The ProActors
The ProActors is a New Zealand-based talent representation agency operating Pro-Actors and Pro-Voices, two searchable online directories that connect casting directors, production companies, and commercial advertisers with local actors and voice talent on a commission basis.
- Company typePrivate
- Founded-
- HeadquartersWellington, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
The ProActors firmographics
Firmographics- Name
- The ProActors
- Legal name
- The Pro Actors
- Website
- https://theproactors.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The ProActors is a New Zealand-based talent representation agency operating Pro-Actors and Pro-Voices, two searchable online directories that connect casting directors, production companies, and commercial advertisers with local actors and voice talent on a commission basis.
- Ownership category
- akta.pro rank
Where The ProActors is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
The ProActors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Talent Representation and Booking Services: The agency earns revenue by representing actors and voice talent and facilitating bookings for productions, commercials, and events. Revenue is generated through commissions on talent bookings secured through the agency's representation services and online talent directory.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The ProActors product offering
Product offeringCore offering
The ProActors is a New Zealand-based talent representation agency that curates rosters of professional actors and voice-over artists for booking into film, television, theatrical, and commercial productions. Its core deliverables are two searchable online directories — Pro-Actors and Pro-Voices — that allow casting professionals to filter performers by age, gender, ethnicity, and skill category, then engage the agency directly to secure bookings.
Product overview
The ProActors is a talent agency operating as a dual-directory platform consisting of Pro-Actors (actor talent directory) and Pro-Voices (voice talent directory). The platform provides searchable, filterable directories allowing clients to browse and filter talent by age range, gender, ethnicity, category (Singer, Commercial Talent, Dancer, Musical Theatre, Presenter), and other attributes. The two products serve distinct segments of the casting/talent acquisition market but operate under the same unified agency brand.
Differentiator
Problem solved
Functional benefit
Companies that use The ProActors
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
The ProActors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The ProActors partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
The ProActors competitors and assessment
Company assessmentBroad incumbents
- Spotlight: UK-based performer directory with detailed profiles, credits, and media for actors, dancers, and musical theatre performers. Comparable in being a curated, profile-rich casting directory, but with deeper performer categories and a larger established roster than The ProActors.
- IMDbPro: Amazon-owned paid industry database of entertainment professionals with credits, contact details, and representation information. Comparable to The ProActors in hosting professional performer profiles for casting research, but functions as a broader industry data layer rather than a focused agency.
- Backstage: US-focused casting platform connecting actors with auditions across film, TV, theater, and voice-over, with profile hosting and self-serve casting tools. Overlaps with The ProActors in the searchable-profile directory format and the dual actor/voice verticals.
- Casting Networks: Global online casting platform used by casting directors across film, TV, theater, and commercials to source talent from searchable profiles. Comparable to The ProActors in offering filterable, self-serve talent directories, but operates at significantly larger scale and geographic breadth.
Direct peers
- Auckland Actors: New Zealand-based talent agency and actor directory serving casting needs across NZ productions. Direct competitor to The ProActors in the same domestic geography, targeting the same NZ film/TV and commercial casting market with overlapping actor rosters.
- Showcast: Australia/NZ-headquartered online talent directory offering searchable actor and voice profiles with credits and media samples. Directly referenced on The ProActors' own website (actor profiles link out to "View on Showcast"), making it the most directly comparable peer for directory-format casting services in the region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The ProActors social profiles
Digital presenceThe ProActors financial estimates
Financial estimateRevenue estimate
Valuation estimate
The ProActors leadership team
Management profileNumber of profiles
The ProActors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The ProActors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The ProActors
What does The ProActors do?
The ProActors is a New Zealand-based talent representation agency that curates rosters of professional actors and voice-over artists for booking into film, television, theatrical, and commercial productions. Its core deliverables are two searchable online directories — Pro-Actors and Pro-Voices — that allow casting professionals to filter performers by age, gender, ethnicity, and skill category, then engage the agency directly to secure bookings.
Is The ProActors a public or private company?
The ProActors is a private company. It is classified as unknown and is currently operating.
When was The ProActors founded?
The ProActors was founded in -1. It employs 51 to 100 people.
Where is The ProActors based?
The ProActors is headquartered in Wellington, New Zealand, in the Oceania region.
How does The ProActors make money?
One revenue line is on record: talent Representation and Booking Services.
Who are The ProActors's main competitors?
Broad incumbents on record are Spotlight, IMDbPro, Backstage and Casting Networks. Direct peers are Auckland Actors and Showcast.
Does The ProActors have an API?
No public API is recorded for The ProActors.