Wingara
Wingara AG Limited (ASX: WNR) is an Australian agricultural commodities company that processes and markets fodder, hay, and other farm produce through accredited export facilities, serving Asian importers (China, Japan, South Korea, Taiwan) and domestic Australian producers via a tolling-model protein supply chain.
- Company typePublic
- Founded1984
- HeadquartersHawthorn, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Wingara does
Wingara AG Limited (ASX: WNR) is an Australian publicly-listed agricultural commodities company that operates as an integrated mid-stream participant in the protein supply chain. The company processes and markets agricultural produce — primarily fodder and hay for dairy and livestock end-markets — to both domestic Australian customers and export buyers in China, Japan, South Korea, and Taiwan. Founded in 1984 and headquartered in Epsom, Victoria, the firm employs 51-100 staff and is positioned as a wholly integrated, controlled supply chain solution for quality Australian agricultural produce.
The business is built around a "tolling model" that captures throughput from fully accredited export facilities operated by Wingara and its partner entity JC Tanloden. Core product lines include Fodder Products & Services (hay and feed as the primary commodity), Global Market Services (a marketing, accumulation and processing platform targeting Asian buyers), and Protein Supply Chain Solutions leveraging accredited export infrastructure. Ancillary export commodities — wheat, oats, lentils, canola, cottonseed, legumes, and barley — are offered as growth opportunities alongside the primary fodder franchise.
Wingara generates revenue through commodity unit-pricing, with realised prices varying materially by region, season, and export demand (as of September 2020: cereal hay $190-370/t, lucerne hay $330-800/t, straw $70-200/t, pasture hay $180-390/t). Customer demand is split between Asian importers seeking accredited, quality Australian feed and domestic Australian producers supplying through the integrated platform. The company communicates with investors via ASX announcements, weekly seasonal/market updates, LinkedIn, and third-party analyst reports (Gordon Capital, Blue Ocean Equities).
Wingara firmographics
Firmographics- Name
- Wingara
- Legal name
- Wingara AG Limited
- Website
- https://wingaraag.com.au
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wingara AG Limited (ASX: WNR) is an Australian agricultural commodities company that processes and markets fodder, hay, and other farm produce through accredited export facilities, serving Asian importers (China, Japan, South Korea, Taiwan) and domestic Australian producers via a tolling-model protein supply chain.
- Ownership category
- akta.pro rank
Wingara industry classification
Industry- Product category
- Agricultural Commodities Trading
- NAICS
- Hay Farming (11194)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Export-Grade Forage Products (Compressed Bales, Containerized Hay) (AFADAHAJ)
- akta.pro secondary industry
- Post-Harvest & Storage Operations Advisory (Grain Handling, Cold Chain) (AFACAJAK)
Keywords
Where Wingara is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Wingara business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cereal hay pricing across Australian regions (Victoria, Western Australia, South Australia) |
Distribution channels1 record
Marketing channels4 records
Wingara product offering
Product offeringCore offering
Wingara AG processes and markets agricultural products, primarily fodder and hay feed for dairy and livestock markets. The company operates an integrated supply chain solution based on a 'tolling model' concept, capturing throughput from accredited export facilities to serve both domestic Australian markets and export markets in Asia (China, Japan, South Korea, Taiwan).
Product overview
Wingara AG is a portfolio company building diversified mid-stream assets within the protein supply chain based on a 'tolling model' concept. The company operates as a wholly integrated supply chain solution for quality agricultural produce. The core product portfolio consists of Fodder Products & Services (fodder and hay feed as the primary commodity), Global Market Services (marketing platform and processing/accumulation services targeting Asian markets), and Protein Supply Chain Solutions leveraging accredited export facilities. Additional export commodities include wheat, oat, lentils, canola, cottonseed, legumes, and barley. The company is listed on the Australian Securities Exchange (ASX: WNR).
Differentiator
Problem solved
Functional benefit
Brands
- JC Tanloden: A facility/brand mentioned in the company's portfolio
Products and services
- Fodder Products & Services
Companies that use Wingara
Customer profileSegments2 records
Ideal customer profiles2 records
Wingara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wingara partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JC TanlodencoreJC Tanloden is referenced as a key partner/subsidiary entity within the Wingara AG business structure. Wingara AG is a wholly integrated and controlled supply chain solution for the provision of quality agricultural produce. JC Tanloden appears to be an associated entity involved in the company's operations and facilities (referenced in hay processing facility imagery and as a linked entity on the website).
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Wingara competitors and assessment
Company assessmentBroad incumbents
- GrainCorp: GrainCorp is Australia's largest agribusiness with grain handling, storage, and marketing operations across east coast Australia. It competes with Wingara in agricultural commodity accumulation and export, but at vastly greater scale and with a broader grain focus.
- Elders Limited: Elders is an Australian-listed rural services company providing agricultural inputs, livestock, wool, and real estate services. It competes with Wingara in the domestic Australian agricultural supply chain and offers partial overlap in fodder/feed distribution.
- CBH Group: CBH is a grower-owned cooperative operating grain receival, storage, handling, and marketing across Western Australia. It is comparable to Wingara in supplying Asian export markets with Australian agricultural commodities, though with a much larger grain-only focus.
- Cargill Australia: Cargill is a global agribusiness operating in grain origination, oilseed processing, and animal nutrition in Australia. It competes with Wingara in commodity accumulation and Asian export flows, but at multinational scale and breadth.
Regional players
- Nufarm: Nufarm is an ASX-listed crop protection and seed company with Australian and global operations. While primarily an inputs company, it is comparable to Wingara as a publicly listed Australian agribusiness serving the agricultural value chain with international exposure.
- Select Harvests: Select Harvests is an ASX-listed almond producer and marketer with export focus into Asia. It is comparable to Wingara as a small-cap Australian agribusiness exporting agricultural products to Asian markets, though focused on horticultural tree nuts rather than fodder.
Direct peers
- Ingham's Group: Ingham's is an ASX-listed Australian poultry processor and one of the largest protein supply chain operators in the country. It is comparable to Wingara as a publicly listed mid-stream/downstream player in the Australian protein supply chain, though focused on poultry rather than fodder.
- Australian Agricultural Company: AAQ is an ASX-listed cattle and beef producer with vertically integrated supply chain assets. It is comparable to Wingara as a public Australian-listed agribusiness positioned within the protein supply chain, though focused upstream on cattle rather than mid-stream fodder.
- Ridley Corporation: Ridley is an Australian animal nutrition and feed solutions company producing stockfeed and rendered proteins. It is directly comparable to Wingara as a mid-stream protein supply chain player serving livestock producers, with stronger focus on processed animal feeds.
- Bega Cheese: Bega Cheese is an ASX-listed Australian dairy and food company with branded and ingredient dairy products, and operates within the protein supply chain. It shares Wingara's positioning as a publicly listed Australian mid-stream protein/agribusiness operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wingara social profiles
Digital presenceWingara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wingara leadership team
Management profileNumber of profiles
Wingara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wingara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wingara
What does Wingara do?
Wingara AG processes and markets agricultural products, primarily fodder and hay feed for dairy and livestock markets. The company operates an integrated supply chain solution based on a 'tolling model' concept, capturing throughput from accredited export facilities to serve both domestic Australian markets and export markets in Asia (China, Japan, South Korea, Taiwan).
Is Wingara a public or private company?
Wingara is a public company. It is classified as public and is currently operating.
When was Wingara founded?
Wingara was founded in 1984. It employs 51 to 100 people.
Where is Wingara based?
Wingara is headquartered in Hawthorn, Australia, in the Oceania region.
Who are Wingara's main competitors?
Broad incumbents on record are GrainCorp, Elders Limited, CBH Group and Cargill Australia. Regional players are Nufarm and Select Harvests. Direct peers are Ingham's Group, Australian Agricultural Company, Ridley Corporation and Bega Cheese.
Does Wingara have an API?
No public API is recorded for Wingara.
What industry is Wingara in?
Wingara's product category is Agricultural Commodities Trading. Its primary akta.pro industry code is AFADAHAJ, Export-Grade Forage Products (Compressed Bales, Containerized Hay), with a secondary code of AFACAJAK, Post-Harvest & Storage Operations Advisory (Grain Handling, Cold Chain). Its NAICS code is 11194 and its SIC code is 5150.