEA, and marketing services to small and medium-sized businesses across the Netherlands, operating with a team of approximately 10-15 members and offering long-term retainer engagements.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Media Buying Agencies (541830), Computer Systems Design and Related Services (54151), Graphic Design Services (541430), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

akta.pro secondary industries

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN), Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Web development agency
• E-commerce development services
• Search engine optimization
• Digital marketing services
• Online advertising management

Headquarters

HQ city

Hoogeveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Web Design & Development Services: Project-based custom web design, web development, and e-commerce builds. Revenue is generated through one-time project fees for website and webshop development, with services ranging from basic responsive design to advanced custom builds with complex integrations.
2. Digital Marketing Services: Ongoing SEO, SEA, social media management, email marketing, and content creation services. Typically billed on a retainer or project basis for strategy, execution, and management of digital marketing campaigns.
3. Webshop Development: E-commerce builds starting from €3,750 for a base professional webshop, with additional costs for advanced integrations (ERP, multilingual, B2B portals, product configurators). Revenue is generated through one-time development fees with potential ongoing maintenance contracts.
4. Photography & Content Services: Product photography and corporate photography services bundled with web design and e-commerce projects to deliver complete visual content for client platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Ittica Media is a Dutch digital agency that designs, develops, and markets websites and webshops for small and medium-sized businesses in the Netherlands. Its core offerings span custom webshop builds (with ERP, inventory, B2B portal, and multilingual modules), website design and development, SEO and SEA services, social media management across Instagram, Facebook, LinkedIn, and TikTok, email marketing automation, content and design (including product photography), and conversion rate optimization, delivered under a proprietary Explore-Create-Develop-Connect methodology.

Product overview

Ittica Media is a digital agency offering a comprehensive suite of digital marketing and e-commerce services from Hoogeveen, Netherlands. The core offerings include custom webshop development (Webshop Laten Maken) with modules for SnelStart accounting integration, inventory management, B2B portals, and multi-language support; website design (Website Laten Maken) with webdesign services; SEO services covering strategy, technical SEO, linkbuilding, and content optimization; and SEA/Google Ads advertising including Performance Max, Shopping, and remarketing campaigns. The portfolio also includes ERP systems and API integrations for business automation, social media management with advertising across Facebook, Instagram, LinkedIn, and TikTok, email marketing with automation, content and design services including branding and product photography, and conversion rate optimization (CRO). A proprietary tool called dotPULSE provides server-side tracking for privacy-compliant marketing attribution. The company operates through a 4-step methodology: Explore (discovery), Create (design), Develop (build), and Connect (marketing activation).

Differentiator

Problem solved

Functional benefit

Products and services

• Webshop Laten Maken (Webshop Development) Custom e-commerce platform development service for Dutch SMEs and online retailers, including B2B portals, multilingual shops, inventory management integrations, product configurators, and custom calculators. Starting price €3,750 for a base professional webshop.
• Website Laten Maken (Website Development) Custom website design and development service creating responsive websites that match brand identity, including webdesign, corporate photography, and SEO-ready builds for Dutch businesses.
• SEO (Search Engine Optimization) Search engine optimization service for Dutch SMEs covering SEO strategy, technical SEO, linkbuilding, SEO copy, local SEO, keyword research, competitive analysis, and SEO audits to improve organic visibility and traffic.
• SEA / Google Ads Paid search and display advertising service delivered under Google Partner status, covering Google Performance Max, Search Ads, Display, YouTube Ads, Google Shopping, and Remarketing campaigns for Dutch businesses.
• Social Media Uitbesteden (Social Media Management) Full-service social media management covering content creation, account management, and paid advertising across Facebook, Instagram, LinkedIn, and TikTok for Dutch business brands.
• E-mailmarketing Email marketing service covering lead generation, newsletters, and automated email flows using platforms such as Active Campaign and Mailcamp for Dutch SMEs.
• Content & Design Content creation and design service covering copywriting, brand identity (huisstijl), branding, printed materials, and product/corporate photography to support website and webshop builds.
• Conversie Optimalisatie (CRO) Conversion rate optimization service focused on maximizing online revenue from webshops and websites through A/B testing, data-driven optimization, and customer journey improvements.
• Development (ERP, API, Automatisering) Custom development service covering ERP system integration (SnelStart, AFAS, Exact), API integrations, and business process automation to connect webshops with accounting, payment, and logistics systems.
• dotPULSE Server-Side Tracking Server-side tracking solution offering privacy-compliant, first-party data collection and conversion attribution to Google Ads with 97.8% measurement accuracy, addressing cookie and ad-blocker gaps for e-commerce clients such as Henry's Blend.

Quantifiable outcome

• 10x revenue growth in 6 months for Haxha Trading (Jan–Jul 2024)
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability11 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AFAS SoftwarecoreTechnology or IntegrationAFAS Software partnership for ERP system integration. Ittica Media offers ERP system development and integration services, connecting client webshops and websites with AFAS ERP for centralized business process management.
• SnelStartcoreTechnology or IntegrationSnelStart accounting software integration partnership. Ittica Media offers webshop-SnelStart integrations allowing automated synchronization of orders, inventory, and financial data between e-commerce platforms and accounting software.
• ExactcoreTechnology or IntegrationExact ERP/accounting software integration partnership for connecting e-commerce platforms with Exact business management systems.
• MolliecoreTechnology or IntegrationMollie payment processor integration. Ittica Media integrates Mollie payment solutions (iDEAL, credit card, Bancontact, etc.) into client webshops for secure payment processing.
• KlarnacoreTechnology or IntegrationKlarna payment solution integration for client webshops, enabling buy-now-pay-later options for e-commerce customers.
• GooglecoreTechnology or IntegrationOfficial Google Partner for advertising platforms including Google Ads, Performance Max, Shopping, YouTube Ads, and Display. Enables certified digital advertising services for clients.
• Adobe CommercecoreTechnology or IntegrationAdobe Commerce (Magento) platform partnership for building enterprise-level e-commerce solutions on the Adobe Commerce platform.
• InstagramminorChannel Partner/ Reseller/ DistributorInstagram advertising partnership. Ittica Media manages Instagram advertising campaigns for clients as part of their social media services.
• Bol.comminorChannel Partner/ Reseller/ DistributorBol.com marketplace partnership. Ittica Media assists clients with selling on Bol.com, including marketplace strategy and integration support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• iO (formerly Intracto): Largest full-service Benelux digital agency offering end-to-end web, e-commerce, marketing, and content services. Comparable to Ittica across the same end-to-end service stack but at significantly larger scale and with broader geographic reach.
• Dept: Global digital agency headquartered in the Netherlands offering web development, e-commerce, creative, and performance marketing. Overlaps with Ittica on webshop/website builds, SEO/SEA, and content production but operates across multiple continents and at much larger scale.

Direct peers

• Adwise: Dutch digital marketing agency specializing in performance marketing, SEO, SEA, and data-driven campaigns. Closely comparable to Ittica's marketing-services focus and Dutch SME target segment.
• Guapa: Amsterdam-based digital agency offering branding, web development, and marketing services. Comparable mid-sized Dutch agency with overlapping service mix aimed at growth-stage clients.
• Freshheads: Dutch digital agency building web platforms, e-commerce solutions, and digital marketing campaigns. Comparable service portfolio to Ittica with similar SME/mid-market positioning.
• Yellowgrape: Dutch agency combining strategy, branding, and digital development for e-commerce and B2B clients. Comparable webshop-building capability and Dutch market focus.
• Level Level: Netherlands-based digital agency focused on Drupal/web development, e-commerce, and digital strategy. Comparable web/webshop development and integration depth.
• Bravoure: Amsterdam-based digital agency providing web, e-commerce, and brand strategy services. Comparable in service breadth and Dutch mid-market positioning.

Regional players

• Stroomberg: Dutch creative agency offering branding, web design, and digital marketing. Similar SME-focused service mix within the Netherlands.

Others

• Google Partner Agencies (Marketplace): Not a single peer but the broader ecosystem of Google Partner-certified Dutch agencies competing for the same SEA and Google Ads budgets that drive Ittica's marketing retainer revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/itticamedia
• Facebookfacebook.com/itticamedia
• LinkedInlinkedin.com/company/ittica-media

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ittica Media