VisitNorthwest Coast
VisitNordvestkysten is a Danish destination management organization serving five municipalities on the Northwest Coast of Denmark. It markets the region through a multilingual website, mobile app, event campaigns, and B2B partnership tiers for 100+ local tourism operators.
- Company typePrivate
- Founded2020
- HeadquartersAabybro, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VisitNorthwest Coast does
VisitNordvestkysten is a Danish destination management organization (DMO) serving the Northwest Coast of Denmark across five municipalities: Hjørring, Holstebro, Jammerbugt, Lemvig, and Thisted. The organization markets and promotes the region as a tourism destination, operating a multilingual consumer-facing website (visitnordvestkysten.dk in Danish, English, Norwegian, and German), a mobile wayfinding application (VESTKYST App launched June 2021), flagship seasonal event campaigns (notably the "1 ud af 100 Oplevelser" Pentecost campaign and the "Et Hav af Oplevelser" national brand-awareness campaign), and business-development services for local tourism operators. Coverage spans 244 km² of nature including Nationalpark Thy, with themed content around family beach holidays, culinary experiences, fishing villages, and accessibility-focused holidays.
The core technology stack comprises the GuideDanmark event-management and listing platform, a MailChimp newsletter system with GDPR-compliant data-processing arrangements, Google Analytics for site intelligence, the proprietary VESTKYST mobile application with digital mapping, and a Skyfish-hosted partner toolbox for shared marketing assets. Analytics products include a 14-day-refreshed accommodation data dashboard tracking tourist search and travel-interest indicators, and an in-development AI Opener Chatbot intended to surface tourism knowledge to industry actors. The organization runs a multi-tiered partnership program (platinum, silver, bronze) covering 100+ local operators across accommodation, food and beverage, attractions, and activity sectors, with annual study trips, workshops, and webinars.
VisitNordvestkysten generates revenue primarily through cooperative funding from its five partner municipalities under annual reporting arrangements and recurring partnership fees from tourism operators, supplemented by project-tied marketing allocations including an 11 million DKK commitment toward strengthening Vestkysten as a regional power brand. Most catalogued consumer experiences are free; paid third-party offerings range from 30 DKK museum entries to 200 DKK whisky tastings, with revenue from these flowing to operators rather than the DMO itself. The organization serves two primary segments: end-consumer tourists from Denmark, Germany (~60% of Danish overnight stays), Sweden, Norway, the Netherlands, and the UK, and B2B local tourism operators across the five-municipality geography.
VisitNorthwest Coast firmographics
Firmographics- Name
- VisitNorthwest Coast
- Legal name
- VisitNordvestkysten
- Website
- https://visitnordvestkysten.dk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VisitNordvestkysten is a Danish destination management organization serving five municipalities on the Northwest Coast of Denmark. It markets the region through a multilingual website, mobile app, event campaigns, and B2B partnership tiers for 100+ local tourism operators.
- Ownership category
- akta.pro rank
Where VisitNorthwest Coast is headquartered
LocationHeadquarters
- HQ city
- Aabybro
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
VisitNorthwest Coast business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Partnership fees and cooperative funding: Funded by cooperative municipalities (Hjørring, Holstebro, Jammerbugt, Lemvig, Thisted) through annual reporting arrangements. Operators pay to join partnership tiers (platinum, silver, bronze) for marketing, visibility, workshops and networking benefits.
- Tourism marketing and destination promotion: Generates value for the destination by driving visitor traffic to local businesses, accommodation providers, and attractions, indirectly supporting local tourism economy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blokhus Saltcenter herb salt making experience |
| Unit Pricing | Pay-as-you-go | Thy Whisky drop-in tasting |
| Unit Pricing | Pay-as-you-go | Thy Whisky guided tour and tasting |
| Unit Pricing | Pay-as-you-go | Dukkehuset museum entry |
| Other | Pay-as-you-go | Naturens Superhelte event in Vorupør |
| Other | Pay-as-you-go | Blokhus Wind Festival |
| Other | Pay-as-you-go | XTREM Hirtshals race and activities |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
VisitNorthwest Coast product offering
Product offeringCore offering
VisitNordvestkysten operates as the official destination marketing and management organization for the Danish Northwest Coast, covering five municipalities (Hjørring, Holstebro, Jammerbugt, Lemvig, and Thisted). It runs a multilingual destination website, the VESTKYST mobile app, and large-scale consumer marketing campaigns; it coordinates a tiered partnership program for 100+ local tourism operators (accommodation, attractions, restaurants) and curates data, reports, and workshops for the regional tourism industry.
Product overview
VisitNordvestkysten is a destination marketing organization (DMO) serving the Danish Northwest Coast covering five municipalities: Hjørring, Holstebro, Jammerbugt, Lemvig, and Thisted. The organization operates the main tourism website (visitnordvestkysten.dk) as its primary digital platform for promoting tourism, along with the Ny VESTKYST mobile app launched in 2021. VisitNordvestkysten organizes events and campaigns including the 1 ud af 100 Oplevelser and Et Hav af Oplevelser campaigns, while also managing the Iskunsten ice sculpture attraction in Thyborøn. The organization's offerings include tourism marketing services, event organization, product knowledge tours, workshops on AI applications in tourism, business development for tourism partners, and data/analytics reports for industry stakeholders.
Differentiator
Problem solved
Functional benefit
Brands
- 1 ud af 100 oplevelser: Campaign featuring 100 handpicked experiences along the North West coast during Pentecost.
- Et hav af oplevelser
- Strategiske Partnerskaber
Products and services
- Ny VESTKYST App A mobile application providing digital mapping with navigation guidance to experiences and attractions along the Northwest Coast of Denmark.
- Iskunsten (Ice Art) An indoor, permanent ice sculpture exhibition located in Thyborøn at the former freeze house from the 1940s. The only year-round ice sculpture exhibition in Europe, featuring maritime-themed art with rotating displays including oyster ice bars, Christmas exhibitions, and workshops.
- Strategic Partnerships Program (Platinum, Silver, Bronze tiers) Tiered partnership program for 100+ local tourism operators across five municipalities (Hjørring, Holstebro, Jammerbugt, Lemvig, Thisted). Partners receive marketing exposure, workshops, networking events, annual study trips, and access to the Skyfish content toolbox.
- Tourism Data and Reports Service Data and reports offering for the tourism industry, including the Accommodation Data Dashboard tracking tourists' travel interest and search behavior, updated every 14 days, supplemented with guest satisfaction benchmarking and market status analyses sourced from VisitDenmark and Dansk Kyst- og Naturturisme.
Quantifiable outcome
- Over 60% of all registered commercial overnights in the destination are holiday house stays, totaling 3,964,127 in 2022
- +2 more outcomes
Companies that use VisitNorthwest Coast
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
VisitNorthwest Coast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
VisitNorthwest Coast partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Nationalpark ThycoreCo-development partner for experiential events along Nordvestkysten. Co-hosts flagship events such as Naturens Superhelte in Vorupør, contributing park rangers, local nature guides, and venue access.
- Levested (local nature guides)minorLocal nature guides contributing knowledge and hands-on nature activities to events such as Naturens Superhelte. Contribute to making events authentic and locally rooted.
- Hirtshals TurismeminorLocal tourism organization co-hosting XTREM Hirtshals event with VisitNordvestkysten, combining running races, action activities, and harbor experiences.
- Platinum, Silver and Bronze tourism operator partnerscore100+ tourism operators across the five municipalities join partnership tiers (platinum, silver, bronze) for marketing, visibility, workshops, networking and annual study trips. Study trip in 2025 went to Iceland.
- VisitDenmarkcoreNational tourism organization providing market data, research, and marketing support. Links to VisitDenmark knowledge center referenced for market status reports and national analyses.
- Dansk Kyst- og NaturturismecoreNational coastal and nature tourism organization providing analyses, reports and materials to the knowledge center. Contributes to destination marketing strategy.
- Destination VesterhavetminorAdjacent destination organization collaborating on joint guest satisfaction surveys and marketing for the Danish west coast.
- Destination VadehavskystenminorNeighbor destination organization collaborating on shared guest surveys and coastal tourism marketing initiatives.
- GuideDanmarkcoreEvent management and listing platform used by VisitNordvestkysten to publish events. Training webinars provided to operators on how to create and manage events in GuideDanmark.
- Five municipalities (Hjørring, Holstebro, Jammerbugt, Lemvig, Thisted)coreMunicipal cooperative funding and governance structure. Each municipality has dedicated business developers and receives annual reporting. This is the organizational backbone of VisitNordvestkysten.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
VisitNorthwest Coast competitors and assessment
Company assessmentRegional players
- NBTC Holland Marketing: National tourism organization for the Netherlands, another priority inbound market for Nordvestkysten. Comparable national DMO role targeting international visitors with a multi-language platform and partnership tiers.
- Tourismus NRW: Regional tourism organization for North Rhine-Westphalia, Germany's most populous state and a major feeder market for Danish coastal tourism. Operates a similar destination marketing and partner-network model and is directly relevant as a representation channel into Germany's largest outbound region.
- Visit Norway: National tourism organization for Norway. Comparable DMO function at a national level, serving one of VisitNordvestkysten's priority Scandinavian source markets with nature- and coast-led destination marketing.
Broad incumbents
- Wonderful Copenhagen: Largest Danish DMO, focused on the Copenhagen region. Comparable DMO function (destination marketing, convention bureau, partner network) but serves an urban rather than coastal destination with materially larger budget and international reach.
- VisitDenmark: National tourism organization for Denmark providing market data, research, and marketing support that VisitNordvestkysten integrates with. Operates one level up as the umbrella DMO covering all Danish destinations.
Direct peers
- Dansk Kyst- og Naturturisme: National Danish coastal and nature tourism organization. Provides analyses, reports, and strategy support that VisitNordvestkysten integrates into its destination marketing; directly comparable as a coastal/nature tourism DMO at a national scale.
- VisitAarhus: Regional DMO for the Aarhus area in Jutland. Comparable Danish regional DMO model with municipality-backed funding, partner tiers, and event-driven campaigns aimed at domestic and international visitors.
- Destination Vadehavskysten: Danish DMO for the Wadden Sea coast (Vadehavskysten). Operates the same cooperative DMO model for a neighboring Danish coastal destination and is an established partner of VisitNordvestkysten on shared guest surveys.
- Destination Vesterhavet: Danish DMO for the West Coast (Vesterhavet), covering a stretch of the Jutland coastline. Closely comparable to VisitNordvestkysten in cooperative DMO structure, coastal focus, and shared marketing collaboration; already a joint survey and campaign partner.
- VisitNordjylland: Regional DMO for Northern Jutland. Runs a similar cooperative structure, multi-language marketing platform, and event campaigns targeting both Danish and German inbound visitors; geographic neighbor to the Nordvestkysten catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
VisitNorthwest Coast social profiles
Digital presenceVisitNorthwest Coast financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisitNorthwest Coast leadership team
Management profileNumber of profiles
Profiles13 records
VisitNorthwest Coast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisitNorthwest Coast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisitNorthwest Coast
What does VisitNorthwest Coast do?
VisitNordvestkysten operates as the official destination marketing and management organization for the Danish Northwest Coast, covering five municipalities (Hjørring, Holstebro, Jammerbugt, Lemvig, and Thisted). It runs a multilingual destination website, the VESTKYST mobile app, and large-scale consumer marketing campaigns; it coordinates a tiered partnership program for 100+ local tourism operators (accommodation, attractions, restaurants) and curates data, reports, and workshops for the regional tourism industry.
Is VisitNorthwest Coast a public or private company?
VisitNorthwest Coast is a private company. It is classified as unknown and is currently operating.
When was VisitNorthwest Coast founded?
VisitNorthwest Coast was founded in 2020. It employs 11 to 50 people.
Where is VisitNorthwest Coast based?
VisitNorthwest Coast is headquartered in Aabybro, Denmark, in the Europe region.
How does VisitNorthwest Coast make money?
Two revenue lines are on record. Partnership fees and cooperative funding is the primary driver. The others are tourism marketing and destination promotion.
Who are VisitNorthwest Coast's main competitors?
Regional players on record are NBTC Holland Marketing, Tourismus NRW and Visit Norway. Broad incumbents are Wonderful Copenhagen and VisitDenmark. Direct peers are Dansk Kyst- og Naturturisme, VisitAarhus, Destination Vadehavskysten, Destination Vesterhavet and VisitNordjylland.
Does VisitNorthwest Coast have an API?
No public API is recorded for VisitNorthwest Coast.