This Is CNY
This Is CNY is a regional digital media platform covering Central New York, publishing local news, lifestyle, real estate, business, and schools content for Syracuse-area residents via its website and weekly newsletter, with a companion Getro-powered regional job board. It operates as a brand under Advance Local Media LLC.
- Company typePrivate
- Founded-
- HeadquartersSyracuse, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What This Is CNY does
This Is CNY is a regional digital media platform that covers Central New York, with particular focus on the Syracuse metropolitan area. The platform distributes local news, lifestyle, real estate, business, schools, and community content via its main website (thisiscny.com) and a weekly Monday email newsletter. A companion product, the careers.thisiscny.com job board, is powered by Getro Inc. and aggregates roughly 5,673 regional job listings from employers including Syracuse University, Parsons Corporation, and New York State, with company profile pages and a talent network feature.
The platform is operated by Advance Local Media LLC, a private regional media conglomerate that also owns Syracuse.com and The Post-Standard, and is headquartered at 220 S Warren St, Syracuse, NY. The brand launched in 2024 as a content layer over the parent company's existing Central NY news infrastructure. Underlying technology is straightforward: a content publishing site supplemented by Segment and PostHog for first-party visitor and event analytics, and a Getro-hosted job board experience. No mobile app is offered, and there is no disclosed API, SDK, or proprietary model.
The business model is not publicly disclosed. No subscription tiers, pricing, or paywalls are evidenced; the website content is freely accessible. The principal commercial surfaces appear to be the 'Partner with Us' sponsored content channel, 'From Our Partners' native advertising placements, and job board listings, all of which are typical of Advance Local's regional monetization playbook. Headcount is reported at 1-10 employees, and the editorial lead is Katrina Tulloch, Editor in Chief. No external funding has been raised and no M&A activity is recorded for the This Is CNY brand itself.
This Is CNY firmographics
Firmographics- Name
- This Is CNY
- Legal name
- Advance Local Media LLC
- Website
- https://thisiscny.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- This Is CNY is a regional digital media platform covering Central New York, publishing local news, lifestyle, real estate, business, and schools content for Syracuse-area residents via its website and weekly newsletter, with a companion Getro-powered regional job board. It operates as a brand under Advance Local Media LLC.
- Ownership category
- akta.pro rank
This Is CNY industry classification
Industry- Product category
- Regional News Media
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
Keywords
Where This Is CNY is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
This Is CNY business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
This Is CNY product offering
Product offeringCore offering
This Is CNY operates a regional news and lifestyle digital platform (thisiscny.com) covering Central New York, providing original journalism and content across categories including Living, Real Estate, Business, Schools, and community events. A companion job board (careers.thisiscny.com), powered by Getro Inc., aggregates regional employment listings and connects job seekers with employers in the Central New York market.
Product overview
This is CNY operates a local news and lifestyle digital platform (thisiscny.com) covering Central New York across multiple content categories including Living, Real Estate, Business, Schools, and Partners. A companion job board (careers.thisiscny.com), powered by Getro Inc., provides a job search and recruitment platform for the region. The news platform and job board are separate but complementary digital properties under the This is CNY brand.
Differentiator
Problem solved
Functional benefit
Products and services
- This Is CNY News Website A local news and lifestyle website covering Central New York, providing original content across categories including Living, Real Estate, Business, Schools, and Careers. Operated by Advance Local Media LLC and targeted at Central New York residents seeking local news, community information, event coverage, real estate listings, business news, and regional lifestyle content.
- This Is CNY Job Board
Companies that use This Is CNY
Customer profileSegments1 record
Ideal customer profiles2 records
This Is CNY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
This Is CNY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Getro Inc.coreGetro Inc. provides the technical platform and services for the This Is CNY job board (careers.thisiscny.com). This is CNY owns the job board while Getro operates it on their behalf, providing the job board technology infrastructure.
Recent moves6 records
Expansion highlights4 records
This Is CNY competitors and assessment
Company assessmentBroad incumbents
- Axios: Larger national digital media brand that has expanded into local markets (Axios Local) with a comparable short-form local newsletter approach and target SMB/local advertiser base.
- Indeed (regional job listings): Dominant national job-listing platform that competes with careers.thisiscny.com for both job-seeker traffic and employer-recruitment budgets in the Central New York market.
Direct peers
- Patch.com: National network of hyper-local digital news sites including Central New York communities; directly comparable product (community-level local news + events) and target market (SMB advertisers seeking local reach).
- The Post-Standard: Traditional Syracuse newspaper also operated by Advance Local Media LLC; shares newsroom staff, covers the same Central New York region, and competes for the same local advertiser budgets.
- Syracuse.com: Sister property under the same Advance Local Media LLC parent; covers Syracuse and Central New York with the same editorial reporters (Jeremy Boyer, Steve Featherstone) and overlapping audience — most directly comparable asset.
- Rochester Democrat and Chronicle: Regional New York newspaper covering the Rochester/Finger Lakes area; comparable scale, geographic focus, and ad-supported local news model in upstate NY.
- CNY Central (WSTM-TV / NBC3): Local TV news station serving Syracuse and Central New York; competes for the same local audience and advertiser budgets with overlapping local news, weather, and lifestyle coverage.
- Spectrum News 1 Central New York: Local cable news channel covering Central New York; overlaps with This Is CNY on local news, community features, and advertiser relationships in the same Syracuse region.
- Buffalo News: Regional New York newspaper covering the Buffalo–Western NY market; comparable upstate New York local news digital offering with similar verticals and ad-supported model.
- NewYorkUpstate.com: Advance Local Media property covering upstate New York broadly; sister site with the same parent, overlapping staff, and broader but comparable upstate NY regional coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
This Is CNY social profiles
Digital presenceThis Is CNY financial estimates
Financial estimateRevenue estimate
Valuation estimate
This Is CNY leadership team
Management profileNumber of profiles
Profiles3 records
This Is CNY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This Is CNY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This Is CNY
What does This Is CNY do?
This Is CNY operates a regional news and lifestyle digital platform (thisiscny.com) covering Central New York, providing original journalism and content across categories including Living, Real Estate, Business, Schools, and community events. A companion job board (careers.thisiscny.com), powered by Getro Inc., aggregates regional employment listings and connects job seekers with employers in the Central New York market.
Is This Is CNY a public or private company?
This Is CNY is a private company. It is classified as corporate owned and is currently operating.
When was This Is CNY founded?
This Is CNY was founded in -1. It employs 1 to 10 people.
Where is This Is CNY based?
This Is CNY is headquartered in Syracuse, United States, in the North America region.
Who are This Is CNY's main competitors?
Broad incumbents on record are Axios and Indeed (regional job listings). Direct peers are Patch.com, The Post-Standard, Syracuse.com, Rochester Democrat and Chronicle, CNY Central (WSTM-TV / NBC3), Spectrum News 1 Central New York, Buffalo News and NewYorkUpstate.com.
Does This Is CNY have an API?
No public API is recorded for This Is CNY.
What industry is This Is CNY in?
This Is CNY's product category is Regional News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 513110 and its SIC code is 2711.