What 100UP does

100UP (legal entity OOO «100АП») is a Moscow-based, founder-led internet studio that designs and develops technically complex e-commerce projects for enterprise and mid-market clients in Russia, with demonstrated delivery for customers in Germany, Italy, China, Japan, the USA, and Belarus. The firm employs 11–50 staff and operates from Novodmitrovskaya St. 2, Business Center 'Savelovsky City'. Its service portfolio spans six in-house capabilities — UX/UI design and analytics, custom web development, social media management, 24/7 support, contextual advertising and SEO, and consulting/audit — covering the full project lifecycle from conception to ongoing maintenance.

The studio's core technology stack is built around Bitrix, Yii2, Symfony, and VueJS, with a stated specialization in adaptive online stores and B2B/wholesale trading systems that require deep integrations with accounting platforms (including custom-built systems), CRMs, online payment services, delivery services, and SMS/email marketing tools. Its flagship productized asset is the SMP Platform, a ready-made 1C-Bitrix-based wholesale sales management solution that enables clients to launch B2B/wholesale operations in approximately two weeks. The customer base spans automotive (Avtodom, Avtomir/Peugeot, Rolling Moto), retail (Shatura, DomaPizza, HQ, Plus3, Crown), wholesale/distribution (Jungheinrich, Kasumi, Happy Gifts, Uytmir), fashion (Shelby, I Love Adaptive), lighting (Maytoni), culture (Jewish Museum), and e-commerce/agency (IAM Studio) clients.

100UP generates revenue primarily through custom project-based professional services, with SMP Platform deployments acting as a productized/licensed revenue stream alongside bespoke builds. Pricing is quote-based and not publicly disclosed, with multi-year contracts typical. Go-to-market is sales-led and direct, conducted through the company website (100up.ru) with a 'Become a client' CTA and phone/email contact, supplemented by SEO, paid search, social media, and a content/portfolio strategy to generate inbound demand. The company is privately held with no disclosed institutional investors or parent entities; ownership rests with founder Borovik Dmitry Evgenievich.

Name

100UP

Legal name

OOO «100AP» («100АП»)

Website

https://www.100up.ru

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

100UP is a Moscow-based internet studio (11–50 staff) that designs and develops complex adaptive e-commerce stores and B2B/wholesale portals with deep third-party integrations, selling project-based services and the proprietary SMP Platform on 1C-Bitrix to enterprise and mid-market clients across Russia and six international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Development Services: Custom design, development, and support services for e-commerce projects including adaptive online stores, B2B portals, and wholesale platforms. Services include analytics, UX/UI design, coding, and ongoing project maintenance.
2. SMP Platform Licensing/Implementation: Ready-made wholesale sales management platform on 1C-Bitrix offered to manufacturers, distributors, and dealers for rapid deployment of B2B sales capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

100UP is a Moscow-based internet studio that designs, develops, and supports technically complex adaptive e-commerce projects and B2B trading systems, with all work delivered in-house. Its core branded product is the SMP Platform — a ready-made wholesale sales management solution built on 1C-Bitrix that enables B2B wholesale launch in approximately 2 weeks for manufacturers, distributors, suppliers, dealers, and retailers. It is complemented by UX/UI design, custom web development (Bitrix, Yii2, Symfony, VueJS), complex integration with accounting/CRM/payment/delivery systems, 24/7 support, SEO and contextual advertising, social media management, and consulting/audit services.

Product overview

100UP is an internet studio providing custom e-commerce development and integration services. The core branded product is the SMP Platform—a ready-made B2B wholesale sales management solution built on 1C-Bitrix. This platform is complemented by a suite of in-house services including UX/UI design, custom development (using Bitrix, Yii2, Symfony, VueJS), social media management, 24/7 support and maintenance, contextual advertising and SEO, and consulting/audit services. All services are delivered in-house across various industries including automotive, fashion, furniture, electronics, and more.

Differentiator

Problem solved

Functional benefit

Brands

• SMP Platform: Ready-made platform for managing wholesale sales on 1C-Bitrix, allowing launch of wholesale operations in 2 weeks for manufacturers, distributors, suppliers, dealers, and retailers

Products and services

• SMP Platform (Готовая платформа по управлению оптовыми продажами на 1С-Битрикс) A ready-made B2B wholesale sales management platform built on 1C-Bitrix, designed for manufacturers, distributors, suppliers, dealers, and retailers, enabling deployment of wholesale operations in approximately 2 weeks.
• Design Services (UX/UI Design) UX/UI design services including analytics, customer journey mapping (CJM), and design implementation for e-commerce projects, delivered in-house.
• Development Services (Custom Web Development) Custom web development using Bitrix, Yii2, Symfony, and VueJS frameworks for building adaptive online stores and B2B trading systems, with complex integrations.
• Support Services (24/7) Round-the-clock project development and support services for maintaining and growing client e-commerce projects.
• Advertising Services (SEO and Contextual Advertising) Contextual advertising setup and SEO promotion services for e-commerce projects.
• Social Media Services Creation and management of social media accounts, advertising launch, and audience growth services.
• Consulting Services (Audit, Monitoring, Testing) Project audit, monitoring, and testing services for e-commerce platforms.

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• 1C-Bitrix: Dominant Russian CMS/e-commerce platform vendor whose stack 100UP's SMP Platform is built on. Comparable as the underlying platform for B2B and B2C storefronts in the Russian market and a natural partner/competitor dynamic.
• Adobe Commerce (Magento): Global enterprise e-commerce platform with strong B2B capabilities, used widely by manufacturers and distributors worldwide. A larger incumbent offering similar B2B portal and complex-integration functionality at a different scale.
• Shopify: Global e-commerce SaaS leader with growing B2B features (Shopify Plus, Shop Pay, B2B). Comparable as a turnkey commerce platform that competes with custom-built stores that 100UP develops.
• BigCommerce: Enterprise-grade SaaS e-commerce platform with native B2B Edition (price lists, customer groups, quote management). Comparable in addressing the wholesale and B2B portal use case that 100UP's SMP Platform targets.

Direct peers

• InSales: Russian SaaS e-commerce platform providing turnkey online stores and B2B capabilities to SMB and mid-market merchants — directly competes with 100UP's adaptive-store and wholesale offerings in the same domestic segment.
• CS-Cart: Multi-vendor and B2B e-commerce platform with deep wholesale features (dealer portals, tiered pricing). Highly comparable to 100UP's SMP Platform in targeting manufacturers and distributors launching B2B portals.
• Shop-Script: Russian e-commerce platform and ecosystem of partner studios delivering adaptive online stores. Competes head-to-head with 100UP for the same B2C/B2B merchant clients in Russia.
• AGIMA: Large Russian digital agency providing e-commerce development, integrations, and digital marketing services. Comparable as a Russian web studio targeting enterprise and mid-market merchants with full-cycle delivery.
• Netcat: Russian CMS vendor and integrator with its own partner network of web studios. Overlaps with 100UP on e-commerce site development, B2B portals, and integration services for Russian merchants.
• OroCommerce: B2B-focused e-commerce platform purpose-built for manufacturers, distributors, and wholesalers with complex pricing and account hierarchies — the closest international product analog to 100UP's SMP Platform.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/club100up

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100UP