Manner Josef & Comp
Manner Josef & Comp AG is a 1890-founded Viennese confectionery manufacturer producing flagship hazelnut-cream wafer products and a multi-brand portfolio, selling through DTC e-commerce across nine countries, company-operated retail shops in Austria, and wholesale distribution to retail, hospitality, and corporate gifting customers.
- Company typePrivate
- Founded1890
- HeadquartersVienna, Austria
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Manner Josef & Comp does
Manner Josef & Comp AG is a Viennese confectionery manufacturer founded in 1890, headquartered in Vienna, Austria, and publicly listed on the Vienna Stock Exchange (vie:MAN). The company produces wafer-based and chocolate confectionery products in-house at its Vienna facility, with its flagship being the Manner Original Neapolitan Wafers (Neapolitaner Schnitten), thin wafers filled with hazelnut cream and coated in chocolate, sold in iconic pink packaging. The portfolio spans core wafer products (Original, Lemon Cream, Whole Grain variants), Snack Minis portion-controlled formats, gingerbread, baking products (chocolate couverture and cocoa), digital gift vouchers, and branded merchandise, supplemented by sub-brands Casali (rum balls), Victor Schmidt (Mozartkugeln), Ildefonso (bonbonniere), Napoli, and Dragee Keksi.
The company operates a multi-channel distribution model combining direct-to-consumer e-commerce through shop.manner.com (operated by KASTNER Group's myProduct GmbH), company-operated physical retail shops in Austria, and wholesale distribution through supermarkets, specialty food stores, and gift shops across nine countries (Germany, Austria, Hungary, Croatia, Slovakia, Czechia, Slovenia, Poland, and the United States). Revenue mechanics are split between DTC unit sales at price points ranging from €2.19 (Snack Minis 5x25g) to €44.99 (Surprise Box 2500g), physical retail transactions, and wholesale supply to B2B customers including retailers, hotels, restaurants, and corporate gifting clients. Manner emphasizes Fairtrade certified cocoa, clean-label ingredient initiatives (30% sugar reduction in Whole Grain line), and in-house Vienna production as core quality and sustainability differentiators.
Manner Josef & Comp firmographics
Firmographics- Name
- Manner Josef & Comp
- Legal name
- Josef Manner & Comp AG
- Website
- https://manner.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Manner Josef & Comp AG is a 1890-founded Viennese confectionery manufacturer producing flagship hazelnut-cream wafer products and a multi-brand portfolio, selling through DTC e-commerce across nine countries, company-operated retail shops in Austria, and wholesale distribution to retail, hospitality, and corporate gifting customers.
- Ownership category
- akta.pro rank
Manner Josef & Comp industry classification
Industry- Product category
- Confectionery Manufacturing
- NAICS
- Confectionery Merchant Wholesalers (42445), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Sugar & Confectionery Products (2060), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Confectionery (Candy & Chocolate) Wholesale (AFAIAFAC)
- akta.pro secondary industries
- Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM), Chocolate & Confectionery Shops (THAFAGAD), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where Manner Josef & Comp is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Manner Josef & Comp business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company operates an online shop (shop.manner.com) selling products directly to consumers. Products include wafers, biscuits, chocolates, and gift packs with various packaging sizes. The shop is operated by myProduct GmbH as part of the KASTNER Group.
- Retail Store Sales: Physical Manner shops located in Austria selling products directly to consumers, including the flagship Original Neapolitan Wafers and other confectionery products.
- Wholesale/Distribution: Distribution through retail channels including supermarkets, specialty food stores, and gift shops in Austria and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing ranging from €2.19 to €44.99 for individual products |
| Unit Pricing | Pay-as-you-go | Whole Grain Wafers 12-pack priced at €19.49 (€21.66/kg) |
| Unit Pricing | Pay-as-you-go | Snack Minis Milk-Chocolate 5x25g at €2.19 (€17.52/kg) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Manner Josef & Comp product offering
Product offeringCore offering
Josef Manner & Comp AG manufactures and sells traditional Viennese confectionery products, with the flagship Original Neapolitan Wafers (hazelnut-cream-filled, chocolate-coated wafers in iconic pink packaging) as its anchor product. The portfolio extends to wafer variants (Lemon Cream, Whole Grain, Snack Minis), chocolate products (Mozartkugeln, pralines), rum balls, bonbonnières, gingerbread, baking ingredients, and branded merchandise, sold via direct e-commerce, physical retail shops, and wholesale channels.
Product overview
Manner Josef & Comp AG is a Viennese confectionery company founded in 1890, specializing in wafers, marshmallow candy, and chocolate dragées. The company operates under a multi-brand portfolio strategy, with its flagship Manner Original Neapolitan Wafers at the core, supplemented by sub-brands Casali (rum balls), Victor Schmidt (Mozartkugeln), Ildefonso (bonbonniere), Napoli, and Dragee Keksi. The product range includes the classic Neapolitaner Schnitten (hazelnut cream-filled wafers), fruit variations (lemon), whole grain healthier variants, Snack Minis for on-the-go consumption, gingerbread, baking products (chocolate couverture, cocoa), and branded merchandise. Products are sold through the Manner online shop, physical retail stores, and various e-commerce marketplaces. The company emphasizes quality ingredients including Fairtrade cocoa and Austrian production.
Differentiator
Problem solved
Functional benefit
Brands
- Casali: Brand specializing in rum balls and confectionery products.
- Victor Schmidt
- Ildefonso
- Napoli
- Dragee Keksi
Products and services
- Manner Original Neapolitan Wafers
Quantifiable outcome
- 30% sugar reduction achieved in Whole Grain Wafers product line
Companies that use Manner Josef & Comp
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Manner Josef & Comp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Manner Josef & Comp partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- myProduct GmbHcoremyProduct GmbH operates the Manner e-commerce platform (shop.manner.com) as an e-commerce service provider (ECaaS). The company handles online sales operations, customer service, payment processing, and order fulfillment for Manner products. myProduct is part of the KASTNER Group since 2015 and specializes in online distribution of Austrian quality products.
- KASTNER GroupcoreThe KASTNER Group, through its subsidiary myProduct GmbH, provides e-commerce infrastructure and services for Manner's online operations. The Group operates the myProduct Shop Network, which specializes in information and distribution of Austrian quality products.
- FairtrademinorManner uses 100% Fairtrade certified cocoa in their Snack Minis products produced in their Vienna facility. This certification ensures sustainable cocoa sourcing practices.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Manner Josef & Comp competitors and assessment
Company assessmentBroad incumbents
- Ferrero: Global confectionery incumbent with hazelnut-chocolate products (Nutella, Ferrero Rocher, Mon Chéri) directly competing with Manner's hazelnut cream wafers. Significantly larger scale but overlapping category and consumer base.
- Mondelez International: Global confectionery and biscuits giant (Milka, Toblerone, Cadbury) competing with Manner across European biscuit and chocolate segments. Operates as a broad incumbent dominating retail shelf space in Manner's core markets.
- Storck: German family-owned confectionery manufacturer producing chocolate and sugar confectionery brands (Merci, Toffifee, Werther's Original). Comparable in family-owned heritage and European market focus, though operating at larger scale and broader product range.
- Lindt & Sprüngli: Swiss premium chocolate manufacturer with comparable heritage, premium positioning, and European brand strength. While focused on chocolate rather than wafers, Lindt competes for premium gifting occasions and shelf space in similar retail channels.
Emerging players
- Original Beans: Premium bean-to-bar chocolate manufacturer emphasizing ethical sourcing and Fairtrade certification. Comparable to Manner in sustainability positioning and premium chocolate offering, though focused on bar chocolate versus wafers.
- Heinz Guglielmetti (HG) Wafer: Italian wafer and confectionery specialist with comparable product format to Manner wafers. Smaller scale and focused on Italian market, but represents regional competition in the wafer category across southern European retail.
Direct peers
- Bahlsen: German biscuit and wafer manufacturer with comparable heritage (founded 1889), portfolio of branded biscuits (Leibniz, Pick Up), and Central European distribution strength. Operates as a direct comparable in branded wafer/biscuit category.
- Loacker: South Tyrolean wafer and confectionery manufacturer with a comparable family-owned heritage and direct-to-consumer positioning. Loacker competes directly in the wafer/snack segment with a similar brand storytelling emphasis on Alpine origin and quality ingredients.
- Piasten: German wafer manufacturer specializing in private-label and branded wafer products. Comparable in wafer manufacturing capabilities and European market focus, though more focused on private-label versus Manner's branded approach.
Regional players
- Zotter Schokoladen: Austrian premium chocolate manufacturer with similar Austrian heritage, bean-to-bar philosophy, and direct-to-consumer e-commerce focus. Competes for Austrian tourist and gifting share with Manner, though primarily chocolate rather than wafer-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Manner Josef & Comp social profiles
Digital presenceManner Josef & Comp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manner Josef & Comp leadership team
Management profileNumber of profiles
Manner Josef & Comp subsidiaries and ownership
Company hierarchySubsidiaries5 records
Manner Josef & Comp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manner Josef & Comp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manner Josef & Comp
What does Manner Josef & Comp do?
Josef Manner & Comp AG manufactures and sells traditional Viennese confectionery products, with the flagship Original Neapolitan Wafers (hazelnut-cream-filled, chocolate-coated wafers in iconic pink packaging) as its anchor product. The portfolio extends to wafer variants (Lemon Cream, Whole Grain, Snack Minis), chocolate products (Mozartkugeln, pralines), rum balls, bonbonnières, gingerbread, baking ingredients, and branded merchandise, sold via direct e-commerce, physical retail shops, and wholesale channels.
Is Manner Josef & Comp a public or private company?
Manner Josef & Comp is a private company. It is classified as public and is currently operating.
When was Manner Josef & Comp founded?
Manner Josef & Comp was founded in 1890. It employs 501 to 1,000 people.
Where is Manner Josef & Comp based?
Manner Josef & Comp is headquartered in Vienna, Austria, in the Europe region.
How does Manner Josef & Comp make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Store Sales and wholesale/Distribution.
Who are Manner Josef & Comp's main competitors?
Broad incumbents on record are Ferrero, Mondelez International, Storck and Lindt & Sprüngli. Emerging players are Original Beans and Heinz Guglielmetti (HG) Wafer. Direct peers are Bahlsen, Loacker and Piasten. Zotter Schokoladen is listed as a regional player.
Does Manner Josef & Comp have an API?
No public API is recorded for Manner Josef & Comp.
What industry is Manner Josef & Comp in?
Manner Josef & Comp's product category is Confectionery Manufacturing. Its primary akta.pro industry code is AFAIAFAC, Confectionery (Candy & Chocolate) Wholesale, with a secondary code of CRAOAAAM, Confectionery, Snacks & Specialty Sweets Wholesale Distribution. Its NAICS code is 42445 and its SIC code is 2060.