Zoomit

What Zoomit does

Zoomit is an Iranian technology news and media company founded in 2010 in Tehran, operating the leading Persian-language technology publication. It serves Persian-speaking consumers seeking authoritative coverage of consumer electronics, software, telecommunications, startups, and the broader tech sector in Iran. The platform publishes news, reviews, tutorials, buying guides, and video content, and has expanded into sub-brands including Zoomg for gaming coverage and Zobin, a product comparison and price aggregation tool across Iranian retailers.

Zoomit's product surface is anchored on a content publishing platform with SEO-optimized editorial output, supplemented by structured data products (Zobin), premium membership (Zoom+), and video distribution. The Zobin comparison tool aggregates product specifications and pricing from Iranian e-commerce retailers and supports affiliate-driven monetization. The Zoom+ membership introduces direct consumer paid features such as comment reactions, layered on top of the free editorial experience.

The business model combines advertising sales, affiliate and referral revenue from retailer partners including Digikala, Avanid, Ravino Store, and Sikas Kala, and an emerging subscription revenue line through Zoom+. The audience is entirely B2C, content is free at the point of consumption, and go-to-market is organic content and search-driven distribution. Zoomit operates as a private company with 251-500 employees and no disclosed funding or revenue.

Name

Zoomit

Legal name

Zoomit (زومیت)

Website

https://zoomit.ir

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Zoomit is an Iranian Persian-language technology news and media platform founded in 2010, publishing reviews, news, tutorials, and video content for Persian-speaking consumers, with affiliate commerce and premium membership as revenue streams.

Ownership category

akta.pro rank

Product category

Technology News and Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• Technology news media
• Product reviews
• Buying guides
• Price comparison
• Gaming news

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: Display advertising on the website, including sponsored content sections and banner advertisements throughout the technology news and review content.
2. Affiliate/Referral Revenue: Referral fees from linking to retailers such as Digikala, Avanid, Ravino Store, and Sikas Kala when users purchase products through product comparison links and buying guides.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zoomit is a Persian-language online technology media platform that publishes technology news, product reviews, buying guides, and educational content for Iranian consumers. Its core differentiated service is Zobin (زوбин), a product comparison and price comparison tool that aggregates specifications and vendor listings across Iranian retailers for consumer electronics including smartphones, laptops, tablets, TVs, wearables, headphones, and gaming hardware. Supporting offerings include the Zoomg gaming news sub-brand, Zoom+ premium membership, and a video content hub.

Product overview

Zoomit operates as a multi-platform technology media company offering a unified technology news and information ecosystem. The core offering is the زومیت (Zoomit) technology news website, which is complemented by the زوبین (Zoobin) product comparison and price comparison service. Additional sub-products include زوم+ (Zoom+) premium membership, زومجی (Zoomg) gaming news, video content hub, buying guides, and educational content. The portfolio is integrated through the main website, with the Zoobin product comparison service functioning as a key differentiated feature enabling users to compare specifications and prices across multiple vendors.

Differentiator

Problem solved

Functional benefit

Brands

• Zobin (زوبین): Product comparison service that provides complete specifications and seller listings for consumer electronics and technology products
• Zoomg (زومجی)
• ZoomPlus (زوم+)

Products and services

• Zoomit (زومیت) Technology News Website Main Persian-language technology news website covering smartphones, laptops, artificial intelligence, gaming, automotive technology, and Iran-specific tech news for Iranian consumers.
• Zobin (زوбин) Product Comparison Service Proprietary product comparison and price comparison service that aggregates complete specifications and seller listings across multiple Iranian retailers for consumer electronics categories including mobile phones, tablets, laptops, TVs, wearables, headphones, gaming consoles, GPUs, CPUs, monitors, SSDs, cameras, power banks, chargers, and speakers.
• Zoomg (زومجی) Gaming News Dedicated gaming sub-brand and website covering video game news, game releases, industry updates, and gaming culture for Persian-speaking gaming enthusiasts in Iran.
• Zoom+ (زوم+) Premium Membership Premium subscription tier that unlocks member-exclusive content, advanced comment reactions, and additional features for Iranian readers on the Zoomit platform.
• Buying Guides (راهنمای خرید) Editorial buying guide section providing expert purchase recommendations for consumer electronics and technology products, including price comparisons and product selection advice for Iranian consumers.
• Video Content Hub (ویدئو) Video content hub featuring short-form video clips (ZoomApp shorts) and long-form videos covering technology news, product unboxings, reviews, and educational technology content for Persian-speaking audiences.
• Education and Tutorials (آموزش) Educational content section providing tutorials, how-to guides, and explanatory articles on technology and science topics for Iranian readers seeking to learn about technology.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoomit