Sunita Shekhawat

What Sunita Shekhawat does

The House of Sunita Shekhawat is a privately held, founder-owned luxury heritage jewellery house established in 1996 in Jaipur, India, and operated through Midas Signature Jewellery Private Limited. The company specialises in handcrafted fine jewellery built around traditional Indian Meenakari enamelling on 22-karat gold, and uniquely among Indian luxury houses, also practices French enamel techniques including plique-à-jour, basse-taille, champlevé, and cloisonné. Other craft capabilities include Kundan/Polki diamond setting, Jadau metalwork, and gold filigree. Production is highly artisan-intensive: seven or eight specialist karigars work on each piece, with a single small pendant in three colours requiring several weeks and a multi-colour bridal piece requiring months due to per-colour kiln firings.

The commercial portfolio comprises six jewellery collections (Contemporary, Heritage, High Jewellery, French Enamel, Men's Jewellery, Objects d'Art) plus bespoke commissioned services, bridal offerings, and e-gift cards. Distribution is conducted through owned flagship boutiques in Jaipur (Shekhawat Haveli) and Delhi (Defence Colony and DLF Emporio), an appointment-based 'Jewellery by Appointment' model with private 90-minute consultations, and a direct-to-consumer e-commerce site (sunitashekhawat.com) with international shipping via FedEx/UPS. Pricing is not publicly disclosed and varies by gold weight, gemstone quality, enamel complexity, and craftsmanship time.

The brand targets ultra-high-net-worth brides, Indian and international royalty, elite collectors, and high-profile celebrities, evidenced by commissions for Maharani Gayatri Devi (1999 onwards), the Royal Family of Jodhpur (2010), a Gulf Royal Family (2015), Nita Mukesh Ambani (2024), and recurring celebrity wearers. In 2024 the company opened the Museum of Meenakari Heritage (MOMH), India's first artist-founded museum dedicated to enamelling, functioning as both a cultural preservation asset and a brand-building ecosystem. The business is bootstrapped with no external funding, family-run with second-generation involvement from Niharika Shekhawat and Digvijay Shekhawat, and operates with 51-100 employees.

Name

Sunita Shekhawat

Legal name

Midas Signature Jewellery Private Limited

Website

https://sunitashekhawat.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunita Shekhawat is a privately held Jaipur-based heritage luxury jewellery house founded in 1996, specialising in handcrafted Meenakari and French enamel pieces, bespoke commissions, and high-jewellery collections serving ultra-high-net-worth brides, royalty, and celebrities through flagship boutiques and appointment-based sales.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewellery

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industries

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Religious & Cultural Fine Jewelry (CRAKAAAH)

Keywords

• Heritage fine jewellery
• Meenakari enamelling
• Bespoke bridal jewellery
• Luxury gemstone jewellery
• Handcrafted Indian jewellery

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Luxury Jewellery Sales: Sale of handcrafted fine jewellery including Contemporary, Heritage, High Jewellery, French Enamel, Men's Jewellery, and Objects d'Art collections. One-time purchase model with pieces ranging from everyday elegance to statement heirloom pieces. Bespoke commissions based on client specifications.
2. Bespoke Commissioned Jewellery: Custom jewellery design service where clients commission pieces tailored to their specifications. Clients may choose from existing collections and adapt designs, or build pieces around their own gemstones. Finished pieces delivered in six to eight weeks.
3. E-Gift Cards: Virtual electronic gift cards available in denominations from INR 500 to INR 2,00,000, redeemable through the website for merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

The House of Sunita Shekhawat designs, handcrafts and sells heritage fine jewellery from Jaipur, India, specialising in 22-karat gold pieces with traditional Indian Meenakari enamelling, French enamel techniques (plique-à-jour, basse-taille, champlevé), Kundan/Polki setting and ethically sourced coloured gemstones. The brand sells through its own boutiques, an appointment-based bespoke commissioning service, and a direct e-commerce platform, and operates the Museum of Meenakari Heritage (MOMH).

Product overview

The House of Sunita Shekhawat is a heritage luxury jewellery brand founded in Jaipur in 1996, specialising in Indian meenakari (enamelling) and coloured gemstone jewellery. The portfolio comprises six distinct collections: the Heritage Collection featuring traditional meenakari and polki pieces, the Contemporary Collection blending modern design with enamel craftsmanship, the High Jewellery Collection showcasing rare Zambian and Colombian emeralds, rubies and unique diamonds, the French Enamel Collection practising plique-à-jour, basse-taille and champlevé techniques (India's only luxury house doing so), the Objects d'Art Collection of museum-grade gold objects, and the Men's Jewellery Collection for formal and ceremonial occasions. The brand also operates the Museum of Meenakari Heritage (MOMH), India's first museum dedicated to enamelling. Services include bespoke commissions, appointment-based private viewings at flagship boutiques in Jaipur and Delhi, and e-commerce through its website. All pieces are handcrafted by master artisans using 22-24 karat gold, with ethically sourced gemstones, and come with certificates of authenticity.

Differentiator

Problem solved

Functional benefit

Products and services

• Contemporary Collection Jewellery celebrating nature, geometric forms and architectural elegance, blending vibrant enamel, ethically sourced gemstones and diamonds in versatile designs that bridge tradition and modernity.
• Heritage Collection Homage to India's cultural heritage featuring flora and fauna motifs with traditional Meenakari enamelling and uncut Polki diamonds, designed as modern heirlooms.
• High Jewellery Collection Pinnacle collection featuring rare gemstones including Zambian and Colombian emeralds, rubies and unique diamonds, crafted into statement heirloom pieces for grand occasions and collectors.
• French Enamel Collection French enamel jewellery using plique-à-jour, basse-taille and champlevé techniques, inspired by nature's florals with custom-cut gemstones and meticulous craftsmanship; the only luxury house in India practising these techniques at the bench.
• Objects d'Art Collection Museum-grade luxury objects crafted in gold, including filigree-enamel spoons and animal-inspired pieces such as peacocks and falcons, reviving craft traditions dating back 100-200 years.
• Men's Jewellery Collection Jewellery for the modern Maharaja featuring brooches, pocket pieces, buttons for Jodhpuri suits and sarpech head ornaments, with traditional enamelling and gemstones.
• Bridal Jewellery Bespoke bridal jewellery for life's most significant milestones, featuring multi-colour Meenakari pieces that can take months to craft, designed to be cherished and passed down through generations.
• Museum of Meenakari Heritage (MOMH) India's first artist-founded museum dedicated to the art of Meenakari enamel, spanning 3,000 sq ft near Jaipur's historic walled city, offering private appointment tours alongside atelier visits.
• Bespoke Jewellery Services Personalised jewellery creation service allowing clients to customise existing designs or commission pieces built around their own gemstones, with private appointments at flagship boutiques and finished pieces typically delivered in six to eight weeks.
• E-Gift Cards Virtual electronic gift cards in denominations from INR 500 to INR 2,00,000, redeemable only through www.sunitashekhawat.com for merchandise purchases.

Quantifiable outcome

• Multi-week to multi-month production cycles for single pieces reflect intensive craftsmanship investment
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Dr Usha R Balakrishnan (Museum Curator)coreStrategic or Co-development PartnerArt historian who curated the Museum of Meenakari Heritage (MOMH). Her curatorial research on enamel trade history draws on sources including Sir Thomas Roe's Embassy and the journal of the English ambassador to Jahangir's court.
• Siddhartha Das Studio (Museum Designer)coreStrategic or Co-development PartnerArchitecture and design studio that designed the Museum of Meenakari Heritage (MOMH), creating the space aesthetic with materials including ivory, maroon, brown, teak wood, red sandstone, and antique brass.
• British MuseumminorOthersOne of 15+ premier museums, private collections, art galleries, and auction houses worldwide from which over 300 images were obtained for the Museum of Meenakari Heritage.
• Victoria and Albert Museum (V&A)minorOthersImage source for MOMH collection documenting the history of enamelling from Renaissance Europe to India.
• Metropolitan Museum of ArtminorOthersImage source for MOMH collection.
• Art Institute of ChicagominorOthersImage source for MOMH collection.
• Al Thani CollectionminorOthersImage source for MOMH collection.
• Aga Khan MuseumminorOthersImage source for MOMH collection.
• Sotheby'sminorOthersImage source for MOMH collection.
• FedEx/UPS (Logistics Partner)minorOthersLogistics partner handling jewellery shipping from Jaipur and Delhi stores. Packages delivered with secret combination lock requiring signature and mobile verification.

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Others

• Cartier:

Broad incumbents

• Boucheron: Parisian Place Vendôme high jeweller with deep heritage in French enamel and ceremonial pieces. Comparable on French enamel craft and royal/ceremonial client base, though globally scaled and far more diversified.
• Tanishq (Titan Company): India's largest jewellery retail brand spanning bridal, daily-wear and high-value gold. Competes for the broader Indian bridal and gifting wallet; less artisanal/bespoke but dominant on retail scale and brand reach.
• Van Cleef & Arpels: Global luxury jewellery house renowned for French enamelling (plique-à-jour, mystery setting) and high-jewellery commissions. Overlaps with Sunita Shekhawat on French enamel mastery and ultra-HNW bespoke commissioning, though at a vastly larger global scale.

Direct peers

• Birdhichand Ghanshyamdas Jewellers: Jaipur-based heritage jewellery house specialising in polki, kundan and coloured gemstones for HNW bridal and ceremonial buyers. Direct craft and geography overlap with Sunita Shekhawat, serving the same Rajasthani heritage luxury segment.
• Hazoorilal Legacy: Indian heritage fine jeweller with Delhi flagship, multi-generational craftsmanship, and HNW bridal clientele. Closely comparable to Sunita Shekhawat on bespoke heritage positioning, gold craftsmanship and ultra-HNW wedding market.
• Renu Oberoi Luxury Jewels: Indian designer-led fine jewellery house focused on bespoke heritage and contemporary-meets-traditional pieces for HNW bridal buyers. Closely comparable boutique-scale, bespoke model and Indian heritage positioning.

Emerging players

• Misho: Mumbai-based contemporary fine jewellery label with modern heirloom positioning and direct-to-consumer e-commerce. Comparable on Indian designer-jewellery narrative and digital-led GTM, though at a more accessible price point.
• Sabyasachi (High Jewellery): Bengaluru/Mumbai-rooted luxury brand whose high-jewellery and bridal lines target the same ultra-HNW Indian bride. Strong editorial and celebrity endorsement overlap, with growing enamel and heritage craft credentials.

Regional players

• Sunil Jewellers (Jaipur): Jaipur heritage jeweller with established HNW clientele, specialising in kundan, polki and traditional Rajasthani craftsmanship. Comparable on craft heritage and Jaipur-based production, though broader and less artisanal-niche than Sunita Shekhawat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVDcqrqm62CcaPe1O5iJiVg
• Facebookfacebook.com/sunitashekhawatjaipur
• LinkedInlinkedin.com/company/sunita-shekhawat-jaipur
• Instagraminstagram.com/sunita_shekhawat_jaipur
• Pinterestin.pinterest.com/sunitashekhawatjaipur
• Xx.com/sshekhawatjpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunita Shekhawat