Matichon

What Matichon does

Matichon Public Company Limited (บริษัท มติชน จำกัด (มหาชน)) is a publicly listed Thai-language news media company headquartered at 12 Thanon Thetsaban Bamrungmuang 1, Bangkok. It operates a multi-platform content portfolio anchored by Matichon Online (มติชนออนไลน์), its digital news website at matichon.co.th, and Matichon Weekly, a weekly magazine offering in-depth analysis and feature stories. Editorial coverage spans a broad set of verticals — politics, economy, sports, international news, lifestyle, entertainment, arts and culture — plus dedicated sub-sections for royal news, regional reporting, crime/justice, education, religion, literature (Prachachuen), and a video property (Matichon TV).

The underlying technology stack is conventional for a digital publisher: a public website with third-party analytics (Google Analytics), social login via Facebook, Google, and LINE, and an advertising layer built on six third-party ad-tech providers (Geniee, iZooto, MGID, Streamlyn, Gliacloud, Optad360). Distribution is amplified through dedicated LINE Official Accounts for Matichon and Matichon Sports, leveraging LINE's dominant position in Thailand. No proprietary AI/ML systems, APIs, or SDKs are disclosed.

The business model is consistent with a traditional news media company: advertising sales (via a dedicated [email protected] channel), subscription or single-copy revenue from the weekly print magazine, and likely syndication or content partnerships. The company maintains a formal Investor Relations portal, consistent with its public-company status, though specific revenue, headcount, and ownership details are not present in the source data.

Name

Matichon

Legal name

บริษัท มติชน จำกัด (มหาชน)

Website

https://matichon.co.th

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Matichon is a publicly listed Thai-language news media company operating a multi-platform portfolio — digital news via Matichon Online, a weekly print magazine, and a TV property — serving Thai audiences across politics, economy, sports, lifestyle, and entertainment.

Ownership category

akta.pro rank

Product category

News Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• News publishing
• Digital media
• Online journalism
• News magazine
• Thai media

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

Matichon is a Thai news media company that publishes comprehensive daily news content online through Matichon Online and a weekly print magazine through Matichon Weekly. Its content spans politics, economy, sports, international affairs, lifestyle, entertainment, and arts/culture, distributed to Thai-speaking consumers via the matichon.co.th website, social channels, and a printed weekly edition.

Product overview

Matichon (มติชน) operates as a multi-platform news media company offering a unified digital news service through Matichon Online, complemented by its weekly magazine publication Matichon Weekly. The core product provides comprehensive news coverage across Thailand's major content categories including politics, economy, sports, international affairs, lifestyle, entertainment, and arts culture, while the weekly publication delivers deeper analytical content. The company's digital platform supports multiple content formats including articles, images, and video content.

Differentiator

Problem solved

Functional benefit

Products and services

• Matichon Online (มติชนออนไลน์) Thailand's major Thai-language digital news platform delivering comprehensive coverage across politics, economy, sports, international news, lifestyle, entertainment, and arts/culture through online articles, images, and video content for Thai-speaking consumers.
• Matichon Weekly Weekly print magazine version of the Matichon newspaper offering in-depth analysis and feature stories on current affairs for Thai readers.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record.

• Google AnalyticsTechnology or IntegrationThird-party cookie provider used for website analytics to help with business planning and service improvement decisions
• GenieeTechnology or IntegrationThird-party advertising service provider
• iZootoTechnology or IntegrationThird-party advertising service provider
• MGIDTechnology or IntegrationThird-party advertising service provider
• StreamlynTechnology or IntegrationThird-party advertising service provider
• GliacloudTechnology or IntegrationThird-party advertising service provider
• Optad360Technology or IntegrationThird-party advertising service provider

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prachachat (ประชาชาติธุรกิจ): Thai business newspaper and digital site focused on SME and economic coverage; directly competes with Matichon's economy and business sections for audience and ad revenue.
• The Nation Thailand: Thai news publisher with bilingual print and digital editions; competes directly with Matichon Online for Thai-language news audience and digital advertising inventory.
• Bangkok Post: Thailand's leading English-language newspaper with a strong digital site; competes for news, lifestyle, and business readership and for English-language and premium advertiser budgets alongside Matichon.
• Thairath Online: One of Thailand's largest Thai-language newspaper groups with a major digital news platform; directly competes with Matichon Online for audience and ad spend across politics, economy, and general news.
• Post Today (โพสต์ทูเดย์): Thai business-oriented newspaper and digital platform; overlaps with Matichon's economy and business reporting verticals and competes for premium advertiser and reader segments.
• Dailynews (เดลินิวส์): Long-established Thai daily newspaper with a sizable online presence; competes with Matichon for both print readers and digital news audience in the Thai market.
• Manager Online (ผู้จัดการออนไลน์): Thai-language news and business publisher with strong digital traffic; competes for news, business, and lifestyle readers and for online ad budgets versus Matichon Online.

Broad incumbents

• Workpoint Entertainment: Thai media and entertainment company with TV, digital, and content assets; competes with Matichon for entertainment and lifestyle audiences and digital ad spend in Thailand.
• Thai PBS: Public broadcaster in Thailand operating TV, radio, and digital news; competes with Matichon for Thai news audience and public-interest advertising and government communications budgets.
• Channel 7 (ช่อง 7): Major Thai free-to-air broadcaster with extensive digital properties; competes with Matichon for Thai mass-market audience attention, news content, and cross-platform ad budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MatichonOnline
• Facebookfacebook.com/MatichonOnline
• LinkedInlinkedin.com/company/matichon-public-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matichon