Meinders Catering

What Meinders Catering does

Meinders operates a B2B direct-sales model with quote-based pricing and pay-as-you-go billing, serving nine broad verticals — corporate offices, education, healthcare, government, retail, organic retail, aviation, canal-cruise hospitality, and events/exhibitions — plus large caterers that purchase on a wholesale basis. Distribution combines direct fleet delivery with the BloemCool EASY-DISH ordering portal (bloemcool.easy-dish.nl) and third-party foodservice catalogs such as PS in Foodservice. The company employs approximately 40-50 people, underwent a generational succession effective January 1, 2025 in which four Spierenburg nephews assumed directorship, and is currently expanding its Badhoevedorp facility by 300 m² to add chilled-product storage and distribution capacity for the BloemCool line.

Name

Meinders Catering

Legal name

Meinders Catering B.V.

Website

https://meinderscatering.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Meinders Catering B.V. is a Dutch family-owned full-service catering company founded in 1990 that produces and delivers daily meals, event catering, meal components, and grab & go products to corporate, healthcare, education, government, retail, and event clients across the Netherlands via its own refrigerated fleet.

Ownership category

akta.pro rank

Product category

Contract Food Services / Catering

NAICS

Caterers (722320), Perishable Prepared Food Manufacturing (311991), Food Service Contractors (722310)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Drop-Off Catering & Boxed Meals (HSACAGAB), Catering Logistics & Delivery Management (HSACAGAK), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Meal kits & subscription meal components manufacturing (AFAKAHAD)

Keywords

• Corporate catering services
• Grab-and-go food products
• Private label food production
• Meal component supply
• Event catering logistics

Headquarters

HQ city

Badhoevedorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Catering Services (B2B): Full-service B2B catering for corporate events, meetings, daily lunches, breakfasts, dinners, buffets, and receptions. Clients include large caterers, companies, hospitals, universities, government bodies, and event venues. Includes calamities catering 24/7 for crisis situations.
2. Grab & Go Products (BloemCool): BloemCool brand ultra-fresh grab & go products sold to retail, vending, horeca, catering, and events. Individual packaged, day-fresh products for every moment from breakfast to late-night snack. Also includes organic BloemCool line.
3. Private Label Production: Custom product development and production of exclusive products under client brand names, from snacks to full meals, tailored to client specifications.
4. Meal Components: Pre-prepared meal components (pasta, rice, vegetables, meat/fish, salads) sold to clients who lack kitchen facilities or staff. Products can be portioned and served directly or warmed up on-site.
5. Appetijt Organic Brand: Meinders acquired the Appetijt brand (August 2024), a biological fresh assortment for organic supermarkets and health food stores. Includes 6 biological products: 2 meals, 2 wraps, and 2 sushi products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Meinders Catering is a Dutch B2B catering company that prepares and delivers breakfast, sandwiches, lunches, lunch packages, warm and cold buffets, dinners, and meal components to corporate clients, healthcare, education, government, retail, and event venues across the Netherlands. Production, packaging, and refrigerated last-mile delivery are fully handled in-house, supported by sub-brands BloemCool (grab & go) and Appetijt (organic), plus private label manufacturing and an internal staffing bureau (WerQdag).

Product overview

Meinders Catering is a full-service catering company operating since 1990 that offers a multi-product portfolio organized around food preparation, delivery, and related services. The core offering includes traditional catering services (breakfast, sandwiches, lunches, lunch packages, warm/cold buffets, cocktails, dinners, and meal components) delivered through their own distribution network nationwide. Two key sub-brands extend the portfolio: BloemCool is the company's grab & go brand for retail, vending, and foodservice channels offering ultra-fresh, hand-made products for every moment from breakfast to late-night snacks; Appetijt is an organic brand acquired in 2024 serving biological supermarkets with vegan, vegetarian, fish, and specialty diet products. Private label services allow customers to commission custom products under their own brand. The company operates an in-house temp agency (WerQdag) for hospitality staff and offers a modular self-service concept called Your Food Moments Market for corporate environments. All products are produced in Badhoevedorp and delivered via the company's own fleet of refrigerated vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• BloemCool: Grab & Go brand for retail, vending, horeca, catering and events. Products include breakfast pots, wraps, grilled sandwiches, panini, salads, bowls, and snacks. Available in regular, SUP-proof (plastic-free), and biological variants.
• Appetijt
• Lunch Service Nederland
• WerQdag

Products and services

• Catering Services Full-service catering for corporate clients, events, crew/backstage, funerals, and 24/7 calamity situations. Includes daily lunches, breakfasts, dinners, buffets, and receptions delivered nationwide.
• Lunch Service Nederland Nationwide catering service for companies with multiple Dutch locations, providing one contact, one assortment, and one invoice via the company's own refrigerated delivery fleet.
• Maaltijd Componenten (Meal Components) Ready-to-serve meal components including pasta, rice, vegetables, meat (chicken, beef, pork, lamb), plant-based options, and salads, allowing clients to portion and serve warm meals on-site without needing a kitchen.
• BloemCool Grab & Go Grab & go food brand for retail, vending, catering, horeca, and events. Day-fresh, hand-prepared, individually packaged items including breakfast pots, wraps, grilled sandwiches, panini, salads, and snacks, with air-tight packaging for extended freshness.
• Appetijt Organic Line Organic biological snacks and meals (vegan, vegetarian, fish, macrobiotic, gluten-free, sugar-free) supplied to organic supermarkets and health food stores across the Netherlands, including two MSC-certified products.
• Private Label Production Custom product development and production of exclusive food products under the client's own brand name, from snacks to complete meals, tailored to specific requirements.
• Your Food Moments Market Modular self-service food market concept for internal corporate catering, allowing businesses to provide employees a variety of food options through a self-serve cafeteria-style setup.

Quantifiable outcome

• Average customer satisfaction score of 8.5 or higher
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WerQdagcoreStrategic or Co-development PartnerMeinders operates its own internal staffing agency called WerQdag (werqdag.nl). This in-house hospitality staffing bureau ensures hospitality staff are always available to present and/or serve food on-site at client locations. Students and flexible hospitality workers are also recruited through WerQdag.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vermaat Group: Largest Dutch on-site corporate and institutional caterer; competes with Meinders for the same B2B corporate, healthcare, and education contracts across the Netherlands with broader scale and a more national brand presence.
• Hutten Catering: Dutch family-rooted contract caterer focused on healthcare, business, and education sites in the Netherlands; directly comparable in scale, values-driven positioning, and B2B-only model.
• Albron: Major Dutch foodservice and contract catering operator serving corporate, healthcare, education, and leisure sites nationwide; overlaps with Meinders on B2B catering, meal components, and grab & go concepts.
• Maison van den Boer: Dutch event and venue caterer serving large-scale events, festivals, and corporate clients; overlaps with Meinders' event, crew, and banqueting catering business.

Broad incumbents

• Compass Group Nederland: Dutch arm of global contract foodservice leader; competes in corporate, healthcare, and education catering in the Netherlands with much larger scale, procurement, and international brand support.
• Sligro Food Group: Large Dutch foodservice wholesaler and operator with cash & carry and foodservice solutions; an indirect competitor and supply-chain partner for Meinders' institutional and catering customers.
• Bidfood Nederland: Major Dutch foodservice distributor serving restaurants, caterers, healthcare, and hospitality; comparable to the wholesale and B2B distribution side of Meinders' BloemCool and Appetijt retail products.
• Sodexo Nederland: Global on-site services and facilities management company operating in the Netherlands across corporate, government, healthcare, and education segments, overlapping with Meinders' B2B catering and meal component offerings.

Emerging players

• HelloFresh Netherlands: Dutch operations of global meal-kit subscription service; an emerging player in the prepared/portion-controlled food category that overlaps with Meinders' meal-component and private-label production offerings.
• Daily Fresh Food: Dutch producer of fresh, ready-to-eat meal salads and convenience foods sold through retail and foodservice; closely comparable to Meinders' BloemCool grab & go and Appetijt organic product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MeindersCatering
• LinkedInlinkedin.com/company/meinders-catering-b-v-
• Instagraminstagram.com/meinderscatering
• Xx.com/meinderscateren

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meinders Catering