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Ansal Housing

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uuid003gop2

Namestring
Ansal Housing
Legal namestring
Ansal Housing Limited
Company typeenum
Public
Founded yearint
1983
Descriptiontext

Ansal Housing Limited is a publicly listed Indian real estate developer incorporated in 1983 and headquartered in New Delhi, operating under CIN L45201DL1983PLC016821. The company designs, builds, and markets residential and commercial real estate, with a product portfolio anchored by the 'Ansal Town' township brand spanning Tier 2 cities — Amritsar (51.92 acres), Meerut (77 acres), Alwar (42 acres), and Ajmer — and group housing/vertical projects in Gurgaon (Ansal Heights 86, Ansal Heights 92, Ansals Estella, and Ansals Highland Park in Sector 103, which has 620 units across 8 towers on 11.70 acres). Projects are positioned across price points, with plots starting at Rs 11 lakh in Ajmer and premium apartments/villas in Gurgaon serving upper-middle-class and luxury buyers.

The company operates a direct-to-consumer sales model via corporate offices, project-site sales teams, and branch offices in each project city, supplemented by a sales associate / broker network and inbound digital channels (corporate website with virtual tours and drone footage, social media, email newsletter). Revenue is generated primarily through one-time property sales of plots, apartments, villas, and commercial units. According to company-reported metrics, 2,500+ units were delivered in the trailing 36 months and 3,000+ units are scheduled for delivery over the next 24 months. The firm has a related subsidiary, Ansal Hi Tech Township Limited, also operating in township development.

Ansal Housing is currently facing significant regulatory headwinds. In 2026, the Enforcement Directorate provisionally attached Rs 82 crore in assets linked to the Ansal Hub-83 commercial project in Gurugram under PMLA, a finding subsequently confirmed by the PMLA Adjudicating Authority at Rs 82.79 crore. The NCDRC ruled in April 2026 that Ansal Hi Tech Township Limited operates as a front company for Ansal API, with both entities under the control of Pranav Ansal, following complaints from 70 property buyers. Separately, Haryana RERA ordered Rs 2.26 crore in compensation for a 10-year possession delay involving an entity previously named Ansal Housing & Construction Limited (now New Look Builders and Developers Private Limited). The company continues normal operations while these matters proceed.

Short descriptiontext

Ansal Housing Limited, founded in 1983 and listed on NSE (ANSALHSG), is a New Delhi-based real estate developer building residential townships under the 'Ansal Town' brand across Tier 2 cities (Amritsar, Meerut, Ajmer, Alwar) and group housing in Gurgaon, selling plots, apartments, and villas directly to individual homebuyers and NRI investors.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersNew Delhi, India
HQ citystring
New Delhi
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Offices7 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
residential real estate development, integrated township projects, group housing apartments, residential plotted development, commercial property development
Industry1 code
1Spec Home / Production Homebuilding (Tract & Volume Builders)
CodeIMAFABADPrimaryYes
NAICS code3 codes
  • New Housing For-Sale Builders236117
  • Land Subdivision237210
  • Residential Building Construction23611
SIC code3 codes
  • Operative Builders1531
  • General Bldg Contractors - Residential Bldgs1520
  • Real Estate6500
Product category
Residential Real Estate Development
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Property Sales
TypeOne Time License
Description

Ansal Housing generates revenue primarily through the sale of residential plots, apartments, villas, and commercial units across its various township and housing projects in Tier 1 and Tier 2 cities.

ansals.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Pricing details2 tiers
1Ansal Town Ajmer - Plots starting from Rs. 11 lakhs
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Plots ranging from 125 square meters to 292 square metres with prices starting from Rs. 11 lakhs. Pricing varies by plot size and location within the township.

ansals.com
2Ansal Town Meerut - Premium residential township
ModelUnit PricingBilling cadencePay-as-you-go
Notes

77-acre township offering plots, villas, G+1, G+2, and apartments. 2-bedroom flats starting from 900 sq.ft. and 3-bedroom units from 1410 sq.ft.

ansals.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 4 records shown
1Ansal Town
Description

Residential township brand offering plots, villas, and apartments across Tier 2 cities including Amritsar, Ajmer, Alwar, and Meerut

ansals.com
+3 more records
Core offering1 text field

Ansal Housing designs, builds, and markets residential and commercial real estate developments across India. Its core offerings include integrated residential townships under the 'Ansal Town' brand (in Amritsar, Meerut, Alwar, and Ajmer) featuring plots, villas, and apartments, along with group housing projects such as Ansals Highland Park, Ansal Heights 86, Ansal Heights 92, and Ansals Estella in Gurgaon. The company targets middle-class, upper-middle-class families, NRI buyers, and premium-segment homebuyers across Tier 1 and Tier 2 North Indian cities.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 2,500+ units delivered in last 36 months
+1 more record
Product overview1 text field

Ansal Housing is a real estate developer with over 40 years of legacy, offering residential townships and group housing projects across India. The company's product portfolio includes multiple residential townships under the 'Ansal Town' brand (Amritsar, Meerut, Alwar, Ajmer) featuring plots and villas, as well as group housing projects like Ansals Highland Park (Gurgaon) with apartments. The company also operates commercial projects including Ansal Hub-83. Their residential offerings span from affordable plots to premium apartments and villas, primarily targeting end-users and investors in Tier 2 cities and the Delhi-NCR region.

Product and service1 record
1Ansals Highland Park
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ansal Housing

Residential Real Estate Developmentansals.com

Ansal Housing Limited, founded in 1983 and listed on NSE (ANSALHSG), is a New Delhi-based real estate developer building residential townships under the 'Ansal Town' brand across Tier 2 cities (Amritsar, Meerut, Ajmer, Alwar) and group housing in Gurgaon, selling plots, apartments, and villas directly to individual homebuyers and NRI investors.

What Ansal Housing does

Ansal Housing Limited is a publicly listed Indian real estate developer incorporated in 1983 and headquartered in New Delhi, operating under CIN L45201DL1983PLC016821. The company designs, builds, and markets residential and commercial real estate, with a product portfolio anchored by the 'Ansal Town' township brand spanning Tier 2 cities — Amritsar (51.92 acres), Meerut (77 acres), Alwar (42 acres), and Ajmer — and group housing/vertical projects in Gurgaon (Ansal Heights 86, Ansal Heights 92, Ansals Estella, and Ansals Highland Park in Sector 103, which has 620 units across 8 towers on 11.70 acres). Projects are positioned across price points, with plots starting at Rs 11 lakh in Ajmer and premium apartments/villas in Gurgaon serving upper-middle-class and luxury buyers.

The company operates a direct-to-consumer sales model via corporate offices, project-site sales teams, and branch offices in each project city, supplemented by a sales associate / broker network and inbound digital channels (corporate website with virtual tours and drone footage, social media, email newsletter). Revenue is generated primarily through one-time property sales of plots, apartments, villas, and commercial units. According to company-reported metrics, 2,500+ units were delivered in the trailing 36 months and 3,000+ units are scheduled for delivery over the next 24 months. The firm has a related subsidiary, Ansal Hi Tech Township Limited, also operating in township development.

Ansal Housing is currently facing significant regulatory headwinds. In 2026, the Enforcement Directorate provisionally attached Rs 82 crore in assets linked to the Ansal Hub-83 commercial project in Gurugram under PMLA, a finding subsequently confirmed by the PMLA Adjudicating Authority at Rs 82.79 crore. The NCDRC ruled in April 2026 that Ansal Hi Tech Township Limited operates as a front company for Ansal API, with both entities under the control of Pranav Ansal, following complaints from 70 property buyers. Separately, Haryana RERA ordered Rs 2.26 crore in compensation for a 10-year possession delay involving an entity previously named Ansal Housing & Construction Limited (now New Look Builders and Developers Private Limited). The company continues normal operations while these matters proceed.

Ansal Housing firmographics

Firmographics
Name
Ansal Housing
Legal name
Ansal Housing Limited
Website
http://www.ansals.com
Company type
Public
Founded year
1983
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Ansal Housing Limited, founded in 1983 and listed on NSE (ANSALHSG), is a New Delhi-based real estate developer building residential townships under the 'Ansal Town' brand across Tier 2 cities (Amritsar, Meerut, Ajmer, Alwar) and group housing in Gurgaon, selling plots, apartments, and villas directly to individual homebuyers and NRI investors.
Ownership category
akta.pro rank

Ansal Housing industry classification

Industry
Product category
Residential Real Estate Development
NAICS
New Housing For-Sale Builders (236117), Land Subdivision (237210), Residential Building Construction (23611)
SIC
Operative Builders (1531), General Bldg Contractors - Residential Bldgs (1520), Real Estate (6500)
akta.pro primary industry
Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

  • Residential real estate development
  • Integrated township projects
  • Group housing apartments
  • Residential plotted development
  • Commercial property development

Where Ansal Housing is headquartered

Location

Headquarters

HQ city
New Delhi
HQ country
India
HQ region
Asia

Offices7 records

Markets served

Ansal Housing business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

  1. Property Sales: Ansal Housing generates revenue primarily through the sale of residential plots, apartments, villas, and commercial units across its various township and housing projects in Tier 1 and Tier 2 cities.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goAnsal Town Ajmer - Plots starting from Rs. 11 lakhs
Unit PricingPay-as-you-goAnsal Town Meerut - Premium residential township

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Ansal Housing product offering

Product offering

Core offering

Ansal Housing designs, builds, and markets residential and commercial real estate developments across India. Its core offerings include integrated residential townships under the 'Ansal Town' brand (in Amritsar, Meerut, Alwar, and Ajmer) featuring plots, villas, and apartments, along with group housing projects such as Ansals Highland Park, Ansal Heights 86, Ansal Heights 92, and Ansals Estella in Gurgaon. The company targets middle-class, upper-middle-class families, NRI buyers, and premium-segment homebuyers across Tier 1 and Tier 2 North Indian cities.

Product overview

Ansal Housing is a real estate developer with over 40 years of legacy, offering residential townships and group housing projects across India. The company's product portfolio includes multiple residential townships under the 'Ansal Town' brand (Amritsar, Meerut, Alwar, Ajmer) featuring plots and villas, as well as group housing projects like Ansals Highland Park (Gurgaon) with apartments. The company also operates commercial projects including Ansal Hub-83. Their residential offerings span from affordable plots to premium apartments and villas, primarily targeting end-users and investors in Tier 2 cities and the Delhi-NCR region.

Differentiator

Problem solved

Functional benefit

Brands

  • Ansal Town: Residential township brand offering plots, villas, and apartments across Tier 2 cities including Amritsar, Ajmer, Alwar, and Meerut
  • Ansal Heights
  • Ansals Estella
  • Ansals Highland Park

Products and services

  • Ansals Highland Park

Quantifiable outcome

  • 2,500+ units delivered in last 36 months
  • +1 more outcomes

Companies that use Ansal Housing

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Ansal Housing technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Ansal Housing partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Ansal Housing competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Ansal Housing social profiles

Digital presence

Ansal Housing compliance and trust

Trust signal

Compliance2 records

Ansal Housing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ansal Housing leadership team

Management profile

Number of profiles

Profiles3 records

Ansal Housing subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Ansal Housing funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ansal Housing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ansal Housing

What does Ansal Housing do?

Ansal Housing designs, builds, and markets residential and commercial real estate developments across India. Its core offerings include integrated residential townships under the 'Ansal Town' brand (in Amritsar, Meerut, Alwar, and Ajmer) featuring plots, villas, and apartments, along with group housing projects such as Ansals Highland Park, Ansal Heights 86, Ansal Heights 92, and Ansals Estella in Gurgaon. The company targets middle-class, upper-middle-class families, NRI buyers, and premium-segment homebuyers across Tier 1 and Tier 2 North Indian cities.

Is Ansal Housing a public or private company?

Ansal Housing is a public company. It is classified as public and is currently operating.

When was Ansal Housing founded?

Ansal Housing was founded in 1983. It employs 501 to 1,000 people.

Where is Ansal Housing based?

Ansal Housing is headquartered in New Delhi, India, in the Asia region.

How does Ansal Housing make money?

One revenue line is on record: property Sales.

Does Ansal Housing have an API?

No public API is recorded for Ansal Housing.

What industry is Ansal Housing in?

Ansal Housing's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders). Its NAICS code is 236117 and its SIC code is 1531.

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Live signals
ScanXPMLA Authority confirms attachment of ₹82.79 crore Ansal Housing assetsThe Adjudicating Authority under the Prevention of Money Laundering Act (PMLA) confirmed the attachment of ₹82.79 crore in assets of Ansal Housing Limited on August 5, 2026, validating a February 2026 directive from the Directorate of Enforcement. The attached assets, linked to the Ansal Hub-83 project, include land and construction costs that are now restricted from sale or transfer. The company stated that other operations continue normally while noting that the final financial impact will depend on the outcome of future legal proceedings.Business StandardGurugram project fraud: ₹82 crore assets seized, 1,000 buyers left strandedThe Enforcement Directorate (ED) has provisionally attached properties worth ₹82 crore linked to the stalled "Ansal Hub-83" commercial project in Gurugram, as part of an investigation into alleged money laundering and cheating of over 1,000 investors who had invested in the project since 2011. The ED alleges that Ansal Housing Limited and its associated entities collected over ₹82 crore from buyers while continuing sales even after the project licence expired in 2015, diverting funds instead of using them for construction, with the project remaining incomplete nearly 15 years after launch. The attached assets, including project land and partially completed construction, are now secured for potential recovery proceedings to compensate affected investors.The Times of IndiaED attaches assets worth Rs 82 crore in real estate fraud caseThe Enforcement Directorate (ED) has provisionally attached immovable properties worth Rs 82 crore under the Prevention of Money Laundering Act in connection with a real estate fraud case involving the 'Ansal Hub-83' commercial project in Gurgaon's Sector 83. ED investigation revealed that developers of M/s Ansal Housing Limited sold commercial units and collected money from investors before obtaining statutory approvals and continued collecting funds even after the project licence expired in December 2015, diverting the money for personal gain instead of completing the project. Over Rs 82 crore was collected from more than 1,000 investors between 2011 and 2023, and despite nearly 15 years passing, no occupation certificate has been issued and possession has not been handed over to investors.The Times of IndiaED action on Gurugram 'Ansal Hub-83'The Enforcement Directorate attached immovable properties worth Rs 82 crore under the Prevention of Money Laundering Act in connection with an alleged real estate fraud linked to the 'Ansal Hub-83' commercial project in Gurugram. The investigation revealed that Ansal Housing Limited promoters launched the project and sold commercial units to more than 1,000 investors without valid statutory approvals, and continued collecting funds even after the project licence expired in December 2015 until September 2023. The agency alleged that over Rs 82 crore collected from allottees between 2011 and 2023 was diverted for purposes other than project completion.The Times of IndiaRERA Impact: Homebuyer wins Rs 2.26 crore compensation after a 10-year delay in possession of flat; Know which legal rules helped him - The Economic TimesHaryana RERA has ordered builder M/s Ansal Housing & Construction Limited (now New Look Builders and Developers Private Limited) to pay Rs 2.26 crore in compensation to a homebuyer after a 10-year delay in flat possession. The homebuyer had paid Rs 1.07 crore starting in 2013, but the builder repeatedly shifted the booking to different projects without delivering any unit, while also failing to obtain an occupation certificate. The RERA tribunal rejected the builder's force majeure defence citing that Covid-19 lockdown occurred before the final agreement was executed, and ordered refund of the principal amount plus 11.1% interest from the date of each payment.Business StandardAnsal Housing Ltd Share Price Today, 6.10, Ansal Housing Ltd Stock Price 6.10 on 28th Jul 2026, Ansal Housing Ltd Stock Price Live NSE/BSEAnsal Housing Ltd's share price was Rs 6.10 as of 28th July 2026, showing no change from the previous closing price. The share price has decreased by 44.49% over the last 12 months, demonstrating a significant decline in value.