What Segis does

Segis SpA is a privately held Italian designer furniture manufacturer founded in 1983 by Franco Dominici and headquartered in Poggibonsi (Siena), Italy. The company designs and produces seating — chairs, stools, bar stools, armchairs, sofas, and modular upholstered systems — together with tables and complementary items (e.g., coat racks) for indoor and outdoor use. Manufacturing draws on polypropylene reinforced with glass fibre (via air-moulding for single-piece moulded shells such as the Poppystar), steel structures with epoxy powder coating, die-cast aluminum, and wood. The firm operates through wholly-owned subsidiaries Segis USA Inc. and Segis Vietnam Co. Ltd., the latter providing production capacity in Bien Hoa City, Dong Nai Province.

Segis runs a B2B project-based sales model: pricing is quote-based, inquiries originate from the website contact form, and sales are project-driven rather than e-commerce. Go-to-market combines direct enterprise field sales to architects, interior designers, and corporate clients with global trade-show presence (most prominently Salone del Mobile Milano) and organic social on Facebook and Instagram. Customer mix is horizontal across workspace/corporate, educational institutions (e.g., University of Huddersfield, Greenvale Secondary College, Star of the Sea College), hospitality (e.g., Grand Hotel Principe di Piemonte, Novotel Grand Palace, Le Macine di Stigliano), coworking spaces (Serepok, Dreamplex), cultural venues (Locarno Film Festival), and residential.

Recurring co-development partnerships with named Italian designers — Bartoli Design, Archirivolto Design, Odo Fioravanti, Carlo Bartoli, and Paolo Crescenti — produce the catalogue. Multiple flagship products (To-Be, Cult, Camel, Poppystar, Dragonfly, Nami, K4, Breeze, Boom Round, Stay On) carry high-credibility design awards including ADI Compasso d'Oro (notably the R606Uno in 2008 and a Dragonfly honorable mention in 2016), Red Dot Design Award, Good Design Award, INDEX Gold (Nami, 2002), IIDA/HD Product Award (Dragonfly, 2014), and a 2020 Italian Post stamp featuring the Breeze armchair. Leadership is family: founder Franco Dominici, General Manager Francesco Dominici, and Pham Minh Thi as Executive Director in Vietnam. Revenue is not publicly disclosed; the company remains 100% family-owned with no parent, no institutional investment, and no subsidiaries beyond the three operating entities.

Name

Segis

Legal name

Segis SpA

Website

https://segis.it

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Segis is a privately held Italian designer furniture manufacturer founded in 1983, producing seating, tables, and outdoor furniture via B2B project-based sales to workspace, education, hospitality, coworking, and residential clients across Italy, the USA, and Vietnam.

Ownership category

akta.pro rank

Headquarters

HQ city

Poggibonsi

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture product sales: Sale of designed furniture including seating (chairs, stools, armchairs, sofas), tables, and complementary furniture items. Products sold through direct project engagements, trade shows, and dealer networks targeting workspace, educational, hospitality, and residential markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Segis designs and manufactures contract and residential furniture, with a primary focus on seating: stackable polypropylene and steel chairs, stools, armchairs, sofas and modular upholstered systems, complemented by tables, side tables and accessories. The portfolio is built through collaborations with named Italian and international designers and is sold through direct B2B project engagement, regional subsidiaries and dealer networks to workspace, educational, hospitality and outdoor customers worldwide.

Product overview

Segis is an Italian furniture design company founded in 1983, specializing in design seating (chairs, stools, bar stools), upholstered furniture (armchairs, sofas, modular systems), tables, and outdoor furniture. The company collaborates with prominent Italian and international designers including Bartoli Design, Archirivolto Design, Odo Fioravanti, and Carlo Bartoli. Core products include the To-Be Collection (versatile seating with multiple base options), Poppystar (stackable outdoor armchair), Cult (steel and polypropylene seating), Camel (sled-base chair awarded Golden Key Award), Dragonfly (award-winning swivel chair with Compasso d'Oro recognition), Nami (flexible-back sled chair), and various table collections (Boom Round, Stay On, K4). The company operates globally with offices in Italy, USA, and Vietnam, serving workspace, educational, hospitality, and residential segments.

Differentiator

Problem solved

Functional benefit

Products and services

• To-Be Collection Versatile seating collection with multiple base variants (4-leg, 5-star, sled, trestle with castors, trestle with glides) in indoor and outdoor versions, with polypropylene shell and optional padding; designed for workspace, educational and hospitality projects.
• Poppystar Stackable outdoor armchair made from recyclable polypropylene reinforced with glass fibre, manufactured using air-moulding technology with a single-piece molded shell and drainage hole on seat; supplied for hospitality and campus projects.
• Cult Collection Stackable chair and stool collection featuring steel structure with epoxy powder coating and polypropylene seat/back reinforced with glass fibre, designed by Bartoli Design for workspace, educational and contract interiors.
• Camel Collection Stackable sled-base chair with steel rod structure in epoxy or chrome finish, available with or without armrests, winner of the Golden Key Award at the Belgrade Furniture Fair.
• Dragonfly Collection Swivel chair with gas height adjustment, recyclable polypropylene shell reinforced with glass fibre, available in 5-star, 4-leg, sled and cantilever bases; includes stools and tables; received Honorable Mention at XXIV Compasso d'Oro.
• Nami Stackable sled-base chair with or without armrests and tablet arm, featuring a flexible polypropylene backrest for ergonomic comfort during prolonged seating; Canada INDEX Gold Award winner (2002).
• Boom Round Table with round or square base and round column, available in various sizes and heights (40/45/73/105 cm), steel structure with epoxy or chrome finish, used across contract and hospitality interiors.
• Stay On 4-star base table with round or square column in heights 73 cm and 105 cm, optional folding mechanism, for indoor hospitality and contract use.
• K4 4-star base table in heights 57/73/105 cm with die-cast aluminium base and steel or aluminium column, designed by Carlo Bartoli for educational and workspace environments worldwide.
• Breeze Armchair with aluminium structure and polypropylene seat and back, designed by Carlo Bartoli in 1995; recognised through inclusion on an Italian Post stamp in the Italian Design theme (2020).

Quantifiable outcome

• Products used in prestigious international projects including Locarno Film Festival, Grand Hotel Principe di Piemonte, and universities worldwide

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bartoli DesigncoreStrategic or Co-development PartnerBartoli Design, founded by Paolo and Anna Bartoli (continuing Carlo Bartoli's legacy from 1960), is a key design partner for Segis. They have developed numerous products together including the award-winning R606Uno chair (Compasso d'Oro 2008), Camel series, Poppystar, Longway, Flores, and various table collections. The partnership has produced over 20 products for Segis.
• Archirivolto DesigncoreStrategic or Co-development PartnerArchirivolto Design is the designer of the popular To-Be chair collection for Segis, which has become one of Segis' signature products available in multiple base configurations (4-leg, sled, cantilever, swivel) and variations including indoor, outdoor, and upholstered versions.
• Odo FioravanticoreStrategic or Co-development PartnerOdo Fioravanti designed the Dragonfly chair collection for Segis, which has won multiple international awards including Compasso d'Oro honorable mention, Born Awards, and IIDA/HD Product Award. The collection includes chairs, stools, and tables in various configurations.
• Carlo BartolicoreStrategic or Co-development PartnerCarlo Bartoli, founder of Bartoli Design, created the K4 table collection for Segis. The K4 features a 4-spoke base with central column in various heights, used in educational and workspace applications worldwide.
• Paolo CrescentiminorStrategic or Co-development PartnerPaolo Crescenti designed the Nami chair collection for Segis, which won the INDEX Gold Award in Canada in 2002. The Nami features a flexible backrest for ergonomic comfort.
• Kfive FurnitureminorChannel Partner/ Reseller/ DistributorKfive Furniture served as the local distributor for Segis products in the Star of the Sea College Victoria project in Australia, providing furniture supply and installation services.
• Franco Dominici (Founder)coreOthersFranco Dominici is the founder of Segis. The company celebrated its 20th anniversary in Vietnam in October 2025, attended by Franco Dominici along with Francesco Dominici (Director General) and Pham Minh Thi (Executive Director).

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kartell: Iconic Italian designer furniture maker with strong emphasis on molded plastic seating and tables; comparable to Segis in materials (polypropylene), designer collaborations, and B2B contract focus.
• B&B Italia: Premium Italian designer furniture brand with seating, tables, and outdoor lines; comparable in designer-collaboration model, contract/hospitality customer base, and international distribution.
• Pedrali: Italian designer furniture manufacturer specializing in contemporary seating and tables for contract and residential markets; closest direct peer to Segis in product category, target customer, and Italian design heritage.
• Calligaris: Italian furniture manufacturer with broad seating, table, and dining ranges serving both residential and contract channels; comparable in B2B/retail mix and Italian design positioning.
• Tonon: Italian seating specialist with chairs, stools, and tables designed for hospitality and contract markets; highly comparable in product mix, designer-driven approach, and mid-market contract positioning.
• Mdfitalia: Italian furniture manufacturer offering seating, tables, and complementary pieces with a strong design DNA; comparable in contract/hospitality focus and Italian designer collaborations.
• Vitra: Swiss designer furniture company with strong seating portfolio and deep contract/office presence; comparable in designer collaborations, award-winning products, and B2B workspace focus.

Broad incumbents

• Steelcase: Largest global office furniture manufacturer with deep enterprise, education, and healthcare presence; competes with Segis for workspace seating specifications but at vastly greater scale and with integrated services.
• Haworth: Global contract furniture and workspace solutions incumbent serving corporate and education markets; overlaps with Segis's workspace and education segments but at much larger scale and with broader product portfolios.
• MillerKnoll: Global contract furniture platform (Herman Miller, Knoll, and others) with strong designer pedigree (e.g., Herman Miller's designer collaborations); broader portfolio and deeper dealer network than Segis, but competes for the same design-conscious workspace buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/SegisOfficial
• Instagraminstagram.com/segisofficial
• Xx.com/SegisOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segis