Red Elm

What Red Elm does

Red Elm is a privately held, full-service luxury landscape design, construction, and maintenance firm headquartered in Travelers Rest, South Carolina, founded in 2010. The company serves wealthy homeowners in Upstate South Carolina's exclusive gated and master-planned communities — principally The Cliffs, The Reserve at Lake Keowee, Keowee Key, and Greenville-area enclaves — with geographic expansion into Cliffs Valley, Landrum, and Downtown Greenville. Its core offering is a comprehensive suite of integrated landscape services spanning two categories: grounds care (weekly maintenance, irrigation, tree and shrub care, fertilization, annual color rotation) and landscape construction (water features, fire features, outdoor kitchens, pools, artificial turf, lighting, plantings, hardscapes, columns/gates/fencing, pergolas), supported by in-house design services. The firm has also extended into home services (HVAC, pest control, deck construction, generator maintenance) and storm response.

The business model combines project-based one-time design-build revenue with recurring maintenance contracts and quote-based professional services. Pricing is custom and non-public; customers engage via website contact forms or phone (864-365-6565) followed by on-site consultation. The go-to-market is sales-led and relationship-driven, leveraging word-of-mouth referrals within gated communities rather than broad marketing. Delivery is performed by in-house "red-shirted" teams including certified arborists, licensed irrigators, landscape designers, and construction specialists. Customer testimonials consistently cite multi-year (4-10+) engagements spanning full property transformations plus ongoing maintenance, indicating high retention within the luxury residential segment served.

Name

Red Elm

Legal name

Red Elm

Website

https://red-elm.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Red Elm is a privately held luxury landscape design, construction, and maintenance firm founded in 2010, serving wealthy homeowners in Upstate South Carolina's exclusive gated communities including The Cliffs, The Reserve at Lake Keowee, and Keowee Key.

Ownership category

akta.pro rank

Product category

Landscape Design and Maintenance Services

NAICS

Landscaping Services (561730), Landscaping Services (56173), Landscape Architectural Services (54132), Landscape Architectural Services (541320)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Tree Care & Arborist Services (BPABADAD)

akta.pro secondary industries

Tree Removal & Dismantling (HSAIADAB), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Care & Arborist Services (IMAIAIAB)

Keywords

• Landscape design services
• Lawn maintenance services
• Hardscape construction
• Outdoor living design
• Tree and shrub care

Headquarters

HQ city

Travelers Rest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Landscape Design & Installation: Custom landscape design and installation services for luxury properties including pools, outdoor kitchens, water features, fire features, hardscapes, plantings, and lighting. Project-based revenue from one-time installations.
2. Ongoing Maintenance Services: Recurring grounds care, irrigation, fertilization, tree and shrub care, and general maintenance services provided on a regular schedule (weekly, seasonal). Revenue generated from service contracts and ongoing maintenance relationships.
3. Home Services: Expanded services including home repairs, deck construction, generator maintenance, HVAC filters, pest control, and other home maintenance needs. Custom quote-based services as homeowners request involvement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Red Elm is a full-service luxury landscape design, construction, and maintenance firm serving Upstate South Carolina's premier mountain and lake communities. The company delivers custom landscape design and installation (including pools, outdoor kitchens, water features, fire features, hardscapes, plantings, and lighting), recurring grounds care (mowing, irrigation, fertilization, tree and shrub care, annual color rotation), and ancillary home maintenance services (repairs, decks, HVAC filters, pest control) for high-end residential properties.

Product overview

Red Elm is a full-service luxury landscape design and maintenance company serving Upstate South Carolina's premier mountain and lake communities since 2010. The company offers a comprehensive suite of integrated landscaping services organized into two main categories: grounds care services (including maintenance, irrigation, tree & shrub care, fertilization, and annual color programs) and landscape construction services (featuring water features, fire features, outdoor kitchens, pools, artificial turf, lighting, plantings, hardscapes, columns/gates/fencing, and pergolas). Additionally, the company provides design services for custom landscape planning and home services for property maintenance and repairs. The portfolio projects demonstrate capabilities spanning full estate design-build, pool transformations, waterfront improvements, and erosion control, with signature projects including contemporary poolside designs, mountain waterfalls, and lakeside retreats. Red Elm serves exclusive communities including The Cliffs, The Reserve at Lake Keowee, Keowee Key, and Greenville master-planned communities, positioning itself as the region's premier full-service landscape firm for luxury properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Grounds Care Comprehensive landscape maintenance including weekly mowing, edging, debris removal, irrigation systems, tree and shrub care, fertilization programs, and seasonal annual color rotation for luxury residential properties in Upstate South Carolina.
• Design Services Professional landscape design services with comprehensive planning from concept through construction, tailored to each property's unique topography and mountain terrain features.
• Water Features Custom water features including cascading waterfalls, reflecting ponds, and other aquatic landscape elements that bring tranquility and visual interest to luxury properties.
• Fire Features Outdoor fire elements including custom stone fireplaces and modern fire pits designed to extend outdoor season and create gathering spaces.
• Outdoor Kitchens Fully equipped outdoor kitchen designs with premium appliances, bar seating, and amenities for restaurant-quality outdoor cooking and entertaining.
• Pools Bespoke pool and spa designs tailored for luxury mountain properties, featuring natural stone and custom finishes.
• Artificial Turf Premium artificial turf solutions for maintenance-free lawns, ideal for steep slopes, shaded areas, and high-traffic pet zones.
• Landscape Lighting Expertly designed landscape lighting that enhances safety, highlights architectural and natural features, and creates evening ambiance.
• Plantings Strategic plant selection and placement using native and adapted species that thrive in Upstate South Carolina's mountain climate, creating seasonal color and texture.
• Hardscapes Structural landscape elements including address boulders, pathways, patios, driveways, cart paths, driveway aprons, and retaining walls built with precision.
• Columns, Gates, Fence, and Railings Custom structural elements including columns, gates, fences, and railings designed to define property boundaries with elegance and functionality.
• Pergolas Custom-built pergolas and pavilions providing architectural interest and elegant shade for walkways, patios, and seating areas.
• Home Services Comprehensive home maintenance including repairs, renovations, deck construction, generator maintenance, HVAC, pest control, and carpentry for Cliffs communities and Lake Keowee areas.
• Storm Response Emergency response services for severe weather including tree removal, debris clearing, and property access restoration using chainsaws, chippers, and cranes.

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scott Byron & Co. Scott Byron & Co. is a Chicago-based luxury landscape design, build, and maintenance firm. Closely comparable to Red Elm in luxury residential focus, full-service capability, and a recurring maintenance layer on top of project work.
• Ruppert Landscape: Ruppert Landscape is a regional full-service landscape construction and management company serving the Mid-Atlantic. Comparable to Red Elm in design-build-maintain capabilities and high-end residential project work, with similar regional concentration.
• LandCare: LandCare is a commercial landscaping company providing design, installation, and maintenance to property managers and developers. Comparable to Red Elm in vertically integrated service delivery and recurring maintenance contracts, with a commercial rather than luxury residential mix.
• Davey Tree Expert Company: Davey Tree is a national provider of tree care, arborist services, and landscape services for residential and commercial clients. Comparable to Red Elm's certified arborist team and tree & shrub care service line, with a deeper commercial and utility footprint.
• Yellowstone Landscape: Yellowstone Landscape is a full-service commercial landscaping provider offering design, installation, and maintenance. Comparable to Red Elm in its vertically integrated service model, though it primarily serves commercial and HOA accounts rather than luxury residential estates.
• Mariani Landscape: Mariani is a luxury residential landscape design-build firm serving affluent Chicago-area properties. Directly comparable to Red Elm in target customer (wealthy private estate owners), full-service design and build, and craft-led premium positioning.
• Bartlett Tree Experts: Bartlett is a leading scientific tree and shrub care company with residential and commercial clients across North America. Comparable to Red Elm's certified arborist capability, tree health care, and integrated pest management offerings.

Broad incumbents

• BrightView Landscapes: BrightView is the largest U.S. commercial landscaping services provider, offering design, installation, and maintenance across a national footprint. Comparable to Red Elm in its full-service design-build-maintain model, though it operates at vastly larger scale and skews commercial rather than luxury residential.
• TruGreen: TruGreen is the largest U.S. residential lawn care company offering fertilization, weed control, and maintenance programs. Comparable to Red Elm's recurring maintenance and fertilization revenue stream, though it operates a mass-market, branch-based model rather than luxury design-build.
• The Grounds Guys: The Grounds Guys is a Neighborly-branded franchise network for residential and commercial landscape services. Comparable to Red Elm in residential grounds care and maintenance offerings, but operates a franchised mass-market model rather than a single-firm luxury specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redelmsc
• LinkedInlinkedin.com/company/red-elm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Elm