Hua Yang

What Hua Yang does

Hua Yang Berhad is a Malaysian property development company incorporated in 1978 (originally as Heng Po Sdn Bhd) and listed on the Bursa Malaysia Main Board since 29 November 2002 under stock symbol HUAYANG. The company develops and sells residential and commercial real estate across four Malaysian regions — Perak (its historical base and largest land holding at 838 acres in Bandar Universiti Seri Iskandar), Johor (including a 477-acre freehold holding that underpins the Elemence 73-acre integrated township), Selangor/Klang Valley (One South in Sungai Besi, Astetica Residences in Seri Kembangan, Taman Ara Saujana in Sepang), and Penang (Bukit Mertajam, Seberang Perai). Its product portfolio spans affordable single-storey and 1.5-storey terrace houses (Santolina from RM213,750, Azalea, Sakura, Centaurea, Plumeria), luxury serviced apartments (Aston Acacia, Altus Residency, Meritus Residensi, Astetica Residences), shop offices (Ellington23), and integrated mixed-use townships anchored by education and lifestyle amenities.

The company's revenue model is one-time at point of sale on developed units, supported by direct sales galleries in each operating region, a network of appointed property agents, and digital channels including a website with loan calculators, Facebook, YouTube, and property exhibitions. Customer segments include first-time homebuyers seeking affordable housing below RM400,000, families seeking integrated township living, small business owners purchasing shop offices, and property investors. Construction quality is documented through multiple QLASSIC certifications issued by CIDB between 2016 and 2026, and the company maintains 16 wholly-owned operating subsidiaries supporting project-level execution. Hua Yang reported a FY2025 revenue of RM0.6 million, a steep decline from RM205.0 million in FY2024, attributed by management to trade tensions, geopolitical conflicts, currency fluctuations, supply chain disruptions, and inflationary pressures, while continuing active product launches across Perak, Selangor, and Johor.

Name

Hua Yang

Legal name

Hua Yang Berhad

Website

https://huayang.com.my

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Hua Yang Berhad is a Malaysian property developer (founded 1978, Bursa Malaysia listed) building affordable terrace houses, serviced apartments, shop offices, and integrated townships across Perak, Johor, Selangor, and Penang for first-time homebuyers, families, and small business owners.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Mixed-Use Property Management (BPAJAGAE)

akta.pro secondary industry

Multifamily (Apartment) Property Management (BPAJAGAD)

Keywords

• Residential property development
• Integrated township development
• Affordable housing
• Commercial property development
• Serviced apartments

Headquarters

HQ city

Batu Caves

HQ country

Malaysia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales: Hua Yang Berhad generates revenue primarily through the development and sale of residential and commercial properties including terraced houses, high-rise apartments, serviced residences, shop offices, and integrated township developments. Revenue is one-time at point of sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hua Yang Berhad is a Malaysian property developer that designs, builds, and sells residential and commercial real estate across Perak, Johor, Selangor/Klang Valley, and Penang. Its portfolio spans affordable single-storey and 1.5-storey terrace houses (Santolina, Azalea, Sakura, Plumeria, Centaurea), high-rise serviced apartments (Astetica Residences, Altus Residency, Aston Acacia, Meritus Residensi), shop offices (Ellington23), and large integrated township masterplans (Bandar Universiti Seri Iskandar, Elemence, One South, Taman Pulai Hijauan), with pricing starting from RM213,750 for entry-level homes.

Product overview

Hua Yang Berhad is a Malaysian property developer offering a diversified portfolio of residential and commercial real estate products across Malaysia. The company's core offerings include affordable 1.5-storey and single-storey terrace houses (Azalea, Santolina, Sakura, Plumeria, Centaurea), luxury serviced apartments (Aston Acacia, Astetica Residences, Altus Residency, Meritus Residensi), shop offices (Ellington23), mixed-use townships (Bandar U Seri Iskandar integrated township, Elemence, One South), and commercial developments (Senawang Link, Oasis, Taman Pulai Hijauan). The products span key regions including Perak (Ipoh, Bandar U Seri Iskandar), Johor (Taman Denai Alam), Selangor/Klang Valley (Sungai Besi, Sepang), and Penang (Bukit Mertajam, Seberang Perai). The company focuses on affordable housing with Qlassic quality certification across its projects.

Differentiator

Problem solved

Functional benefit

Brands

• Elemence: Luxury integrated township development in Taman Denai Alam, Johor Bahru featuring LINEA residential and commercial precincts with nature elements and recreational park.
• Altus Residency
• Azalea
• Santolina
• Ellington23
• Taman Ara Saujana
• Astetica Residences
• Aston Acacia
• Sakura
• Centaurea
• Plumeria
• One South

Products and services

• Azalea @ Bandar U Seri Iskandar 1.5-storey terrace house project at Bandar U Seri Iskandar, Perak comprising 206 units with 22' x 65' lot size, 1,399 sq.ft. built-up area, 4 bedrooms, 2 bathrooms, and High Speed Fibre-Optic Internet connectivity. Targeted at families seeking modern, functional layouts.
• Altus Residency Luxury living serviced apartment development in Perai, Pulau Pinang featuring smart and future-ready living spaces.
• Santolina @ Bandar U Seri Iskandar Affordable single-storey terrace housing project at Bandar U Seri Iskandar, Perak with starting price of RM213,750, designed for first-time homebuyers and families seeking quality and value.
• Ellington23 @ Shatin Perak Modern lifestyle shop office development at Shatin, Ipoh comprising 23 units of 3-storey and 2-storey configurations with lot size 24' x 60' and built-up area from 2,623 sq.ft. to 5,178 sq.ft. Located 3km from Ipoh town.
• Elemence 73-acre freehold integrated township in Taman Denai Alam, Johor Bahru consisting of residential and commercial precincts (including LINEA enclave) interlaced with nature and a 1.45-acre recreational park.
• Taman Ara Saujana @ Sepang Low-density freehold 2-storey terrace houses within a guarded community in Sepang, surrounded by nature greenery, on 4.8 acres of land.
• Aston Acacia Modern tropical serviced apartment development in Bukit Mertajam, Penang offering a balance of life, work, and play with comprehensive modern facilities. QLASSIC certified.
• Bandar Universiti Seri Iskandar (BUSI) Integrated Education Township in Perak with 838 acres of land, featuring residential and commercial units surrounded by mature facilities including UTP and UiTM universities, Lotus shopping, and government administrative departments.
• Astetica Residences 34 and 35-storey residential towers with serviced apartments in Seri Kembangan featuring a sky bridge on the 26th floor, 50m lap pool, gymnasium, and ground-level lifestyle retail. QLASSIC certified.
• Sakura @ Bandar Universiti Seri Iskandar Single-storey terraced houses at Bandar Universiti Seri Iskandar comprising 410 units spread across 25 acres of land. Multiple phases (PH1–PH5) achieved QLASSIC certification.
• Centaurea @ Bandar U Seri Iskandar 1.5-storey terrace houses at Bandar U Seri Iskandar comprising 335 units spanning across 24 acres of land.
• Plumeria @ Bandar U Seri Iskandar Single-storey terrace houses at Bandar U Seri Iskandar with 152 units of 22' x 65' lots and 851 sq.ft. built-up area.
• One South Mixed-development flagship project on 17.89 acres in Sungai Besi, Klang Valley, featuring residential units, commercial lots (Zeta One South, GF Shop One South — both QLASSIC certified), and retail components. Phase 1 launched in 2010.
• Senawang Link Integrated commercial and industrial development project in Seremban, launched at the beginning of 2010.
• Taman Pulai Hijauan Township development in Johor on 140 acres of progressively acquired land, consisting of residential and commercial units.
• Meritus Residensi 44-storey tower with 480 units of serviced apartments and 15 retail shops in Seberang Perai, Penang. Completed in January 2020. QLASSIC certified.
• Symphony Heights Serviced Apartments First high-rise serviced apartment development by Hua Yang in Klang Valley, launched October 2008 and successfully completed in November 2012.
• Oasis (BU4 and BU11) Integrated commercial projects in Bandar U Seri Iskandar, Perak, comprising retail and commercial units.

Quantifiable outcome

• QLASSIC quality certification achieved for projects including Sakura PH5 (2023), Sakura PH3, Sakura PH4, Sakura PH2 (2022), Sakura PH1, Erica 1A (2019), Ridgewood PH2, My Home 1 (2017), Freesia 1B (2020), Elemence PH5P2A (2026), Elemence PH 2 (2024), Elemence Ph1P2, Elemence PH5P1, TPH Ph9P2, TPH Ph8 (2021), Elemence PH1P1, TPH Ph7P1 (2018), TPH Ph5P1 (2016), TPH Ph4, GF Shop One South, Zeta One South, Astetica Service Apartment (Seri Kembangan), Aston Acacia Service Apartment (Seberang Perai)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Mah Sing Group Berhad: Malaysian property developer with comparable affordable-to-mid-market housing focus and township developments across Klang Valley and other states. Highly comparable in target customer segment (first-time homebuyers) and pricing band.
• IOI Properties Group Berhad: Malaysian property developer with comparable mixed-use, township and high-rise product mix including serviced apartments. Overlaps Hua Yang in product categories but larger in scale.
• Eco World Development Group Berhad: Malaysian township developer with comparable integrated developments (Eco Grandeur, Eco Botanic, Eco City). Directly comparable in product mix, customer segments and geographic focus.
• UEM Sunrise Berhad: Malaysian property developer with comparable integrated township developments (Iskandar Puteri, Mont Kiara) and high-rise products. Direct competitor in Johor market where Hua Yang has significant presence.
• Matrix Concepts Holdings Berhad: Smaller Malaysian property developer focused on affordable landed residential and integrated townships in Negeri Sembilan and beyond. Closest comparable in scale and pricing positioning to Hua Yang.
• SP Setia Berhad: Leading Malaysian property developer specializing in integrated townships and master-planned communities. Direct competitor in township development category with similar product mix across affordable to luxury segments.
• Tambun Indah Land Berhad: Small-cap Malaysian property developer focused on Penang mainland (Seberang Perai) and other states — directly comparable to Hua Yang in size, geography (Penang exposure) and product offering.
• Paramount Corporation Berhad: Malaysian developer with comparable mixed-use township and high-rise product offering. Similar size to Hua Yang and directly comparable in business model.
• Sime Darby Property Berhad: Major Malaysian township developer with comparable integrated township model (e.g., Bandar Bukit Raja, Elmina) targeting similar Malaysian residential and commercial buyers. Larger scale but directly comparable business model.

Broad incumbents

• Sunway Berhad: Large Malaysian conglomerate with significant property development arm (Sunway City, integrated townships). Overlaps with Hua Yang's integrated township model but operates much more broadly across construction, healthcare and hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxej-a2H7o_BS5mYGA6Cdug
• Facebookfacebook.com/huayangberhad

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hua Yang