Mr. Fill
Mr. Fill is a Dutch smart waste management provider that designs and manufactures solar-powered compacting bins, underground compactors, and IoT sensors, all connected to its Smart City Manager platform, primarily serving municipalities across 30+ countries.
- Company typePrivate
- Founded2015
- HeadquartersCulemborg, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mr. Fill does
Mr. Fill B.V. is a Dutch smart waste management solutions provider founded in 2015 and headquartered in Culemborg, Netherlands. The company designs, manufactures, and sells solar-powered compacting waste bins (Ultra Fill series in 120L, 240L, and 360L variants), modular underground compactors (Heavy Harry H.22, H.28, and H.35 with up to 3.5-ton compaction force), IoT-enabled fill-level sensors (Sensor Fill), and a family of design waste bins (Twin Fill, Quattro Fill, Easy Fill, Smart Fill Organic). All hardware connects to the proprietary Smart City Manager platform, which logs status and usage data, sends emptying notifications, enables remote cover locking, and supports route optimization. The company holds patents on the Heavy Harry drive mechanism and an intelligent fall-protection system, and operates a wireless charging system for underground container emptying.
Revenue is generated through three streams: direct hardware sales of bins, compactors, and sensors; the Smart City Lease subscription offering starting at €150 per bin per month, bundling hardware, platform access, and maintenance; and standalone Smart City Manager platform subscriptions. The company sells primarily to municipalities and local governments — including Amsterdam (450+ bins), Basel (1,100 bins), Hamburg, Vienna, Rotterdam, Kortrijk, Terneuzen, Le Havre, and Perth & Kinross — and to enterprise customers such as Burger King, McDonald's, and Eindhoven Airport. Go-to-market combines direct enterprise field sales with a channel partner/distributor network across 30+ countries (e.g., Rewin Austria), supported by pilot programs, multilingual content marketing, and an interactive savings calculator. In 2025, the company launched the Refund Fill, the world's first outdoor reverse vending machine with integrated solar panel, extending into the deposit-return category. The company is privately held and founder-led by CEO Theo Kik, with no disclosed institutional or venture capital backing.
Mr. Fill firmographics
Firmographics- Name
- Mr. Fill
- Legal name
- Mr. Fill B.V.
- Website
- https://mr-fill.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. Fill is a Dutch smart waste management provider that designs and manufactures solar-powered compacting bins, underground compactors, and IoT sensors, all connected to its Smart City Manager platform, primarily serving municipalities across 30+ countries.
- Ownership category
- akta.pro rank
Mr. Fill industry classification
Industry- Product category
- Smart Waste Management Hardware
- NAICS
- Solid Waste Collection (562111), Waste Collection (5621), Other Waste Collection (562119)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE)
- akta.pro secondary industries
- Industrial Waste Handling & Compaction Equipment (Balers, Compactors) (IMAHALAI), Compactor, Container & Roll-off Services (Rental, Service & Logistics) (EUAIAGAC), Waste Management & Smart Sanitation (Facilities) (HSAPAPAM), Material Handling & Loading Services (Tipping, Compaction, Baling, Densification) (EUAIABAI)
Keywords
Where Mr. Fill is headquartered
LocationHeadquarters
- HQ city
- Culemborg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Mr. Fill business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Smart Waste Bin Hardware Sales: Direct sales of solar compacting bins (Ultra Fill series in 120L, 240L, 360L capacities), underground compactors (Heavy Harry series), and smart sensors. Customers can purchase equipment outright or through leasing arrangements.
- Smart City Lease: Leasing program through Smart City Lease that covers waste bins, Smart City Manager platform access, and maintenance costs. Fixed monthly payment starting at €150 per waste bin per month, spreading costs and keeping bins off balance sheets.
- Smart City Manager Platform Subscription: IoT monitoring and management platform providing fill level data, route optimization, and remote locking capabilities. Included in Smart City Lease or available as standalone subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Smart City Lease - Full-service leasing including hardware, platform, and maintenance |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mr. Fill product offering
Product offeringCore offering
Mr. Fill manufactures and sells solar-powered self-compacting waste bins, modular underground compactors and IoT fill-level sensors that connect to its Smart City Manager monitoring platform. The integrated solution is offered to municipalities and commercial customers to reduce litter, lower collection costs (claimed 75% savings) and achieve 5–7x waste compaction capacity through real-time monitoring and route optimization.
Product overview
Mr. Fill offers a comprehensive smart waste management solution portfolio comprising four core product lines: (1) Ultra Fill solar compacting bins available in 120Little, 120L, 240L, and 360L capacities plus Smart Fill Organic variant; (2) Heavy Harry underground compactors with H.22, H.28, and H.35 force variants; (3) Design Waste Bins including Twin Fill, Quattro Fill, and Easy Fill configurations; and (4) the Refund Fill reverse vending machine. All products integrate with the Smart City Manager IoT platform for centralized monitoring, fill-level tracking, remote locking, and intelligent collection routing. The Sensor Fill add-on enables retrofitting existing bins with smart capabilities. The ecosystem is designed to reduce litter, achieve 5-7x compaction capacity, and generate 75% savings on waste collection costs.
Differentiator
Problem solved
Functional benefit
Brands
- Ultra Fill: Solar compacting waste bins available in 120L, 120L Small, 240L, and 360L versions with self-compacting technology powered by solar energy.
- Heavy Harry
- Sensor Fill
- Smart City Manager
- Refund Fill
- Smart Fill Organic
- Twin Fill
- Quattro Fill
- Easy Fill
Products and services
- Ultra Fill Solar Compacting Bin Solar-powered self-compacting waste bin with built-in sensor technology, available in 120Little, 120L, 240L, 360L and Smart Fill Organic variants. Provides automatic compression with 600KG force, achieving 5:1 to 7:1 compaction ratio, designed for municipalities and high-traffic public spaces to reduce litter and cut waste collection costs.
- Heavy Harry Underground Compactor Modular underground compactor that can be installed in new or existing underground containers, with patented drive mechanism delivering 2,200–3,500 kg compaction force. Includes intelligent patented fall-protection safety system that detects living beings and wireless charging bridging the pit and container, aimed at municipalities modernizing underground waste infrastructure.
- Design Waste Bins (Twin Fill, Quattro Fill, Easy Fill) Smart design waste bins available in Twin Fill (dual-stream), Quattro Fill (four-stream) and Easy Fill configurations. Built from high-quality materials for use with Sensor Fill technology, enabling municipalities and commercial customers to add smart multi-stream separation to public waste infrastructure.
- Smart City Manager Platform Cloud-based IoT management and monitoring platform that connects all Mr. Fill products, providing real-time fill-level monitoring, remote cover locking, intelligent route mapping and notifications via app or email. Available as part of Smart City Lease or as a standalone subscription for municipalities and commercial customers.
- Sensor Fill Smart Sensor Retrofit laser-based fill-level sensor with 0–4 meter range, IP65 rating, approximately 5-year battery life and updates every 15 minutes. Communicates via LTM Cat M1/NB and EGPRS to enable any existing waste bin to become smart and connect to the Smart City Manager platform, for municipalities and businesses with existing bin fleets.
- Refund Fill Reverse Vending Machine Solar-powered outdoor reverse vending machine for deposit-return collection of bottles and cans. Features integrated solar panel for standalone operation, 360-degree barcode scanner, built-in compactor storing up to 5x more packaging, and QR-code-based refund processing, available in 120L, 180L and 240L sizes for municipalities and outdoor retail locations.
Quantifiable outcome
- 75% cost savings on waste collection
- +4 more outcomes
Companies that use Mr. Fill
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Mr. Fill technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mr. Fill partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Rewin Austria GmbHcoreMr. Fill's distributor operating throughout Austria. Handles sales and installation support for Austrian market deployments, including the Vienna city installation of 15 solar compacting bins.
- Smart City LeasecoreSpecialized leasing company that offers lease contracts for Mr. Fill waste bins. Provides financing solution for municipalities and businesses, covering hardware, Smart City Manager platform, and maintenance starting at €150 per bin per month.
- Street Graphics ReclameminorMarketing partner that creates custom wrappings for Mr. Fill smart bins, enabling municipalities like Terneuzen to personalize bin appearance to match local environments.
- SpaarnelandencoreOperations service representing the Town of Zandvoort. Project Officer Roel Deesker noted the value of Mr. Fill's 240L bins during the COVID-19 health crisis, citing savings in collection hours through strategic bin placement and additional capacity.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Mr. Fill competitors and assessment
Company assessmentDirect peers
- Bigbelly: US-based maker of solar-powered smart waste and recycling stations with built-in compactors and a cloud management platform. Closest direct competitor to Mr. Fill's Ultra Fill line, serving municipalities, universities and corporate campuses globally.
- Compology: US provider of smart sensors and route-optimization software for waste and recycling haulers. Overlaps with Mr. Fill's Sensor Fill and Smart City Manager, focused on container monitoring rather than compacting hardware.
- TOMRA: Norwegian global leader in reverse vending machines for deposit-return schemes. Most relevant peer for Mr. Fill's newly launched Refund Fill product, with established dominance in EU bottle/can collection infrastructure.
- Sensoneo: Slovak smart waste management provider offering ultrasonic fill-level sensors and an enterprise IoT platform. Direct competitor in the European smart waste sensor and analytics category served by Mr. Fill's Sensor Fill.
- Ecube Labs: Korean-headquartered provider of CleanCUBE solar compacting bins and the CleanCityNetwork cloud platform. Competes head-to-head with Mr. Fill in solar-compacting public-space bins and route optimization for municipalities.
Broad incumbents
- Renewi: European-listed waste management company with operations across the Netherlands, Belgium, UK and beyond. A regional incumbent whose municipal contracts overlap with Mr. Fill's primary sales territory.
- SUEZ: French multinational waste and water services provider with growing smart-city and circular-economy offerings. A natural competitor or channel partner for Mr. Fill in European municipal contracts.
- Veolia: Global environmental services and waste management giant operating across collection, recycling and smart-city services. Represents the large incumbent Mr. Fill must partner with or compete against in municipal tenders.
Emerging players
- Nordsense: Danish startup offering IoT sensors and AI-driven waste analytics for municipalities and waste haulers. Comparable to Mr. Fill's Sensor Fill offering, focused on the data layer rather than compaction hardware.
- Bin-e: Polish smart waste bin company combining fill-level sensors with AI-based waste recognition for automated sorting. Adjacent emerging player targeting the same smart-city and corporate sustainability buyers as Mr. Fill.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mr. Fill social profiles
Digital presenceMr. Fill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Fill leadership team
Management profileNumber of profiles
Profiles1 record
Mr. Fill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Fill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Fill
What does Mr. Fill do?
Mr. Fill manufactures and sells solar-powered self-compacting waste bins, modular underground compactors and IoT fill-level sensors that connect to its Smart City Manager monitoring platform. The integrated solution is offered to municipalities and commercial customers to reduce litter, lower collection costs (claimed 75% savings) and achieve 5–7x waste compaction capacity through real-time monitoring and route optimization.
Is Mr. Fill a public or private company?
Mr. Fill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr. Fill founded?
Mr. Fill was founded in 2015. It employs 11 to 50 people.
Where is Mr. Fill based?
Mr. Fill is headquartered in Culemborg, Netherlands, in the Europe region.
How does Mr. Fill make money?
Three revenue lines are on record. Smart Waste Bin Hardware Sales are the primary driver. The others are smart City Lease and smart City Manager Platform Subscription.
Who are Mr. Fill's main competitors?
Direct peers on record are Bigbelly, Compology, TOMRA, Sensoneo and Ecube Labs. Broad incumbents are Renewi, SUEZ and Veolia. Emerging players are Nordsense and Bin-e.
Does Mr. Fill have an API?
No public API is recorded for Mr. Fill.
What industry is Mr. Fill in?
Mr. Fill's product category is Smart Waste Management Hardware. Its primary akta.pro industry code is BPALAAAE, Street & Public Space Litter Collection (Municipal Cleaning), with a secondary code of IMAHALAI, Industrial Waste Handling & Compaction Equipment (Balers, Compactors). Its NAICS code is 562111 and its SIC code is 4953.