What The Program LLC does

The Program LLC (legally The Program Leadership, LLC) is a veteran-owned leadership development and team building consultancy founded in 2008 by Eric Kapitulik, a former Marine Corps Force Recon officer and Naval Academy graduate. The firm delivers experiential training to two primary segments: corporate organizations (executives, managers, front-line leaders) and athletic programs (collegiate and professional sports teams). Service offerings are organized in tiered formats — Foundational (1-day), Intermediate (2-day), Advanced (3-day), and Transformational (4-day) Leadership Development Courses — supplemented by Organizational Culture consulting with year-long executive coaching, a Corporate Leadership Keynote, virtual curriculum (eight 90-minute live sessions), and athletic-specific courses (Log Pole, Small Boat, Leadership Reaction Course, Combat Mindset) plus coaches clinics. As of 2024 the company also offers IACET-accredited Continuing Education Units, opening access to professional development budgets.

The company's revenue model is professional services consulting with quote-based, custom pricing that varies by program duration, participant count, instructor requirements, location, and follow-up scope. Season-long partnership retainers with monthly follow-up and unlimited remote coaching are sold alongside one-off engagements. Pricing is not publicly disclosed. Go-to-market is direct enterprise field sales: instructors travel to client sites across 33 states, conducting free consultations to scope programs before contracting. All training is delivered by a faculty of 15+ former special operations military personnel (Force Recon, Green Berets, MARSOC) and elite professional athletes (NFL, WBC boxing), positioning the firm in the premium experiential tier rather than the technology-enabled training tier.

Supporting the core delivery business, The Program operates a content ecosystem comprising a bestselling book ('THE PROGRAM'), three podcast series (The Program Podcast, On The Attack, The Debrief), over 100 monthly 'Letters on Leadership,' and active social media channels. These function as top-of-funnel marketing and thought leadership rather than as separate revenue products. The firm is bootstrapped, privately held, and has no disclosed funding rounds, M&A activity, or institutional investors; cumulative scale is reported as 349 clients served with 230 repeat clients.

Name

The Program LLC

Legal name

The Program Leadership, LLC

Website

https://theprogram.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Program LLC is a veteran-owned, bootstrapped consultancy founded in 2008 that delivers experiential leadership development and team-building training to corporations and athletic programs across the United States, delivered by former special operations military and professional athlete instructors.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Team Leadership & High-Performance Teams (EDABAAAH)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Coaching Leadership & Mentoring Skills (EDABAAAG), Leadership, Character Education & Values Development (EDAMAIAG), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development training
• Team building services
• Organizational culture consulting
• Executive coaching services
• Experiential training programs

Headquarters

HQ city

North Grosvenordale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Leadership Development Training Services: The Program generates revenue through structured leadership development training programs ranging from 1-day foundational courses to 4-day transformational programs. Programs include classroom training, experiential exercises, and optional graduation keynote addresses. Pricing varies based on number of participants, instructors, location, time of year, and follow-up requirements. Season-long partnerships are available with all expenses and follow-up costs included.
2. Organizational Culture Consulting: On-site consulting services including creating and sustaining world-class culture workshops, executive coaching with dedicated consultants, and team effectiveness exercises. Services include pre-visit calls, on-site visits, monthly follow-up video calls, and coaching logs.
3. Keynote Speaking Engagements: Leadership keynote address by Founder & CEO Eric Kapitulik covering his experiences as a Marine Corps officer and survival of a helicopter crash. Speech is 50 minutes followed by Q&A, with optional book distribution to participants.
4. Virtual Curriculum Delivery: Self-paced and live virtual leadership curriculum following the Program book structure, with eight interactive sessions facilitated by Program instructors.
5. Athletic Services: Training services specifically designed for sports teams including coaches clinics (virtual and in-person), leadership development courses for athletes, and virtual curriculum tailored for athletic organizations.
6. Continuing Education Units (CEUs): IACET-approved provider of continuing education units and training, allowing The Program to offer accredited professional development credits for corporate and individual clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Program delivers experiential leadership development, team building, and organizational culture training to corporate organizations and athletic/sports teams. Services include tiered 1–4 day Leadership Development Courses, Organizational Culture Development with executive coaching, a Corporate Leadership Keynote, Virtual Leadership Curriculum, and athletic-specific programs (Log Pole, Small Boat, LRC, Combat Mindset, Coaches Clinics), all delivered by former special operations warriors and elite athletes under the proprietary ONE MORE™ methodology.

Product overview

The Program LLC is a veteran-owned leadership development and team building consultancy offering a unified portfolio of experiential training services across corporate and athletic segments. The core offerings include tiered Leadership Development Courses (1-day Foundational through 4-day Transformational), Organizational Culture Development with executive coaching, a Corporate Leadership Keynote, and a Virtual Leadership Curriculum. For athletic clients, the company provides specialized leadership courses including Log Pole, Small Boat, Leadership Reaction Course (LRC), and Combat Mindset programs, plus Coaches Clinics. Supporting content products include the bestselling book 'THE PROGRAM,' three podcast series (The Program Podcast, On The Attack, The Debrief), and over 100 monthly 'Letters on Leadership.' The company recently added IACET-approved Continuing Education Units as an accreditation offering. All programs are delivered by former special operations warriors and elite athletes and emphasize the proprietary 'ONE MORE' philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational Culture Development Holistic leadership development service for senior executives, mid-level managers, and first-line leaders, including creating and sustaining a world-class culture workshop (3-4 hours), on-site consulting, executive coaching, and team effectiveness exercises with pre-visit calls, on-site visits, monthly follow-up video calls, and coaching logs. Sold to corporate organizations as a year-long engagement with a dedicated Program consultant.
• Foundational Leadership Development Course (1-Day) A 1-day combined classroom and experiential training course that empowers teams to embrace challenges and commit to transformative improvements, fostering a culture of excellence toward world-class standards. Includes the Small Boat Challenge or Leadership Reaction Course plus optional graduation keynote; runs 8 AM to 4:30 PM with breaks. Sold to corporate teams and organizations.
• Intermediate Leadership Development Course (2-Day) A 2-day combined classroom and experiential training course focused on developing physical, mental, and emotional resiliency, helping teams embrace challenges and drive organizational excellence. Includes a graduate keynote address. Sold to corporate teams and organizations.
• Advanced Leadership Development Course (3-Day) A 3-day comprehensive classroom and experiential training course covering creating a world-class culture, standards of great teammates and leaders, developing resilience, taking 100% responsibility, and commitment to self and team improvement. Includes experiential exercises. Sold to corporate teams and organizations.
• Transformational Leadership Development Course (4-Day) The flagship 4-day classroom and experiential training course, including the Small Boat Challenge capstone test and Leadership Reaction Courses, plus 12 months of monthly virtual follow-up with Program Instructors. Sold to corporate teams and organizations seeking the most comprehensive offering.
• Corporate Leadership Keynote Address A 50-minute keynote speech by Founder & CEO Eric Kapitulik titled 'Leadership and Attacking Adversity,' drawing from his Marine Corps Infantry and Special Operations experience, ultra-endurance athletics, and high-altitude mountaineering. Includes a video segment, photo presentation, and Q&A, with optional book distribution to participants. Sold to corporate audiences and conferences.
• Virtual Leadership Curriculum Eight 90-minute interactive virtual sessions based on The Program book, delivered LIVE by Program Instructors weekly, bi-weekly, or monthly, with a recommended group size of twenty participants. Covers eight sections from world-class culture through effective communication. Sold to corporate and athletic organizations.
• Log Pole Leadership Development Course A two-day experiential team development exercise conducted at athletic training facilities, with Day 1 on a turf/grass field and Day 2 in a pool. Focuses on mission accomplishment, team accountability, clear communication, and exhibiting a team-first mentality. Sold to collegiate and professional athletic teams.
• Small Boat Leadership Development Course A two-day experiential training course conducted on both land and water using specialized equipment including life jackets, paddles, boat pumps, and inflatable boats. Develops attention to detail, delegation, and 'deserving' vs. 'earning' mindset. Sold to collegiate and professional athletic teams.
• Leadership Reaction Course (LRC) A two-day outdoor wooded training course for athletic teams building on prior training, covering closed-loop communications, standards vs. goals, team-first mentality, task organization, and knowing your role. Sold to collegiate and professional athletic teams.
• Combat Mindset Leadership Development Course An experiential service based on Special Operations and Close Combat training designed to build a 'Combat Mindset' allowing optimal performance when stakes are highest. Includes the OODA Loop model, A.T.T.A.C.K. model, and converting fear from a liability to an asset. Sold to collegiate and professional athletic teams.
• Coaches Clinics Virtual and in-person sessions developing coaches on creating a championship culture, roles of a leader, selection and development of team captains, developing physical mental and emotional toughness, and effective communication. Covers best people, goals vs. standards, commitment, backbriefs, debriefs, CLAPP, and closed-loop communication. Sold to collegiate and professional athletic coaching staffs.
• Continuing Education Units (CEU) Program IACET-approved Continuing Education Units and training offering that allows The Program's learning events to provide accredited professional development credits for corporate and individual clients. Sold as an add-on to leadership development courses and as a standalone accredited offering.

Quantifiable outcome

• 230+ repeat clients
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Viewpoint Education ProgramminorGTM or Marketing PartnerThe Program Leadership was featured on an episode of Viewpoint with Dennis Quaid, exploring innovative approaches to team building. A press release announced the partnership between Viewpoint Education Program and The Program Leadership LLC to showcase their leadership and culture development methodology through documentary media.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FranklinCovey: Largest dedicated leadership and culture development training firm in North America, offering The 7 Habits, Leading at the Speed of Trust and culture-transformation engagements. Direct competitor for corporate L&D budgets that The Program also targets.
• DDI (Development Dimensions International): Global leadership and talent development provider focused on frontline to executive-level leadership training, executive coaching and culture change. Competes for the same enterprise HR/L&D buyer that The Program's Organizational Culture offering addresses.
• Center for Creative Leadership (CCL): Nonprofit specializing in evidence-based leadership education, executive coaching and team development programs. Closely comparable in mission (leadership behavior change) and customer base (corporate and occasionally collegiate athletic leadership).
• Ken Blanchard Companies: Leadership training and management development firm built around Situational Leadership and servant-leadership content. Competes in the same mid-market corporate L&D space for leadership and team effectiveness programs.
• Outward Bound: Experiential outdoor education and team-building provider using adventure-based challenges to develop leadership and teamwork. Directly comparable experiential methodology, especially to The Program's Small Boat and Log Pole courses.
• BTS Group: Strategy-aligned leadership development and sales-force transformation consultancy. Comparable in combining leadership training, executive coaching and culture work for global enterprises.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a major Leadership & Talent Development practice. A broader incumbent offering leadership development as one of many services (executive search, consulting, assessment).
• Dale Carnegie Training: Long-established corporate training brand covering leadership, presentation, sales and team development. Comparable tiered course structure but with a much broader portfolio than The Program's military-led niche.

Emerging players

• TeamBonding: Smaller experiential team-building provider focused on corporate offsites and group events. Comparable in experiential delivery model but generally lighter-touch, shorter engagements than The Program's multi-day leadership courses.
• Athlete CEO: Leadership and personal development platform built around elite athlete stories and workshops. Comparable audience (sports organizations and athlete-adjacent corporate clients) and similar storytelling-driven methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theprogramorg
• Facebookfacebook.com/WeDoOneMore
• LinkedInlinkedin.com/company/the-program-llc
• Instagraminstagram.com/theprogramorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Program LLC