Sunglo Feeds
Sunglo Feeds is a Cargill-owned, U.S. specialty animal nutrition brand that formulates and sells show feeds, base mixes, and supplements for youth livestock exhibitors showing hogs, cattle, sheep, and goats through authorized retailers and a regional account-rep sales team.
- Company typePrivate
- Founded-
- HeadquartersBrookville, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sunglo Feeds does
Sunglo Feeds is a U.S. specialty animal nutrition company that formulates and markets show feeds, base mixes, and supplements for youth livestock exhibitors showing hogs, cattle, sheep, and goats at county, state, and national competitions including 4-H, FFA, American Royal, and the National Junior Limousin Show. The product portfolio spans 36 SKUs covering complete feeds (e.g., Pig Pre-Starter, Pig Starter, 18-G, Show Pig Complete, Calf Developer, Calf Finisher, Show Cattle 12T, Show Goat, Show Lamb), base mixes for on-farm custom blending (Starter 650 Base, Show Base, Sow Base, Calf Concentrate 34-B), and trademarked supplements such as Game On, S'more Fill, Explode, Man Up, Full Body, In Motion, 4-Sure, Final Control, Epic, Full Tank, Sumo, Milk It, Stuffed, Liquafat, and the new Generate reproductive supplement. The technology stack centers on species-specific proprietary formulations including Immune Defense postbiotic feed-thru technology used in complete hog feeds and Healthy Tract Technology for urinary tract support in goats.
Sunglo operates as a wholly-owned brand subsidiary of Cargill, Incorporated, headquartered at PO Box 69, Brookville, OH, with a staff of 101-250 employees. Revenue is generated through one-time sales of branded feed products via a U.S. distribution network of authorized local farm supply stores, national retailers, and online platforms, with a Where to Buy locator on sunglofeeds.com. A regional account-representative sales team provides technical support across approximately 27 states. Pricing is not publicly disclosed; customers contact the company at 800-366-1354 for pricing and retailer availability. Supporting go-to-market channels include a Sunglo Rewards Program (powered by Wyng) that rewards show-ring winners, a BigCommerce merchandise store, and active Instagram, Facebook, and YouTube presences featuring educational content and champion showcases.
Sunglo Feeds firmographics
Firmographics- Name
- Sunglo Feeds
- Legal name
- Cargill, Incorporated
- Website
- https://sunglofeeds.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sunglo Feeds is a Cargill-owned, U.S. specialty animal nutrition brand that formulates and sells show feeds, base mixes, and supplements for youth livestock exhibitors showing hogs, cattle, sheep, and goats through authorized retailers and a regional account-rep sales team.
- Ownership category
- akta.pro rank
Sunglo Feeds industry classification
Industry- Product category
- Animal Feed / Livestock Show Nutrition
- NAICS
- Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)
- akta.pro primary industry
- Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ)
- akta.pro secondary industries
- Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Feedlot/Intensive Finishing for Lamb & Goat (AFAEAFAH)
Keywords
Where Sunglo Feeds is headquartered
LocationHeadquarters
- HQ city
- Brookville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunglo Feeds business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
Revenue model
- Show Feed Sales: Sunglo generates revenue through the sale of complete feeds, base mixes, and supplements for show animals including hogs, cattle, sheep, and goats. Products are distributed through a network of authorized retailers across the United States, including local farm supply stores and national retailers.
- Supplement Sales: Revenue from specialized supplements that support specific show animal needs such as muscle development, bloom, hydration, and joint health. These additive products are sold alongside complete feeds through the same retail distribution network.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sunglo Feeds product offering
Product offeringCore offering
Sunglo Feeds manufactures and sells show feeds and nutritional supplements formulated for livestock show animals. The company's product lines cover hogs, cattle, sheep, and goats, serving exhibitors and breeders who raise show-quality animals. Operations are based in Brookville, Ohio, as a subsidiary of Cargill, Incorporated.
Product overview
Sunglo Feeds is a livestock show feed company offering a comprehensive portfolio of 36 products across four species (hogs, cattle, goats, sheep). The product line consists of complete feeds serving as the nutritional foundation, supplemented by a robust range of specialty supplements designed to address specific show ring needs such as muscle development, bloom, fill, hydration, joint health, and hair growth. The portfolio includes nine hog feeds (Pre-Starter through TEN), three hog base mixes for custom blending, six hog supplements; four cattle feeds (Calf Developer through Show Cattle 12T), one cattle base mix, and eight cattle supplements including reproduction and ractopamine-based products; one goat feed with three goat supplements; and one sheep feed. Core feeds are formulated as complete rations while supplements are additive products used to fine-tune show animal appearance and performance. The company also operates a Rewards Program for show ring winners and an e-commerce merchandise store.
Differentiator
Problem solved
Functional benefit
Products and services
- Sunglo Show Hog Feeds
Quantifiable outcome
- Typical show pig feed requirement: 12-15 bags of complete feed from purchase to target show weight
- +4 more outcomes
Companies that use Sunglo Feeds
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles1 record
Sunglo Feeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Sunglo Feeds partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cargill, IncorporatedcoreSunglo Feeds is a subsidiary of Cargill, Incorporated. All rights reserved 2026. Sunglo is part of Cargill's portfolio of other brands including Nutrena, Black Gold Pet Food, and Record Rack Deer Feed.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sunglo Feeds competitors and assessment
Company assessmentBroad incumbents
- Hubbard Feeds (Alltech): Alltech-owned livestock feed brand with show animal product lines for hogs and cattle distributed through farm supply dealers. Comparable species coverage and channel but operates within a much broader additive and commercial feed portfolio.
- Kent Nutrition Group (Kent Feeds): Regional livestock feed manufacturer with show animal product lines distributed through farm supply stores in the Midwest. Overlaps with Sunglo on species and channel but is a more diversified commercial livestock feed business.
- Alltech: Global animal nutrition and feed additive company with on-farm solutions and species-specific lines (including via its Hubbard Feeds subsidiary) that compete with Sunglo's additive-led value proposition, especially around gut health and reproductive performance.
- CHS Nutrition (Payback Feeds): Farm cooperative feed brand including Payback Feeds that compete for the same Midwestern show livestock customer through cooperative retail channels. Larger and more diversified than Sunglo across grain, energy, and livestock services.
- ADM Animal Nutrition (MoorMan's, GROSTRONG): Animal feed division of Archer Daniels Midland offering MoorMan's ShowTec and other show/performance lines. A much larger incumbent with broader livestock nutrition scope, competing on species coverage and retail depth rather than purely show-ring specialization.
Others
- Nutrena (Cargill): Sister brand within the Cargill animal nutrition portfolio. Competes against Sunglo from the parent company's own stable across broader livestock categories (and to some extent show), making it the closest internal comparable and a substitute Sun Cogill could favor strategically.
- Diamond V Mills: Postbiotic and immune-support feed technology supplier whose Diamond V XPC and Diamond V Ice Plus are featured in multiple Sunglo products (Stuffed, Epic). Adjacent enabling technology peer rather than a head-to-head retail competitor.
Direct peers
- BioZyme Inc. Maker of Sure Champ and VitaFerm show supplements and livestock nutrition lines that compete head-to-head with Sunglo's Immune Defense, Epic, and Game On products. BioZyme shares Sunglo's exact go-to-market focus on youth livestock exhibitors and champion-testimonial-driven branding.
- Manna Pro Products: Specialty livestock feed and supplement company with a strong show animal product line (including Manna Pro Opti-Gut and Fresh-N-Ezy) competing in the same retail aisles and at the same county/state fairs. Similar species coverage across hogs, cattle, sheep, and goats.
- Purina Animal Nutrition (Nestle Purina PetCare): Operates the Honor Show Chow and Showrite product lines that directly compete with Sunglo in show hog, show cattle, sheep, and goat feeds across the same county and state fair channels. Same customer persona (junior livestock exhibitors), same species coverage, and same retail distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunglo Feeds social profiles
Digital presenceSunglo Feeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunglo Feeds leadership team
Management profileNumber of profiles
Sunglo Feeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunglo Feeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunglo Feeds
What does Sunglo Feeds do?
Sunglo Feeds manufactures and sells show feeds and nutritional supplements formulated for livestock show animals. The company's product lines cover hogs, cattle, sheep, and goats, serving exhibitors and breeders who raise show-quality animals. Operations are based in Brookville, Ohio, as a subsidiary of Cargill, Incorporated.
Is Sunglo Feeds a public or private company?
Sunglo Feeds is a private company. It is classified as corporate owned and is currently operating.
When was Sunglo Feeds founded?
Sunglo Feeds was founded in -1. It employs 101 to 250 people.
Where is Sunglo Feeds based?
Sunglo Feeds is headquartered in Brookville, United States, in the North America region.
How does Sunglo Feeds make money?
Two revenue lines are on record. Show Feed Sales are the primary driver. The others are supplement Sales.
Who are Sunglo Feeds's main competitors?
Broad incumbents on record are Hubbard Feeds (Alltech), Kent Nutrition Group (Kent Feeds), Alltech, CHS Nutrition (Payback Feeds) and ADM Animal Nutrition (MoorMan's, GROSTRONG). Others are Nutrena (Cargill) and Diamond V Mills. Direct peers are BioZyme Inc., Manna Pro Products and Purina Animal Nutrition (Nestle Purina PetCare).
Does Sunglo Feeds have an API?
No public API is recorded for Sunglo Feeds.
What industry is Sunglo Feeds in?
Sunglo Feeds's product category is Animal Feed / Livestock Show Nutrition. Its primary akta.pro industry code is AFADAMAJ, Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch), with a secondary code of AFADAIAA, Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry). Its NAICS code is 311119.