Promo Kings

What Promo Kings does

Promo Kings NY is a privately held promotional products and branded merchandise distributor founded in 2014 and headquartered at 1010 Grand Blvd., Deer Park, New York, with a second service area in Palm Beach, Florida. The company sells custom-branded merchandise across a catalog of more than 41,521 items, including apparel, bags, drinkware, writing instruments, tech accessories, notebooks, and specialty items for events, with a curated set of 6,386+ Made in USA products. Its e-commerce storefront (shop.promokingsny.com) is powered by the ASI (Advertising Specialty Institute) platform, which provides catalog data, search, pricing, and order processing; the main corporate site (promokingsny.com) handles branding, segment-specific landing pages, and a Request-a-Quote funnel.

The business runs a hybrid go-to-market combining a self-serve e-commerce channel with a direct sales motion for larger or custom projects, supported by phone (631-392-1234) and email ([email protected]). Revenue is generated through unit-priced, one-time merchandise sales with tiered quantity discounts (single items ranging from $0.33 to $170+), supplemented by fulfillment and drop shipping services for clients distributing branded goods to multiple recipients. Customers span enterprise brands such as Fox News, BMW, and Dylan's Candy, alongside SMB buyers across a horizontally segmented set of use cases — corporate marketing, weddings, school fundraisers, real estate, health and fitness, and state fairs and festivals. The company emphasizes rush production (down to 24 hours), full customization from one-color prints to fully custom designs, and USA-based supplier relationships, and has been operating for nearly 10 years serving more than 106 reported clients.

Name

Promo Kings

Legal name

Promo Kings NY

Website

https://promokingsny.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Promo Kings NY is a privately held promotional products distributor selling custom-branded merchandise across 41,000+ SKUs via an ASI-powered e-commerce storefront and direct sales, serving corporate, event, and SMB buyers in the New York and Palm Beach regions.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

All Other General Merchandise Retailers (455219), General Merchandise Retailers (455), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Retail (5900)

akta.pro industry

PRIMARYCRAEAAAE

Extreme Value General Merchandise Discounters

Consumer Products & Retail/Discount, Club & Value Retail/Dollar Stores & Extreme Value Retail

Keywords

• Promotional products
• Branded merchandise
• Custom apparel printing
• Corporate gifts
• Drop shipping services

Headquarters

HQ city

Deer Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Branded Merchandise Sales: Sale of promotional products including apparel, drinkware, bags, writing instruments, tech accessories, and more with custom branding/printing services. Products are sold as one-time purchases with pricing varying by quantity and customization level.
2. Fulfillment and Drop Shipping Services: Turnkey fulfillment and drop shipping services provided to clients for sending custom products to clients and employees, generating additional service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Promo Kings is a promotional products distributor that sources blank merchandise from a network of suppliers and applies custom branding (logos, artwork) for clients. It operates an e-commerce storefront backed by 41,521+ SKUs across categories such as apparel, bags, drinkware, writing instruments, tech accessories, notebooks, novelties, and event-specific products, while offering rush production, Made-in-USA options, and drop shipping services to corporate and consumer buyers.

Product overview

Promo Kings is a promotional products and branded merchandise company offering over 41,000 customizable products for brand marketing. The company operates an e-commerce platform (shop.promokingsny.com) and main website (promokingsny.com) featuring an extensive catalog of branded items including apparel, bags, drinkware, writing instruments, tech accessories, notebooks, and specialty items for events such as weddings, school fundraisers, health fairs, real estate programs, and state fairs. The product portfolio includes both national brand items (YETI, Koozie, BIC) and generic promotional merchandise, with services encompassing rush production, full customization, USA-made products, and fulfillment/drop shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Branded Apparel

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ASI (Advertising Specialty Institute)coreTechnology or IntegrationASI powers Promo Kings' e-commerce platform, providing the product catalog infrastructure, search functionality, pricing, and order processing capabilities. The shop.promokingsny.com site is ASI-hosted.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 4imprint: 4imprint is one of the largest North American distributors of promotional products, offering a broad catalog of branded merchandise to businesses and organizations — the most direct scale comparable to Promo Kings' model.
• Quality Logo Products: Quality Logo Products is an online promotional products retailer offering a wide catalog of customizable branded merchandise with same-day shipping options — comparable to Promo Kings' e-commerce-led, custom-merch positioning.
• Branders.com: Branders sells customizable promotional apparel, bags, and accessories to businesses online, with decoration and rush services — comparable to Promo Kings' apparel/bags-heavy product mix.
• Crestline: Crestline is a long-established custom promotional products distributor offering apparel, drinkware, writing instruments, and accessories with decoration services — directly comparable across category mix and customization services.
• Gemline: Gemline is a U.S. promotional products supplier/distributor with broad categories (bags, drinkware, tech accessories) and decoration services — directly comparable across product mix and B2B distribution.
• HALO (formerly HALO Branded Solutions): HALO is a major U.S. promotional products distributor combining product sourcing with kitting, fulfillment, and drop shipping services — directly comparable to Promo Kings' product-plus-fulfillment model.
• ePromos: ePromos is a U.S. promotional products company selling branded merchandise through both e-commerce and a direct sales team — closely aligned with Promo Kings' hybrid GTM and catalog breadth.
• National Pen (Sanford / Yoffie): National Pen specializes in branded writing instruments and printed promotional products for SMBs and enterprise — overlapping with Promo Kings' writing-instrument and direct-response marketing motion.

Emerging players

• Totally Branded: Totally Branded is a UK-based promotional products distributor with a strong digital storefront and custom decoration services — comparable in product mix but serving primarily the UK/European market.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint/Cimpress is a large, multi-category print and marketing services platform offering branded merchandise, signage, and apparel — overlapping with Promo Kings but at much broader scale and scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/promokingsny
• Facebookfacebook.com/PromoKingsNY
• LinkedInlinkedin.com/company/promo-kings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promo Kings