Sinar Mas Multiartha
Sinar Mas Multiartha is the publicly listed finance arm of Indonesia's Sinar Mas Group, operating an integrated portfolio of banking, insurance, financing, capital markets, and asset management services through multiple subsidiaries, serving primarily retail (90%) and corporate customers in Indonesia.
- Company typePublic
- Founded1982
- HeadquartersJakarta, Indonesia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Sinar Mas Multiartha does
PT. Sinar Mas Multiartha Tbk (SMMA) is the finance arm of Sinar Mas Group, one of Indonesia's largest diversified conglomerates. Founded in 1982 and headquartered in Jakarta, the company is publicly listed on the Indonesia Stock Exchange (ticker: SMMA) and operates as a holding company for an integrated portfolio of financial services subsidiaries. The group employs 5,001-10,000 people and is described as a leading financial services provider in Indonesia, with 90% of its business serving retail customers and the remaining 10% serving corporate and institutional clients.
The company's business model is built around five core revenue streams: banking services, insurance (primarily life insurance through the joint-venture subsidiary PT Asuransi Jiwa Sinarmas MSIG, partnered with Japan's Mitsui Sumitomo Insurance), consumer and commercial financing, capital markets (through PT Sinarmas Sekuritas), and asset management. Revenue mechanics are a mix of recurring subscription-like income (banking, insurance, asset management) and transaction-fee-based income (financing, capital markets). The company also operates share administration services, security and information technology services, and an online government/corporate auction platform called Simasbid. The group is supported by an in-house technology stack via subsidiaries PT Jakarta Teknologi Utama and PT Arthamas Solusindo, and a healthcare initiative through PT Peduli Sehat GotongRoyong.
Go-to-market is sales-led through an extensive subsidiary distribution network, with retail customers served via branch and digital channels and corporate customers served via direct relationship management. Marketing and stakeholder communication occur primarily through the corporate website, Indonesia Stock Exchange regulatory disclosures, and annual public expose events. The group has issued multiple rounds of public bonds (PUB Obligasi I, II, III) and conducts regular General Meetings of Shareholders, with shareholder voting supported by integration with PT KSEI's eASY.KSEI electronic meeting platform. Customer pricing (interest rates, premiums, fees) is not publicly disclosed and is set based on market conditions and customer profiles.
Sinar Mas Multiartha firmographics
Firmographics- Name
- Sinar Mas Multiartha
- Legal name
- PT. Sinar Mas Multiartha Tbk
- Website
- https://smma.co.id
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Sinar Mas Multiartha is the publicly listed finance arm of Indonesia's Sinar Mas Group, operating an integrated portfolio of banking, insurance, financing, capital markets, and asset management services through multiple subsidiaries, serving primarily retail (90%) and corporate customers in Indonesia.
- Ownership category
- akta.pro rank
Sinar Mas Multiartha industry classification
Industry- Product category
- Diversified Financial Services
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Funds, Trusts, and Other Financial Vehicles (525), Miscellaneous Intermediation (523910)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Sinar Mas Multiartha is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Sinar Mas Multiartha business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Banking Services: Commercial and retail banking services through subsidiary network
- Insurance Services: Life and general insurance underwriting and related services through subsidiaries including Asuransi Jiwa Sinarmas MSIG
- Financing Services: Consumer and commercial financing operations
- Capital Markets Services: Capital markets activities through subsidiaries including securities trading
- Asset Management: Asset and wealth management services
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sinar Mas Multiartha product offering
Product offeringCore offering
PT. Sinar Mas Multiartha Tbk is the finance arm of Sinar Mas Group and provides an integrated range of financial services spanning Banking, Insurance, Financing, Capital Markets, Asset Management, Share Administration, and Security and Information Technology. Services are delivered through subsidiaries including PT Asuransi Jiwa Sinarmas MSIG (life insurance joint venture with Mitsui Sumitomo Insurance), PT Sinarmas Sekuritas (securities), and related entities, with approximately 90% of business directed at retail customers.
Product overview
PT Sinar Mas Multiartha (SMMA) is the finance arm of Sinar Mas Group and one of Indonesia's leading financial services providers. The company offers an integrated and comprehensive range of financial services including Banking, Insurance, Financing, Capital Markets, Asset Management, Share Administration, and Security and Information Technology. Key subsidiaries include PT Asuransi Jiwa Sinarmas MSIG (life insurance joint venture with Mitsui Sumitomo Insurance), PT Sinarmas Sekuritas (capital markets/securities), and PT Jakarta Teknologi Utama (technology). SMMA also operates Simasbid, an online auction platform for government asset auctions accessible via web and mobile app. The company facilitates shareholder engagement through eASY.KSEI electronic meeting systems.
Differentiator
Problem solved
Functional benefit
Brands
- Simasbid: Online auction application platform operated by Sinarmas Multiartha for government and corporate procurement
Products and services
- Banking Services Traditional banking services provided as part of the integrated financial services portfolio, serving both retail and corporate customers in Indonesia.
- Insurance Services Life and general insurance products and services delivered through subsidiaries including PT Asuransi Jiwa Sinarmas MSIG, a joint venture with Mitsui Sumitomo Insurance Co., Ltd.
- Financing Services Consumer and commercial financing solutions offered as part of the integrated financial services range.
- Capital Markets Services Securities and capital markets services including trading and brokerage operations through subsidiary PT Sinarmas Sekuritas, which also operates investment galleries for capital market education.
- Asset Management Asset and wealth management services for retail and institutional clients as part of the integrated financial services offering.
- Share Administration Shareholder administration services including management of shareholder compositions and dividend history.
- Security and Information Technology Services Security and IT services supporting the financial services operations of the Sinar Mas Multiartha group.
- Simasbid Online auction application platform operated by Sinar Mas Multiartha for government and corporate procurement, enabling online participation in auction processes via web and mobile app.
Quantifiable outcome
- Revenue grew five-fold in five years to Rp 14 trillion by 2010
- +3 more outcomes
Companies that use Sinar Mas Multiartha
Customer profileSegments2 records
Ideal customer profiles2 records
Sinar Mas Multiartha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sinar Mas Multiartha partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Mitsui Sumitomo Insurance Co., Ltd.coreJoint venture partnership between PT Asuransi Jiwa Sinarmas MSIG (subsidiary of SMMA) and Mitsui Sumitomo Insurance Co., Ltd., the second-best insurance company in Japan and Asia Pacific. The joint venture created PT Asuransi Jiwa Sinarmas MSIG to provide stronger life insurance protection, combining Sinar Mas Group's local market expertise with Mitsui Sumitomo's international insurance capabilities.
- Bursa Efek Indonesia (BEI)minorPartnership with Indonesia Stock Exchange for opening an Investment Gallery (Galeri Investasi) at Universitas Sultan Ageng Tirtayasa. PT Sinarmas Sekuritas (subsidiary) partnered with BEI for capital market education and dissemination at the university level.
- PT Sinartama GunitacoreSecurities Administration Bureau appointed as independent party for electronic proxy (e-Proxy) services through KSEI's eASY.KSEI system for general shareholder meetings, ensuring independent voting and proxy representation for shareholders.
- PT Kustodian Sentral Efek Indonesia (KSEI)coreIntegration with KSEI's eASY.KSEI system for electronic general meeting of shareholders (e-GMS), enabling electronic voting, proxy submission, and virtual meeting attendance through KSEI's platform infrastructure.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Sinar Mas Multiartha competitors and assessment
Company assessmentOthers
- PT Astra International: Indonesia's largest listed conglomerate with diversified financial services among other business lines. Conceptually comparable as a publicly-listed Indonesian conglomerate arm providing integrated financial services to retail customers.
- Mitsui Sumitomo Insurance Group: Japanese insurance partner of SMMA's life insurance JV. Not a direct competitor but a strategic partner and comparable in life insurance product capabilities brought into the Indonesian market through Sinarmas MSIG.
Broad incumbents
- PT Bank Negara Indonesia (BNI): Major Indonesian state-owned bank offering banking, financing, and capital markets services. Comparable as a multi-product Indonesian financial institution with similar retail and institutional customer mix.
- PT Bank Mandiri (Persero): Indonesia's largest state-owned bank providing retail and corporate banking, financing, and capital markets services. Comparable to SMMA's integrated banking and capital markets offerings but at materially larger scale and with broader institutional reach.
- PT Bank Central Asia (BCA): Indonesia's largest privately-owned bank. Directly comparable as an Indonesian retail-focused bank providing integrated consumer financial services, though operating at vastly greater scale and specializing purely in banking rather than as a diversified financial holding.
- PT Bank Rakyat Indonesia (BRI): State-owned bank dominant in Indonesian micro, small, and retail lending through extensive branch network. Highly comparable given SMMA's 90% retail focus and consumer/commercial financing activities.
Regional players
- PT Panin Financial (Panin Group): Indonesian financial holding operating across banking (Bank Panin), insurance, and securities. Closest comparable as a similarly-sized integrated Indonesian financial services holding company competing for retail customers.
- Lippo Group (PT Lippo Karawaci): Indonesian conglomerate with financial services via Lippo E-Net and OVO. Comparable as a diversified Indonesian conglomerate operating an integrated financial and digital services arm serving retail customers.
Direct peers
- PT Asuransi Jiwa Sinarmas MSIG (subsidiary as proxy): Life insurance subsidiary of SMMA operating as a JV with Mitsui Sumitomo Insurance. Comparable to other Indonesian life insurers such as Prudential, AXA Mandiri, or Allianz Life Indonesia on product distribution and sharia offerings.
- PT Sinarmas Sekuritas (subsidiary as proxy): Securities brokerage subsidiary of Sinar Mas Multiartha. Comparable within SMMA's capital markets arm — competing with other Indonesian securities firms on retail brokerage, capital market education, and investment gallery services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sinar Mas Multiartha social profiles
Digital presenceSinar Mas Multiartha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sinar Mas Multiartha leadership team
Management profileNumber of profiles
Profiles1 record
Sinar Mas Multiartha subsidiaries and ownership
Company hierarchySubsidiaries5 records
Sinar Mas Multiartha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sinar Mas Multiartha M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sinar Mas Multiartha
What does Sinar Mas Multiartha do?
PT. Sinar Mas Multiartha Tbk is the finance arm of Sinar Mas Group and provides an integrated range of financial services spanning Banking, Insurance, Financing, Capital Markets, Asset Management, Share Administration, and Security and Information Technology. Services are delivered through subsidiaries including PT Asuransi Jiwa Sinarmas MSIG (life insurance joint venture with Mitsui Sumitomo Insurance), PT Sinarmas Sekuritas (securities), and related entities, with approximately 90% of business directed at retail customers.
Is Sinar Mas Multiartha a public or private company?
Sinar Mas Multiartha is a public company. It is classified as public and is currently operating.
When was Sinar Mas Multiartha founded?
Sinar Mas Multiartha was founded in 1982. It employs 5,001 to 10,000 people.
Where is Sinar Mas Multiartha based?
Sinar Mas Multiartha is headquartered in Jakarta, Indonesia, in the Asia region.
How does Sinar Mas Multiartha make money?
Five revenue lines are on record. Banking Services are the primary driver. The others are insurance Services, financing Services, capital Markets Services and asset Management.
Who are Sinar Mas Multiartha's main competitors?
Others on record are PT Astra International and Mitsui Sumitomo Insurance Group. Broad incumbents are PT Bank Negara Indonesia (BNI), PT Bank Mandiri (Persero), PT Bank Central Asia (BCA) and PT Bank Rakyat Indonesia (BRI). Regional players are PT Panin Financial (Panin Group) and Lippo Group (PT Lippo Karawaci). Direct peers are PT Asuransi Jiwa Sinarmas MSIG (subsidiary as proxy) and PT Sinarmas Sekuritas (subsidiary as proxy).
Does Sinar Mas Multiartha have an API?
No public API is recorded for Sinar Mas Multiartha.
What industry is Sinar Mas Multiartha in?
Sinar Mas Multiartha's product category is Diversified Financial Services. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions). Its NAICS code is 523 and its SIC code is 6199.