Žinių radijas

What Žinių radijas does

Žinių radijas (legal entity UAB "ŽINIŲ RADIJAS") is a privately-held Lithuanian media company that operates a national news and talk-format radio station alongside a music-format sister station, Easy FM. Founded on March 7, 2000 in Vilnius, the company is the only privately financed information-format radio station in Lithuania and produces approximately 120 programs per week featuring interviews with senior government officials, politicians, business leaders, and cultural figures. Distribution spans FM frequencies across 16 Lithuanian cities (including Vilnius at 97.3 MHz, Kaunas at 104.9 MHz, and Klaipėda at 102.2 MHz), the website ziniuradijas.lt, an iOS mobile application, and podcast platforms — with content also redistributed through news agencies and major Lithuanian news portals.

The company's core technology stack is conventional radio broadcasting augmented by digital streaming, video-format production capabilities, and consumer-facing apps. Its programming covers news, politics, business analysis, sports, culture, science, and education, segmented into editorial verticals such as "Analitika," "Verslas," "Ką gali Europa?," and "Pažink save." The Easy FM subsidiary provides exclusive music programming in Vilnius, Kaunas, and Klaipėda, broadening audience reach into lifestyle/listening segments distinct from the news parent brand.

Žinių radijas operates a dual-revenue model: the primary stream is radio advertising and sponsored content placements (revenue_model_types: advertising), supplemented by a secondary stream of voluntary listener donations through Patreon and Contribee platforms that fund premium and exclusive content. The company is 99.8% owned by holding company UAB "Litvalda" (controlled by Augustinas and Dalė Rakauskai), with the remaining 0.2% held by American Equitable Finance Corporation. Leadership is headed by General Director and Chief Editor Laima Abromaitytė, with department heads for content (Asta Lataitytė), marketing (Ramunė Čičirkaitė), and infrastructure (Kęstutis Rubys). Headcount is reported at 51–100 employees.

Name

Žinių radijas

Legal name

UAB "ŽINIŲ RADIJAS"

Website

https://www.ziniuradijas.lt

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Žinių radijas is a privately-held Lithuanian radio broadcaster operating a national news/talk station and sister music station Easy FM, delivering approximately 120 weekly programs across 16 cities via FM, website, mobile app, and podcasts to a broad Lithuanian-speaking audience.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

News/Talk Radio Networks (MPABABAD)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• News radio broadcasting
• Talk radio programming
• Radio advertising sales
• Current affairs analysis
• Digital audio streaming

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising/Sponsorship: Radio advertising and sponsored content placements during broadcasts and on digital platforms
2. Listener Donations/Patronage: Voluntary financial support from listeners through Contribee and Patreon platforms for premium content

Distribution channels5 records

Marketing channels5 records

Core offering

Žinių radijas is a Lithuanian national news-format radio station that broadcasts news, political discussions, business analysis, cultural programming, sports coverage, and expert interviews, producing approximately 120 programs per week. It distributes content via FM frequencies across 16 Lithuanian cities, live streaming on its website, a dedicated mobile application, and podcast platforms. The company also operates Easy FM, a sister music radio station broadcasting in Vilnius, Kaunas, and Klaipėda.

Product overview

Žinių radijas operates a platform-plus-products architecture consisting of two radio stations and a mobile application. The primary offering is the national news radio station providing approximately 120 programs per week featuring interviews with top country leaders, politicians, and industry experts. The second station, Easy FM, offers specialized music programming in three major Lithuanian cities. A mobile application provides on-demand access to live and archived audio/video content. The company is the only privately funded information-format radio station in Lithuania, sharing content with news agencies, major news portals, and social media users.

Differentiator

Problem solved

Functional benefit

Brands

• Easy FM: Exclusive music radio station broadcasting in Vilnius, Kaunas and Klaipėda
• Žinių radijo Contribee

Products and services

• Žinių radijas (national news radio station) National Lithuanian radio station providing news, current affairs, political discussions, business analysis, sports, and culture coverage, with live program broadcasts delivered in video format. Produces approximately 120 programs per week featuring top country leaders, politicians, business representatives, and public figures. Distributed via FM frequencies across 16 Lithuanian cities, live streaming on ziniuradijas.lt, a mobile app, and podcasts.
• Easy FM Exclusive music radio station operated by UAB Žinių radijas, broadcasting in Vilnius, Kaunas, and Klaipėda with specialized music programming distinct from the parent station's news format.
• Žinių radijas Mobile Application Mobile application for iOS (and Android) that enables listeners to stream live broadcasts, watch video content, follow favorite shows, and access archived episodes of Žinių radijas programming.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Euranet PlusminorStrategic or Co-development PartnerEuropean radio network partnership for international news coverage and content exchange. The show Euranet Plus features European Union news content.
• Easy FMcoreOthersAffiliated music radio station broadcasting in Vilnius, Kaunas, and Klaipėda with exclusive music programming. Operated by UAB Žinių radijas.
• JCI Vilnius (Junior Chamber International Vilnius)minorStrategic or Co-development PartnerNon-governmental youth organization that organizes the show 'Aistra veikti' (Passion to Act), featuring stories of entrepreneurship and civic engagement.
• Lietuvos gyvūnų globos draugijos Vilniaus skyrius (Lithuanian Animal Protection Society Vilnius Branch)minorStrategic or Co-development PartnerAnimal welfare organization that produces the show 'Abejingumo kaina' (The Price of Indifference), providing guidance on animal care and welfare.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• LRT Radijas: Lithuanian public broadcaster's radio service, the state-owned counterpart to Žinių radijas. Operates national radio programming including news, talk, and cultural content, making it the most directly comparable Lithuanian radio competitor in the news/talk format.
• Radiocentras: One of Lithuania's largest commercial radio station groups operating multiple local frequencies. Direct competitor for Lithuanian ad budgets and listenership, with overlapping national distribution and similar multi-station economics.
• M-1 (M1 Plius): Lithuanian commercial radio brand broadcasting nationally with a mix of music, news, and talk programming. Competes with Žinių radijas for both listeners and advertising spend in the Lithuanian market.
• Power Hit Radio: Lithuanian CHR-formatted commercial radio station competing for the same national advertising pool. Comparable in scale and distribution model to Žinių radijas, though differentiated by music-leaning format.
• Laluna Radijas: Lithuanian commercial radio station with national reach. Competes for audience share and ad budgets in the same Lithuanian market as Žinių radijas, with a similar mid-sized independent operator profile.

Regional players

• Polskie Radio: Polish public radio network operating multiple national and regional channels with news, talk, and music programming. Regionally comparable in Eastern European broadcasting structure though operating in a different national market.

Others

• European Broadcasting Union (EBU): Alliance of public service broadcasters across Europe that facilitates content exchange and syndication. Žinių radijas participates in this ecosystem through its Euranet Plus partnership, making it a relevant ecosystem counterpart.

Broad incumbents

• BBC Radio 4: UK public-service news and talk radio station. As a much larger incumbent in the same news/talk format, it represents the scale benchmark Žinių radijas's editorial model aspires to, though operating in a vastly larger market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ziniuradijas
• Xx.com/ziniuradijas

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Žinių radijas