Volksbanken Raiffeisenbanken.

What Volksbanken Raiffeisenbanken. does

Volksbanken Raiffeisenbanken is a federation of cooperative banks (Genossenschaftsbanken) in Germany, represented nationally by the Bundesverband der Deutschen Volksbanken und Raiffeisenbanken e.V. (BVR) headquartered in Berlin. The network operates approximately 7,000 physical branches nationwide, supplemented by the BankCard ServiceNetz ATM network of approximately 13,800-14,300 cash machines, and serves millions of members who are co-owners of their local cooperative bank under a one-member-one-vote governance structure. It serves two primary customer segments: private customers (Privatkunden) and business customers (Firmenkunden, primarily SMEs and Mittelstand), plus founders and startups (Existenzgründer).

The core technology platform is anchored by the VR Banking App (iOS and Android) supporting account management, credit card controls, transfers, and mobile payments via Apple Pay and the European account-to-account function Wero, alongside OnlineBanking for self-service transactions. For business customers, VR Payment provides merchant payment processing supporting credit cards, Wero, PayPal, SEPA Direct Debit, invoice purchases, and installment purchases under PCI-DSS compliance. The marketing technology stack includes Adobe Experience Platform, Adobe Target, Adobe Journey Optimizer, and Google Ads/Microsoft Advertising, managed with OneTrust consent management for GDPR compliance.

Revenue is generated through net interest income on loans and mortgages, transaction and fee income from accounts, cards, and payment services, commissions on insurance products (via R+V Versicherung), investment products (via Union Investment), building savings (via Schwäbisch Hall), and merchant payment processing fees. Specialized financial services are delivered through partnerships within the Genossenschaftliche FinanzGruppe, including DZ Bank for wholesale banking, DZ Privatbank for private banking, DZ Hyp and Münchner Hyp for real estate financing, and VR Smart Finanz for business financial management software. The network is member-owned, operates as a registered association (eingetragener Verein), and is not publicly traded.

Name

Volksbanken Raiffeisenbanken.

Legal name

Bundesverband der Deutschen Volksbanken und Raiffeisenbanken e.V.

Website

https://vr.de

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Volksbanken Raiffeisenbanken is a German cooperative banking federation operating ~7,000 branches and ~14,300 ATMs, serving millions of member-owners across retail and SME segments with accounts, loans, payments, insurance, and investment products through the Genossenschaftliche FinanzGruppe partner ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue from interest on loans, mortgages, and credit products. Core banking activity for both retail and business customers.
2. Fee and Commission Income: Account maintenance fees, transaction fees, card fees, and commissions on financial products such as insurance, investments (Union Investment), and real estate financing.
3. Business Banking Services: Services for business customers including commercial account management, international payment processing (VR-RechnungsService), business financing, and employee benefit products (company pension schemes).
4. Insurance Products: Partnership-based insurance offerings through R+V Versicherung including travel health insurance, property insurance, and corporate insurance products.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Volksbanken Raiffeisenbanken (VR) is a German cooperative banking network comprising member-owned local banks (Volksbanken and Raiffeisenbanken) plus regional building societies, central institutions, and specialized providers. It delivers current accounts, savings, lending, credit cards, payments, brokerage, and insurance products to private customers, business customers, founders, and agricultural clients across Germany.

Product overview

Volksbanken Raiffeisenbanken operates as a cooperative banking network (Genossenschaftsbanken) offering a comprehensive, multi-brand financial services portfolio across retail (Privatkunden) and business (Firmenkunden) segments. The core platform is anchored by the Girokonto (current account) and VR Banking App (mobile banking), supplemented by Mastercard and Visa credit/debit cards, the Wero peer-to-peer payment function, Tagesgeld savings, Privatkredit personal loans, Depot & Brokerage investment services, and private retirement and health insurance. For business customers, the offering extends to Geschäftskonto, VR-RechnungsService electronic invoicing, international payment services, Firmentagesgeld, Business Depot, Avalkredit, the Unternehmenspolice bundled insurance, and VR Payment online payment solutions. Additional services include travel insurance, currency ordering, employee benefits consulting, and a nationwide BankCard ServiceNetz of approximately 14,300 ATMs. The network is organized around the Genossenschaftliche FinanzGruppe, a cooperative financial group with specialized partners including Schwäbisch Hall (building society), Union Investment (asset management), R+V (insurance), DZ Bank, and others.

Differentiator

Problem solved

Functional benefit

Brands

• VR Banking App: Mobile banking application for managing finances, checking balances, and making payments
• Wero
• BankCard ServiceNetz

Products and services

• Girokonto (Current Account) Current/checking account offered by local Volksbanken and Raiffeisenbanken branches to private customers for everyday banking, including card-based payments and cash access via the BankCard ServiceNetz.
• VR Banking App Mobile banking and brokerage application providing digital account access, payments, card management, and securities trading for private customers of the cooperative banking group.
• Kreditkarten (Credit Cards) Credit card products (including optional installment/Teilzahlung feature) issued to private customers through the local Volksbanken and Raiffeisenbanken.
• Tagesgeld (Overnight/Sight Deposit) Liquid, daily-callable savings deposit product for private customers to park funds while earning variable interest.
• Privatkredit (Personal Loan) Personal installment loan product for private customers to finance larger purchases or consolidate debt.
• Private Altersvorsorge (Private Retirement Provision) Private pension and retirement savings/investment solutions sold to private customers of the cooperative banks.
• Private Krankenversicherung (Private Health Insurance) Private health insurance coverage product offered to private customers of the cooperative banking network.
• Depot & Brokerage Securities custody account and brokerage service for private customers, providing trading of stocks, funds, and other securities through the cooperative banks.
• Auslandsreisekrankenversicherung (Travel Health Insurance) Travel health insurance product covering medical costs during trips abroad, marketed to private customers.
• Geschäftskonto (Business Account) Current account product for business customers, freelancers, and tradespeople of the local cooperative banks.
• Firmentagesgeld (Business Overnight Money) Daily-callable deposit product for business customers to hold liquid funds while earning variable interest.
• Betriebliche Altersvorsorge (Company Retirement Provision) Company pension and employer-sponsored retirement solutions sold to business customers, often integrated with VR EnterCard-Konzept.
• Unternehmenspolice (Corporate Insurance Policy) Multi-line corporate insurance package product for business customers, integrating various coverages under one policy.
• Business Depot Securities custody account and brokerage service designed for business customers of the cooperative banking group.
• Avalkredit (Guarantee Credit) Guarantee credit (Avalkredit) product for business customers, used to issue sureties/guarantees without immediate cash outflow.
• Kreditversicherung (Credit Insurance) Credit insurance product protecting business customers against default by their own debtors (receivables protection).
• VR Payment (Online Payment Solutions) Online and omnichannel payment acceptance solutions (e-commerce, point-of-sale, mobile, etc.) for retailers, service providers, and online merchants, offered by the cooperative banking group.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bausparkasse Schwäbisch HallcoreStrategic or Co-development PartnerPartnership for building savings (Bausparen) products within the cooperative financial group, offering real estate financing solutions.
• Union InvestmentcoreStrategic or Co-development PartnerInvestment fund partner providing securities, equity funds, and asset management products to customers of Volksbanken Raiffeisenbanken.
• R+V VersicherungcoreStrategic or Co-development PartnerInsurance partner offering comprehensive insurance products including travel health insurance, property insurance, corporate insurance (Unternehmenspolice), and credit insurance.
• easyCreditminorChannel Partner/ Reseller/ DistributorInstallment credit partner integrated into the cooperative banking network for consumer financing solutions.
• DZ PrivatbankcoreStrategic or Co-development PartnerPrivate banking partner within the cooperative financial group for wealth management and private banking services.
• DZ HypcoreStrategic or Co-development PartnerReal estate financing specialist (Hypothekenbank) providing commercial and residential mortgage financing solutions.
• Münchner HypothekenbankcoreStrategic or Co-development PartnerMortgage bank partner providing real estate financing products within the cooperative financial group.
• ReisebankminorChannel Partner/ Reseller/ DistributorCurrency exchange partner enabling foreign currency ordering and travel money services for customers.
• VR PaymentcoreTechnology or IntegrationPayment processing subsidiary providing online payment solutions (credit card, Wero, PayPal, SEPA, invoice) for business customers enabling e-commerce payment acceptance.
• LinkedInminorGTM or Marketing PartnerProfessional social network presence for employer branding, thought leadership, and B2B customer engagement. Joint Page Insights analysis arrangement in place.
• S&T Deutschland GmbHminorImplementation/ SI/ Consulting PartnerIT service provider handling contact form infrastructure and data forwarding services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ING-DiBa: Germany's largest direct bank with a dominant digital retail banking franchise, directly competing for German retail deposits, consumer credit, and brokerage customers with a mobile-first proposition.
• DZ Bank: DZ Bank is the central institution and corporate bank of the cooperative financial group (Genossenschaftliche FinanzGruppe) and a core partner of Volksbanken Raiffeisenbanken. While operating as a wholesale/capital markets bank, it shares infrastructure and product partnerships with the cooperative network.
• Sparkassen-Finanzgruppe: The Sparkassen (German savings banks) network is the closest direct competitor — another publicly-oriented, member-rooted German banking network with thousands of local branches and a similar nationwide public mandate. Both networks compete for retail and SME customers across Germany with overlapping product portfolios.

Broad incumbents

• Deutsche Bank: Germany's largest universal bank, competing directly with Volksbanken Raiffeisenbanken across retail, SME, and corporate banking — but with a much larger capital markets, investment banking, and international franchise.
• KfW Bankengruppe: German state-owned development bank providing promotional lending (including Mittelstand financing) where Volksbanken Raiffeisenbanken acts as a distribution partner. Overlapping SME financing remit but with public-policy mandate rather than commercial orientation.
• Commerzbank: Major German universal bank with strong retail and Mittelstand focus, directly competing for SME and retail customers, while also operating a corporate banking franchise absent from the cooperative model.

Emerging players

• Revolut: Global digital challenger bank with significant German customer base, competing for retail payments, FX, and younger customer segments where the cooperative's app experience is comparatively traditional.
• N26: Berlin-based mobile-first neobank competing for the same German retail and SME customer base, particularly younger demographics, with a fully digital, app-native experience and aggressive customer acquisition.
• Trade Republic: Berlin-based mobile broker with millions of German customers, directly competing for retail brokerage, savings, and investment wallet share that the cooperative captures through its Depot & Brokerage offering.

Regional players

• BayernLB: Bavarian Landesbank serving regional corporate, real estate, and SME customers — overlapping with Volksbanken Raiffeisenbanken in the SME and Bavarian retail markets but with a more wholesale and capital-markets tilt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@VolksbankenRaiffeisenbanken
• Facebookfacebook.com/volksbankenraiffeisenbanken?locale=de_DE
• LinkedInlinkedin.com/company/genossenschaftliche-finanzgruppe-volksbanken-raiffeisenbanken
• Instagraminstagram.com/volksbankenraiffeisenbanken
• TikToktiktok.com/@volksbankraiffeisenbank?lang=de-DE

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volksbanken Raiffeisenbanken.