What The Heart Group does

The Heart Group is New Zealand's largest private cardiology practice, operating as The Heart Group Limited from a 1997 founding base and delivering consultative, diagnostic, and therapeutic cardiology services across seven clinic locations spanning Central, North, South, West, and East Auckland plus Pukekohe, with an additional Northland site in Whangarei. Its clinical portfolio spans general cardiology, cardiac electrophysiology, cardiac imaging (echocardiography, CT coronary angiography and calcium scoring, cardiac MRI, Holter/event/ambulatory BP monitoring), interventional cardiology (coronary angiography, PCI, TAVI, PFO/ASD closure, left atrial appendage closure, ablation, pacemaker/ICD implantation, carotid and renal stenting), and specialised programs covering paediatric, sports, women's, maternal, cardio-oncology, and inherited cardiac disease. Advanced interventional work is performed at IntraCare's facilities at Allevia Hospital (Epsom) and North Harbour (Southern Cross Hospital, Wairau Valley), with the group owning the patient relationship and clinical decision-making while leveraging partner cath-lab capacity.

The practice operates a referral-led go-to-market, sourcing patients through GPs and other specialists and reciprocating via a 0800 GP advice line, same-day ECG reporting service, and annual GP symposiums at the University of Auckland (2023, 2024, 2025). Revenue is generated from one-time clinical consultations, diagnostic tests, and interventional procedures, supplemented by insurer-funded telehealth (telephone/Zoom) follow-ups. Payment terms require settlement on the day of service, with the practice securing pre-approvals on behalf of insured patients under affiliated-provider arrangements with Southern Cross Health Society and preferred-provider status with AIA and nib. The group holds ISO/IEC 27001:2022 certification (Certificate IS 801387) for its Information Security Management System and complies with the NZ Privacy Act 2020 and Health Information Privacy Code 2020. Ownership rests with the member cardiologists; no external private-equity, venture, or strategic investor is disclosed.

Name

The Heart Group

Legal name

The Heart Group Limited

Website

https://theheartgroup.co.nz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Heart Group is New Zealand's largest private cardiology practice, employing 38 cardiologists across seven Auckland-region and Whangarei clinics to deliver consultative, diagnostic, and interventional cardiac care. Patients access services via GP and specialist referrals, with affiliated-provider status across major insurers.

Ownership category

akta.pro rank

Product category

Private Cardiology Services

NAICS

Offices of Physicians (6211), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Cardiology (Consultative) (HLAKABAA)

akta.pro secondary industries

Cardiac Diagnostic Centers (Echo/Stress Testing/Holter) (HLAFAKAE), Cardiovascular / Cath Lab & Electrophysiology Centers (HLAFAIAI), Cardiology Telemedicine Platforms (HLALAGAB)

Keywords

• Private cardiology services
• Cardiac diagnostics
• Interventional cardiology
• Cardiac imaging
• Electrophysiology services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Consultation Services: Revenue from patient consultations across all clinic locations. Payment is required on the day of service. For insured patients, the practice arranges insurance pre-approvals and patients may have co-payments.
2. Diagnostic Testing Services: Revenue from various cardiac diagnostic tests including ECG, echocardiography, stress tests, CT coronary angiography, cardiac MRI, and monitoring services. Most costs are covered by health insurance.
3. Interventional and Therapeutic Procedures: Revenue from therapeutic procedures including coronary angiography, PCI, TAVI, catheter ablation, pacemaker implantation, and other interventional cardiology procedures performed at partner facilities like IntraCare.
4. Insurance Provider Partnerships: Affiliated provider relationships with Southern Cross Health Society, AIA, and nib. These partnerships facilitate direct billing and approval processes for insured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Heart Group is a private cardiology practice that delivers consultative, diagnostic, and therapeutic cardiac services across seven clinic locations in Auckland and Northland. Its offering spans general cardiology consultations, cardiac imaging (echocardiography, CT angiography, cardiac MRI, stress testing), interventional cardiology procedures (TAVI, PCI, ablation, device implantation), electrophysiology, telehealth consultations, and specialised programs in paediatric, sports, women's, maternal, and cardio-oncology cardiology.

Product overview

The Heart Group is New Zealand's largest private cardiology practice offering a comprehensive cardiac service with a full range of consultative, diagnostic, and therapeutic cardiology management. The portfolio includes General Cardiology Services, Cardiac Electrophysiology, Cardiac Imaging Services (echocardiography, CT, MRI), Interventional Cardiology, Telehealth Services, and Specialised Cardiology Programs for paediatric, sports, women's health, maternal, cardio-oncology, and inherited cardiac conditions. The practice also provides GP Education and Symposia for continuing medical education.

Differentiator

Problem solved

Functional benefit

Products and services

• General Cardiology Services Consultative cardiology services covering hypertension, dyslipidaemia, coronary artery disease, valvular heart disease, heart failure, atrial fibrillation, syncope, and dysautonomia for adult patients.
• Cardiac Electrophysiology Management of complex arrhythmias including supraventricular tachycardia ablation, atrial flutter ablation, pulmonary vein isolation for atrial fibrillation, ventricular tachycardia ablation, pacemaker insertion, and implantable defibrillators.
• Cardiac Imaging Services Comprehensive cardiac imaging including echocardiography (transthoracic and transoesophageal), exercise stress echocardiography, CT angiography, CT calcium score testing, and cardiac MRI scanning.
• Interventional Cardiology Minimally invasive cardiac procedures including coronary angiography, coronary stenting (PCI), TAVI, PFO and ASD closure, left atrial appendage closure, carotid artery stenting, and renal artery stenting, delivered through partner facilities including IntraCare.
• Telehealth Services Remote consultations via telephone or Zoom enabling patients to access cardiologists and services regardless of location, now funded by insurance companies for appropriate follow-ups and remote patients.
• Specialised Cardiology Programs Specialised care including paediatric cardiology, sports cardiology, heart disease in women, maternal heart disease in pregnancy, cardio-oncology, and cardiac inherited diseases.
• GP Education and Symposia Annual educational symposiums for general practitioners covering cardiac topics including atrial fibrillation, heart failure, hypertension, and cardiovascular health, offering CME credits and available with recordings and PDF presentations.

Quantifiable outcome

• Studies suggest participation in cardiac rehabilitation programmes can reduce risk of future heart attacks by 20 to 25%

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IntraCarecoreStrategic or Co-development PartnerIntraCare specializes in Interventional Cardiology, Electrophysiology and Interventional Radiology procedures. The Heart Group partners with IntraCare for advanced cardiac procedures including TAVI, PCI, catheter ablation, pacemaker implantation, and structural heart procedures. Procedures are performed at IntraCare's facility at Allevia Hospital, Epsom, and North Harbour facility at Southern Cross Hospital.
• Southern Cross Health SocietycoreChannel Partner/ Reseller/ DistributorThe Heart Group is an Affiliated Provider to Southern Cross Health Society, providing benefits through timely and efficient approval processes for Southern Cross insured patients.
• AIAcoreChannel Partner/ Reseller/ DistributorThe Heart Group is a preferred provider for AIA, facilitating direct billing and approval processes for AIA insured patients.
• nibcoreChannel Partner/ Reseller/ DistributorThe Heart Group is a preferred provider for nib, facilitating direct billing and approval processes for nib insured patients.
• Heart Foundation of New ZealandminorStrategic or Co-development PartnerProfessor Gerry Devlin serves as Medical Director of the Heart Foundation. The practice supports heart foundation initiatives and shares heart health resources on their website.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Healius Limited: Large Australian private pathology, imaging, and specialist day hospital operator with cardiac diagnostics and specialist day-procedure exposure. Comparable because it operates outpatient diagnostic and specialist cardiac services in Australasia with insurer-aligned business models.
• GenesisCare: Australia- and NZ-headquartered large private provider of cardiology, oncology, and multidisciplinary specialty care with multiple sites. Comparable because it operates private cardiology services in the same Australasian market and competes for insurer contracts and specialist talent.
• Auckland City Hospital Cardiology Department: Public hospital tertiary cardiology service operated by Auckland District Health Board, providing general, interventional, and electrophysiology cardiology. Comparable as the principal public-sector alternative for cardiac care in the same Auckland catchment, competing for both complex referrals and the limited specialist workforce.

Others

• Southern Cross Healthcare: New Zealand's largest private hospital and healthcare group, including Southern Cross Hospital Northern Clinic where The Heart Group operates a clinic. Comparable as an adjacent ecosystem participant controlling hospital infrastructure used for private cardiology procedures and as a key insurer (Southern Cross Health Society) in THG's referral and billing pipeline.
• Heart Foundation of New Zealand: NZ national heart health charity that funds research, runs prevention programs, and influences cardiac care policy. Comparable as an enabling partner rather than competitor; The Heart Group's Medical Director (Prof Gerry Devlin) serves as the Heart Foundation's Medical Director, channeling reputational and educational influence back to the practice.
• IntraCare: NZ specialist provider of interventional cardiology, electrophysiology, and interventional radiology procedures at Allevia Hospital and Southern Cross Hospital. Comparable as The Heart Group's procedural partner and adjacency rather than a competitor, defining the procedural infrastructure on which THG's interventional revenue depends.

Regional players

• Canterbury Cardiology: Representative private cardiology group practice based in the South Island of New Zealand. Comparable as a peer regional private cardiology group delivering consultative and diagnostic cardiology outside Auckland, illustrating both the competitive set in NZ and the unserved regions THG could expand into.

Emerging players

• iHealthScreen: Emerging telehealth and AI-enabled cardiac diagnostics provider focused on remote ECG and cardiovascular screening. Comparable as an emerging player targeting similar cardiometabolic screening and remote diagnostic use cases that could overlap with THG's new telehealth-funded follow-up consultations.

Direct peers

• Cardioscan: Australia-based private provider of cardiac diagnostic services including ECG, Holter, and ambulatory monitoring, often operating inside GP clinics. Comparable because it competes in the same outpatient cardiac diagnostic space and relies on GP referrals and insurer funding across Australasia.
• Cardiology Associates: Generic descriptor for private multi-cardiologist group practices in Australasia that deliver consultative cardiology, echocardiography, and interventional services in private hospital settings. Comparable as a representative private cardiology group model competing for similar insured patients and GP referrals in Australasian metro markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-heart-institute-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heart Group