Vistta Cosmetics

What Vistta Cosmetics does

Vistta Cosmetics is a Baddi, Himachal Pradesh-based white-label and third-party manufacturer of cosmetics, personal care, and over-the-counter medicated products, founded in 2016. The company operates an ISO and GMP-certified manufacturing facility with in-house R&D labs, automated production lines, filling and labeling machinery, and dedicated quality testing capabilities, providing a formulation-to-packaging service covering custom formulation, raw material sourcing, manufacturing, design, and packaging. Its product portfolio spans at least nine categories: men's grooming, skincare, haircare, body care, baby care, wellness and hygiene, pet care, OTC/dermacare, and home care. The firm additionally markets its own consumer brand KLEEN 2.0 for sanitizers and hand wash, launched during the COVID-19 pandemic.

Vistta generates revenue primarily through B2B contract manufacturing fees from brands and entrepreneurs that lack their own production infrastructure, with pricing conducted on a quote basis tied to formulation complexity, packaging requirements, and order volume. Customer acquisition runs almost entirely through inbound direct channels — phone, email ([email protected]), and a website inquiry form — with no disclosed outside sales network, paid digital marketing, or channel partnerships. The company reports having served approximately 3,097 clients and manufactured 2,897 product SKUs, though no individual customer logos, named brand relationships, or revenue figures are disclosed. Geographic reach is currently limited to India, with headquarters in Baddi (Solan District, HP) and a secondary listed contact point in Maharashtra. The company is privately held with no disclosed funding rounds, institutional investors, or parent organization, and is led by co-founders Manav Ghuwalewala and Pradeep Todi.

Name

Vistta Cosmetics

Legal name

Vistta Cosmetics

Website

https://vistta.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Vistta Cosmetics is an India-based, ISO/GMP-certified white-label manufacturer of cosmetics, personal care, and OTC medicated products for brands and entrepreneurs, offering end-to-end formulation, manufacturing, and packaging services from its Baddi, Himachal Pradesh facility.

Ownership category

akta.pro rank

Product category

Contract Cosmetics Manufacturing

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Private label cosmetics
• Third party manufacturing
• Cosmetic contract manufacturing
• Skincare manufacturing
• OTC product manufacturing

Headquarters

HQ city

Solan

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. White Label / Third Party Manufacturing: Manufacturing cosmetic, skincare, and OTC products for other brands under their private label. Services include custom formulation, raw material sourcing, manufacturing, designing, and packaging.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vistta Cosmetics is a white label and third-party contract manufacturer that provides end-to-end production services for cosmetics, skincare, haircare, body care, baby care, wellness and hygiene, pet care, home care, and OTC medicated products. Services include custom formulation, raw material sourcing, manufacturing, designing, and packaging, delivered from an ISO- and GMP-certified facility with automated production lines, fully equipped quality testing labs, and an in-house R&D team.

Product overview

Vistta Cosmetics is a white label/third party manufacturing company providing end-to-end manufacturing solutions including Custom Formulation, Raw material sourcing, Manufacturing, Designing and Packaging. The company operates state-of-the-art facilities with ISO and GMP certifications and serves as a one-stop solution for cosmetics and over-the-counter medicated products. The product portfolio spans multiple categories: Men's Grooming (Shaving Cream, Beard Oil, After Shave Lotion, Beard Wax, Face Wash, Beard Wash, After Shave Serum, Beard Softening Oil), Skin Care (Sunscreen, Anti Ageing Cream, Face Wash, Face Masque, Skin Cleanser, Moisturizer, Skin Polishers, Face Mist, Face Serum), Hair Care (Hair Shampoo, Hair Styling Wax, Hair Oil, Hair Conditioner, Hair Serum, Hair Mask, Hair Gel, Leave In Conditioners, Hair Scrub, Derma Shampoo), Body Care (Body Scrub, Body Wash, Body Lotion, Body Butter, Body Polisher, Shower Gel), Baby Care (Baby Ubtan, Nappy Rash Cream, Baby Oil, Head To Toe Wash, Baby Lotion, Baby Cream), Wellness and Hygiene (Intimate wash, Eye Cream, Lubricants, Intimate Cream, Sanitizers, Hand Wash, Body Oils), Pet Care (Pet Shampoo, Pet Conditioner, Ear Cleaner, Paw Cream), OTC/Dermacare (Mouth Ulcer Gel, Mouth Wash, Pain Relief Balm, Toothpaste, Eczena Cream), and Home Care (Linen Spray, Liquid Detergent, Surface Sanitizer, Toilet Spray). The company also manufactures natural, organic, and plant-based cosmetics and has its own brand KLEEN 2.0 for sanitizers and hand wash.

Differentiator

Problem solved

Functional benefit

Brands

• KLEEN 2.0: Own brand for sanitizers and hand wash launched specifically for COVID-19 pandemic safety products meeting industry standards.

Products and services

• Private Label Cosmetics and Personal Care Manufacturing End-to-end white label and third-party manufacturing covering custom formulation, raw material sourcing, production, design, and packaging across cosmetics, personal care, and OTC categories for brands seeking production capacity without owning facilities.
• Custom Formulation and R&D Services In-house R&D team formulates and customizes cosmetic, personal care, and OTC products to client specifications, supported by a fully equipped quality testing lab and modern automated production lines.
• Men's Grooming Products Manufacturing Private label manufacturing of men's grooming products including shaving cream, beard oil, after shave lotion, beard wax, face wash, beard wash, after shave serum, and beard softening oil.
• Skin Care Products Manufacturing Private label manufacturing of skin care products including sunscreen, anti ageing cream, face wash, face masque, skin cleanser, moisturizer, skin polishers, face mist, and face serum.
• Hair Care Products Manufacturing Private label manufacturing of hair care products including hair spa, hair serum, hair conditioner, hair shampoo, hair mask, hair oil, and hair colour.
• Body Care Products Manufacturing Private label manufacturing of body care products including body lotion, hand and foot cream, body scrub, body butter, body massage oil, and body polish.
• Baby Care Products Manufacturing Private label manufacturing of baby care products including baby lotion, baby massage oil, baby bath, baby wash, baby powder, baby shampoo, baby rash cream, baby soap, and baby wipes.
• Wellness and Hygiene Products Manufacturing Private label manufacturing of wellness and hygiene products including hand wash, face wash, hand sanitizer, mouthwash, intimate wash, shampoo, intimate wipes, and toilet cleaner.

Quantifiable outcome

• 2,897 successful products manufactured
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Intercos Group: Italian global contract manufacturer of color cosmetics, skin care, and hair care products. Closely comparable in business model — B2B white-label/ODM manufacturing for prestige and mass beauty brands.
• Cosmax Inc. Korean-headquartered global ODM/contract cosmetics manufacturer with manufacturing across Asia. Directly comparable as a multi-category third-party cosmetics and personal care manufacturer serving brand customers.

Broad incumbents

• VLCC Personal Care: Indian wellness and personal care company with its own manufacturing of skincare, body care, and hygiene products. Operates in overlapping product categories and channels as Vistta's customers.
• ITC Limited: Diversified Indian conglomerate with a growing personal care and cosmetics portfolio supported by significant in-house manufacturing. Adjacent competitor in the same product categories Vistta serves.
• Dabur India Ltd. One of India's largest FMCG companies with significant in-house personal care, hair care, and OTC manufacturing. Comparable product categories (hair oil, skincare, wellness) though not a pure contract manufacturer.
• Godrej Consumer Products Ltd. Large Indian FMCG with personal care, hair care, and OTC product lines. Comparable through its in-house manufacturing of personal care products across multiple categories.
• Marico Ltd. Indian FMCG leader in hair care and edible oils with large-scale manufacturing operations. Operates in the same end-product categories (shampoo, hair oil, personal care) that Vistta manufactures for brand customers.

Emerging players

• Lotus Herbals: Indian natural and herbal skincare brand with manufacturing operations. Comparable as a player in the same natural/organic personal care product space where Vistta positions itself.
• Sugar Cosmetics: Indian D2C color cosmetics and personal care brand. Representative of the emerging brand-customer segment that relies on third-party manufacturers like Vistta to scale production.
• Honasa Consumer (Mamaearth): Leading Indian D2C beauty and personal care brand. Representative of the brand-customer profile Vistta serves with private-label manufacturing, particularly in natural skincare, haircare, and baby care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/visttacosmetics
• LinkedInlinkedin.com/company/visttacosmetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vistta Cosmetics