Sabah International Convention Centre

What Sabah International Convention Centre does

Sabah International Convention Centre (SICC) is a for-profit convention and events facility headquartered in Kota Kinabalu, Malaysia. Founded in 2020 and operating with 251-500 employees, SICC serves the international business events industry across Asia Pacific, hosting large-scale forums, conferences, and conventions for policymakers, industry leaders, and practitioners. Its flagship property is the recurring International Business Events Forum — BE in SABAH, with the third iteration (BE in SABAH 2026) held in February 2026.

SICC's product surface centers on physical venue provision and event hosting services rather than technology-based offerings. The source data explicitly does not disclose a core technology stack, proprietary platform features, or digital product modules, and the company has no public application, API, or disclosed integrations. The offering is therefore characterized as a service-based facility business — venue rental, event hosting, and related facility usage — with quote-based, per-event pricing rather than disclosed tiers or subscription models.

The business model is event-driven and transaction-based. Revenue is generated through venue rental fees and event hosting services for international and regional business events, with a stated revenue model classification of one-time licensing per engagement. Distribution is handled through direct engagement with event organizers, industry associations, and government bodies. The company's customer segmentation is horizontal, targeting the broader business events industry with a single primary use case. In February 2026, SICC signed Memoranda of Understanding with Goyang Convention & Visitors Bureau and Goyang International Expo (South Korea) to strengthen international collaboration, knowledge exchange, and capacity-building — representing its most recent documented strategic activity.

Name

Sabah International Convention Centre

Legal name

Sabah International Convention Centre

Website

https://siccsabah.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Sabah International Convention Centre is a convention and events venue in Kota Kinabalu, Malaysia, hosting international business forums and conferences for the Asia Pacific business events industry. Revenue is generated through venue rental and event hosting services on a per-event basis.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

Keywords

• Convention venue rental
• Business event hosting
• Conference facilities
• Meetings and forums
• Regional convention services

Headquarters

HQ city

Kota Kinabalu

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Event Hosting and Venue Rental Services: The convention centre generates revenue through hosting business events, conferences, and conventions. Revenue is derived from venue rental, event hosting services, and related facility usage fees for international and regional business events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sabah International Convention Centre operates a convention and events facility in Kota Kinabalu, Malaysia, providing venue rental and event hosting services for international and regional business events. The centre hosts business forums and conferences such as the BE in SABAH International Business Events Forum, supporting regional cooperation and economic connectivity across Asia Pacific through structured engagement outcomes including MoU signings.

Product overview

Sabah International Convention Centre operates as a convention and events facility in Kota Kinabalu, Malaysia. The company hosts business events and forums such as the International Business Events Forum – BE in SABAH. The available source data does not provide specific details about individual product offerings, modules, or named services.

Differentiator

Problem solved

Functional benefit

Products and services

• Convention Venue Rental and Event Hosting Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Goyang Convention & Visitors BureaucoreStrategic or Co-development Partner · 6 February 2026Memorandum of Understanding signed to strengthen international collaboration through knowledge exchange, industry development, and capacity-building in the business events sector.
• Goyang International ExpocoreStrategic or Co-development Partner · 6 February 2026Memorandum of Understanding signed alongside Goyang Convention & Visitors Bureau and Sabah International Convention Centre to strengthen international collaboration through knowledge exchange, industry development, and capacity-building.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• COEX (Convention & Exhibition Center) Seoul: One of Asia's largest convention and exhibition complexes, located in Seoul. Comparable in scale and event mix, and a direct competitor for Asia Pacific association congresses; also indirectly relevant as Korea-based competitor to Goyang International Expo.
• Kuala Lumpur Convention Centre: Malaysia's flagship convention centre under the KLCC Stapled Group, hosting major international congresses and corporate events. Directly comparable to SICC as a Malaysia-based MICE venue competing for the same domestic and regional association/corporate event market.
• Putrajaya International Convention Centre (PICC): Malaysian government-linked convention centre in Putrajaya hosting major national and international summits, government events, and association congresses. Direct competitor within Malaysia for high-end MICE bookings.
• Goyang International Expo: Korean exhibition and convention venue near Seoul and a recent MoU partner of SICC (Feb 2026). Operates a comparable mid-to-large convention/exhibition facility serving regional business events, with directly overlapping use cases.
• BEXCO (Busan Exhibition and Convention Center): Major Korean convention and exhibition venue in Busan hosting international trade fairs and business events. Comparable to SICC in scale and event mix, and geographically relevant given the Goyang MoU signalling Korea–ASEAN flows.
• Jakarta International Expo: Indonesia's largest exhibition and convention complex hosting trade shows, consumer fairs, and corporate events. Direct peer competing for Southeast Asia association congresses and corporate events.
• Singapore EXPO: Singapore's largest convention and exhibition venue hosting major trade shows and congresses. Direct competitor for Asia Pacific association congresses that SICC targets, with deeper international connectivity but higher cost base.

Broad incumbents

• International Convention Centre Sydney (ICC Sydney): Australia's flagship convention venue operated by a major hospitality REIT, hosting international association congresses. Comparable business model as a venue operator, though at a substantially larger scale and broader geographic reach than SICC.
• Tokyo Big Sight (Tokyo International Exhibition Center): Japan's largest convention and exhibition centre, hosting Asia's largest trade shows and international congresses. Comparable venue operator at significantly larger scale, competing indirectly for high-spend Asia Pacific association events.

Regional players

• MyCEB (Malaysia Convention & Exhibition Bureau): National bureau promoting Malaysia as a MICE destination. While not a direct venue competitor, MyCEB shapes the demand pipeline SICC depends on and is a key ecosystem counterpart for booking conversion in Malaysia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/siccsabah
• Facebookfacebook.com/SICCSABAH
• LinkedInlinkedin.com/company/siccsabah

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabah International Convention Centre