Kabe Group

What Kabe Group does

KABE Group AB (publ.) is a Swedish, Stockholm-listed (Mid Cap, OMX Nordic) manufacturer of premium recreational vehicles founded in 1957 and headquartered in Tenhult, Småland. The group operates through its principal subsidiary KABE AB and builds motorhomes (Travel Master series: Classic, Novum, Royal, Crown, Imperial), caravans (Estate, Ädelsten/Gemstone, Royal, Hacienda, Imperial), and premium vans (KABE Affinity), with the Affinity brand having been folded into the KABE family in 2025. The technical proposition centers on year-round Nordic usability — up to 20mm insulation, double-floor construction, and patented in-house systems including the underfloor heating system, plastic roof elements with integrated air channels, and the VarioVent optimized ventilation system — combined with Mercedes-Benz chassis platforms and Truma/Alde heating integrations on higher-end models.

The group generates revenue almost entirely through one-time hardware sales of vehicles, ranging from entry-level Estate caravans to flagship Imperial motorhomes priced at up to roughly €115,725 fully optioned; pricing is materially tiered across van, caravan, and motorhome series with modular Advanced, Vinter, Vinter Plus, Komfort, Design, and Prime-Comfort packages on top of base pricing. Go-to-market is exclusively indirect: over 100 independent dealers across 14 European markets (Sweden, Germany, France, the Netherlands, Belgium, Norway, Denmark, Finland, Austria, Switzerland, etc.) handle sales, financing, and after-sales, with KABE supported by a 12,000-square-meter Tenhult factory (capacity ~850 motorhomes/year) and additional production in the UK and Poland, plus wholesale subsidiaries KAMA Fritid AB (accessories) and Adria AB (Adria Mobil importer for the Nordics). In 2025 KABE sold into 14 European markets with export share above 60% of group revenue, approximately SEK 3.6B total, and ~700 employees at KABE AB / over 1,000 across the group.

Digital and ecosystem extensions are recent and emerging rather than core: the KABE Connect app enables remote vehicle monitoring, the new online configurator supports pre-sale customization, and a global TuneIn partnership (announced December 2025) embeds live radio and streaming into new KABE infotainment systems — KABE's first direct digital-content integration. Customer-facing IP and brand moat are reinforced by recognition in the 2026 German CARAVANING/promobil 'Caravans and Motorhomes of the Year' reader survey, where KABE ranked in multiple imported-RV categories, and by 2025's record Swedish market share (~33% of caravans, ~8% of motorhomes).

Name

Kabe Group

Legal name

KABE Group AB

Website

https://kabe.se

Company type

Public

Founded year

1957

Operating status

Operating

Headcount range

501–1,000 employees

Short description

KABE Group AB is a Swedish manufacturer of premium caravans, motorhomes, and vans designed for year-round Nordic use, sold via over 100 independent dealers across 14 European markets and listed on OMX Nordic Stockholm (Mid Cap).

Ownership category

akta.pro rank

Product category

Recreational Vehicles

NAICS

Motor Home Manufacturing (336213), Travel Trailer and Camper Manufacturing (336214)

SIC

Motor Homes (3716)

akta.pro primary industry

Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)

Keywords

• Recreational vehicles
• Caravans and motorhomes
• Premium camper vans
• Winter-capable RVs
• Swedish RV manufacturing

Headquarters

HQ city

Tenhult

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recreational Vehicle Sales: KABE manufactures and sells motorhomes (husbilar), caravans (husvagnar), and vans to the European market. Revenue is generated through one-time vehicle sales via the dealer network. Products range from entry-level Estate caravans to premium Imperial motorhomes and caravans. The company also offers optional equipment packages allowing customers to customize their purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

KABE Group designs, manufactures, and sells caravans (travel trailers), motorhomes (including semi-integrated, integrated, and van-based Class B campers), and accessories under the Travel Master and KABE brands. Vehicles are engineered for year-round use in harsh Nordic climates, featuring patented underfloor heating, advanced insulation (up to 20mm), and proprietary ventilation systems. Products are sold exclusively through over 100 independent dealers across 14 European markets.

Product overview

KABE Group is a Swedish manufacturer of recreational vehicles producing motorhomes under the Travel Master brand and caravans. The product portfolio includes five motorhome series (Classic, Novum, Royal, Crown, Imperial), five caravan series (Estate, Ädelsten/Gemstone, Royal, Hacienda, Imperial), and premium vans (KABE Affinity, formerly standalone Affinity brand). All products are manufactured in Sweden at the Tenhult facility. The company emphasizes winter-ready insulation, proprietary underfloor heating systems, and rear-wheel-drive platforms for high towing capacity. Digital offerings include a KABE Connect mobile app for remote vehicle management and an online configurator. Products are sold exclusively through over 100 independent dealers across 14 European markets.

Differentiator

Problem solved

Functional benefit

Brands

• KABE Affinity: Premium van model series formerly known as Affinity, now integrated as KABE Affinity. Includes One, Duo, and Three models.
• Travel Master
• Coachman

Products and services

• KABE Travel Master Motorhomes Line of motorhomes (husbilar) including Classic, Novum, Royal, Crown, and Imperial series, built on Mercedes-Benz chassis with rear-wheel drive for high towing capacity up to 7000 kg. Sold to individual consumers in European markets.
• KABE Caravans Line of caravans (husvagnar) including Estate, Ädelsten (gemstone series), Royal, Hacienda, and Imperial series, featuring various floor plans and insulation systems for year-round Scandinavian use. Sold to individual consumers across European markets.
• KABE Affinity (Vans) Premium van series (Class B campers), formerly standalone Affinity brand, including One, Duo, and Three models, plus the Affinity Five triple-bunk camper van. Designed for free-camping year-round with up to 20mm insulation, double floor construction, and Truma Combi heater.
• KABE Imperial 740 CTDL KS Luxury caravan model in the Imperial series, featuring Ecoprim insulation, Alde 2-zone underfloor heating, L-shaped kitchen with hybrid cooktop, and full-width bathroom. Available in 2026 model year.
• KABE Smaragd (Ädelsten Series) Premium caravan in the Ädelsten (gemstone) series with XL/King-Size version, designed for year-round use with advanced insulation. Starting price approximately €48,550.
• KABE Novum TRAQ 750 LGB KABE's first semi-integrated rear-wheel-drive motorhome with high towing capacity. Features two raised longitudinal beds, large external storage, mid-bathroom with shower, and L-shaped kitchen. Optional four-wheel drive.
• KABE Connect App Mobile application enabling KABE vehicle owners to remotely manage and monitor their motorhome, caravan, or van, including remote air conditioning activation and vehicle status monitoring.

Quantifiable outcome

• Sweden's largest caravan market share — nearly 1 in 3 caravans sold in Sweden in 2025 was a KABE
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• TuneInflagshipTechnology or Integration · 23 December 2025TuneIn formed a global partnership with KABE to provide live radio streaming through KABE's vehicle infotainment systems. Starting with upcoming new models, KABE owners will have direct access to TuneIn's catalog of live radio, news, sports, music, and podcasts, with an option to upgrade to TuneIn Premium for commercial-free content. This marks TuneIn's first entry into the recreational vehicle segment.
• Mercedes-BenzcoreOEM/ Whitelabel/ Licensing PartnerMercedes-Benz provides base vehicle platforms (chassis) for KABE motorhomes including the Novum, Royal, Crown, and Imperial series. The Advanced and Advanced Plus option packages include Mercedes-specific features such as automatic transmission, DISTRONIC adaptive cruise control, MBUX navigation, and other Mercedes-Benz technologies.
• AffinitycoreStrategic or Co-development PartnerKABE collaborated with Affinity on the Affinity Five Class B camper van, featuring a triple bunk system enabled by a raised roof design. The previously independent Affinity brand has been integrated as KABE Affinity, with existing models One, Duo, and Three upgraded under the KABE brand.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Adria Mobil: Slovenian RV manufacturer of caravans, motorhomes, and vans — notably imported into the Nordics by KABE's wholly-owned subsidiary Adria AB. Highly comparable in product range and price positioning, and uniquely tied to KABE as both a competitor and supplier relationship.
• Pilote: French family-owned RV manufacturer producing motorhomes under Pilote, Bavaria, and Le Voyageur brands. Comparable to KABE in integrated and semi-integrated motorhomes with strong European dealer distribution and similar mid-to-premium price positioning.
• Hobby-Wohnwagenwerk: German caravan manufacturer with a broad lineup of travel trailers and motorhomes. Comparable to KABE in caravans specifically, with comparable European dealer reach and overlapping premium positioning in the DACH market.
• Dethleffs: German caravan and motorhome manufacturer owned by Hymer/Thor Industries. Comparable in caravans (where it competes head-to-head with KABE's Estate and Ädelsten series) and motorhomes, with strong DACH dealer presence.
• Erwin Hymer Group (Hymer): German premium motorhome and caravan manufacturer (owned by Thor Industries) including Hymer, Dethleffs, Sunlight, and Niesmann+Bischoff. Directly competes with KABE in the integrated motorhome and premium caravan segments across the DACH region and broader Europe.
• Trigano SA: Leading European RV manufacturer producing motorhomes, caravans, and vans across multiple brands. Trigano is the most direct comparable to KABE given its scale, broad product portfolio, dealer distribution model, and pan-European reach in the same premium and mid-tier segments.
• Rapido Group: French RV group manufacturing integrated and semi-integrated motorhomes under Rapido, Fleurette, and Itineo. Comparable in product category, premium positioning, and European dealer-led distribution.
• Carthago: German premium motorhome specialist focused on integrated and semi-integrated Class A motorhomes. Direct competitor to KABE's Crown and Imperial flagship series in the >€95,000 integrated motorhome segment.

Emerging players

• Westfalia: Specialist in camper van conversions built on Volkswagen and Mercedes-Benz platforms. Comparable to KABE's Affinity series in the premium van segment with overlapping target customers in outdoor and family travel.

Broad incumbents

• Thor Industries: US-listed global RV market leader owning Hymer, Airstream, and many other brands. A broad incumbent comparable in product category (motorhomes, caravans) and premium positioning through its Hymer subsidiary, though much larger and more diversified geographically than KABE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kabe.official
• Facebookfacebook.com/kabehusvagnarhusbilar
• LinkedInlinkedin.com/company/kabe-husvagnar-ab
• Instagraminstagram.com/kabeofficial.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kabe Group