Babies Away

What Babies Away does

Baby's Away is a franchise-style baby equipment rental service founded in 1990 that delivers baby gear — including cribs, car seats, strollers, high chairs, toys, and beach equipment — directly to traveling families at vacation destinations, hotels, and short-term rental properties. The company has cumulatively served over 450,000 customers across 90+ independently-operated locations in 37 US states, with local operators functioning as franchisees who own delivery, pickup, and customer relationships within their territory. Its service targets families with infants and young children who would otherwise need to transport bulky, safety-critical gear when traveling.

The core product is the time-bound rental of safety-checked, JPMA-certified baby equipment with door-to-door delivery and pickup. Consumer pricing is unit-based, with typical minimum orders of $30-$175 and delivery fees of $25-$65; a separate monthly subscription tier serves long-term corporate and relocation rentals. The franchise system has no proprietary technology platform disclosed — booking, inventory, and dispatch run through the location-segmented website and direct operator coordination. Distribution combines SEO-driven direct bookings with partnerships into the short-term rental ecosystem (Airbnb/VRBO), property manager and concierge referrals, and an official vendor relationship with three Disney resort hotels via the Orange County location.

The go-to-market is a horizontal, distributed franchise model rather than a centralized retail or SaaS operation. Each local operator sets pricing within national guardrails, owns delivery logistics, and manages its own marketing within its territory. Customer segments are dominated by traveling families on leisure trips, with a secondary corporate/relocation segment served via monthly rentals. Revenue, franchise economics, ownership structure, and corporate headcount trends are not publicly disclosed.

Name

Babies Away

Legal name

Baby's Away

Website

https://babysaway.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Baby's Away is a franchise-style rental network that delivers safety-checked cribs, car seats, strollers, high chairs, and beach gear to traveling families at vacation destinations across 90+ locations in 37 US states.

Ownership category

akta.pro rank

Product category

Baby Equipment Rental Services

NAICS

Other Consumer Goods Rental (53228), Consumer Goods Rental (5322)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Baby & Kids Furniture Rental (Cribs, Changing Tables, Youth Beds) (CRAIAOAJ)

Keywords

• Baby gear rental
• Infant equipment rental
• Vacation baby gear
• Crib rental service
• Travel baby equipment

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices51 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Baby Equipment Rentals: The primary revenue stream comes from renting baby equipment (cribs, strollers, car seats, high chairs, toys) to traveling families. Revenue is generated through rental fees plus delivery charges. The company also offers long-term corporate rentals with monthly rate options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Baby's Away rents baby travel equipment — including cribs, car seats, strollers, high chairs, toys, and beach gear — to families staying at vacation rentals, hotels, and residences. Equipment is JPMA-certified, safety-checked, and sanitized before each use, and is delivered to and picked up from the customer's destination by local franchise operators.

Product overview

Baby's Away is a national baby gear rental franchise operating across 37 states with over 90 locations. The company offers a core rental service for baby equipment including cribs, car seats, strollers, high chairs, and toys, all of which are safety-checked and certified by the Juvenile Product Manufacturer's Association (JPMA). Equipment is delivered to travelers' destinations by local franchise operators who are background-checked and insured. The service includes add-on offerings such as beach gear rentals at coastal locations, long-term corporate rentals with monthly pricing, and concierge delivery with airport meet-and-greet options. Founded in 1990, the company has served over 450,000 customers and operates as a network of locally-owned franchise locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Gear Rentals A national baby equipment rental service providing cribs, car seats, strollers, high chairs, toys, and related baby gear for travelers staying away from home. Equipment is safety-checked, thoroughly cleaned, and sanitized before each use, and delivered to vacation destinations, hotels, and rental properties by local franchise operators.
• Crib Rentals Rental of full-size cribs and pack-n-plays for babies and toddlers at vacation destinations. All cribs are safety-checked and JPMA-certified.
• Car Seat Rentals Rental of infant seats, convertible seats, and booster seats, with airport meet-and-greet delivery available at many franchise locations.
• Stroller Rentals Rental of single, double, and BOB jogging strollers suitable for different terrains and child ages, delivered to vacation destinations.
• High Chair Rentals Rental of high chairs to provide dining convenience for babies and toddlers during vacation stays.
• Beach Gear Rentals Beach equipment rentals including beach wagons, umbrellas, chairs, water wings, and beach toys offered at coastal franchise locations such as West Palm Beach, Panama City, and Maui.
• Long-Term Corporate Rentals Monthly subscription rental rates for corporate clients and extended-stay travelers who need baby equipment (cribs, car seats, strollers, high chairs) for prolonged periods such as corporate relocations.
• Concierge Delivery Service Door-to-door delivery and pickup of rental equipment to vacation rentals, hotels, Airbnbs, and residences, with airport meet-and-greet service at many franchise locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Vacation Rental Property ManagerscoreChannel Partner/ Reseller/ DistributorBaby's Away works with vacation rental property managers and owners to provide baby equipment for guests. Operators coordinate delivery and pickup access with property managers.
• Disney Hotels (Orange County)flagshipChannel Partner/ Reseller/ DistributorMaureen and Tim, operators of Baby's Away Orange County, are official vendors for 3 Disney hotels, providing baby equipment rentals to Disney resort guests.
• Airbnb/VRBOcoreChannel Partner/ Reseller/ DistributorBaby's Away delivers to Airbnb and VRBO vacation rentals, with property access coordinated through the reservation system that captures rental manager information.
• Airport Car Rental Companies (Washington DC)minorStrategic or Co-development PartnerWashington DC location meets customers at Ronald Reagan National Airport and Dulles International Airport car rental counters for car seat delivery and pickup.
• University Sitters, Vacation Rental CompaniesminorGTM or Marketing PartnerOrange County operators partner with University Sitters and vacation rental companies as preferred service providers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Airbnb: Direct channel partner for Baby's Away (deliveries to Airbnb properties). Not a rental competitor, but the dominant family-vacation booking platform whose growth structurally drives demand for complementary baby-gear delivery at destinations.
• VRBO (Expedia Group): Channel partner for Baby's Away (deliveries to VRBO properties) and the other major family-friendly short-term rental marketplace. Adjacent ecosystem participant whose inventory mix directly shapes Baby's Away's addressable customer base.
• UPPAbaby: Premium stroller, car seat, and infant gear manufacturer widely used by Baby's Away's target customers. Comparable in core product category (strollers and car seats) and a potential wholesale supplier or rental-program partner.
• Kids2 (formerly Summer Infant): A large baby-products manufacturer and brand portfolio operator. Not a direct rental competitor, but adjacent in the baby/child gear ecosystem and a potential partner or acquirer for any rental-as-a-service expansion in the baby category.

Broad incumbents

• Aaron's Holdings: Aaron's is a national specialty retailer offering lease-to-own and rental of furniture, appliances, and electronics through company-operated and franchised stores. Useful comparable on unit economics of a multi-location, multi-operator rental/leasing brand.
• Rent-A-Center (Upbound Group): A large, established consumer-goods rental company (furniture, electronics, appliances) with physical-store distribution and lease-to-own products. Adjacent business model in consumer rentals with broader category scope; historically relevant comparable for capital structure and franchise-rental economics.

Direct peers

• BabyQuip: BabyQuip is the closest direct competitor to Baby's Away – a national baby gear rental marketplace serving traveling families at hotels and vacation rentals, with independent local providers and a tech-forward booking experience. Highly comparable in product, target customer, and franchise-style operator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/babysawaycorporate
• Xx.com/babysaway

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Babies Away