Roadque
Roadque is a South African manufacturer and supplier of trailer, caravan, and 4x4 components, founded in 1996, serving individual consumers, commercial buyers, and automotive OEMs through direct e-commerce and physical retail channels.
- Company typePrivate
- Founded1996
- HeadquartersGauteng, South Africa
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roadque does
Roadque is a South African manufacturer and supplier of trailer, caravan, and 4x4 components, established in 1996 and headquartered in Silverton, Pretoria. The company operates in-house manufacturing across CNC lathes, Wire EDM, waterjet cutting, press brakes, welding, and laser cutting, with more than 90% of its product range locally manufactured or sourced. It serves three customer segments: individual consumers purchasing aftermarket components, commercial and business buyers, and automotive OEMs including Iveco and Nissan Freight under manufacturing partnership arrangements dating from 2005.
The firm distributes through a direct-to-consumer model that pairs a Shopify-based e-commerce storefront with a physical factory, warehouse, and retail showroom in Silverton, while also fulfilling B2B and OEM supply contracts. Its catalog spans 113+ SKUs covering trailer and caravan components, 4x4 accessories, camping, and outdoor leisure categories, with per-unit prices ranging from approximately R41.98 to R4,759.99. Manufacturing and distribution partnerships with Trailco (1996) and AL-KO (1999) anchor its commercial relationships in the trailer chassis and component market.
Roadque employs 60+ people and has been in continuous operation for 30 years. Revenue mechanics are based on direct product sales across retail, wholesale, and OEM channels with no subscription, recurring, or platform-based revenue model evident in the available information.
Roadque firmographics
Firmographics- Name
- Roadque
- Legal name
- Roadque
- Website
- https://roadque.co.za
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roadque is a South African manufacturer and supplier of trailer, caravan, and 4x4 components, founded in 1996, serving individual consumers, commercial buyers, and automotive OEMs through direct e-commerce and physical retail channels.
- Ownership category
- akta.pro rank
Roadque industry classification
Industry- Product category
- Trailer and Caravan Components Manufacturing
- NAICS
- Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motor Vehicle Parts & Accessories (3714), Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where Roadque is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Roadque business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Components): Primary revenue stream from selling trailer, caravan, and 4x4 components through e-commerce and retail store. Products include leaf springs, jockey wheels, couplers, wheel rims, and accessories. Both one-time purchases and volume sales to commercial customers.
- Custom Manufacturing: Revenue from custom axle, bracket, and specialized fittings built to customer specifications. Manufacturing services for both individual customers and commercial clients.
- Outdoor/Camping Gear Sales: Extended product range including camping gear, LED lighting, refrigeration, cookware, braai equipment, and 4x4 accessories sold alongside components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trailer Components - Leaf Springs |
| Unit Pricing | Pay-as-you-go | Jockey Wheels & Accessories |
| Unit Pricing | Pay-as-you-go | Couplers & Components |
| Unit Pricing | Pay-as-you-go | Wheel Rims |
| Unit Pricing | Pay-as-you-go | 4x4 Gear & Accessories |
| Unit Pricing | Pay-as-you-go | Trailer Components |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Roadque product offering
Product offeringCore offering
Roadque manufactures and sells trailer, caravan, and 4x4 components including leaf springs, jockey wheels, couplers, wheel rims, gas bottle holders, reflective safety products, and related hardware. The company operates an e-commerce store and a physical retail location in Pretoria, complemented by in-house custom manufacturing of axles, brackets, and specialized fittings. Over 90% of products are produced locally using CNC, waterjet, laser cutting, and welding capabilities.
Product overview
Roadque is a proudly South African manufacturer and supplier of trailer, caravan, and 4x4 components established in 1996. The company offers over 100 locally manufactured and imported products organized across 10 categories: Trailer Components (63 products), Jockey Wheels & Accessories (13 products), Wheel Rim (11 products), Couplers & Components (7 products), Chasis & Suspension (8 products), 4x4 Gear (9 products), and Gas Bottle & Jerry Can Holder (2 products). Their core product lines include leaf springs in various configurations (4 to 10 blades, 750kg-2000kg capacity), jockey wheels (41mm-60mm, single/double/triple wheel), wheel rims and drop rims (13"-15", multiple PCDs), and trailer couplers (750kg-2700kg, braked/unbraked). Additional offerings include reflective safety products (SABS/EC approved tape and reflectors), 7-pin electrical plugs, drop plates and slide rails for 4x4 applications, bearing kits, and caravan accessories. Over 90% of products are manufactured locally in South Africa at their Silverton, Pretoria facility, with in-house capabilities including CNC machining, waterjet cutting, press brakes, and welding.
Differentiator
Problem solved
Functional benefit
Products and services
- Leaf Springs (4-Blade to 10-Blade) Heavy-duty trailer suspension leaf springs in 4, 5, 6, 7, 8, and 10-blade configurations with load capacities from 750kg to 2000kg per pair and lengths of 27" and 36". Designed for South African road conditions across personal and commercial trailer applications.
- Jockey Wheels and Lifting Legs Trailer support and maneuvering components in 41mm, 48mm, and 60mm variants with single, double, and triple wheel configurations. Includes lifting legs for extended height adjustment. Priced between R 629.43 and R 1,910.87.
- Trailer Couplers (Braked and Unbraked) Towing connection components ranging from 750kg unbraked units to 2700kg brake couplers. Includes standard, lever clip-on, off-road (Rhino), and brake coupler variants with delta fit configurations. Prices from R 407.41 to R 4,759.09.
- Wheel Rims and Rim & Tyre Combos Steel wheel rims in 13" to 15" sizes with multiple PCD bolt patterns (4x100, 5x114, 5x114.3, 6x139.7, 6x140). Available as bare rims or pre-assembled rim and tyre combos. White steel construction.
- Eazy Storage Drop Rims Rubber-coated vertical wheel and rim storage solutions for workshops, garages, and warehouses. Available in 5x114 and 6x140 bolt patterns.
- Gas Bottle and Jerry Can Holders Military-style steel holders for securing 3kg gas bottles and 20-litre jerry cans on trailers, caravans, and 4x4 vehicles. Made from 3CR12 corrosion-resistant steel.
- 7-Pin Trailer Plugs (Male and Female) Electrical connectors in metal and plastic variants for transmitting lighting signals (brake lights, indicators, fog lamps) between towing vehicle and trailer.
- Reflective Tape (SABS/EC Approved) Commercial-grade reflective safety tape available in 50m rolls (per box) or 6m individual rolls. Compliant with SABS and EC (ECE 104) standards for commercial vehicle conspicuity.
- Reflectors (Amber, Clear, Red) Compact automotive safety reflectors in 65x35mm, 90x40mm sizes and round 63mm/76mm formats for vehicle and trailer visibility.
- Drop Plates (2-Hole to 8-Hole) Heavy-duty 16mm steel towbar height adjustment spacers in 2-hole, 4-hole, 6-hole, and 8-hole configurations. Includes standard and De Lux adjustable slider kits for lifted vehicles. Prices from R 118.81 to R 3,128.07.
- Slide Rails 450mm Heavy-duty 90kg-rated telescopic drawer runners for supporting and smoothly moving loads in 4x4 and utility vehicle applications. Priced at R 446.96.
- Bearing Kits Complete bearing and seal kits for trailer axle maintenance, including various sizes (KIT01 through KIT11) with different bearing and seal combinations.
- Throw-Over Catches (Adjustable) Over-centre tension latches in standard No.11 size and adjustable S/M/XL sizes for securing utility panels, canopy doors, tailgates, and caravan storage boxes.
- Trailer Hitch Balls 50mm standard hitch balls for secure towing connection between towing vehicle and trailer couplers.
- Caravan Trailer Easy Aluminium Step Spring-loaded folding aluminium entry step for caravans and trailers with automatic retraction when not in use. Features non-slip surface.
- Custom Axle and Component Manufacturing Custom-built trailer axles, brackets, and specialized fittings manufactured to customer specifications. Available for both individual consumers and commercial clients with precision manufacturing using CNC, laser cutting, and welding capabilities.
Companies that use Roadque
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Roadque technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roadque partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- IvecomajorMajor automotive client since 2005 for whom Roadque manufactures and imports trailer components. Represents significant B2B revenue stream.
- Nissan FreightmajorMajor automotive client since 2005 for whom Roadque manufactures and imports trailer components. Represents significant B2B revenue stream.
- AL-KOcorePartnership with AL-KO from 1999 allowing Roadque to distribute a wider range of trailer products across Gauteng. This expanded their offering significantly.
- TrailcocoreOriginal agency relationship established in 1996 as agent for Trailco in Vereeniging, supplying essential trailer components such as axles, couplers, jockey wheels and springs. This partnership marked the founding of Roadque.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Roadque competitors and assessment
Company assessmentBroad incumbents
- CURT Group: US-based manufacturer of towing products including hitches, couplers and 4x4 accessories. Comparable product mix to Roadque's couplers, hitch balls, drop plates and 4x4 gear.
- BPW: German manufacturer of trailer axles, suspensions and braking systems supplying OEMs globally. Comparable to Roadque's in-house axle and suspension manufacturing and relevant as both a peer and potential partner for higher-capacity commercial products.
- Knott: European trailer component manufacturer specializing in couplings, overrun brakes and jockey wheels. Overlaps directly with Roadque's jockey wheel, coupler and braking product lines.
- Dexter Axle: US-based manufacturer of trailer axles, brakes and related components. Directly comparable product portfolio to Roadque's axles, leaf springs and braking components, with a much broader geographic footprint.
- AL-KO: European (German) trailer chassis and component manufacturer with global reach. AL-KO has been a Roadque distribution partner since 1999 for Gauteng and competes across multiple of the same trailer component categories (axles, brakes, couplings).
- Haldex: Global supplier of brake and air suspension systems for commercial trailers and trucks. Comparable on the braking/coupling component side of Roadque's catalog and a peer for the Iveco/Nissan Freight OEM relationships.
- Titan International: Global manufacturer of wheels, rims and undercarriage products for agricultural, construction and trailer applications. Comparable to Roadque's wheel rim offerings and broader trailer parts range.
Regional players
- Tarex: South African trailer parts and accessories retailer. Directly comparable to Roadque's D2C e-commerce plus physical store model in the same trailer/caravan aftermarket segment in South Africa.
Direct peers
- Trailer Spares 4 Africa: South African online retailer specializing in trailer spares and components. Directly comparable e-commerce-led D2C business competing for the same South African trailer parts buyer.
- Trailco: South African trailer and trailer component manufacturer. Roadque was founded in 1996 as an original agency for Trailco in Vereeniging, making Trailco a foundational channel partner and the most directly comparable competitor in the same product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roadque social profiles
Digital presenceRoadque financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roadque leadership team
Management profileNumber of profiles
Roadque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roadque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roadque
What does Roadque do?
Roadque manufactures and sells trailer, caravan, and 4x4 components including leaf springs, jockey wheels, couplers, wheel rims, gas bottle holders, reflective safety products, and related hardware. The company operates an e-commerce store and a physical retail location in Pretoria, complemented by in-house custom manufacturing of axles, brackets, and specialized fittings. Over 90% of products are produced locally using CNC, waterjet, laser cutting, and welding capabilities.
Is Roadque a public or private company?
Roadque is a private company. It is classified as family owned and is currently operating.
When was Roadque founded?
Roadque was founded in 1996. It employs 51 to 100 people.
Where is Roadque based?
Roadque is headquartered in Gauteng, South Africa, in the Africa region.
How does Roadque make money?
Three revenue lines are on record. Product Sales (Components) is the primary driver. The others are custom Manufacturing and outdoor/Camping Gear Sales.
Who are Roadque's main competitors?
Broad incumbents on record are CURT Group, BPW, Knott, Dexter Axle, AL-KO, Haldex and Titan International. Tarex is listed as a regional player. Direct peers are Trailer Spares 4 Africa and Trailco.
Does Roadque have an API?
No public API is recorded for Roadque.
What industry is Roadque in?
Roadque's product category is Trailer and Caravan Components Manufacturing. Its primary akta.pro industry code is CRAOANAD, Tires, wheels & related supplies distribution. Its NAICS code is 441 and its SIC code is 5010.