Sagami Holdings

What Sagami Holdings does

Sagami Holdings Corporation (株式会社サガミホールディングス) is a publicly listed (TYO:9900) Japanese family restaurant holding company headquartered in Nagoya that operates a multi-brand portfolio of Japanese noodle restaurants across the Tokai, Kansai, Kanto, and Hokuriku regions of Japan, with additional locations in Thailand (Bangkok). Established in 1970, the group runs 274 stores as of March 2026 with approximately 10,831 total employees and operates 11 distinct sub-brands anchored by the flagship 'Washoku Mendokoro Sagami' (handmade soba and miso nikomi noodles), alongside 'Ajino Mingei' (hand-stretched udon), 'Dondon-an' (self-service noodles), 'Chosuke' and 'Nidaime Chosuke' (100% buckwheat soba), 'Bubuka' (oil soba and Tokyo-style tonkotsu ramen), and several supporting brands (Suizan, JINJIN, Binmugi, Wamen Sagami), plus overseas operations under 'Sagami Overseas'.

The company's core technology and product offering centers on handmade Japanese noodle preparation — including hand-stretched udon (手延べうどん), fresh 100% buckwheat soba (十割そば), regional signature miso stew noodles (みそ煮込), and ramen variants — prepared within wholly-owned operating subsidiaries that handle distinct brand formats (full-service restaurant, self-service, specialty soba, ramen shop, and highway/campus locations). Revenue is generated through three streams: direct restaurant operations at company-owned and franchise stores (transaction-based food and beverage sales), franchise fees and royalties from franchisee-operated stores (recurring), and shareholder-benefit gift certificates and meal vouchers (transaction-based). The go-to-market motion is direct-to-consumer via physical restaurant locations, supplemented by a Rakuten marketplace storefront for gifts and merchandise, a franchise recruitment channel, and a real-estate recruitment channel for new store sites. The customer base is predominantly Japanese family and individual diners seeking accessible, casual Japanese noodle meals at affordable price points, with secondary appeal to soba enthusiasts and overseas customers of Japanese cuisine in Thailand.

Name

Sagami Holdings

Legal name

株式会社サガミホールディングス

Website

https://sagami-holdings.co.jp

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sagami Holdings (TYO:9900) is a publicly listed Nagoya-headquartered Japanese family restaurant holding company that operates 274 multi-brand handmade noodle restaurants (soba, udon, ramen) across Japan and Thailand, serving family and individual diners since 1970.

Ownership category

akta.pro rank

Product category

Japanese Noodle Restaurant Chain

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Japanese noodle restaurants
• Soba restaurant chain
• Udon noodle restaurants
• Family restaurant chain
• Ramen restaurant chain

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Restaurant Operations: Direct restaurant sales from customer dine-in purchases at company-owned and franchise stores. Primary revenue stream from food and beverage sales across multiple brands.
2. Franchise Fees: Revenue from franchise operations including franchise fees and ongoing royalties from franchisee stores.
3. Gift Certificates and Vouchers: Sale of meal vouchers and gift certificates as part of shareholder benefit program.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sagami Holdings operates a multi-brand Japanese noodle restaurant chain with 274 stores across Japan and Thailand, offering soba, udon, and ramen through company-owned and franchised locations. The company runs 11 distinct restaurant brand concepts including Washoku Mendokoro Sagami, Ajino Mingei, Dondonan, Chosuke, Nidaime Chosuke, Bubuka, Wamen Sagami, Suizan, JINJIN, and Binmugi.

Product overview

Sagami Holdings operates a multi-brand restaurant portfolio of Japanese noodle establishments across Japan and internationally. The core offering centers on handcrafted Japanese noodles (soba, udon, ramen) through 11 distinct brands. The flagship brand 和食麺処サガミ provides handmade soba and miso niruiko; 味の民芸 focuses on hand-stretched udon; どんどん庵 offers self-service noodle dining; and specialized brands like 長助 and 二代目長助 serve 100% buckwheat soba. Additional brands include ぶぶか (ramen), 水山, JINJIN, びんむぎ, and 和麺サガミ. The group also operates overseas locations in Thailand. With 274 stores as of March 2026, the company targets family dining segments with a vision of becoming the No.1 Noodle Restaurant Company.

Differentiator

Problem solved

Functional benefit

Brands

• 和食麺処サガミ (Washoku Mendokoro Sagami): Main brand offering specialty soba and miso nikomi (misо煮込) noodles
• 味の民芸 (Ajino Mingei)
• どんどん庵 (Dondonan)
• 長助 (Chosuke)
• 二代目長助 (Nidaime Chosuke)
• 水山 (Suizan)
• JINJIN
• びんむぎ (Binmugi)
• ぶぶか (Bubuka)
• 和麺サガミ (Wamen Sagami)
• サガミ 海外店舗 (Sagami Overseas)

Products and services

• Washoku Mendokoro Sagami

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• SYW Food Co., Ltd. (株式会社エスワイフード)minorStrategic or Co-development Partner · 1 December 2021Collaborative product development with Sekai no Yamachan operator. Released limited-edition '殿堂入り手羽先 食べ比べセット' (Hall of Fame Chicken Wing Comparison Set) combining Sagami's signature dishes with Sekai no Yamachan's famous chicken wings.
• Kyousou Nagoyakai (共創 和や会)minorOthersCooperation with local business alliance organization.

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Plenus Co., Ltd. (operator of Hottomotto, Yoronotsu):
• Yoshinoya Holdings: Yoshinoya Holdings runs a multi-brand casual Japanese QSR portfolio (Yoshinoya, Matsuya, Hanayama). It overlaps with Sagami in the affordable, casual-dining segment and in multi-brand operating expertise.
• Zensho Holdings: Zensho operates nationwide casual-dining chains including Sukiya, Coco's, and Big Boy. Comparable to Sagami as a large, multi-brand Japanese casual-dining/QSR operator with national scale.
• Watami Co., Ltd. Watami operates izakaya and casual Japanese restaurant chains domestically and abroad. It shares Sagami's family-casual positioning and multi-brand restaurant operating model, though skewed toward evening izakaya dining.
• Skylark Holdings: Skylark is one of Japan's largest family-restaurant operators (Jonathan's, Gusto, Bamiyan, Yumean), competing with Sagami for casual family-dining occasions and real estate, though with broader menus beyond noodles.

Direct peers

• Toridoll Holdings (operator of Marugame Seimen): Toridoll operates Marugame Seimen, Japan's largest self-service udon chain with hundreds of locations and global presence. It is the most direct comparable to Sagami's multi-brand Japanese noodle QSR model.
• Hanamaru (subsidiary of Toyo Suisan / Maruchan): Hanamaru is a major self-service udon chain in Japan, competing directly with Sagami's udon-centric brands (Ajino Mingei, Dondon-an) on price and casual-dining occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sgm_restaurants
• Facebookfacebook.com/sagamiholdings
• Instagraminstagram.com/sgm_restaurants

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagami Holdings