EFU General Insurance

What EFU General Insurance does

EFU General Insurance Limited is Pakistan's largest and oldest non-life insurer, incorporated on September 2, 1932, and headquartered in Karachi. The company operates as a public limited company listed on the Pakistan Stock Exchange (ticker: EFUG), serving individuals, SMEs, and large corporates across the property, motor, marine, engineering, liability, financial lines, and specialty insurance segments. It holds superior domestic credit ratings (AA++ with stable outlook from VIS and PACRA) and an international B rating from A.M. Best, alongside ISO 9001:2015 and ISO/IEC 27001:2022 certifications.

The company generates revenue primarily through non-life insurance premiums collected across a diversified portfolio of approximately 17 product lines including property (fire & allied perils, property all risk), engineering (contractor all risk, erection all risk, machinery breakdown), motor, marine & aviation, travel, financial lines, liability, money, crop & livestock, personal accident, home, terrorism, and credit/suretyship. It operates a digital platform consisting of the EFU General Mobile App (Android and iOS) and an online portal for policy verification, marine eCover issuance, motor and travel policy purchase, and claim intimation. Underwriting is supported by quote-based pricing for commercial lines and tiered subscription pricing for retail travel insurance (Basic USD 15,000 to Platinum USD 100,000).

EFU General employs a multi-channel distribution model combining direct digital sales, traditional field sales for enterprise accounts, and an extensive bancassurance network with banks (notably BankIslami for microtakaful products), telecom firms, corporations, hospitals, and educational institutions. The company leverages group-level collaboration with affiliated EFU Life Assurance on Shariah-compliant takaful initiatives and is exploring inorganic digital capabilities via the potential acquisition of Waada Digital, an insurtech focused on underserved consumer segments.

Name

EFU General Insurance

Legal name

EFU General Insurance Limited

Website

https://efuinsurance.com

Company type

Public

Founded year

1932

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

EFU General Insurance is Pakistan's largest and oldest non-life insurer, offering property, motor, marine, engineering, liability, and specialty insurance products to individuals, businesses, and financial institutions across Pakistan via digital, bancassurance, and direct sales channels.

Ownership category

akta.pro rank

Product category

General (Non-Life) Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351), Accident & Health Insurance (6321)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industries

Travel & Accident (Non-Life) Insurance (FSAJAMAN), Specialty & Excess/Surplus Lines (E&S) (FSAJAMAH)

Keywords

• General insurance
• Non-life insurance
• Motor insurance
• Property insurance
• Marine insurance

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Non-Life Insurance Premiums: EFU General Insurance generates revenue through collecting insurance premiums across its comprehensive portfolio of non-life insurance products including property, motor, marine, engineering, liability, and specialty insurance lines. Premiums are collected upfront at policy issuance and represent the primary revenue stream.
2. Bancassurance Distribution Fees: Revenue generated through corporate agency arrangements with banks and other financial institutions, where partner institutions sell EFU General insurance products to their customer bases, with commissions or fee arrangements established between parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

EFU General Insurance underwrites and distributes a full range of non-life (general) insurance products in Pakistan, including property, motor, marine and aviation, engineering, travel, liability, financial lines, money, personal accident, crop and livestock, terrorism, home, credit and suretyship, plate glass, and fidelity guarantee coverages, alongside Shariah-compliant Takaful solutions. Policies are sold directly through the company's online portal and mobile app and indirectly via an extensive bancassurance and corporate agency network.

Product overview

EFU General Insurance is Pakistan's oldest and largest non-life insurer (established 1932) offering a comprehensive portfolio of conventional and Takaful insurance products. The core product lineup includes Property Insurance (Fire & Allied Perils, Property All Risk), Engineering Insurance (Contractor All Risk, Erection All Risk, Machinery Breakdown, Electronic Equipment), Motor Insurance, Marine & Aviation Insurance, and an extensive Miscellaneous category covering Travel, Financial Lines, Liability, Money, Crop & Livestock, Personal Accident, Credit & Suretyship, Bancassurance, Home, Terrorism, Plate Glass, and Fidelity Guarantee insurance. The company operates digital platforms including the EFU General Mobile App (Android/iOS) and EFU Online Portal for policy verification, purchases, renewals, and claims intimation. The company also offers Shariah-compliant Takaful solutions alongside its conventional products.

Differentiator

Problem solved

Functional benefit

Brands

• Travelcare: Travel insurance product - Nonstop to any destination
• EFU Mehfooz Ghar
• EFU Secure
• JS Business Protector

Products and services

• Property Insurance Provides protection against loss or damage to property including Fire & Allied Perils Insurance covering fire, explosion, aircraft damage, impact, atmospheric disturbance, earthquake, riot, strike, burglary, and Property All Risk Insurance covering accidental physical loss or damage to factories, power plants, buildings, workshops, machinery, equipment, and goods. Targeted at commercial property owners, industrial facilities, warehouses, and homeowners.
• Engineering Insurance Offers protection to civil works including plant and machinery affected by sudden, unforeseen, and accidental losses. Includes Non-Renewable Cover (Contractor All Risk, Erection All Risk, Comprehensive Project Insurance) and Renewable Cover (Machinery Breakdown, Machinery Loss of Profit, Boiler & Pressure Vessel, Electronic Equipment Insurance, Contractor Plant & Machinery, Comprehensive Machinery Insurance, Deterioration of Stock). Targeted at construction companies, engineering contractors, project developers, and industrial plant operators.
• Motor Insurance Covers vehicles including Private Vehicle Comprehensive, Commercial Vehicle, and Motorcycle Comprehensive Insurance. Services include online motor insurance purchase, renewal, and claim intimation through the EFU General Mobile App. Targeted at private vehicle owners, commercial fleet operators, and motorcycle riders in Pakistan.
• Marine and Aviation Insurance Provides coverage for Cargo, Hull and Aviation risks. Online services include Marine Shipment Advice and Marine eCover for covernote issuance. Targeted at import/export businesses, shipping companies, logistics providers, and aviation operators.
• Travel Insurance Includes Worldwide Travel Insurance (single and multi-trips with medical, personal accident, trip cancellation coverage), Student Travel Insurance (emergency medical, hospitalization, baggage loss, passport loss, tuition fees), and Travel Inconvenience Insurance (flight delay, baggage delay, baggage loss). Product plans available in Standard (USD 35,000), Gold (USD 70,000), Platinum (USD 100,000), and Basic (USD 15,000) tiers with tenure options from 7 days to 2 years. Marketed under the 'Travelcare' sub-brand. Targeted at Pakistani travellers and students studying abroad.
• Financial Line Insurance Comprehensive coverage for financial institutions including Bankers Blanket Bond (fraud, crime, forgery), Electronic & Computer Crime Insurance, Plastic Card Insurance (skimming, counterfeiting, merchant fraud), and Safe Deposit Box Insurance. Targeted at banks, financial institutions, and insurance companies.
• Liability Insurance Protects organizations against legal liabilities including Commercial General Liability, Directors & Officers Liability, Employers Liability, Product Liability, Professional Indemnity, Public Liability, and Workmen Compensation. Targeted at listed companies, private corporations, directors, officers, and professionals.
• Money Insurance Covers Cash in Transit (snatching through armed hold-up), Cash in Safe (dacoity/robbery), and ATM Cash Withdrawal Insurance. Targeted at businesses and banks handling significant cash flows.
• Crop and Live Stock Insurance

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• BankIslamicoreChannel Partner/ Reseller/ Distributor · 13 July 2026Strategic partnership enabling BankIslami to offer microtakaful protection products (health, accidental, mobile device, digital transaction security, theft, home, and travel protection) through its mobile banking application. The initiative supports BankIslami's digital ecosystem expansion while extending Shariah-compliant takaful protection to underserved customer segments across Pakistan.
• EFU Life AssurancecoreStrategic or Co-development PartnerAffiliated company within the EFU Group (Edison Utilities/EFU) providing life insurance and takaful products. EFU General and EFU Life operate collaboratively on corporate initiatives including the BankIslami microtakaful partnership, leveraging shared group resources and brand positioning.
• Waada Digital (Private) LimitedstrategicStrategic or Co-development PartnerKarachi-based insurtech startup founded in 2020 aiming to make digital, Shariah-compliant insurance affordable and accessible for underserved and emerging consumer segments. EFU Life is considering acquisition of Waada Digital as approved by its Board of Directors, subject to due diligence and regulatory approvals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zurich Insurance Group: Global multi-line insurer with strong commercial P&C, engineering, and specialty offerings. Comparable on engineering, liability, and large-corporate account capabilities that EFU also targets domestically.
• AXA: Global P&C and specialty insurer with broad non-life capabilities. Comparable on product breadth and claims-handling scale, and a potential partner/competitor for large cross-border risks written by Pakistani corporates.
• Allianz: Global insurance incumbent offering property & casualty, motor, marine, and specialty lines through local entities. Relevant as a benchmark for global P&C underwriting discipline and as a potential competitor for multinational corporate accounts in Pakistan.

Direct peers

• Habib Insurance Company: Pakistan-based general insurer providing motor, fire, marine, and miscellaneous non-life cover. A smaller but directly comparable domestic competitor sharing similar regulatory and distribution dynamics.
• Adamjee Insurance Company: One of Pakistan's largest general insurers, directly competing with EFU across property, motor, marine, and engineering lines. Comparable in scale, distribution model (bancassurance + agency), and product breadth within the Pakistani non-life market.
• IGI Insurance: Established Pakistani general insurer with broad non-life product offerings including motor, fire, marine, and engineering. Comparable in being a multi-line domestic carrier competing for corporate and SME accounts.
• United Insurance Company of Pakistan: Diversified Pakistani insurer providing general insurance products including fire, motor, marine, and engineering. Operates in the same domestic non-life market with overlapping target customers.
• Jubilee General Insurance: Major Pakistani general insurer offering property, motor, marine, health, and miscellaneous non-life products. Direct competitor with similar bancassurance and agency distribution strategy targeting the same corporate and retail segments.
• Atlas Insurance: Pakistani general insurer offering commercial and personal non-life products. Comparable through similar product mix and reliance on local corporate and SME clients.
• Askari General Insurance: Pakistani general insurer affiliated with the Askari banking group, offering non-life products across motor, property, marine, and miscellaneous lines. Comparable through similar bancassurance-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/efuinsurancepk
• Facebookfacebook.com/efuinsurance
• LinkedInlinkedin.com/company/efu-general-insurance-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFU General Insurance