What Topdanmark Forsikring does

Topdanmark Forsikring is a Danish insurance company headquartered in Ballerup, Denmark, operating as a Danish branch of If Skadeförsäkring AB (publ), a Swedish insurance company. The two organizations are undergoing operational integration (2023-2024), with Topdanmark increasingly operating as part of the wider If group. The company offers a comprehensive product portfolio spanning personal lines (car, motorcycle, moped, home contents, homeowners, accident, travel, dog, and camper insurance), commercial lines (cyber, work injury, business interruption, crime, online banking fraud, property, and snow removal coverage), and agricultural lines (machinery and farm property coverage). Customer service is delivered through the Mit Topdanmark self-service portal and the Mæglerportalen broker portal, with online price calculators supporting direct purchase of consumer products.

Revenue is generated through recurring insurance premiums across all product lines, augmented by usage-based fees (e.g., 3 kr MobilePay collection fee, 50 kr payment slip fee, 100 kr late payment fee) and statutory fees (1.1% property insurance tax, 40 kr natural disaster fee, 61 kr environmental contribution on vehicle liability policies). Distribution is multi-channel: direct online sales, broker portal, and strategic partnerships with Nordea bank (consumer/SMB cross-sell), Norlys energy (EV/hybrid charging discounts), MCTC motorcycle club (up to 22% motorcycle discount), Carglass (preferred glass repair), Viking Assistance (roadside assistance), and other service partners. Pricing structures include subscription, usage-based, and one-off fee components, with multi-policy bundling discounts of up to 12% incentivizing customer consolidation across home, auto, and personal lines. The company serves private individuals, small and medium businesses, and the agricultural sector exclusively in Denmark.

Name

Topdanmark Forsikring

Legal name

Topdanmark - en del af If Skadeforsikring, filial af If Skadeförsäkring AB (publ), Sverige

Website

https://www.topdanmark.dk/

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Topdanmark Forsikring is a Danish insurance company offering personal, commercial, and agricultural insurance products through direct digital channels, broker portals, and bank and utility partnerships. The firm operates as a branch of Swedish parent If Skadeförsäkring.

Ownership category

akta.pro rank

Product category

Property & Casualty Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Insurance Carriers, Nec (6399)

akta.pro primary industry

Specialty & Excess/Surplus Lines (E&S) (FSAJAMAH)

akta.pro secondary industry

High Net Worth Personal Lines (E&S) (FSAJAGAO)

Keywords

• Personal insurance products
• Commercial insurance coverage
• Auto insurance Denmark
• Home contents insurance
• Business insurance solutions

Headquarters

HQ city

Ballerup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance premiums: Collection of recurring insurance premiums from policyholders for coverage across auto, home, travel, accident, business, and agricultural insurance lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Topdanmark Forsikring is a Danish insurance company selling a broad portfolio of personal, commercial, and agricultural insurance products including car, motorcycle, moped, home contents, home, accident, travel, dog, and camper insurance for individuals, and business package, cyber, work injury, business interruption, crime, online banking fraud, property, and snow removal coverage for businesses. Distribution combines direct online purchase through the Topdanmark website, a self-service customer portal (Mit Topdanmark), a broker portal (Mæglerportalen), and partner channels with Nordea and Norlys.

Product overview

Topdanmark Forsikring is a Danish insurance company (now part of If Skadeforsikring) offering a comprehensive portfolio of personal, business, and agricultural insurance products. The core personal insurance lineup includes Bilforsikring (car insurance) with mandatory ansvarsforsikring (liability) and optional kaskoforsikring (comprehensive), motorcykelforsikring (motorcycle), knallertforsikring (moped), indboforsikring (home contents), husforsikring (homeowners), ulykkesforsikring (accident), rejseforsikring (travel), hundeforsikring (dog), and campingvognsforsikring (camper). Add-on modules include vejhjælp (road assistance) and specialized coverage like leasingbil retur (leasing return). Business offerings include erhvervsforsikring (business package), cyberforsikring (cyber insurance with CEO-fraud option), arbejdsskadeforsikring (work injury), sygedriftstabsforsikring (business interruption), kriminalitetsforsikring (crime), netbankforsikring (banking fraud), ejendomsforsikring (property), and snerydningsdækning (snow removal). Customers access policies through Mit Topdanmark self-service portal, while brokers use the Mæglerportalen. The company emphasizes digital service delivery through its website and mobile-responsive platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilforsikring (Car Insurance) Comprehensive car insurance for private individuals covering third-party liability, collision, theft, and road assistance, with elite driver status achievable in 3 years regardless of age. Available for electric and hybrid vehicles.
• Motorcykelforsikring (Motorcycle Insurance) Insurance for motorcycles with mandatory liability coverage and optional comprehensive coverage, including theft, damage, and rider accident protection. MCTC members receive 22% discount.
• Knallertforsikring (Moped/Scooter Insurance) Insurance for mopeds and scooters including mandatory liability coverage and optional comprehensive and accident insurance for riders.
• Campingvognsforsikring (Camper/RV Insurance) Comprehensive insurance for campers and recreational vehicles covering damage, theft, and road assistance throughout Europe.
• Indboforsikring (Home Contents Insurance) Insurance covering household contents against damage, theft, and liability, including coverage for bicycles and personal belongings for private individuals.
• Husforsikring (Home Insurance) Insurance for houses and buildings covering structural damage, natural disasters, and associated liabilities for homeowners.
• Ulykkesforsikring (Accident Insurance) Personal accident insurance providing compensation for permanent disability, death, and medical expenses resulting from accidents.
• Rejseforsikring (Travel Insurance) Travel insurance covering medical treatment, emergency evacuation, trip cancellation, baggage loss, and optional ski sports coverage.
• Hundeforsikring (Dog Insurance) Insurance coverage for dogs including veterinary expenses and third-party liability.
• Erhvervsforsikring (Business Insurance) Package insurance solutions for small businesses, craft businesses, and offices including property, liability, and business interruption coverage, available with online price calculation and purchase.
• Cyberforsikring (Cyber Insurance) Business insurance covering costs from cyber attacks, data breaches, and ransomware, including optional CEO-fraud and invoice fraud coverage up to 150,000 DKK per insurance year for a flat 900 kr annual premium.
• Arbejdsskadeforsikring (Work Injury Insurance) Business insurance covering work-related injuries for employees, providing medical treatment and rehabilitation support.
• Sygedriftstabsforsikring (Business Interruption Insurance) Business insurance protecting businesses against loss of income following damage events such as fire, water damage, theft, or vandalism.
• Kriminalitetsforsikring (Crime Insurance) Business insurance covering financial losses from criminal acts by employees or external parties, including optional business interruption coverage.
• Netbankforsikring (Online Banking Insurance) Business insurance covering losses from online banking fraud, available for businesses with up to 25 employees and annual revenue up to 50 million DKK.
• Ejendomsforsikring (Property Insurance) Business insurance covering buildings and fixed installations against damage from weather, accidents, and other covered perils.
• Snerydningsdækning (Snow Removal Coverage) Optional business coverage providing 24/7 snow removal service for roofs when heavy snowfall creates structural risk.
• Landbrugsforsikring (Agricultural Insurance) Specialized insurance coverage for Danish farmers and agricultural businesses covering machinery, equipment, and farm property, with Vortex GPS tracking integration for theft recovery.

Quantifiable outcome

• Nearly 2,000 deer accident reports handled annually, demonstrating scale of auto insurance operations
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• NordeacoreGTM or Marketing PartnerNordea banking customers receive special benefits and discounts on insurance products from Topdanmark. Partnership provides cross-selling opportunities through Nordea's customer base.
• NorlysminorGTM or Marketing PartnerNorlys energy customers receive discounts on charging boxes and installation for electric and plug-in hybrid vehicles insured with Topdanmark. Part of electric vehicle ecosystem partnership.
• MCTC (Motorcykel Club)coreGTM or Marketing PartnerMCTC members receive 22% discount on motorcycle insurance. Combined with multi-policy discount, members can get up to 34% total discount. Insurance includes winter coverage.
• CarglasscoreChannel Partner/ Reseller/ DistributorCarglass is the recommended partner for glass damage repairs. Customers book through Carglass who handles notification to Topdanmark. Part of preferred workshop network.
• Viking AssistancecoreChannel Partner/ Reseller/ DistributorViking Assistance provides road assistance services for Topdanmark customers. Handles damage reporting, positioning, and dispatches assistance vehicles.
• Dansk SundhedssikringminorChannel Partner/ Reseller/ DistributorHealth insurance customers manage their coverage through Dansk Sundhedssikring's Mit DSS portal. Topdanmark acts as distribution channel for this health insurance product.
• Super Dæk ServiceminorChannel Partner/ Reseller/ DistributorSuper Dæk Service provides wheel change and car inspection services for extended road assistance customers. Part of the added-value services package.
• ShellminorChannel Partner/ Reseller/ DistributorShell car washes are partner locations where extended road assistance customers can redeem monthly car wash vouchers at most Shell wash halls across Denmark.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• If Skadeförsäkring: Parent company and largest Nordic P&C insurer; operates an almost identical product set across Norway, Sweden, Denmark and the Baltics, and is the benchmark against which Topdanmark's integration economics will be measured.
• Tryg: Largest Nordic-listed P&C insurer (Norway/Sweden/Denmark) with a very similar personal and commercial lines portfolio; the closest head-to-head competitor to If/Topdanmark in the Danish market.
• Codan: Danish P&C carrier owned by Intact Financial; offers the same motor, home, accident and business lines to Danish consumers and brokers, and is a primary direct competitor to Topdanmark.
• Alm. Brand: Danish P&C and banking group with overlapping personal and commercial insurance products; competes directly with Topdanmark in the Danish broker and direct channels.
• LB Forsikring: Danish mutual insurer offering motor, home and personal lines; competes on price and member-owned model, particularly relevant for the home contents and auto segments where Topdanmark is strong.
• GFF (GrønlandsBANKENS Forsikring / FDM-baseret auto mutual): Danish auto-focused mutual insurer; directly comparable to Topdanmark's core car insurance line and competes for the same private motorists in Denmark.
• Gjensidige: Norwegian-listed P&C leader with growing Nordic presence; comparable product mix (motor, home, commercial) and a similar digital + broker hybrid distribution model.

Broad incumbents

• Sampo Group: Nordic insurance holding historically controlling If and Topdanmark; comparable at the group level for portfolio mix, capital allocation and Nordic P&C scale benchmarking.

Regional players

• Protector Forsikring: Norway-listed specialty P&C insurer active across the Nordics; comparable to Topdanmark's commercial lines (cyber, property, business) but focused more on niche/SME segments.
• DNB Forsikring: Norwegian bank-insurance arm of DNB; comparable embedded-distribution model (banking-led cross-sell of motor, home and travel cover) to Topdanmark's Nordea partnership, though operating in Norway rather than Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/topdanmark
• LinkedInlinkedin.com/company/topdanmark
• Xx.com/topdanmark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topdanmark Forsikring