SATV

What SATV does

SATV (South Asian Television) is a privately owned Bangladeshi free-to-air television channel founded in 2013 and headquartered in Gulshan-1, Dhaka. The channel delivers news, entertainment, sports, education, lifestyle, and health-related programming to a general Bangladeshi audience through linear broadcast and digital streaming. SATV was the first television station in Bangladesh to deploy both HD and 3G broadcasting technology, and the first to introduce the 'Idol' franchise in Bangladesh via Bangladeshi Idol. The company is owned by SA Group, one of Bangladesh's largest transportation and real estate conglomerates, which provides financial backing without disclosed external venture capital or public investment.

The company operates three core products: SATV Live Television (a 24/7 HD and 3G-enabled broadcast), SATV Video News (on-demand video content covering political, economic, sports, entertainment, and general news categories), and SATV News Portal (a bilingual Bengali/English news website with text articles, headlines, and breaking news coverage). Distribution occurs through free-to-air broadcast across Bangladesh, live streaming on satv.tv/live and satv.tv/live2, and a YouTube channel providing global content reach. With 101-250 employees, the company maintains a horizontal market segmentation strategy targeting mass-market Bangladeshi viewers across multiple content verticals.

Revenue mechanics are not publicly disclosed; SATV operates as a free-to-air channel with no subscription fees or published pricing. The implied revenue model relies on advertising sales, though no ad rate cards, sponsor lists, or revenue figures are available in public sources. The company has no disclosed funding rounds, M&A activity, certifications, patents, partnerships, or external investor relationships, and no management team bios are publicly available. Operationally the channel remains active, with the news portal publishing through 2026.

Name

SATV

Legal name

SATV

Website

https://satv.tv

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

SATV (South Asian Television) is a Bangladeshi free-to-air television channel offering news, entertainment, sports, education, and lifestyle content via HD/3G broadcast and digital streaming to a general Bangladeshi audience.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Television broadcasting
• News content publishing
• Live TV streaming
• Infotainment programming
• HD broadcast media

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

SATV operates a free-to-air infotainment television channel in Bangladesh delivered via HD and 3G broadcasting technology, alongside a bilingual (Bengali/English) news portal and on-demand video news service. Its content spans Bangladesh news, international news, politics, economics, sports, entertainment, education, lifestyle, and health. The channel monetizes reach through advertising rather than direct subscription fees, and distributes content domestically via broadcast and globally via website streaming and YouTube.

Product overview

SATV operates as a unified 'infotainment' television and digital media platform offering live broadcast television (HD and 3G enabled), on-demand video news content, and a bilingual news portal. The platform covers political, economic, international, sports, entertainment, health, and general news topics. SATV is the first channel to bring the 'Idol' franchise to Bangladesh.

Differentiator

Problem solved

Functional benefit

Products and services

• SATV Live Television SATV's primary live television broadcast service featuring HD and 3G technology, offering real-time news coverage, talk shows, and entertainment content streaming 24/7 to Bangladeshi viewers via free-to-air terrestrial broadcast and web live streaming (satv.tv/live and satv.tv/live2).
• SATV Video News On-demand video news content covering Bangladesh and international stories, including political, economic, sports, entertainment, and general news categories, distributed via the SATV video gallery and YouTube channel.
• SATV News Portal Bilingual (Bengali/English) news website featuring text articles, headlines, and breaking news coverage across politics, economy, crime, health, education, sports, and entertainment categories, serving as the digital extension of the SATV television channel.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCl13d2BTcnn_wQmlpWV_Ctw
• Xx.com/satv_bd
• Facebookfacebook.com/satvbd
• LinkedInlinkedin.com/company/sa-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SATV