What SHAPE does

SHAPE (legal entity Shape 404 d.o.o.) is a Zagreb-based digital product agency founded in 2014 that operates within Croatia's 404 Group and MYTY Group corporate families. The company delivers end-to-end digital product development for enterprise and mid-market clients, covering Strategy, Branding, Design & UX, Development (web, mobile, CMS, API integration), Content & Production, and Growth services. Its technology stack is built on mainstream open-source tooling (Python, Django, Golang, React, Node.js, Vue.js, Swift, Kotlin, PostgreSQL, MongoDB) and is augmented by an in-house card tokenization and processing system developed for secure payment handling.

SHAPE's commercial model is professional services revenue: long-term partnerships billed through project-based engagements rather than self-serve or marketplace channels. The client roster spans regulated Croatian enterprises and international consumer brands, with notable flagship products including LAQO (a fully digital vehicle insurance platform for Croatia osiguranje featuring telematics-based safe-driving incentives and real-time claims tracking) and KEKS Pay (a P2P payment app built with Erste Bank that became a cultural reference point in Croatia). Other named clients include Zagrebačka banka, Hrvatski Telekom, Atlantic Grupa, Konzum, McDonald's, Adidas, Coca-Cola, Uber, Greyp Bikes, Valamar, Belupo, Nanobit, Asseco, Iskon, and Farmacia.

Go-to-market is sales-led and relationship-driven: SHAPE positions itself as a long-term digital product development partner rather than a transactional vendor, with several client relationships exceeding 10 years. The company employs 51-100 people, is privately held with no disclosed external funding, and markets through its own portfolio/case-study website, social channels, industry events, and referrals. Operating geography is primarily Croatia with international client delivery to global brands.

Name

SHAPE

Legal name

Shape 404 d.o.o.

Website

https://www.shape404.agency

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

SHAPE is a Zagreb-based digital product agency delivering end-to-end strategy, design, development, and growth services to enterprise and mid-market clients in Croatia and internationally, with notable long-term partnerships including Croatia osiguranje (LAQO) and Erste Bank (KEKS Pay).

Ownership category

akta.pro rank

Product category

Digital Product Development Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Digital product development
• UX UI design services
• Mobile app development
• Digital transformation consulting
• Web development agency

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Product Development Services: Full-service digital product agency providing strategy, branding, UX/UI design, development, content production, and growth/marketing services. Revenue is generated through project-based professional services fees, with long-term client partnerships forming the primary revenue engine.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SHAPE is a full-service digital product agency that builds custom digital products for enterprise and mid-market clients. They provide end-to-end capabilities spanning strategy, branding, UX/UI design, software development (web, mobile, CMS), content production, and growth/marketing services, functioning as long-term digital product development partners rather than a traditional outsourced vendor.

Product overview

SHAPE is a digital product agency that crafts human-centered products through multidisciplinary teams. Their portfolio includes LAQO (a comprehensive digital vehicle insurance platform with telematics-based safe driving features and real-time claim tracking) and KEKS Pay (a P2P payment app with chat-based money transfers and QR payments). Beyond these flagship products, SHAPE offers a full suite of services spanning Strategy, Branding, Design & UX, Development, Content & Production, and Growth.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Products used by millions of users
• +2 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Erste BankcoreStrategic or Co-development Partner · 1 January 2017Joined forces with Erste Bank to set up an internal startup to develop KEKS Pay, Croatia's most popular P2P payment app. SHAPE's developers and designers worked alongside Erste Bank teams through dozens of sprints and thousands of hours of research, design, development, and refinement.
• 404 GroupcoreStrategic or Co-development PartnerSHAPE is a digital product company within the 404 Group. Their sister agency 404 is a full-service communication agency with strong creative, PR and performance marketing teams. This partnership allows SHAPE to offer comprehensive services leveraging sister agency capabilities.
• MYTY GroupcoreStrategic or Co-development PartnerSHAPE 404 is part of the MYTY Group family. Alongside, they have sister company Agency 404 which is a communications agency. This corporate family provides strategic backing and synergy across service offerings.
• Croatia osiguranjecoreStrategic or Co-development PartnerOngoing strategic partnership with Croatia osiguranje, the largest and oldest insurance company in Croatia. Partnership enabled creation of LAQO, Croatia's first digital vehicle insurance brand, and continues with digital transformation projects. Some partnerships last 10+ years.
• Utorak Creative AgencyminorStrategic or Co-development PartnerSHAPE partnered with Utorak creative agency to build the progressive KEKS Pay brand for younger audiences. Utorak contributed creative direction while SHAPE handled digital product development.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Infinum: Croatian-founded digital product agency with a similar full-service model (strategy, design, engineering) and comparable enterprise client portfolio across finance, telecom and consumer. Most direct regional competitor in terms of size, capabilities and target market.
• Degordian: Croatian digital agency offering design, development and content services to enterprise and mid-market clients in SEE. Similar agency structure, regional client base, and project-based B2B delivery model to SHAPE.
• 404 Agency: Sister agency of SHAPE under 404 Group, providing creative, PR and performance marketing. Closely comparable as a sibling full-service creative agency targeting the same Croatian enterprise clients, often bundled into joint pitches.
• Netgen: Digital product agency with deep operations in Croatia and Switzerland, offering strategy, design and development services to enterprise clients; comparable headcount range and shared regional talent pool competing for similar European briefs.
• Futurice: Northern European digital product and design agency operating multi-disciplinary teams on enterprise transformation and product development; directly comparable service mix (strategy, design, engineering) and long-term client partnership model.
• Ustwo: Global digital product studio known for building consumer apps and financial products on a multi-disciplinary team basis; comparable capabilities in end-to-end product development, fintech/insurance exposure and partnership-style engagements.

Broad incumbents

• Thoughtworks: Global technology consultancy offering strategy, design and software delivery at scale; broader incumbent competing for many of the same enterprise digital-transformation mandates (especially in insurance and banking) that SHAPE targets.
• Designit: Wipro-owned strategic design firm working on brand, product and service design for large enterprises. Overlap with SHAPE's strategy, design and UX capabilities across globally recognized brands, operating at significantly larger scale.
• Huge: Global experience agency with deep digital product, brand and growth offerings. Comparable to SHAPE in delivering integrated strategy-design-engineering builds for marquee brands, but with much larger geographic footprint and resourcing.
• Endava: Public technology services company with significant delivery capability in the Balkans/Croatia, offering digital product engineering, design and cloud services to enterprise clients in banking and insurance—directly adjacent services and overlapping target verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shape404
• LinkedInlinkedin.com/company/shape404
• Instagraminstagram.com/shape.404

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHAPE