What Cafom does

Cafom (CAFOM SA, ticker: CAFOM on Euronext Growth Paris) is a French home furnishings distribution group founded in 1985 by Hervé Giaoui, operating through three structurally distinct yet integrated business segments. The historical core is traditional retail distribution in French overseas territories (Guadeloupe, Martinique, French Guiana, Saint-Martin, Reunion Island, New Caledonia), executed through franchise agreements (BUT, Darty under exclusive license, Nature & Découvertes) and owned brands (Habitat, First Déco, Musique & Son). The second segment is B2C e-commerce via majority-owned subsidiary Vente-Unique.com (founded 2006, separately IPO'd on Euronext Growth in March 2018), which sells furniture and home equipment to consumers across 11-14 European countries and has delivered to over 3 million customers. The third segment is B2B international supply via wholly-owned DirectLowCost.com (launched 2008), serving distribution professionals in 40-70+ countries with a 5,000+ reference catalog and sub-45-day delivery guarantee.

The group's underlying technology is not proprietary software but rather an operating platform built around its proprietary central purchasing unit (established 1987), with sourcing offices in six countries (France, Indonesia, India, China, Switzerland, Poland) and logistics platforms across Asia, Brazil, and Metropolitan France including the 58,000 m² Amblainville platform that serves both Vente-Unique.com and Habitat operations. Total warehousing footprint exceeds 88,000 m² across overseas (8,000 m² Guadeloupe, 8,600 m² Martinique) and metropolitan France (Criquebeuf-sur-Seine 22,000 m², Rouen, Amblainville).

Revenue is generated through complementary mechanics: one-time retail sales via franchise/owned stores, transaction-fee e-commerce sales at Vente-Unique.com and DirectLowCost.com, licensing royalties (€600K annually from the Habitat brand license to Vente-Unique.com), and professional services (€200K annually from CAFOM SA to Vente-Unique.com for operational, technical, commercial, legal, financial, and insurance assistance). FY2024-2025 revenue reached €436.8M (+4.5%), with 11+ consecutive years of revenue growth. The company is publicly traded on Euronext Growth (since June 2025, previously Euronext Paris), led by founder-Chairman/CEO Hervé Giaoui, with Pléiade Investissement and Gavalak as material shareholders.

Name

Cafom

Legal name

CAFOM SA

Website

https://cafom.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cafom is a publicly-traded French home furnishings distribution group operating traditional retail in French overseas territories, B2C e-commerce via Vente-Unique.com (11-14 European countries), and B2B supply via DirectLowCost.com (40-70+ countries).

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Overseas Retail Distribution: Traditional retail distribution through franchise agreements with complementary brands (BUT, Darty, Habitat, Nature & Découvertes, First Déco, Musique & Son) operating in French overseas territories including Guadeloupe, Martinique, French Guiana, Saint-Martin, Reunion Island, and New Caledonia. Revenue generated from retail sales through these franchise and owned stores.
2. Vente-Unique.com B2C E-commerce: European online furniture sales platform operating in 11-14 countries. Revenue from direct consumer sales with customizable delivery and assembly services. Completed successful IPO on Euronext Growth in March 2018.
3. DirectLowCost.com B2B Platform: International B2B supplier platform for furniture and decoration products. Serves distribution professionals in 40-70 countries. Offers container ordering with mixed references and quantities, real-time tracking, and sub-45-day delivery.
4. Brand Licensing: Revenue from licensing the Habitat brand. License agreement with Vente-unique.com for 600 K€ per year (initial 3-year term), with option to purchase brand for 15 M€.
5. Services Revenue: Service provision agreements including operational and technical assistance, commercial support, legal assistance, financial assistance, and insurance services between CAFOM SA and Vente-unique.com at 200,000€ annual.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cafom is a multi-brand distribution group specializing in home furnishings, furniture, decoration and household appliances. The group operates through three core activities: (1) traditional franchise/liceense-based retail distribution in French overseas territories via brands such as BUT, Darty, Habitat, Nature & Découvertes, First Déco and Musique & Son; (2) Vente-Unique.com, a B2C e-commerce platform selling furniture and home equipment at discount prices across 11-14 European countries; and (3) DirectLowCost.com, a B2B platform supplying furniture and decoration products to distribution professionals in 40-70+ countries. The group controls its own sourcing and supply chain through a purchasing center established in 1987 and logistics platforms across Europe and Asia.

Product overview

Cafom operates as a multi-brand distribution group with three core business segments: (1) Traditional overseas distribution serving French overseas territories (Guadeloupe, Martinique, French Guiana, Saint-Martin, Reunion Island, New Caledonia) with complementary franchise and owned brands including BUT, Darty, Habitat, Nature & Découvertes, First Déco, and Musique & Son; (2) E-commerce via Vente-Unique.com, a B2C platform serving 11-14 European countries with furniture and home equipment sales, and (3) B2B supply via DirectLowCost.com, serving over 40 countries with competitive furniture and decoration products for distribution professionals. The group controls its own supply chain with sourcing offices in France, Indonesia, India, China, Switzerland, and Poland, and operates logistics platforms in Amblainville, Rouen, Shenzhen, and Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Vente-Unique.com: B2C online platform for furniture, decoration and home equipment sales serving 11 European countries
• DirectLowCost.com
• BUT
• Darty
• Habitat
• Nature & Découvertes
• First Déco
• Musique & Son
• Dommarket

Products and services

• Vente-Unique.com B2C e-commerce platform specializing in online furniture sales to consumers in Europe. Delivers to 11-14 countries including France, Spain, Germany, Austria, Belgium, Luxembourg, Switzerland, Netherlands, Italy, Poland, Portugal, Denmark, Sweden, and Norway. Offers 'à la carte' delivery services including pickup at regional branches, room-of-choice delivery with assembly, and old furniture removal. A marketplace was launched on the platform in 2022.
• DirectLowCost.com B2B platform acting as an international supplier of furniture and decoration products for distribution professionals. Offers container ordering with flexibility to mix product references and quantities, real-time order tracking, and delivery in under 45 days. Serves over 40 countries and features a catalog of 5,000 active references including sofas, furniture, decoration, and appliances.
• BUT Generalist home furnishings retail brand operated under franchise agreement covering French overseas territories (Guadeloupe, Martinique, French Guiana, Reunion Island). First store opened in Martinique in 1985.
• Darty Specialist in household appliances products and services. Operated under exclusive license agreement for French overseas territories and New Caledonia. First stores opened in Martinique and Guadeloupe in 2014.
• Habitat Design furniture manufacturer since 1964. CAFOM acquired Habitat Continental Europe (38 stores in France, Germany, Spain plus 3 websites) in 2011. Business operations sold in October 2020, but CAFOM retained ownership of the brand. Relaunched on internet by Vente-Unique.com in 2024.
• Nature & Découvertes Recognized brand for distribution of natural and wellness products. First store opened in Martinique in 2020, with additional locations in Reunion Island.
• First Déco Furniture and decoration store brand created in New Caledonia. First store opened in New Caledonia in 2017.
• Musique & Son Musical instrument store brand dedicated to sale of musical instruments and sound equipment, deployed in Guadeloupe, Martinique, and French Guiana.
• Dommarket Ultra-marin (overseas) e-commerce site that became an official Amazon reseller in 2025, extending CAFOM's overseas distribution reach in French overseas territories.
• SIA Home Fashion Home fashion brand acquired by CAFOM in 2017 as part of the group's portfolio expansion strategy.

Quantifiable outcome

• 3+ million customers delivered across Europe
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Brandt, De Dietrich, Sauter, VedettemajorStrategic or Co-development Partner · 30 March 2026CAFOM selected to manage brand revival for Brandt, De Dietrich, Sauter and Vedette household appliance brands.
• Amazon (via Dommarket)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Dommarket, an ultra-marine (overseas) e-commerce site, became official Amazon reseller in 2025, extending CAFOM's overseas distribution reach.
• Vente-unique.comcoreOEM/ Whitelabel/ Licensing Partner · 23 April 2024Habitat brand license agreement (600K€ annually for 3 years, with 15M€ purchase option) granted to Vente-unique.com for internet revival of the iconic Habitat brand. Also includes solutions for customers impacted by liquidation of former Habitat operator.
• Amblain 3000 / SCI Amblain 3000coreOthers · 12 February 2019Commercial lease agreements for retail and warehouse premises in Saint-Pierre de La Réunion for BUT, DARTY and HABITAT stores. Annual rent 1.695M€ to 2.096M€ for 10-year term.
• XPO LogisticscoreStrategic or Co-development Partner · 1 January 2016Partnership for common distribution platform serving Habitat, Vente-unique.com and DirectLowCost.com operations. Logistics alliance at Amblainville platform.
• DartycoreChannel Partner/ Reseller/ Distributor · 1 January 2014Exclusive license agreement between CAFOM and Darty for Overseas France and New Caledonia. Darty stores opened in Martinique and Guadeloupe 2014, with 3 stores and expansion in New Caledonia 2017.
• Hilco UKmajorOthers · 1 January 2011Acquisition of Habitat Continental Europe (38 Habitat stores in France, Germany, Spain and 3 websites) from investment fund Hilco UK.
• Logistics Platform Partners (China, India, Brazil)coreStrategic or Co-development Partner · 1 January 1999Partnership agreements for logistics platforms established in China (Yantian and Shanghai), India (Mumbai/Bombay), and Brazil (Sao Bento) to support global sourcing and supply chain operations.

Scale indicators24 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Wayfair: Global pure-play online furniture and home goods retailer serving North America and Europe. Directly comparable to Vente-Unique.com's B2C e-commerce business in category, customer profile, and delivery-intensive operating model, though at significantly larger scale and with deeper proprietary technology investment.
• BUT International (BUT SA): French furniture and home furnishings retailer; franchisor of the BUT brand that Cafom operates in French overseas territories. Comparable in product category and franchise model; recent acquisition of Conforama positions BUT as Cafom's most direct retail-format competitor in the same product vertical.
• Home24: European online furniture retailer operating across multiple countries with comparable assortment to Vente-Unique.com. Comparable in category and online-only model, though smaller scale and without physical retail or franchise distribution.
• Conforama: Major French/European furniture and home furnishings retailer (currently part of the But International group following restructuring). Historically had a franchise relationship with Cafom in overseas territories that ended in 2013. Directly comparable in product assortment and multi-channel retail model.
• Westwing Group: European online home and living e-commerce platform operating in multiple European countries. Comparable to Vente-Unique.com in geographic footprint, category focus, and curated e-commerce model, though more marketing-led and without physical retail or B2B distribution.
• Maisons du Monde: French listed home furnishings and furniture retailer with omnichannel model (stores + e-commerce) across Europe. Highly comparable to Cafom/Vente-Unique.com in product category, customer base, and multi-channel go-to-market strategy, though Maisons du Monde lacks Cafom's overseas territorial franchise portfolio and B2B arm.

Broad incumbents

• XXXLutz: European (DACH-headquartered) furniture retail group operating stores across multiple countries. Comparable to Cafom's B2C furniture retail offering at broader European scale; has expanded aggressively into multiple European geographies where Vente-Unique.com competes.
• Inter IKEA (IKEA): Global furniture and home furnishings retail giant. Overlaps with Cafom in core category and B2C/B2B distribution, but operates at vastly larger scale with owned retail stores and proprietary supply chain. Represents the upper bound of competitive pressure in the segment.

Regional players

• Darty (Fnac Darty): French household appliance and electronics retailer; Cafom holds an exclusive license to operate Darty stores in French overseas territories and New Caledonia. Comparable product vertical (appliances), though parent Fnac Darty operates only in metropolitan France and competes indirectly through Vente-Unique.com's marketplace rather than in Cafom's overseas territories.
• La Redoute: French online home, fashion, and decoration retailer. Comparable to Vente-Unique.com in B2C online home/furniture category and French market positioning, though with broader lifestyle category mix and without Cafom's physical retail or B2B distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cafom-sourcing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafom