Loncin Motor
Loncin Motor is a publicly listed Chinese manufacturer of motorcycles and generators, operating a multi-brand portfolio that includes the premium Voge sub-brand and serving mass-market two-wheeler consumers in China and, from 2026, Brazil.
- Company typePrivate
- Founded1993
- HeadquartersJiulongpo, China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Loncin Motor does
Loncin Motor is a Chinese manufacturer of motorcycles and generators, headquartered in Jiulongpo, China, and publicly listed on the Shanghai Stock Exchange under ticker SSE:603766. Founded in 1993 and operating with 10,000+ employees, the company runs a multi-brand portfolio that includes the parent Loncin marque and the wholly owned premium two-wheeler sub-brand Voge. Its core technology is motorcycle and generator manufacturing, with historical strength in off-road vehicles and a stated expansion into urban and road motorcycles.
Voge has been positioned as the company's premium motorcycle brand, producing urban and road motorcycles for international markets and competing in the higher segment of the two-wheeler category. The company has announced local motorcycle production in Brazil under the Voge brand with sales launching in Q1 2026, representing its entry into the largest two-wheeler market in Latin America. The local production strategy is intended to enable competitive pricing, faster delivery, and better alignment with Brazilian consumer preferences while intensifying competition in that market.
The business model is a traditional B2C hardware sales model: the company manufactures motorcycles and generators and sells them through brand-channel structures to consumer segments, with no publicly disclosed pricing model, enterprise customer concentration, or recurring software/AI revenue component. Geographic reach is anchored in China with an explicit, funded expansion into South America via the Voge Brazil program. Leadership comprises co-founder Waled Zanati and Chairman Jianhua Tu.
Loncin Motor firmographics
Firmographics- Name
- Loncin Motor
- Website
- https://heylink.me
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Loncin Motor is a publicly listed Chinese manufacturer of motorcycles and generators, operating a multi-brand portfolio that includes the premium Voge sub-brand and serving mass-market two-wheeler consumers in China and, from 2026, Brazil.
- Ownership category
- akta.pro rank
Loncin Motor industry classification
Industry- Product category
- Motorcycle Manufacturing
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Motorcycle Manufacturing (ICE) (IMACAEAA)
- akta.pro secondary industry
- Scooter & Moped Manufacturing (ICE) (IMACAEAC)
Keywords
Where Loncin Motor is headquartered
LocationHeadquarters
- HQ city
- Jiulongpo
- HQ country
- China
- HQ region
- Asia
Markets served
Loncin Motor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Loncin Motor product offering
Product offeringCore offering
Loncin Motor manufactures and sells motorcycles, engines/generators, and off-road vehicles. It operates the premium Voge motorcycle sub-brand and is establishing local motorcycle production in Brazil with sales launching in Q1 2026 to serve the Latin American two-wheeler market.
Product overview
Loncin Motor is a Chinese motorcycle manufacturer that operates multiple brands. The company produces motorcycles under its own Loncin brand as well as the premium sub-brand Voge. The source data indicates that Voge (a Loncin Motor group brand) plans to enter the Brazilian market in 2026 with local motorcycle production and sales launching in Q1 2026. The company's product portfolio includes urban and road motorcycles, expanding from its existing off-road vehicle offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Voge: Motorcycle brand under Loncin Motor group, with confirmed plans to produce motorcycles locally in Brazil starting in 2026
Products and services
- Loncin Motorcycles Motorcycles manufactured by Loncin Motor under its own brand for consumer markets, including urban, road, and off-road models.
- Voge Motorcycles Premium motorcycle brand under Loncin Motor Group producing urban and road motorcycles for international markets, including a planned local production rollout in Brazil starting Q1 2026.
- Loncin Generators and Engines
Companies that use Loncin Motor
Customer profileSegments1 record
Ideal customer profiles1 record
Loncin Motor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loncin Motor partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Loncin Motor competitors and assessment
Company assessmentBroad incumbents
- Ducati: Ducati is a premium European motorcycle brand owned by Volkswagen Group with strong Latin American distribution, anchoring the high end of the segment where Voge is trying to position itself. It is comparable as a premium-segment benchmark for Voge's premium brand aspirations.
- Yamaha Motor: Yamaha is one of the world's largest motorcycle manufacturers with a strong presence in Brazil across ICE urban, road, and off-road segments. It is comparable as a global incumbent whose Brazilian dealer footprint and brand equity set the competitive ceiling for Voge's premium positioning.
- Honda Motor: Honda is the global leader in motorcycle manufacturing and a dominant incumbent in the Brazilian two-wheeler market where Voge is launching. It is comparable as the dominant ICE motorcycle benchmark Loncin/Voge must compete against on product, dealer network, and brand trust.
Direct peers
- TVS Motor Company: TVS Motor is an Indian two-wheeler manufacturer expanding aggressively into Latin America with ICE motorcycles and scooters in similar urban and commuter segments. It is directly comparable as an Asian OEM pursuing the same Brazilian market entry thesis as Voge.
- Lifan Technology: Lifan is a Chinese motorcycle and powersports manufacturer focused on ICE scooters, motorcycles, and export markets including Latin America. It is directly comparable as a Chinese OEM peer targeting similar price-sensitive ICE two-wheeler segments abroad.
- Hero MotoCorp: Hero MotoCorp is the world's largest two-wheeler manufacturer by volume and an active exporter to Latin America, focused on ICE commuter motorcycles. It is directly comparable as a high-volume ICE peer targeting the same end customers Voge is pursuing in Brazil.
- Zongshen Piaggio (Zongshen): Zongshen is a major Chinese motorcycle, engine, and powersports manufacturer with established Latin American distribution and joint-venture activity. It is directly comparable as a domestic Chinese OEM peer competing in similar product categories and geographies.
- CFMoto (Zhejiang CFMoto Power): CFMoto is a Chinese motorcycle manufacturer with a premium positioning in ICE and increasingly high-displacement segments, exporting globally including to Latin America. It is directly comparable as a Chinese OEM peer using a premium brand strategy similar to Loncin's Voge.
- Bajaj Auto: Bajaj Auto is a major Indian motorcycle and three-wheeler manufacturer that, like Loncin/Voge, is pursuing Latin American expansion and competes in the mass-market to mid-premium ICE motorcycle category. It is directly comparable as an emerging-market OEM targeting Brazil with cost-competitive ICE product.
- Shineray: Shineray is a Chinese motorcycle manufacturer with established local assembly and a strong dealer presence in Brazil, directly competing in the affordable ICE motorcycle category. It is directly comparable as the incumbent Chinese OEM that Voge must displace or differentiate against in Brazil.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Loncin Motor social profiles
Digital presenceLoncin Motor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loncin Motor leadership team
Management profileNumber of profiles
Profiles2 records
Loncin Motor subsidiaries and ownership
Company hierarchySubsidiaries1 record
Loncin Motor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loncin Motor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loncin Motor
What does Loncin Motor do?
Loncin Motor manufactures and sells motorcycles, engines/generators, and off-road vehicles. It operates the premium Voge motorcycle sub-brand and is establishing local motorcycle production in Brazil with sales launching in Q1 2026 to serve the Latin American two-wheeler market.
When was Loncin Motor founded?
Loncin Motor was founded in 1993. It employs 5,001 to 10,000 people.
Where is Loncin Motor based?
Loncin Motor is headquartered in Jiulongpo, China, in the Asia region.
Who are Loncin Motor's main competitors?
Broad incumbents on record are Ducati, Yamaha Motor and Honda Motor. Direct peers are TVS Motor Company, Lifan Technology, Hero MotoCorp, Zongshen Piaggio (Zongshen), CFMoto (Zhejiang CFMoto Power), Bajaj Auto and Shineray.
Does Loncin Motor have an API?
No public API is recorded for Loncin Motor.
What industry is Loncin Motor in?
Loncin Motor's product category is Motorcycle Manufacturing. Its primary akta.pro industry code is IMACAEAA, Motorcycle Manufacturing (ICE), with a secondary code of IMACAEAC, Scooter & Moped Manufacturing (ICE). Its NAICS code is 336991 and its SIC code is 3751.