Noah

What Noah does

Noah (诺亚舟教育) is a privately held Chinese education services provider headquartered in Shenzhen, operating a multi-brand preschool-through-K-12 platform across economically developed regions of China. The company was founded in 1999 as a maker of electronic learning products, listed on the NYSE in 2007 (ticker NOAH), then completed a go-private transaction and delisted in July 2014. Between 2009 and 2011 Noah divested its legacy hardware business and pivoted into education services through two anchor acquisitions — Wantai Education Group (文泰教育集团, 2010) and Yuanbo Education Group (渊博教育集团, 2011) — and the wholly-owned Xiaoxinxing Education Group (小新星教育集团) youth English training franchise.

The operating model is direct-to-consumer and asset-heavy: nearly 100 company-owned kindergartens plus 5 direct-run primary and secondary schools (6,800+ enrolled students) and 600+ Xiaoxinxing training centers (mix of direct and franchise). Curriculum combines proprietary and licensed international methodologies — Canadian immersive English via Kid Castle's Wonderland series, Montessori mathematics, German Orff music education, and creative DIY art — delivered under registered sub-brands 中大, 庆安, 小新星, 代代康, 文泰教育, 渊博教育, and 澳洲阳光国际幼儿园. Revenue is generated through recurring monthly and annual tuition, with blended pricing ranging from district-regulated ~175 yuan/month to premium Montessori international classes at 2,280 yuan/month.

Distribution is anchored by exclusive co-location partnerships with four of China's largest residential developers — Wanke (万科, 13+ projects), Greentown (绿城, 5+ projects), Country Garden (碧桂园), and Jindi (金地, 6+ projects) — which provide prime kindergarten sites inside master-planned residential communities. Complementary distribution assets include the Western Preschool Education Forum industry conference brand and an Education Industry Fund targeting school-sector investments. End customers are mid-to-high-income Chinese families; supporting customers include teacher-training universities (notably Lingnan Normal University) and the four real estate partners.

Name

Noah

Legal name

诺亚舟教育科技(深圳)有限公司

Website

https://noaheducation.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Noah (诺亚舟教育) is a private Shenzhen-based education services company operating nearly 100 direct-run kindergartens, 5 K-12 schools, and 600+ training centers across China, serving affluent Chinese families with bilingual, Montessori, and immersive-English curricula delivered inside real-estate-partner residential communities.

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Child Care Services (62441), Educational Support Services (611710), Elementary and Secondary Schools (611110)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

General Preschools (Play-Based) (EDACABAA)

Keywords

• Early childhood education
• Kindergarten services
• K-12 education
• Bilingual preschool programs
• English training centers

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Kindergarten Tuition: Monthly/annual tuition fees for early childhood education services at company-owned kindergartens across China
2. School Education: Tuition fees from 5 direct-run primary and secondary schools with 6800+ enrolled students
3. Education Services: Training and auxiliary education services including Little New Star (小新星) brand with 600+ training centers
4. Education Industry Fund: Investment fund targeting school-based education sector investments

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Noah (诺亚舟教育) operates a vertically integrated network of early childhood and K-12 education services in China, running nearly 100 direct-run kindergartens for children aged 2-6, 5 direct-run primary and secondary schools with over 6,800 students, and 600+ training centers under the Xiaoxinxing (小新星) brand. The company delivers international-standard curricula including Canadian immersive English, Montessori mathematics, Orff music, and creative arts programs across its wholly-owned subsidiaries (文泰教育集团, 源博教育集团, 小新星教育集团), targeting mid-to-high-income families in economically developed regions of China.

Product overview

Noah (诺亚舟教育) is a comprehensive education service provider operating as a platform-plus-multiple-brands architecture. The company offers three main business segments: 学前教育 (preschool education), 基础教育 (basic education), and 教育服务 (education services), supported by an 产业联盟 (industry alliance). Key products include the Noah International Preschool brand network of nearly 100 direct-run kindergartens, Noah Schools with 5 basic education institutions, the Western Preschool Education Forum industry platform, and the Education Industry Fund. The portfolio includes multiple sub-brands such as 文泰教育集团 (basic education and international exchanges), 渊博教育集团/庆安 (preschool operations), 小新星教育集团 (English training), and branded preschool chains including 中大, 庆安, 代代康, and 澳洲阳光国际幼儿园 (Australian Sunshine International Kindergarten). The company also offers IB-PYP curriculum programs at select schools like 成都四川师大龙城实验幼儿园.

Differentiator

Problem solved

Functional benefit

Brands

• 中大: Brand used in kindergarten operations under Wen Tai Education Group
• 庆安
• 小新星
• 代代康

Products and services

• 诺亚舟幼儿园 (Noah Kindergarten Network) Direct-run kindergarten network operating nearly 100 facilities across China, providing preschool education services for children aged 2-6 with bilingual education, immersive English, Montessori, Orff music, and creative arts curricula. Monthly tuition ranges from 175 yuan (district residents in public welfare programs) to 2,280 yuan (Montessori International Class).
• 诺亚舟学校 (Noah Schools) Basic education schools offering primary and secondary education to 6,800+ enrolled students across 5 direct-run schools, featuring international education elements integrated with the Chinese basic education curriculum.
• 小新星 (Xiaoxinxing) Training Centers Youth English training and supplementary education services delivered through 600+ direct and franchise training centers under the Xiaoxinxing (小新星) brand, supporting after-school English proficiency development and academic enrichment.
• Education Industry Fund (教育产业基金) Investment fund focused on school-based education sector investments aimed at promoting China's education industry development, operating within Noah Education's Industry Alliance business segment.

Quantifiable outcome

• Nearly 100 direct-run kindergartens and 5 schools serving thousands of families across China
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• PaydminorStrategic or Co-development Partner · 13 February 2026Strategic partnership enabling Payd's 30,000+ active users to receive international earnings instantly through Noah's Virtual IBANs and US Routing Numbers. The integration converts incoming funds to stablecoins (USDC/USDT) and settles in real-time, targeting markets in Kenya, Nigeria, South Africa, and Senegal with localized solutions.
• Wanke Real Estate (万科)coreStrategic or Co-development PartnerStrategic partnership for kindergarten locations in Wanke residential developments. Wanke is one of China's largest property developers with strategic agreements across 13 projects.
• Greentown Real Estate (绿城)coreStrategic or Co-development PartnerStrategic partnership for kindergarten locations in Greentown residential developments with 5+ projects.
• Country Garden Real Estate (碧桂园)coreStrategic or Co-development PartnerStrategic partnership for kindergarten locations in Country Garden residential developments.
• Jindi Real Estate (金地)coreStrategic or Co-development PartnerStrategic partnership for kindergarten locations in Jindi residential developments with 6+ projects.
• Lingnan Normal University (岭南师范学院)minorStrategic or Co-development PartnerCampus recruitment partnership for teacher recruitment, including internship base cooperation and graduate employment programs.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bright Scholar Education Holdings: Bright Scholar operates premium K-12 international and bilingual schools in China, overlapping directly with Noah's 5 direct-run primary/secondary schools and international curriculum approach.
• Virscend Education: Virscend Education operates K-12 schools across China with a focus on quality basic and high school education, comparable to Noah's direct-run school segment serving middle-class families.
• China YuHua Education: China YuHua Education operates K-12 schools across China with a focus on premium basic education, directly comparable to Noah's school operations in customer profile and curriculum approach.
• RYB Education: RYB Education is a leading operator of kindergartens and early childhood education services across China, directly comparable to Noah's preschool network in target customers, premium positioning, and D2C kindergarten delivery model.
• Wisdom Education International: Wisdom Education operates K-12 schools across mainland China targeting quality-conscious families, comparable in scale and positioning to Noah's direct-run school network.
• Maple Leaf Educational Systems: Maple Leaf runs a network of K-12 international schools across China serving affluent Chinese families seeking Western-style education, closely mirroring Noah's premium K-12 positioning.

Broad incumbents

• China Education Group Holdings: China Education Group is a major Hong Kong-listed private education operator with K-12 and higher education exposure, broadly comparable to Noah's school segment but at much larger scale across multiple regions.
• Hope Education Group: Hope Education is a large private education operator in China focused primarily on higher education with some K-12 exposure, serving as a broad sector incumbent comparable to Noah's overall education platform positioning.
• TAL Education Group: TAL Education is a leading Chinese K-12 tutoring and education services company, broadly comparable to Noah's supplementary training business though operating at much larger scale across China.
• New Oriental Education & Technology Group: New Oriental is one of China's largest private education services companies with extensive English training and supplementary education offerings, broadly comparable to Noah's Xiaoxinxing training center segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noah